Kristi Rogers: Where are our digital ads really going?

Imagine a world in which every ad you saw was relevant - where advertising wasn’t random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we interact with products, and the way brands interact with us.
Kristi is a core member of BCG’s Technology, Media and Telecommunications practice. Digital advertising has become a key focus of her work, including co-authoring the 2013 report ‘Efficiency and Effectiveness in Digital Advertising’. Prior to joining BCG, Kristi spent 8 years at Philips working in the US and Europe to build her career in corporate finance and consumer goods, last holding roles as Finance Director for Central and Eastern Europe and Lean Six Sigma Black Belt. Originally from Seattle, Kristi is a fan of good coffee and the outdoors. She holds a BA from the University of Washington and an MBA from New York University.
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[@ashleighnorton8958]

I really enjoyed this Ted Talk presented by Kristi. It was interesting to hear her talk about and give an example of algorithms and the role it plays in the advertising industry. Thank you for sharing your knowledge with us.

[@bthsr7113]

1 I like to have some unpredictability as a potential consumer.
2 I don't want advertising to be too effective.

[@ellycehill4296]

This feels like an evil villian speech. The really watched all of the Mad Men and the Truman show in one day.

[@huonggiangtran4326]

please give me a Vietnamese translation presentation!