Hello Dear, What is the difference between Value Proposition Statement and Positioning Statement? and what phase in the branding framework we should establish the value proposition at?
I dont use both, just the positioning statement... the Value prop focuses more on the value being delivered by the brand while the positioning statement hiughlights the difference (and value) in the market, who its for and who the competitors are
@@BrandMasterAcademy As an example of how I Understood it Please Correct me if I'm Wrong! Positioning: It is the space you want to own in the mind of your customers, relative to your competitors. Positioning defines the category you want to dominate. Example: BMW is a car for people who enjoy driving. Relative to competitors it is the most fun to drive. Positioning Also can be explained in a tagline. BMW is the ultimate driving machine. Value proposition - It is the specific, concrete, and differentiated benefit your target customers experience when using your product (or service). Value propositions usually come with proof points. BMW’s Value proposition is that you will enjoy driving the cars more than any other because of their design and German engineering. Positioning Statement - This is a sentence that explains your positioning and value proposition at the same time.
Yes, though your positioning statement is more than a sentence. It includes who you're targeting, the benefit to them, who you're different from and how you're different
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I had to through several videos before I found yours. I’m glad I did! 👍😃
Welcome aboard!
The best video I’ve seen hands down on value proposition. Well done and thank you!!!
Glad you enjoyed it!
This is what I have been looking for. Thank you
Glad I could help 👌👌👌
I'm more than happy coming across this channel, God bless you more and more.
Great to hear and thank you :)
You're soo good 👍 at branding 😍 dear😊
Thank you so much 😊
Great video. Very helpful. Thanks!
Glad it was helpful!
appreciate your efforts
It's my pleasure
really helpful video
Glad it was helpful!
Thanks for this!
My pleasure!
Good insight, thanks for creating.
Glad it was helpful!
Wish you do more videos like this with examples :)
Have made a note 👍
Hello Dear, What is the difference between Value Proposition Statement and Positioning Statement? and what phase in the branding framework we should establish the value proposition at?
I dont use both, just the positioning statement... the Value prop focuses more on the value being delivered by the brand while the positioning statement hiughlights the difference (and value) in the market, who its for and who the competitors are
@@BrandMasterAcademy As an example of how I Understood it Please Correct me if I'm Wrong!
Positioning: It is the space you want to own in the mind of your customers, relative to your competitors. Positioning defines the category you want to dominate.
Example: BMW is a car for people who enjoy driving. Relative to competitors it is the most fun to drive.
Positioning Also can be explained in a tagline.
BMW is the ultimate driving machine.
Value proposition - It is the specific, concrete, and differentiated benefit your target customers experience when using your product (or service). Value propositions usually come with proof points.
BMW’s Value proposition is that you will enjoy driving the cars more than any other because of their design and German engineering.
Positioning Statement - This is a sentence that explains your positioning and value proposition at the same time.
Yes, though your positioning statement is more than a sentence. It includes who you're targeting, the benefit to them, who you're different from and how you're different
Thank you
You're welcome
Is a value proposition different from a Unique Positioning ? Is so, how so? Thanks !
Do you mean a Unique Selling Proposition (USP)?
@@BrandMasterAcademy yes I meant a Unique Selling Position.
Can anyone help me with apple value proposition