This new app is CRUSHING Ola and Uber! | Scale by Airtribe | Product Case Study
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- เผยแพร่เมื่อ 11 ก.ย. 2024
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In just two years, @nammayatri has gone from a startup to a ride-hailing powerhouse, challenging the @Uber - Ola duopoly with its innovative, driver-first approach. Fresh off a ₹92 crore funding round backed by Google and top VCs, this auto-rickshaw platform is rewriting the rules of urban mobility in India.
With 4 Lakh+ drivers, 74 Lakh+ users, and a staggering 4 Crore+ completed trips, Namma Yatri has captured 25% of Bengaluru's market. But what's their secret sauce? A game-changing subscription model that puts more money in drivers' pockets: ₹25/day for unlimited rides or ₹3.5/ride for the first 10 trips.
Co-founder Magizhan Selvan didn't just build an app; he drove 500+ auto rides himself to truly understand drivers' needs. This empathy-driven approach, coupled with cutting-edge tech built on ONDC, has created a platform that's as loved by drivers as it is by passengers.
From its viral, driver-led marketing to its expansion into 8 cities and cab services, Namma Yatri is more than a ride-hailing app - it's a movement. As they continue to 'auto-correct' India's transportation landscape, one thing's clear: the future of urban mobility is being written on the streets of India, one Namma Yatri ride at a time.
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