The "tap and push down" feature is called haptic feedback and it can be turned off in the settings. Settings -> Display and Brightness -> MMI -> Touchscreen Feedback. Some people like it others don't. You criticized it on other Audi models before but it is really a feature that can be turned off and it shouldn't be mentioned as a negative point :)
@@theoneandonlysoslappy The text of the menu item is really just "MMI". Meaning the center display in this context. There are other menu items for Head-up Display and Cluster display for example
There used to be a time when luxury was defined by the quality of materials, design and workmanship. It seems these days it's defined by the amount of new gadgets.
Actually, for most people, "luxury" isn't specifically defined by either, it's defined by "exclusivity" and "status", which really has never changed. Since quality, design and workmanship is something that even regular cars these days have, it has forced "luxury" manufacturers to find other ways to make their vehicle meet buyer expectations. The best way there is to innovate, introduce more complexity and advanced technologies into there cars. It's not good enough anymore to just make your car refined and wrap it in leather, because even a Kia does that.
It was all sedans... so much variety. Now there are sedans and SUVs. From that standpoint, there is MORE variety. Unfortunately, there are now half as many transmission options. That's the real problem.
bc imagine NOT wanting an SUV. SUVs are 10x more comfortable, they look very nice, and starting to handle very well these days. I hate sedans. They are priced similar to SUVs and small and so uncomfortable
The taillights are actually little OLED displays (like the kind some phones and TVs have) and apparently change the design based on what drive mode you’re in
@@mayanklongiany6311 software fixes burn in, it’s why iphones still have always on displays. every new oled tv has pixel shift firmware built in, many (if not all) of the panel vendors ship with the software included with the display purchase. audi undoubtedly has it in the tail lights as well.
I love that getting into a sedan is now enough of a concern that cars will move up on their suspensions so that the owner doesn't have to pivot their hips and turn to sit down. Soon the seat will turn and dump you out so you don't have to get up either. 🙄
I’ve always wanted one of those big lazy boy chairs that has the controller to lift me/the chair into standing position so I don’t have to try to get up on my own
I feel like we are going back to cars from before the 50s when they all looked like, well crossovers. So that has me wondering if the sedan body was just a 50 year long fad.
8:30 Like in EVERY Audi, you can adjust the screen to have it be like pushing a button for everything, or just act as a touchscreen. Its in the settings!!!
Can you lock it so it can't be swiped and only has the operations the driver uses? Lock out everything else? I ask because my elderly mother can't work a smartphone. Much less swiping and scrolling a car.
Crazy to remember Audi started that large grille trend almost 20 year’s ago with the (I think ‘05 or ‘06) A6. Everyone was talking about the “single-frame” grille and how weird it looked. Eventually, it grew on us and automakers started copying Audi. Now they’re everywhere and annoying, but it looks at home on Audi.
They were on the front foot. Chinese customers love a bold face and Audi realised this long ago. Unfortunately, it's commerce, rather than design language that has made the 'bold' grille a car-design staple.
The first time I noticed it was the R8. But a few years before that I’d noticed the top and bottom grille could be one piece with the license plate not on its own trim piece, so I felt validated when they did it lol
Relating to the interior, Mercedes or other brands may have what appears to be fancier designs but in Audi fashion I believe they will one day look extremely outdated while the Audi will still be in range.
@@MrGrabich i agree, around 2015 was the last good s-class imo don’t get me wrong they're nice still especially for the younger generations in which that kind of tech sells. However, Audi just does enough and i don't mean that in a bad way they're not trying to stay "up to date" per se but rather sticking to a constantly evolving philosophy on how cars should be made
Am i the only one who thinks the current S8 interior already looks dated 😅. Its a good interior but it looks dated already. Maybe in 10 years that will change compared to the s class
You're absolutelyright. The "Sporty SUV" is a terrible trend. Just because you slapped a big V8 into a 2.5 ton behemoth, you didn't make it sporty. Sportiness isn't about straight-line performance. Besides that, as you mentioned, they all look the same
I can say the same about sedans starting to look too similar. Maybe not so much the high end one's, but a lot of design choices seem to be going in odd directions.
I still think the collaboration video with Graham Stephan is what did it. Graham does whatever he can to squeeze maximum revenue from his videos. He probably told Doug how much more money he could get with sponsored content.
I mean if I was him why not,I’d do it too.But I remember he said some time ago he wouldn’t accept sponsorship (unless it’s really something he’s had an experience with)
@@FlintIronstag23 i forgot a bout his vid with Graham, that actually makes a lot of sense! I'd never tell anyone not to do what in their best interests so good for him finally capitalizing on his status. He's got nothing to prove after he's built this channel. But i had to make the joke lol
@@rkan2 Yeah, this Audi needs a drive-through mode too - to raise you up closer to the servers window so it's less awkward receiving your bags and trays of stuff!
Audi hasn't gone bonkers yet and they still make beautiful and capable cars, compared to BMW with their absurd grilles and headlights and Mercedes with their full cinema with a little bit of car
My gripe with suv’s.. i don’t like them but pretty much everything on the road is a crossover of some sort and when im behind them i cant see shit unless i also have a high car
For me I don’t mind them. It’s what people like. It’s their choice. There’s no law about what to buy and what not to buy. It’s a free market so people can buy SUVs all they want. Heck my parents drives SUVs and I don’t mind them. If your parents drive SUVs maybe you shouldn’t say that
@@limyohwan depends on where you live. In most European countries the law states you can't park 25m (~80ft) from any intersection or crosswalk no matter the size of your car.
I see the fact that Audi's interior design isn't as pompy as its competitors is to its benefit. The S Class interior, for instance, could be seen as gaudy and over-done by some, and the S8's more minimal and understated interior could be more appealing to some target demos, and a differentiating counterpoint in that market. This observation applies to pretty much all VAG's products, and I think VAG customers value this.
If people wanted minimalism, they wouldn't get the top of the line Audi/Mercedes. These cars are supposed to be unique and the S8's interior is as minimal as a 2022 Civic.
no, target demographic are people spending £90,000 on a luxury saloon, yet you say they want a minimalist car? No, if they did they would buy an A4, if people prefer a more minimalist design why does the S-Class have about double the sales of an A8, or a much better reputation? Stop talking rubbish mate, how can being less exciting and unique be a good thing? It isn't
Yeah I use it on my A5. I notice not everyone knows about it though, I’ve seen videos of people struggling with the battery because they don’t realize the tray can hold itself up
@@roddydykes7053 yeah they’ve been throwing in owner usability secrets like that for years and reusing the designs in later model cars after they proved useful on the earlier ones.
I disagree about the interior..i think mercedes is trying too hard to be "futuristic"... I dont want a hot wheels interior but a simplistic luxurious and beautiful interior...also i think that the new 7 series looks even worse than the outgoing model..its hideous
Interesting video, as always, though I have to kindly disagree in the interior design. That MB S-class looks like a Chinese souvenir shop, while the A8 looks all-professional, all-business, restrained, a little bauhaus-ish and classy, IMHO. Yeah, different tastes and all that..... :-)
I agree so much. I’ve always loved Audi’s restrained designs, especially from the late 90s/early 2000s. Most people find them to be boring- but to me they achieve a sort of elegance and refinement from the simplicity.
Yes this handles like a yacht and the fact that it's 1000lbs heavier than the r8, but if you want practical luxury sedan with performance of a supercar, then the S8 is the best.
Doug the car has lane assistance, its a button on the indicator lever, and it will steer by itself brilliantly. In fact this was the first car with Level 3 of autonomous driving capability. even my older A8 has steering assistant. I really don’t know what you are talking about to be honest. Be more professional please. Also the new S class is shit in my personal experience. I have driven both and prefer the A8, the S class is only slightly more advanced because it is a newer model at the moment. Stop glorifying the S class all the time.
@Diogo Give me wood over this shiny plastic anyday. Probably the only thing I dislike in my Volvo S90. I need to clean the center console almost weekly lol
Hey those are genuine mass produced in China "luxury" screens. Consumer stupidity is a great opportunity to cut costs with simple screens and software.
There’s a reason they say Audis have the best interiors out of the big German three. They’re consistent, timeless, use the best materials, and most importantly, they don’t incorporate tacky designs or elements. They keep it authentic and understated..
Anyone else have the opposite reaction to when he compared the Mercedes' interior to this car's interior? I literally went, "Ugh!" when he showed the Mercedes. Their interiors are borderline tacky.
I'm surprised to see the rear seats don't recline or have anything interesting back there at this price point, and all the hard shiny surfaces...I get the subtle exterior but this to me doesn't look like $120k without options.
@@ЗубнаяПаста-т6н I thought Doug specifically said this particular one is the size of the long wheelbase one. I find that for a lot less money you can get a fully specced G90 with heated/cooled memory rear seats and everything else, with arguably better looks and arguably a nicer interior, especially the upcoming one which looks closer to a Rolls Royce than an Audi A8. I still like Audi's exterior styling despite their lights not being as cool as they used to be, and I'm sure this one is quite fast, but I'm not sure it looks like a 6 digit car.
The S8 reviewed in the video is really poorly equipped with extras, it's nearly empty. If you option this thing up, there will be way more features than what it has in the video, just watch some other videos of fully equipped A8s
There is an automatic steering, but you need to activate it on every ride. On the tip of the turn signal switch there is this button that activates the lane assist. That being activated will use the camera to see the lanes and will turn the steering wheel accordingly. See this button at 3:53
That suspension raising up when you open the door is cool but I would not want that feature years down the line. I have an old S class right now and I’m afraid of touching any of the buttons dealing with the air suspension🙈
you cant compare an s class. Audi a8 are rather good in that department. The raising feature is a 880Nm motor cycloidal drive on each wheel and serves as a sway bar . It aint failing for a long time or ever. Cycloidal drives are crazy reliable. I had old sclass, the air spring design was inferior, large cap at the top would leak. A8 D3 uses 2 simple oring and seal forever. D4 uses a oring and a weirder seal at the top but it`s very strong. Your sclass has the same aircompressor, they require dryer media to be dumped and replaced. If you dont, thats where water gets in the system and cause issues. Its well known on commercial trucks. Get your dryer serviced or replace the compressor entirerely, its only 300$ now
Some of these “luxury” touches are just misdirected. Luxury is comfort and rich material and textures not having to go through a 4 step process to just open or close an air vent🤦🏽♂️
I really wish you would return to the longer form of explaining the Doug Score. Especially in videos like this it would be much more interesting to hear how each part of the score compares to rivals.
I admire you Doug. Anyone who knew their passion and rolled with it is a fortunate soul. I have a parade of temporary brainfart passions that are born and die off quarterly. You're killing it man, keep it up 👍🔥
What a fabulous luxury sedan! We all have different opinions on what a sense of luxury and presence has with any particular vehicle, Doug. To each his own.
Hearing Doug complain about the interior of this car compared to an s series is like hearing a billionaire complain about how his private jet isn’t big enough. Whatever.
Audi's are cool because they're not as smug as Merecedes and not as brash as BMW. This was the prettiest car in this segment and imo it still is. I'd buy an S8 over a "regular" S-Class any day of the week, and those S-Classes are real marvels. Ever simce "Ronnin" dropped the S8 is one of my hero cars, I'm looking at D2 S8's to buy right now.
Lets keep in mind that the interior design of the audi s8 is from 2018 when this car was officially released, while new S class and BMW 7-series are 2021 and 2022 models. I think the comparison will be fair when Audi release their new A8 vehicle
The a8 wont be renewed. Its dead because they didnt give the right flagship experiences and clients went elsewhere because of that. Aside from the 2004-2010 a8, all the others were inferior in ride softness and interior noise. Yes its a more agile flagship than bmw and merc but they missed the mark since most buyers were in those for the plushyness and comfort. 70db roadnoise at 110kmh is just too much
Regarding the transmission, did you know or try it in "S" mode? It programs the transmission to stay in gear longer, down shift quicker, and turns off the auto engine stop/start feature.
That function when it rises every time you open the door, is the most annoying thing for a photographer when you wanna take a quick photo or video sequence somewhere. So that's the first thing I disable when getting this car 😜
Mercedes S Class also looks like a big C Class... I don't like the aesthetics of the BMW G70 but is the only flagship sedan that is totally diferent from the rest of the line.
So did Cars and Bids crash and take all Doug's money or what's up with these heavy-handed ad reads in the videos as of late? A minute long ad about credit cards? Bruh.
Doug you gotta check out the D2 S8 the first audi luxury S8 those cars are still pretty good for a luxury boat of a car weighing only 1700kg having real torsen quattro and even a manual transmission option!
Doug doesn't really like Audis all that much, specially not the A8/S8. He also hasn't gotten a chance to review a fully loaded W12 A8 or S8, this one was again, a very basic version of the S8 just like the outgoing S8 version he reviewed a couple years ago. He also had an issue once, where Audi asked him to take down his video review of the 2019 (Regular Non S8) Audi A8. He straight up said in Reddit: "That's their decision. I won't review it again."
Honestly the older Audi s8's look much better to me than the 2019 and up models. I'm not a fan of both the interior and exterior design of these new ones
The first thing that came to my mind as well 😂 with these kind of things becoming more popular, it's almost becoming lethal to buy a pre-owned out of warranty car 😰
Sorry but merc and bmw interior designers didn’t know when to stop designing. They are too over the top and you feel like you’re driving around in padded jail cells.
I’ll always pick the S8 over the rs6 or rs7. I remember seeing the S8 on Ronin and thinking there just isn’t anything cooler than a super fast executive sedan. I disagree that the RS models have better recognition than the S8. S8 name is legendary.
@@DDM7406 unfortunately this is the trend for the performance versions of the flagships, i'm almost surprised the A8 still comes as swb. Both the m760i amg and s63 amg are (were) available as lwb only
Not having lane keep assist on a luxury car in 2022 is inexcusable. A base model '22 civic has a full driver assist suite that works PERFECTLY, for a car that costs less than 20% what the S8 does
The S8 has lane keep assist. But its rly worse. Thats the standard lane keep assist every Golf gets too. It just bounces you between the two lane marks on the road. VW has a new better system named travel assist which places you in the middle of the road and adjusts the speed automatically. Unfortunately Audi doesnt have this tech yet.
@@StoicaVladIoan Spoken like someone that doesn't have it. It's nice. Distractions can happen at any moment, its nice to have something looking out for you. A bit troll-ish to criticize something that can save lives and improve safety, but, internets gonna internet.
Doug, please stop saying the Haptic Touch can’t be turned off. It is easily turned off in the settings menu under settings > display and brightness > MMI > touchscreen feedback.
I have never turned off my climate control. I can count on one hand how many times i actually even changed from auto. Just wait for those cool doors to break closed lol
@@Joel_Junior_cantor i meant the climate control doors. Yes, all electrical entry and exit doors have emergency releases and have for almost 20 yrs lol
The "tap and push down" feature is called haptic feedback and it can be turned off in the settings. Settings -> Display and Brightness -> MMI -> Touchscreen Feedback.
Some people like it others don't.
You criticized it on other Audi models before but it is really a feature that can be turned off and it shouldn't be mentioned as a negative point :)
Yup, Doug is wrong on this one for like 4th time
Agree it drives me crazy when he’s says that. Same with self drive mode. He just doesn’t know how to turn it on
Is the menu item actually called "MMI" or are you abbreviating it?
@@theoneandonlysoslappy The text of the menu item is really just "MMI". Meaning the center display in this context. There are other menu items for Head-up Display and Cluster display for example
@@SupermichisVideos Thanks. That could probably be named better, just to nitpick the user experience design.
There used to be a time when luxury was defined by the quality of materials, design and workmanship. It seems these days it's defined by the amount of new gadgets.
Having 4 wheels and a leather seat isn’t enough in today’s world
I mean I feel like you’re forgetting the “lastest technology” part of that equation lol
Luxury cars aren't getting worse, normal cars are getting better.
Actually, for most people, "luxury" isn't specifically defined by either, it's defined by "exclusivity" and "status", which really has never changed. Since quality, design and workmanship is something that even regular cars these days have, it has forced "luxury" manufacturers to find other ways to make their vehicle meet buyer expectations. The best way there is to innovate, introduce more complexity and advanced technologies into there cars. It's not good enough anymore to just make your car refined and wrap it in leather, because even a Kia does that.
It's garbage. Would just sell it.
Finally Doug's having a knee cushion on the ground
He’s evolving
Being around the age as Doug I feel this in my body (and by body I mean my crummy knee)
He's actually had that for quite a while now
He’s uses knee pads quite frequently, but usually does a pretty good job of not having it in the picture
He used it at his perfomante video
Honestly the lack of verity in cars coming out is concerning it’s all SUV’s. It’s refreshing too see some brands like Audi still make sedans.
Does exist a little number on automakers who doesn't make SUV yet.
Brands like Audi? Almost every manufacturer is selling full size sedans still.
It was all sedans... so much variety. Now there are sedans and SUVs. From that standpoint, there is MORE variety. Unfortunately, there are now half as many transmission options. That's the real problem.
bc imagine NOT wanting an SUV. SUVs are 10x more comfortable, they look very nice, and starting to handle very well these days. I hate sedans. They are priced similar to SUVs and small and so uncomfortable
@@mr.blanco6763 aesthetics also matter, plus fuel economy is a factor as well as pricing, to each their own tho, i love suvs and full size sedans 🤝
The taillights are actually little OLED displays (like the kind some phones and TVs have) and apparently change the design based on what drive mode you’re in
when it comes to lights audi do give amazing features 👍
I can only imagine how much these OLED panels will cost to replace once they get burn-in, which they eventually will.
@@mayanklongiany6311 software fixes burn in, it’s why iphones still have always on displays. every new oled tv has pixel shift firmware built in, many (if not all) of the panel vendors ship with the software included with the display purchase. audi undoubtedly has it in the tail lights as well.
I love that getting into a sedan is now enough of a concern that cars will move up on their suspensions so that the owner doesn't have to pivot their hips and turn to sit down. Soon the seat will turn and dump you out so you don't have to get up either. 🙄
You made my day. 😂
Like those standing wheelchairs... But for "comfort" not necessity.
It has been a thing for over a decade, but yea get what you mean
I’ve always wanted one of those big lazy boy chairs that has the controller to lift me/the chair into standing position so I don’t have to try to get up on my own
I feel like we are going back to cars from before the 50s when they all looked like, well crossovers.
So that has me wondering if the sedan body was just a 50 year long fad.
8:30 Like in EVERY Audi, you can adjust the screen to have it be like pushing a button for everything, or just act as a touchscreen. Its in the settings!!!
Doug doesn't have time to read the instructions
@@filip000 Doug's reaction : "I'm touched" ...
Can you lock it so it can't be swiped and only has the operations the driver uses? Lock out everything else? I ask because my elderly mother can't work a smartphone. Much less swiping and scrolling a car.
@@nucleargrizzly1776 does Granny need a twin turbo V8?
@@birdiemaker5142 No she doesn't😂
Crazy to remember Audi started that large grille trend almost 20 year’s ago with the (I think ‘05 or ‘06) A6. Everyone was talking about the “single-frame” grille and how weird it looked. Eventually, it grew on us and automakers started copying Audi. Now they’re everywhere and annoying, but it looks at home on Audi.
No it’s still ugly
They were on the front foot. Chinese customers love a bold face and Audi realised this long ago. Unfortunately, it's commerce, rather than design language that has made the 'bold' grille a car-design staple.
I think it was 2004 A8 with 6.0 W12-engine that had the first singleframe grill.
All I know is I first saw one in "iRobot"
The first time I noticed it was the R8. But a few years before that I’d noticed the top and bottom grille could be one piece with the license plate not on its own trim piece, so I felt validated when they did it lol
I personally prefer the interior of the Audi than the s class. Much more clean and tidy. The s class is a vip night club on wheels imo.
Except that you are getting beige roof liner with black interior. That is a big L. I’m glad my A7 is all black
yeah looks more like a driving stripclub compared to audi
@@YankiEBubbAAussiE You can get a black roof liner too. Just have to order it.
Relating to the interior, Mercedes or other brands may have what appears to be fancier designs but in Audi fashion I believe they will one day look extremely outdated while the Audi will still be in range.
I prefer Audi design in general, Mercedes looks too "gadgety", too "futuristic" for me.
@@MrGrabich i agree, around 2015 was the last good s-class imo don’t get me wrong they're nice still especially for the younger generations in which that kind of tech sells. However, Audi just does enough and i don't mean that in a bad way they're not trying to stay "up to date" per se but rather sticking to a constantly evolving philosophy on how cars should be made
Audi is just better overall
Am i the only one who thinks the current S8 interior already looks dated 😅. Its a good interior but it looks dated already. Maybe in 10 years that will change compared to the s class
Personal opinion but I just love a nice sporty luxury sedan as opposed to Suvs which just look too similar to each other.
You're absolutelyright. The "Sporty SUV" is a terrible trend. Just because you slapped a big V8 into a 2.5 ton behemoth, you didn't make it sporty. Sportiness isn't about straight-line performance. Besides that, as you mentioned, they all look the same
@@whotf888 “Sportiness isn’t about straight line performance” tell me why people love to add power to JDM and muscle cars
@@drippgxd it was a freezing cold take....a mf was just trying to sound sophisticated
@@whotf888 They're "sporty" for an SUV. That's why they call it like that and a sporty car...
I can say the same about sedans starting to look too similar. Maybe not so much the high end one's, but a lot of design choices seem to be going in odd directions.
Doug found out what day care costs and had to re-think his policy on doing ads in his videos 😂😂
All in jest, keep up the great content 🔥
I still think the collaboration video with Graham Stephan is what did it. Graham does whatever he can to squeeze maximum revenue from his videos. He probably told Doug how much more money he could get with sponsored content.
It is kind of a scam that we pay for TH-cam premium to remove ads but creators still slip them in.
I mean if I was him why not,I’d do it too.But I remember he said some time ago he wouldn’t accept sponsorship (unless it’s really something he’s had an experience with)
@@michieff I know. Just saying if “premium” means no commercials and creators add commercials it’s kind of…
@@FlintIronstag23 i forgot a bout his vid with Graham, that actually makes a lot of sense! I'd never tell anyone not to do what in their best interests so good for him finally capitalizing on his status. He's got nothing to prove after he's built this channel. But i had to make the joke lol
So much better looking than the new 7 series!
Audi knows how to keep the recipie
but the new 7 series also looks very good
@@kristians2704 from very very far away
Idk if it’s better or worse that it looks like a big A4
Yeah as lover of BMW I have to admit that BMW new design is pure crap.
I like how doug never forgets to bring me back to reality by reminding me of my 'plebian car'
"It's too difficult to get into my sedan, I need it at SUV height" is the most American thing I've ever heard...
It's not an American thing. It's an "old person with bad knees" thing.
@@emantabrizi8218 It is definitely both... Americans find it too difficult to stand up after their trip to the drive-through...
It's the old people who can afford 120k cars anyway lol.
@@rkan2 Yeah, this Audi needs a drive-through mode too - to raise you up closer to the servers window so it's less awkward receiving your bags and trays of stuff!
@@rod750 I mean, you could open the door I guess?
You can turn the haptic screen off in the settings and it will preform like a normal touch screen.
doug has missed that in every Audi review hes made since like 2019
@@nickbien He's probably complaining about why it still exists if a regular haptic touchscreen is just fine.
Haptic screens should be turned off by default
Audi hasn't gone bonkers yet and they still make beautiful and capable cars, compared to BMW with their absurd grilles and headlights and Mercedes with their full cinema with a little bit of car
🤣🤣🤣🤣🤣🤣 full cinema with a little bit of car 😆😆😆
I'd still rather drive a bmw than an audi😬
@@olakunleolafisoye8433 That's what they're doing now. You get more screens that wheels now on those high-end Mercedes 🤣
Their concept cars are Q series cars are dreary and ugly and drony as hell
@@arcane6656 I love the screens. They work great and are very nice
My gripe with suv’s.. i don’t like them but pretty much everything on the road is a crossover of some sort and when im behind them i cant see shit unless i also have a high car
plus most of them look kinda funny inside how everything flows & feel like a hollow box when hitting pot holes 😅
For me I don’t mind them. It’s what people like. It’s their choice. There’s no law about what to buy and what not to buy. It’s a free market so people can buy SUVs all they want. Heck my parents drives SUVs and I don’t mind them. If your parents drive SUVs maybe you shouldn’t say that
it should be illegal for SUVs to park within a certain distance from an intersection.
@@limyohwan depends on where you live. In most European countries the law states you can't park 25m (~80ft) from any intersection or crosswalk no matter the size of your car.
I see the fact that Audi's interior design isn't as pompy as its competitors is to its benefit. The S Class interior, for instance, could be seen as gaudy and over-done by some, and the S8's more minimal and understated interior could be more appealing to some target demos, and a differentiating counterpoint in that market. This observation applies to pretty much all VAG's products, and I think VAG customers value this.
yes. we do. a lot.
100% agree. Mercedes appears hodge podge as nothing fits. Audi is very streamline and precise by comparison.
@@DavidDavid-jb1cy Yes, precise - I like that.
If people wanted minimalism, they wouldn't get the top of the line Audi/Mercedes. These cars are supposed to be unique and the S8's interior is as minimal as a 2022 Civic.
no, target demographic are people spending £90,000 on a luxury saloon, yet you say they want a minimalist car? No, if they did they would buy an A4, if people prefer a more minimalist design why does the S-Class have about double the sales of an A8, or a much better reputation? Stop talking rubbish mate, how can being less exciting and unique be a good thing? It isn't
I love these long sedans, there’s just something special about them.
They did the spare tire compartment handle/clip that holds on the trunk seal all the way back in 2002, my 5th gen a6 used to have it
Yeah I use it on my A5. I notice not everyone knows about it though, I’ve seen videos of people struggling with the battery because they don’t realize the tray can hold itself up
They are on a lot of cars. I have had it in all my Mercedes, VW and Peugeots etc
@@roddydykes7053 yeah they’ve been throwing in owner usability secrets like that for years and reusing the designs in later model cars after they proved useful on the earlier ones.
@@roddydykes7053 audi and toyota are two good examples of “if the design works well, we don’t need to elaborate further”
Well, that's great. Unfortunately Doug, nor I, knew about it because you didn't have a TH-cam channel with millions of viewers and subscribers.
All these screen interfaces to me are just crazy. I'm so satisfied with my 2003 TT.
Damn that color is off the chain! I've seen a couple of these around town, I have a soft spot for the fast boaty cars.
I disagree about the interior..i think mercedes is trying too hard to be "futuristic"... I dont want a hot wheels interior but a simplistic luxurious and beautiful interior...also i think that the new 7 series looks even worse than the outgoing model..its hideous
The S-class was always the front-runner since it often introduced new technology with each new model. The moniker stuck
Is that why literally literally every single car that came out after 2018 looks exactly like the w222 s class interior wise..?
The new 7 Series will make Audi discontinue the A8 all together.
Thank you bro
It's just hilarious that nobody brands like Lincoln and Genesis have been owning both of them in luxury recently.
Interesting video, as always, though I have to kindly disagree in the interior design. That MB S-class looks like a Chinese souvenir shop, while the A8 looks all-professional, all-business, restrained, a little bauhaus-ish and classy, IMHO. Yeah, different tastes and all that..... :-)
i agree with you! the a8 looks better than the s-class imo :)
Agreed. I prefer the Audi Interior, by a large margin.
100% agree. I really hate the new MB/Tesla someone-left-an-iPad-on-my-dashboard look.
same, never understood why people love these mercedes interrior's that much, wayyy too busy compared to audi.
I agree so much. I’ve always loved Audi’s restrained designs, especially from the late 90s/early 2000s. Most people find them to be boring- but to me they achieve a sort of elegance and refinement from the simplicity.
I love how the car in the camera is grey, and has the A8L badge when it's a blue S8.
I like the steering wheel, that’s a nice steering wheel. 🙌🏻😂
@The British Auto Channel The spokes remind me of a thanksgiving turkey for some reason 😂
I dont like it i prefer the old one honestly 😅. Its not bad but i prefer the older design 👍
The “Triangle” in the tail lamp is an “A” in the old Audi font. Nice touch.
It's nearly as quick as the R8 v10, although has leather seats and other luxuries. Pretty good car.
definitely doesnt handle like an r8
An R8 has leather seats too.
Yeah but the R8 is much lighter and faster
Yes this handles like a yacht and the fact that it's 1000lbs heavier than the r8, but if you want practical luxury sedan with performance of a supercar, then the S8 is the best.
Doug the car has lane assistance, its a button on the indicator lever, and it will steer by itself brilliantly. In fact this was the first car with Level 3 of autonomous driving capability. even my older A8 has steering assistant. I really don’t know what you are talking about to be honest. Be more professional please.
Also the new S class is shit in my personal experience. I have driven both and prefer the A8, the S class is only slightly more advanced because it is a newer model at the moment. Stop glorifying the S class all the time.
this whole video had so many mistakes and misinformation. Crazy that this is one of the biggest reviewers on the platform...
Yep, he missed this one for sure.
Because,he don’t like a8 and always is too subjective about a8…A8 is always better than 7 and S.
This is a beautiful car. Love the color. Thanks for this amazing review.
Man that Interior is one giant fingerprint magnet.
First thing I thought too. Why do that over leather
@Diogo Give me wood over this shiny plastic anyday. Probably the only thing I dislike in my Volvo S90. I need to clean the center console almost weekly lol
And scratch prone I would ppf all the piano black in tht car Forsure
Hey those are genuine mass produced in China "luxury" screens. Consumer stupidity is a great opportunity to cut costs with simple screens and software.
That last 30 seconds of the driving scene was SO depressing. Like he’s telling you a loved one has died.
There’s a reason they say Audis have the best interiors out of the big German three. They’re consistent, timeless, use the best materials, and most importantly, they don’t incorporate tacky designs or elements. They keep it authentic and understated..
0:03 to skip the sponsor
WOW, that color out in the sun is just gorgeous! 🤩
A Doug video on a Saturday, we really are living in bizarro world
Cant wait to get one used in 10 years for 20k!
may not be any gas by then
A8 has way better interior than S-class in my opinion. Sure, there are touchscreens everywhere as well, but they are not overwhelming.
Anyone else have the opposite reaction to when he compared the Mercedes' interior to this car's interior? I literally went, "Ugh!" when he showed the Mercedes. Their interiors are borderline tacky.
Underrated sedan 🔥 most people go for the S class , 7 series
It is because it looks so basic looking. Looks like a bigger A6
this car is boring as fuck, so no
@@user-lg5uh8sr3d boring for sure, I would still drive it. definition of a sleeper.
@@user-lg5uh8sr3di agree its boring but its very professional. I would still take an s class and even a bmw 7 series
I'm surprised to see the rear seats don't recline or have anything interesting back there at this price point, and all the hard shiny surfaces...I get the subtle exterior but this to me doesn't look like $120k without options.
They used to be in the "L" or long version.
Go find the "L" version then
Black piano plastic is really annoying. Tired of seeing reflections and fingerprints in there
@@ЗубнаяПаста-т6н I thought Doug specifically said this particular one is the size of the long wheelbase one. I find that for a lot less money you can get a fully specced G90 with heated/cooled memory rear seats and everything else, with arguably better looks and arguably a nicer interior, especially the upcoming one which looks closer to a Rolls Royce than an Audi A8. I still like Audi's exterior styling despite their lights not being as cool as they used to be, and I'm sure this one is quite fast, but I'm not sure it looks like a 6 digit car.
The S8 reviewed in the video is really poorly equipped with extras, it's nearly empty. If you option this thing up, there will be way more features than what it has in the video, just watch some other videos of fully equipped A8s
OK but that's low key my favorite interior atm.
Hidden vents, the Phaeton had this 15 years ago. Miss that car.
I always loved Audi's looks, subtle, simple but still aggressive. S-class and BMW's are too tacky for my taste both in interior and exterior design
S class Mercedes.. tacky?? 🤦♂️ lmaooo the biased
@@terrencesessoms4819 well not really since I don't own any of these brands of cars..just a personal opinion
You’re drunk if you think the S class or BMW cars are tacky. Look at the M8. Makes the S8 look like 💩
There is an automatic steering, but you need to activate it on every ride. On the tip of the turn signal switch there is this button that activates the lane assist. That being activated will use the camera to see the lanes and will turn the steering wheel accordingly. See this button at 3:53
18:44
"...a lot of this technology I started seeing in 1718..."
Me: Imagines new advanced sail tech on Dutch East Indiaman
My 2016 s8 did 10.6@133 mph 5 years ago lol it was a beast back then! Still isn’t too bad imo.
That suspension raising up when you open the door is cool but I would not want that feature years down the line. I have an old S class right now and I’m afraid of touching any of the buttons dealing with the air suspension🙈
you cant compare an s class. Audi a8 are rather good in that department. The raising feature is a 880Nm motor cycloidal drive on each wheel and serves as a sway bar . It aint failing for a long time or ever. Cycloidal drives are crazy reliable. I had old sclass, the air spring design was inferior, large cap at the top would leak. A8 D3 uses 2 simple oring and seal forever. D4 uses a oring and a weirder seal at the top but it`s very strong. Your sclass has the same aircompressor, they require dryer media to be dumped and replaced. If you dont, thats where water gets in the system and cause issues. Its well known on commercial trucks. Get your dryer serviced or replace the compressor entirerely, its only 300$ now
Some of these “luxury” touches are just misdirected. Luxury is comfort and rich material and textures not having to go through a 4 step process to just open or close an air vent🤦🏽♂️
I really wish you would return to the longer form of explaining the Doug Score. Especially in videos like this it would be much more interesting to hear how each part of the score compares to rivals.
Expert timing filling the gap while the car waits to lower itself back down lol. That was great.
Clearly a vehicle built for longevity to pass down from generation to generation.
nope
4:49 Ok, it wasn't necessary to insult me like that. 😂
finally u take sponsors doug, no one got a problem with that and u deserve it ❤️
One of the most beautiful cars ever!!!! Also love how theres an auto stop start feature on a 570 hp v8 exotic sedan seems funny to me
I admire you Doug. Anyone who knew their passion and rolled with it is a fortunate soul. I have a parade of temporary brainfart passions that are born and die off quarterly. You're killing it man, keep it up 👍🔥
What a fabulous luxury sedan! We all have different opinions on what a sense of luxury and presence has with any particular vehicle, Doug. To each his own.
I think it's just compared to other in its class. It feels more for the Chinese luxury market rather than western luxury market if that makes sense.
Looks better than merc and bmw in same class , interior enough luxury, s class is like trying too hard , too shiny and gay 😂😂
Hearing Doug complain about the interior of this car compared to an s series is like hearing a billionaire complain about how his private jet isn’t big enough. Whatever.
Audi's are cool because they're not as smug as Merecedes and not as brash as BMW. This was the prettiest car in this segment and imo it still is. I'd buy an S8 over a "regular" S-Class any day of the week, and those S-Classes are real marvels. Ever simce "Ronnin" dropped the S8 is one of my hero cars, I'm looking at D2 S8's to buy right now.
Lets keep in mind that the interior design of the audi s8 is from 2018 when this car was officially released, while new S class and BMW 7-series are 2021 and 2022 models. I think the comparison will be fair when Audi release their new A8 vehicle
The a8 wont be renewed. Its dead because they didnt give the right flagship experiences and clients went elsewhere because of that. Aside from the 2004-2010 a8, all the others were inferior in ride softness and interior noise. Yes its a more agile flagship than bmw and merc but they missed the mark since most buyers were in those for the plushyness and comfort. 70db roadnoise at 110kmh is just too much
Regarding the transmission, did you know or try it in "S" mode? It programs the transmission to stay in gear longer, down shift quicker, and turns off the auto engine stop/start feature.
🏁The ultimate luxury sleeper transporter 😎🤙🏾🏁
Transporter? Jason Statham has entered the chat...
How is this a sleeper? it costs 6 figures 😂
credit sesame is getting Doug his cgt, I respect da hustle!!!
I love watching you write out things. Such an intersting way to write S's and C's :P
I loved my 2001 A8L. It was a cruising machine with tons of rear leg room and Uber comfy seats for everyone!
I still have my 2004 A8L....after 570 000km on original running gears lol. So well built
That function when it rises every time you open the door, is the most annoying thing for a photographer when you wanna take a quick photo or video sequence somewhere. So that's the first thing I disable when getting this car 😜
Or you close the door🤔🤔🤔
Has to be the most pointless gripe i have ever heard 😂
Review starts at 1:40
Quite refreshing to hear something other than Cars and Bids at the start of the video.
I like how that quirky trunk floor handle hasn't changed since the 90's .
Still the S8 is the BEST looking has the most elegant interior is the luxury cars world
The genesis g90 is better, but the a8 comes in second
S-class looks much better.
The S Class leather is on another level, and it drives much more smoother
Mercedes S Class also looks like a big C Class... I don't like the aesthetics of the BMW G70 but is the only flagship sedan that is totally diferent from the rest of the line.
So did Cars and Bids crash and take all Doug's money or what's up with these heavy-handed ad reads in the videos as of late? A minute long ad about credit cards? Bruh.
8:27 The word you're looking for is Resistive Touch. Haptic refers to a vibrating feedback to your touch inputs
First thing I noticed the moment I pressed play........this car is LOOOONG
Doug you gotta check out the D2 S8 the first audi luxury S8 those cars are still pretty good for a luxury boat of a car weighing only 1700kg having real torsen quattro and even a manual transmission option!
I could only imagine some dad renting one of these and his kid opens the sun roof from the back seat while it’s pouring out. 😂
Doug, the lane assist is right on the left/right indicator (time 9:00). Most modern Audi have this feature as standard now.
Doug doesn't really like Audis all that much, specially not the A8/S8. He also hasn't gotten a chance to review a fully loaded W12 A8 or S8, this one was again, a very basic version of the S8 just like the outgoing S8 version he reviewed a couple years ago.
He also had an issue once, where Audi asked him to take down his video review of the 2019 (Regular Non S8) Audi A8. He straight up said in Reddit: "That's their decision. I won't review it again."
Doug, happy for you to have ads and monetize the hard work you do, BUT - the first word of the video needs to be "THIS".
Doug is the kind of guy who apportions his videos for sponsors - even when he has one sponsor.
EPIC! Love and prefer the W12 A8 the most because of Jason Statham Transporter vibes.
Honestly the older Audi s8's look much better to me than the 2019 and up models.
I'm not a fan of both the interior and exterior design of these new ones
best S8 was featured in Ronin, with Robert DiNiro.
Imagine having that auto lifting tech out of warranty
The first thing that came to my mind as well 😂 with these kind of things becoming more popular, it's almost becoming lethal to buy a pre-owned out of warranty car 😰
Thankfully if it breaks you probably just live without it as opposed to it being a required repair to operate it… I’d hope.
Underrated sedan. I love that it flies under the radar just as much as i hate that it flies under the radar
My 2014 Infiniti Q70 also has a fragrance when it blows air!!! The system is called Forest Air
not gonna lie, this car with this color looks really really good
You lie
Doug is the kind of guy that says heated armrests are "cool."
It is because not a lot of car makers have that
Sorry but merc and bmw interior designers didn’t know when to stop designing. They are too over the top and you feel like you’re driving around in padded jail cells.
Thanks for the exhaust clip Doug.
In my plebian car, all those features you were talking about will actually work in five years !
I’ll always pick the S8 over the rs6 or rs7. I remember seeing the S8 on Ronin and thinking there just isn’t anything cooler than a super fast executive sedan. I disagree that the RS models have better recognition than the S8. S8 name is legendary.
i don't like the long wheelbase, looks too long to me. i like more the swb sold in mexico and europe
@@olofdaisler9121 agreed. Lwb looks a bit ungainly. I still love it
@@DDM7406 unfortunately this is the trend for the performance versions of the flagships, i'm almost surprised the A8 still comes as swb. Both the m760i amg and s63 amg are (were) available as lwb only
The 2022 Q7 had automatic steering in it, this doesn’t? I would be shocked if it wasn’t just that this A8 didn’t have the package added
Not having lane keep assist on a luxury car in 2022 is inexcusable. A base model '22 civic has a full driver assist suite that works PERFECTLY, for a car that costs less than 20% what the S8 does
Can't you keep your lane while driving? What are you doing behind the wheel then? Please take the bus.
The S8 has lane keep assist. But its rly worse. Thats the standard lane keep assist every Golf gets too. It just bounces you between the two lane marks on the road. VW has a new better system named travel assist which places you in the middle of the road and adjusts the speed automatically. Unfortunately Audi doesnt have this tech yet.
@@StoicaVladIoan Yeah Im with you. The S8 is a more driver focused car than others.
@@StoicaVladIoan I was waiting for this comment lol, use that logic and you might as well get rid of cruise control too
@@StoicaVladIoan Spoken like someone that doesn't have it. It's nice. Distractions can happen at any moment, its nice to have something looking out for you. A bit troll-ish to criticize something that can save lives and improve safety, but, internets gonna internet.
Doug, please stop saying the Haptic Touch can’t be turned off. It is easily turned off in the settings menu under settings > display and brightness > MMI > touchscreen feedback.
Even Doug Demuro sells out to sponsors
I have never turned off my climate control. I can count on one hand how many times i actually even changed from auto. Just wait for those cool doors to break closed lol
That maybe the reason why your C5 is smoking :p
The doors have emergency non-electrical locks
@@Joel_Junior_cantor i meant the climate control doors. Yes, all electrical entry and exit doors have emergency releases and have for almost 20 yrs lol
@@Orcawhale1 lol good one! 1000 internets to you sir!
@@smokinC5 oh,i see
Agreed, sir
can't wait on how Doug is going to react to the new 7 series!
Honestly I come to Doug to actually learn what I need to about cars
My favorite S8 model is the 2016 model with the v8 twin turbo 600+ hp… I own a 2016 Audi S6 and I hopefully want to trade it in for a S8 soon!
My plebeian does to blow out fragrance. Glade vent plug-ins, baby