I am worried people are going to ignore what this video is saying, or assume its the same as every other how to grow guide. Please take a second to really stop what you're doing, and engage with the concept. This isn't, "Hey go use TH-cam," or the normal basic stuff, this is really trying to make you think about who your audience is, and where you're going to create to reach them, how you're going to keep them, and what to do if you lose them.
@streamscheme I get it. The easy answers are, "make more content", "niche down", "diversify your platforms". The hard answer is, "Use what you have to figure out what works." The problem is that most new content creators have zero business experience, so they think the video is about the content, not the business. The cost of making content into income is running it like a business. That means understanding your market and your product, and executing like a professional, which takes a lot of time and effort.
From experience, when I was a kid I thought TH-cam was like make good content you will be famous if people like u. No! If you have okayish content, you don't put that much time or effort in content but you put more time and effort into marketing your content then you will do better. After that you can refocus on making better content when you have the marketing strategy you made.
All great advice as always. I don't have a huge following yet but I have noticed that consistency while keeping things new and fresh can really help with the retention factor. Interactivity is also a great way to boost your viewership. Never underestimate the power of including your chat in what you are doing. Increasing your reach has so many merits too. Nobody can find you if you aren't out there showing off why they should be watching you in the first place.
Streaming for a little over two years now still average about 1 viewer 🤣 we not gonna give up tho 💪🏽 learning to tap more into my content creation side than just clicking go live everyday. Thank you 👌🏽
I really love this. I've never thought about the specifics of my audience like this before. Some of this is stuff I've thought about, but then fear about moving from one thing to quickly, or sticking with something for too long, or the variety of content being too different. This is a really helpful way for me to contextualize things, thank you.
Been struggling with churn myself, and new viewers rarely stay long-term, so I think I just need to focus on what I'm good at more instead of taking an unfocused approach, focus on reach, and try to get a more concrete vision of what an 'avatar' for my channel would look like
Thanks for putting these tips together! I just started streaming and creating last month, I’ve learned lots watching your educational videos and have see some growth early thanks to tips i learned from you.
I’m not gonna lie I burned out on these ‘grow your stream’ channels, most of the time it feels like just a grift of gamer guy #42 repeating one of Alpha Gaming’s top 10 points from 2019 for the millionth time, I’ll even admit that there’s been some content on this channel itself that I’ve found hollow - but this video is genuinely super interesting and a refreshing take, would love to see more content making the marketing side of content creation more palatable, awesome vid Eljay! Glad I randomly clicked this vid 👌
I feel this a lot, to be honest I prefer doing actionable guides for tech, or software. The snag is so many people refuse to click those so I am slowly transitioning while trying to cover growth tips better :)
@@StreamScheme I definitely understand getting clicks on those topics being difficult. I had a brief stint doing tutorials for advanced OBS techniques / twitch bot integration stuff and that kind of content is just never gonna get as many clicks as "How to set up an alert box" or "how to get tts on stream"
I am in a spot were i had an average of about 10 viewers per stream and i tried to make friends with them and did so this then inspired them to becomes streamers too and now we all stream at the same time and they arnt viewers any more they are my friends and collaborators so i dropped down to like 5 people per stream and all my viewers now also watch there content. i am very happy for them TBH and also while i have less viewers now iv noticed my community become more active because they can talk to me about what my friends r doing and they r all there during collabs and we have a lot to bounce off of. streams are more fun now.
Found this video when looking up more of your videos how to grow on Twitch. And it addressed the issue I've been having of feeling "stuck", and like I'm not growing. Or even for 1-2 streams having almost no viewers, but then next week having 5 to 7 avg. viewers. Hopefully I can apply this concept in reality though! Also, not sure if you're gonna see this. But what would be your top tips for trying to make youtube content, when you don't have that many hours in a week that you can spend on making that content? Cause for me it takes about 10-15 hours every time to make a good youtube video, and I don't have 15 full hours to spend making that video over a span of a week or two.
I remember how you made a while back about how you first grew your stream using reddit and xcom2. I think you should make a new video about how to grow a youtube channel/twitch stream using reddit because I think it has a lot of potential nowadays.
My main issue as of right now is figuring out what my audience and content should be. Im somebody who basically plays EVERYTHING and gets bored sticking to one genre too long, so i think limiting myself too much would take the fun out of streaming for me. Would it also be possible to choose TWO genres and stream each on a specific day?
Genuine question what if your avatar likes variety games not a specific game, and likes it when the streamer does reactions to videos aswell and keeping up with trends!. also likes connecting with the streamer and enjoys watching the streams . so is it alright to not pick a specific game/subject?
My favorite types of games are fighting games, pretty much any kind of singleplayer action/adventure game, rpgs, and indie games. I'm also a huge anime, and music enjoyer. How does somebody like myself who's interests are so broad identify a target audience? I've been struggling as to how to do this for a while now. I plan on streaming Spider-Man 2 next month, but I also don't wanna limit myself to a particular genre, or platform of gaming because I'll get bored. Any advice?
The video outlines strategies for content creators, especially Twitch streamers, to grow their audience effectively. It emphasizes understanding the target audience's interests and behaviors on platforms like Twitch, Reddit, and TH-cam. By maximizing reach through platforms like TH-cam shorts and retaining viewers through consistent content, creators can mitigate churn and sustain growth. The "ratio system" is introduced as a method to maintain a higher ratio of new viewers gained to viewers lost, ultimately fostering long-term audience growth. Overall, the video highlights the importance of knowing the audience, adapting content strategies, and managing churn for successful content creation.
Okay so what do I do if I start posting on reels, TikTok, and shorts, but they all get little to no views, and most of those views are from referring my audience to those socials?
I don't understand one thing about streaming Is that I get mentioned every time someone strnames and I'm trying to understand how to do it could you help in any way thank you for reading this
I have a question for you. How are people like Insym famous? I remember you are friends with Insym... right? How is he famous? He just streams and puts it on TH-cam and gets 500k views in 1 week and 5k live viewers on twitch. I don't understand how
I want to do streaming but I’m scared of not getting money, money is not on my concerns and I won’t do streamlabs. I’m thinking of been with a dead chat, I can do giveaways but I’m afraid I get temporary viewers 🤔. I got i9 14900k cpu just in case I stream
If that is your only takeaway, then I am really worried :) I talked about my audience and where they are, so you could consider the same thing, then talked about the in-depth reasons for each platform, and why you'd target them. Your audience might be somewhere else, and I say that.
Now i am conflicted. I like a lot about Twitch and honestly prefer what it brings, but given the 0 discoverability and of course the insight in this video reminding me again too, youtube does seem the better place to grow. That brings me to the essence of that confliction. If I start on youtube in a few months once I've built my pc and finally can start streaming, and it works to a good enough margin between the different forms of content, what is the real worth of switching streams to twitch and then keeping the videos to youtube? Obviously its a passion project and hobby, money is not the goal that should make people think they can just do this because obviously 99% will not see that revenue to allow it to be their job. But, it is still a motivation, and one I do personally hope to attain a little bit of. Nobody should expect big as far as that goes but hey, using it to pay for something small each month lile maybe a refuel of gas or something smaller is attainable. So if I can manage to do the right things and make shit people enjoy enough, chances are if I then switch to twitch to stream that'll hurt the revenue no matter how small. And if it was somehow enough to make the bare minimum of ends meet each month, in my case $600 if im just paying rent and bills, and then somebody quit their day job because they can just barely function off their content, why switch and risk losing that. Now, I'm not saying switching between the 2 is bad, but more now I personally do not know what I would do. I feel if you start twitch and make content on youtube you will grow slower than just doing youtube, and if you only do twitch you won't grow unless magically lucky, but then if you do youtube right away I'm not sure what appeal also using twitch would do. You can't stream to both at once and alternating where you stream will hurt you too. It's just not like it used to be i suppose.
You information has helped me create my twitch channel but I’m no means have I created my channel to make money. Do I appreciate it?!? Heck yes!! But I always tell everyone please don’t sub or donate. It’s unnecessary. I would love to grow the channel but I want everyone to enjoy the games we play
I play only 😂 story mode games, problem my south asia side not popular no one used twitch, 😂 this is my problem target west and europe people when i live they are sleeping 😂😂
Despite it being your express goal, you didn't actually say anything about how to grow other than to post shorts. You presented the ratio system, but that's not actually HOW to grow, it's an analytics method.
You're misunderstanding the goal of the video, I'm not trying to lay out a blanket step by step path, I've done that thousands of times, and nobody actually follows the steps. This is meant to break a really bad mindset Small Streamers have, where they don't understand how growth works, how viewers behave, and how they need to think about growth differently. They expect they can just go live and viewers will slowly increase. The goal of this video is to show new creators a new way of thinking from a marketing point of view that will allow them to actually shift their approach and start growing. If I laid out, again for the 50th time exactly how to grow and the steps, I'd have a bunch of people saying, "I'LL DO IT NOW" and then continuing to just grind endlessly lazily. But I already explained this both in the start of the video, and the top comment, but hopefully third times the charm.
Streamers are not necessarily tech ppl so we cnt make videos like. I myself do not have those skills. Every time I look for actual help to grow and none of this is helpful at all. There is nothing here about how to actually get viwers this whole thing is useless.
I've never talked about it this way, from a purely Reach, Retention, Churn, etc route. And covering it, I am hoping will give people a better understanding than, "So I just make youtube content" and instead think about it from a marketing perspective. But also, I do Mic reviews, I do TH-camr tips, interviews, shorts guides, OBS setup, platform news, creation production workflow guides, mic guides, tool tutorials. If you don't want to watch these videos, or don't like them, that's totally fine, I cover them because I feel like this is a new take on a format that might help people. To be honest, I make content like this because it seems like there are lots of people who watch it, then they do nothing, they just stream, or upload tiktoks and get 300 views endlessly, never trying to improve, never taking the advice, just sat there complaining and never attempting to better themselves, or click the content that requires them to do work.
I am worried people are going to ignore what this video is saying, or assume its the same as every other how to grow guide. Please take a second to really stop what you're doing, and engage with the concept. This isn't, "Hey go use TH-cam," or the normal basic stuff, this is really trying to make you think about who your audience is, and where you're going to create to reach them, how you're going to keep them, and what to do if you lose them.
@streamscheme I get it. The easy answers are, "make more content", "niche down", "diversify your platforms". The hard answer is, "Use what you have to figure out what works." The problem is that most new content creators have zero business experience, so they think the video is about the content, not the business.
The cost of making content into income is running it like a business. That means understanding your market and your product, and executing like a professional, which takes a lot of time and effort.
in a way yes but also putting the time and effort into your videos@@denalidtx
Taking notes.. 🙂. Marketing IS essential. So many don't think it's important
From experience, when I was a kid I thought TH-cam was like make good content you will be famous if people like u. No! If you have okayish content, you don't put that much time or effort in content but you put more time and effort into marketing your content then you will do better. After that you can refocus on making better content when you have the marketing strategy you made.
All great advice as always. I don't have a huge following yet but I have noticed that consistency while keeping things new and fresh can really help with the retention factor. Interactivity is also a great way to boost your viewership. Never underestimate the power of including your chat in what you are doing. Increasing your reach has so many merits too. Nobody can find you if you aren't out there showing off why they should be watching you in the first place.
Streaming for a little over two years now still average about 1 viewer 🤣 we not gonna give up tho 💪🏽 learning to tap more into my content creation side than just clicking go live everyday. Thank you 👌🏽
Same good luck
Same! Keep at it my guy 🤘🏼
What's ur user and what do u do?
@@Huander exit231sosa and I play call of duty. Not been very good at it here lately though 😅
Any good news homie???
This is probably one of the best videos on explaining something in this platform. thank you!
I. NEEDED. THIS. Thanks yet again brother.
I really love this. I've never thought about the specifics of my audience like this before. Some of this is stuff I've thought about, but then fear about moving from one thing to quickly, or sticking with something for too long, or the variety of content being too different. This is a really helpful way for me to contextualize things, thank you.
Absolutely fantastic breakdown!
thank you for another amazing video 💖 i was having a hard time coming up with "my audience", so that part was very helpful!
Been struggling with churn myself, and new viewers rarely stay long-term, so I think I just need to focus on what I'm good at more instead of taking an unfocused approach, focus on reach, and try to get a more concrete vision of what an 'avatar' for my channel would look like
Thanks for putting these tips together! I just started streaming and creating last month, I’ve learned lots watching your educational videos and have see some growth early thanks to tips i learned from you.
Solid explanation of Avatars typically used for starting businesses and/or marketing
i literally took notes from it and filled a notion page with it. super useful man thanks a lot
I love how you explained the concepts and also gave examples of you you applied them. Makes it very easy to digest!
how are you doings
I think this is why you just need to be entertaining and good at editing and output of your videos.
I’m not gonna lie I burned out on these ‘grow your stream’ channels, most of the time it feels like just a grift of gamer guy #42 repeating one of Alpha Gaming’s top 10 points from 2019 for the millionth time, I’ll even admit that there’s been some content on this channel itself that I’ve found hollow - but this video is genuinely super interesting and a refreshing take, would love to see more content making the marketing side of content creation more palatable, awesome vid Eljay! Glad I randomly clicked this vid 👌
I feel this a lot, to be honest I prefer doing actionable guides for tech, or software. The snag is so many people refuse to click those so I am slowly transitioning while trying to cover growth tips better :)
@@StreamScheme I definitely understand getting clicks on those topics being difficult. I had a brief stint doing tutorials for advanced OBS techniques / twitch bot integration stuff and that kind of content is just never gonna get as many clicks as "How to set up an alert box" or "how to get tts on stream"
I needed this thanks! Been stuck at 22-30 ccv for about a year. 😅
amazing video as usual cant wait to start applying everything to my channel
I appreciate the tips I've been trying to grow on twitch and now youtube since last month and I'm excited to see the future
I am in a spot were i had an average of about 10 viewers per stream and i tried to make friends with them and did so this then inspired them to becomes streamers too and now we all stream at the same time and they arnt viewers any more they are my friends and collaborators so i dropped down to like 5 people per stream and all my viewers now also watch there content. i am very happy for them TBH and also while i have less viewers now iv noticed my community become more active because they can talk to me about what my friends r doing and they r all there during collabs and we have a lot to bounce off of. streams are more fun now.
Your advice is always helpful.....in other words. I love you! :3
Found this video when looking up more of your videos how to grow on Twitch. And it addressed the issue I've been having of feeling "stuck", and like I'm not growing. Or even for 1-2 streams having almost no viewers, but then next week having 5 to 7 avg. viewers. Hopefully I can apply this concept in reality though!
Also, not sure if you're gonna see this. But what would be your top tips for trying to make youtube content, when you don't have that many hours in a week that you can spend on making that content? Cause for me it takes about 10-15 hours every time to make a good youtube video, and I don't have 15 full hours to spend making that video over a span of a week or two.
For the TH-cam question, check out my latest video, length making the video doesn't matter if you follow the steps I cover in the latest video.
The video hit different! lmao! Watching that next one also, goodjob!
I like how you called your audience chronically online
Gotta be honest, not here to be friends hahaha here to help
I remember how you made a while back about how you first grew your stream using reddit and xcom2. I think you should make a new video about how to grow a youtube channel/twitch stream using reddit because I think it has a lot of potential nowadays.
Jokes on you, my target audience are the blue aliens.
My main issue as of right now is figuring out what my audience and content should be. Im somebody who basically plays EVERYTHING and gets bored sticking to one genre too long, so i think limiting myself too much would take the fun out of streaming for me. Would it also be possible to choose TWO genres and stream each on a specific day?
Yeah to promote my streams ive been posting to social media and i upload all my vods to youtube to hopfully advertise to more people
7:03 the fact your subtext was so heavily related to my avatar lmao
Genuine question what if your avatar likes variety games not a specific game, and likes it when the streamer does reactions to videos aswell and keeping up with trends!. also likes connecting with the streamer and enjoys watching the streams . so is it alright to not pick a specific game/subject?
notes taken, avatar created... now all i need is an audience
My favorite types of games are fighting games, pretty much any kind of singleplayer action/adventure game, rpgs, and indie games.
I'm also a huge anime, and music enjoyer.
How does somebody like myself who's interests are so broad identify a target audience?
I've been struggling as to how to do this for a while now.
I plan on streaming Spider-Man 2 next month, but I also don't wanna limit myself to a particular genre, or platform of gaming because I'll get bored.
Any advice?
Thank you
Here's a question, should I stream on TH-cam, or should I stream on twitch but take those twitch streams and post them on TH-cam?
1:07 is crazy
The video outlines strategies for content creators, especially Twitch streamers, to grow their audience effectively. It emphasizes understanding the target audience's interests and behaviors on platforms like Twitch, Reddit, and TH-cam. By maximizing reach through platforms like TH-cam shorts and retaining viewers through consistent content, creators can mitigate churn and sustain growth. The "ratio system" is introduced as a method to maintain a higher ratio of new viewers gained to viewers lost, ultimately fostering long-term audience growth. Overall, the video highlights the importance of knowing the audience, adapting content strategies, and managing churn for successful content creation.
The part I still have no clue about is making videos of any sort besides just streaming. Maybe I'm just not very creative
nice content
Great advice but I'm still struggling to get affiliate Lol
Okay so what do I do if I start posting on reels, TikTok, and shorts, but they all get little to no views, and most of those views are from referring my audience to those socials?
I looked, you're not making good content, watch my video on how I blew up a channel with just shorts. You'll understand..
2nd day 7-8
I don't understand one thing about streaming Is that I get mentioned every time someone strnames and I'm trying to understand how to do it could you help in any way thank you for reading this
❤
I don’t even wanna get anything out of this, I just want to share my favorite games with people while playing them badly
YOOOO MY GF GOT ME THAT SAME SNORLAX PLUSH
Im funny and entertaining 😅
I have a question for you. How are people like Insym famous? I remember you are friends with Insym... right? How is he famous? He just streams and puts it on TH-cam and gets 500k views in 1 week and 5k live viewers on twitch. I don't understand how
I want to do streaming but I’m scared of not getting money, money is not on my concerns and I won’t do streamlabs.
I’m thinking of been with a dead chat, I can do giveaways but I’m afraid I get temporary viewers 🤔.
I got i9 14900k cpu just in case I stream
i've found shorts (and tiktok) at least for the games i play have nearly 0 views. long format videos do better.
i've been trying to hit affiliate on twitch and i can't seem to get the minimum viewers :(
….I promise this won’t be a” must do TH-cam to get more viewers” then proceeds to talk about TH-cam shorts. 😂
If that is your only takeaway, then I am really worried :) I talked about my audience and where they are, so you could consider the same thing, then talked about the in-depth reasons for each platform, and why you'd target them.
Your audience might be somewhere else, and I say that.
You know, I find myself drwn somewhere betwen horror gaming, souls type games and triple AAA games. Is this to broad of a spectrum?
Now i am conflicted. I like a lot about Twitch and honestly prefer what it brings, but given the 0 discoverability and of course the insight in this video reminding me again too, youtube does seem the better place to grow. That brings me to the essence of that confliction. If I start on youtube in a few months once I've built my pc and finally can start streaming, and it works to a good enough margin between the different forms of content, what is the real worth of switching streams to twitch and then keeping the videos to youtube? Obviously its a passion project and hobby, money is not the goal that should make people think they can just do this because obviously 99% will not see that revenue to allow it to be their job. But, it is still a motivation, and one I do personally hope to attain a little bit of. Nobody should expect big as far as that goes but hey, using it to pay for something small each month lile maybe a refuel of gas or something smaller is attainable. So if I can manage to do the right things and make shit people enjoy enough, chances are if I then switch to twitch to stream that'll hurt the revenue no matter how small. And if it was somehow enough to make the bare minimum of ends meet each month, in my case $600 if im just paying rent and bills, and then somebody quit their day job because they can just barely function off their content, why switch and risk losing that.
Now, I'm not saying switching between the 2 is bad, but more now I personally do not know what I would do. I feel if you start twitch and make content on youtube you will grow slower than just doing youtube, and if you only do twitch you won't grow unless magically lucky, but then if you do youtube right away I'm not sure what appeal also using twitch would do. You can't stream to both at once and alternating where you stream will hurt you too. It's just not like it used to be i suppose.
A bit late, but multi-streaming is now allowed by twitch. You can try streaming both, to test what works for you
first day got 1 follow
You information has helped me create my twitch channel but I’m no means have I created my channel to make money. Do I appreciate it?!? Heck yes!! But I always tell everyone please don’t sub or donate. It’s unnecessary. I would love to grow the channel but I want everyone to enjoy the games we play
i just saw this vid but i dont think i need it satrted streaming 2 days ago
It feels good but isn't actually satisfying 😂
really i can help you with dat
RATIO EHEHEHEHEH *nerd snort* 🤓🤓🤓🤓🤓🤓
I play only 😂 story mode games, problem my south asia side not popular no one used twitch, 😂 this is my problem target west and europe people when i live they are sleeping 😂😂
Despite it being your express goal, you didn't actually say anything about how to grow other than to post shorts. You presented the ratio system, but that's not actually HOW to grow, it's an analytics method.
You're misunderstanding the goal of the video, I'm not trying to lay out a blanket step by step path, I've done that thousands of times, and nobody actually follows the steps.
This is meant to break a really bad mindset Small Streamers have, where they don't understand how growth works, how viewers behave, and how they need to think about growth differently.
They expect they can just go live and viewers will slowly increase. The goal of this video is to show new creators a new way of thinking from a marketing point of view that will allow them to actually shift their approach and start growing.
If I laid out, again for the 50th time exactly how to grow and the steps, I'd have a bunch of people saying, "I'LL DO IT NOW" and then continuing to just grind endlessly lazily.
But I already explained this both in the start of the video, and the top comment, but hopefully third times the charm.
I think i am screwd i play to many games
I want to boost views
first
Streamers are not necessarily tech ppl so we cnt make videos like. I myself do not have those skills. Every time I look for actual help to grow and none of this is helpful at all. There is nothing here about how to actually get viwers this whole thing is useless.
Or a business in real life 😂 p hub 😂
...how many times have you made this same video now man...?
I've never talked about it this way, from a purely Reach, Retention, Churn, etc route. And covering it, I am hoping will give people a better understanding than, "So I just make youtube content" and instead think about it from a marketing perspective.
But also, I do Mic reviews, I do TH-camr tips, interviews, shorts guides, OBS setup, platform news, creation production workflow guides, mic guides, tool tutorials.
If you don't want to watch these videos, or don't like them, that's totally fine, I cover them because I feel like this is a new take on a format that might help people.
To be honest, I make content like this because it seems like there are lots of people who watch it, then they do nothing, they just stream, or upload tiktoks and get 300 views endlessly, never trying to improve, never taking the advice, just sat there complaining and never attempting to better themselves, or click the content that requires them to do work.
Before i continue watching. i just gotta say.. i died laughing on the inside for every person in the PH industry 😭 okay back to watching 🫶