Pricing: Willingness-to-Pay (WTP)

What is Willingness-to-pay (WTP)? Factors that influence willingness-to-pay. How to find out the relationship between price and demand based on WTP information. Calculate surplus using WTP and price. Different methods for estimating WTP in the market.

[@ofeliaaltez8972]

WHOSE CUSTOMERS HAVE THE HIGHER WTP? WHY?

[@sagarchaturvedi7008]

Thank you Mr. Ye for the detailed explanation. Can we also have a video on the Becker De-groot model of WTP? It'll be a pleasure to learn that as well in this fashion.