I gotta say my eyebrows raised when I saw the thumbnail. As a hobbyist woodworker I immediately thought about how moisture and heat are the enemy of any wood product. But as I watched and heard your rationale I actually think this is pretty cool. Japanese craft is historically some of the very best and I super appreciate people bringing attention to it and paying these woodworkers for beautiful pieces. As someone who has made a lot of custom commission pieces the price tag is not surprising at all. Real quality craft is expensive--people outside that world would be shocked to learn how much time and costs it takes to develop and produce something seemingly simple. Admittedly I won't be buying this but I appreciate April branching out and creating, like you said, art pieces that are not meant to be daily drivers but have a different sort of purpose. Looking forward to seeing what other adventurous and creative directions you go in. And I hope that lacquer is tough!!! (Though I'm sure you've done extensive testing.)
Honestly price is in line with Yixing tea pots, used in Chinese tea brewing. Gaiwan is cheaper and good, plastic brewer is cheaper and good - however Yixing has a market nonetheless!
Love the design of these brewers there something special in that shape. But using wood seems too much form over function. I think it would be fun project to combine the wooden base with upper part ceramic made with pigmented clay
cmon April gang....$207 (1,399 kr) for this? As a barista, I think this is a bit much. It's like a Japan makers tax on this, plus extra money for the box (which isnt needed). Put this ting at $100 and watch it fly off the shelves.
It's funny people buy $5,000+ espresso machines but then complain about a $200 dollar dripper.... That you will most definitely brew better coffee in than your espresso machine. I'm not an April fanatic like most people here but think about it for a minute "we've been conditioned to place more value on everything BUT a dripper" . $200 for a beautiful wooden tamper... that doesn't make your burnt coffee taste any better "SURE!" , but $200 for a dripper... "How dare you!"
It's also not always about a better cup. For example, a honda civic and a Lamborghini will both get you from point A to B but the style and experience is totally different.
Absolutely, one should not compare mass production with small individual craftworkers. It's like comparing buying a cheese burger at Mcdonalds' and going to Noma. Both can be value for money, but there are two very different investments.
@@gurgelgrunz5712 we are big fans of both Hario, and especially Kalita. Two companies that have brought a tremendous amount of value to the coffee industry. But it's important to have perspective on the size of production, April is perhaps 0,00001% of those two companies in terms of production volume.
Absolutely. Here we have chosen to highlight craftsmanship and show case some of the best woodworker in Japan through our platform. This is all about the form and the process of making it.
All good… but don’t say you’ve done it to better specialty coffee industry… it’s about being limited and nothing else. It’s just a better marketing strategy but not exactly something to better a barista life and to serve our end customer.
A question. The Coffee brewer you are using today. What factory is that produced in and what are the working conditions of that factory? Would you be able to share that?
I think this brewer is about supporting and celebrating craftspeople who work with their hands and take the time to master their craft. And this ethos is in line with what roasters like April do
I gotta say my eyebrows raised when I saw the thumbnail. As a hobbyist woodworker I immediately thought about how moisture and heat are the enemy of any wood product. But as I watched and heard your rationale I actually think this is pretty cool. Japanese craft is historically some of the very best and I super appreciate people bringing attention to it and paying these woodworkers for beautiful pieces. As someone who has made a lot of custom commission pieces the price tag is not surprising at all. Real quality craft is expensive--people outside that world would be shocked to learn how much time and costs it takes to develop and produce something seemingly simple. Admittedly I won't be buying this but I appreciate April branching out and creating, like you said, art pieces that are not meant to be daily drivers but have a different sort of purpose. Looking forward to seeing what other adventurous and creative directions you go in. And I hope that lacquer is tough!!! (Though I'm sure you've done extensive testing.)
And speaking of the dishwasher, can I put my plastic April brewer in the dishwasher? Top rack of course
Love the celebration of craftsmanship.
I would love to see the next materials be Italian marble or Swedish granite. Made from one piece of rock.
Beautiful colors 🔥
Honestly price is in line with Yixing tea pots, used in Chinese tea brewing. Gaiwan is cheaper and good, plastic brewer is cheaper and good - however Yixing has a market nonetheless!
Love the design of these brewers there something special in that shape. But using wood seems too much form over function.
I think it would be fun project to combine the wooden base with upper part ceramic made with pigmented clay
That's an interesting idea. Thank you for sharing.
red or black laquer at some point?
Thank you for watching. Not at this point, we want to showcase the material.
200$ for that thing? Woooo
April x Weber workshop
Yeah, it really should have been priced a lot higher.
cmon April gang....$207 (1,399 kr) for this? As a barista, I think this is a bit much. It's like a Japan makers tax on this, plus extra money for the box (which isnt needed). Put this ting at $100 and watch it fly off the shelves.
You can get japanese wooden drippers for 30-40$, so even 100$ is more than overpriced
It's funny people buy $5,000+ espresso machines but then complain about a $200 dollar dripper.... That you will most definitely brew better coffee in than your espresso machine. I'm not an April fanatic like most people here but think about it for a minute "we've been conditioned to place more value on everything BUT a dripper" . $200 for a beautiful wooden tamper... that doesn't make your burnt coffee taste any better "SURE!" , but $200 for a dripper... "How dare you!"
@@Wheresthesoul there is also light roast Espresso and the equipment prices for Espresso stuff is so out of hands
We need more consumerism please
how’s this producing on better cup? it’s cool and all, but seems like a miss
It's producing a great cup. Clean and crips, much like the other Brewers in the April Brewer series.
It's also not always about a better cup. For example, a honda civic and a Lamborghini will both get you from point A to B but the style and experience is totally different.
For the price of 40 hario v60's
Absolutely, one should not compare mass production with small individual craftworkers. It's like comparing buying a cheese burger at Mcdonalds' and going to Noma. Both can be value for money, but there are two very different investments.
@@coffeewithaprildon't disrespect the goat the v60 like that😭😭😭
@@gurgelgrunz5712 we are big fans of both Hario, and especially Kalita. Two companies that have brought a tremendous amount of value to the coffee industry.
But it's important to have perspective on the size of production, April is perhaps 0,00001% of those two companies in terms of production volume.
This is beautiful, but very much seems to put form over function
Absolutely. Here we have chosen to highlight craftsmanship and show case some of the best woodworker in Japan through our platform. This is all about the form and the process of making it.
All good… but don’t say you’ve done it to better specialty coffee industry… it’s about being limited and nothing else. It’s just a better marketing strategy but not exactly something to better a barista life and to serve our end customer.
A question. The Coffee brewer you are using today. What factory is that produced in and what are the working conditions of that factory? Would you be able to share that?
I think this brewer is about supporting and celebrating craftspeople who work with their hands and take the time to master their craft. And this ethos is in line with what roasters like April do
@@kylegosiaco5318 it's about treating the equipment we use to brew with the same attention to detail as we do to sourcing of the coffee.