As a German TAG Heuer AD and as watch enthusiasts we love to see the newest developments of the brand. At Watches & Wonders our team was blown away by the Glassbox and the Skipper ist absolut grail material (kinda like there take on the Omega Snoopy)
Why are TH boutiques so pompous? I can walk into a Rolex store no problem but TH reps act like I'm too poor to be near their store because I wear Seiko
@@AndreiGeorgescu-j9p guess it's different for every country/ isolated to where you live- over here and a few other countries I've read via forums, it's the direct opposite...
@@AndreiGeorgescu-j9p this made me laugh out loud. Must be a terrible boutique. Thought of a tag rep being a snob is hilarious, most average people think they’re just nice Invicta/Citizen 😂
Totally agree, I have three tags, next one will probably be a Tudor Pelagos, but who knows, I hate the influencers who seem to copy each other’s opinion and slate certain brands. It’s easy to fall into their trap but you take a step back and think about what you like, it doesn’t matter if it’s a £20k or £200 watch, what matters is that you enjoy wearing it.
I've come full circle with TAG Heuer; my first expensive watch was a TAG F1 chronograph from early 2000. I've gone on to collect Sinn, IWC, Rolex, JLC, Moser. For some reason I came back to TAG Heuer now. Recently picked up the Carrera Panda and a Carrera Dato. Stunning watches. Frederic is doing far better than I had expected. I just hope one day, LVMH will have the wisdom and courage to split the brand - TAG for the mass market and smartwatches and Heuer for the collector/enthusiast market. I can only hope.
I've always loved Tag Heuer. As a kid I was a bouncer in a high end nightclub in Suburban Detroit and all the guys in the expensive suits were wearing stuff like the Link and the Professional 200m. I ended up buying a Fossil at the time that had a similar bracelet. An Aquaracer was my first luxury watch purchase and I still wear it proudly today.
The only polarizing thing is TH-camrs saying Tag Heuer is polarizing. Tag Heuer is a great brand, consistent, innovative, synonym of motor racing, an entry and exit brand. I still own and wear my 80's birthday present plastic F1!
I got my first Heuer in July. It's the 60th anniversary Carrera panda chronograph reissue. Totally cured me of my Daytona fever. The new Skipper is gorgeous too.
I worked for Tag Heuer at their boutique, had my doubts when I started working since I wasnt a fan of their watches based on 90's-00's era but genuinely love what they did with the Carrera line, and their Autavias are beautiful too
I worked at an AD with Tag. Went into that job kinda snobby and left an owner. Been eyeing a Solargraph to join my very old and very beaten Aquaracer (Calibre S).
I agree. They've been knocking it out of the park lately with both the vintage inspired chronograph releases, but importantly also with the Aquaracer, including the solar offering. It is nice to see, and I hope they carry that momentum forward.
@@jamesrobert4106 That’s completely different in design and market. The IWC is a dress chronograph where the tag is a sports/racing chronograph. No one is going to be cross-shopping the IWC and the Tag unless they’re just looking for a chronograph. The Tag’s design is just more special.
It got me to part with my money... So I agree. The quality is there, too. Not just the looks. My only gripe is that the date doesn't change over instantly, and that I've noticed that the date will not fully turn over so that it is perfectly centered in the date window if you don't have a certain amount of power reserve. That's nitpicking though because you can manually center it. If you actually wear it a decent amount of the day and aren't a watch freak switching multiple watches in a day, it will turn over properly and wind up centered. I am, unfortunately, a watch freak though. Hahaha.
@@ams914 see the date change over wouldn’t bother me because I have multiple seikos and NH powered watches that do that. I didn’t even know that was an issue people had but it’s understandable if you’ve bought mostly Swiss and miyota watches😂
Thanks Teddy for putting together this video. My first luxury watch was a TAG Heuer that was given to me at my high school graduation in '91. I didn't know anything about watches, so I didn't much think about Quartz vs Automatic, but this watch was an automatic version. I loved shaking it in my hand and listening to the rotor spin around, even though I had no idea what I was listening too. Fast forward to today, and COVID allowed me to really develop a strong interest in horology. I've learned an immense amount of information from your channel as well as other enthusiasts. I understand the reasons why enthusiasts are polarized by TAG Heuer. Time will tell if TAG Heuer can get back into the good graces of the haters, but like you, I do think they're headed in the right direction. I believe one of the things LVMH could do to further prove they're on the side of the enthusiasts is to remove "TAG" from the moniker and put the brand back into simply the Heuer name. "Heuer" is where the pedigree is for this brand.
Thank you for featuring Tag Heuer Teddy! I purchased an amazing Calibre 6 Retro Heuer Carrera remake when I Graduated and still feel to this date we don't talk about them enough. I am sure I could get have gotten something "more respected" like Tudor at the time, however TH was the brand I loved and still love to this date.
I’m not sure if most understand the depth of the insights on these clips. This has gone from a nerdy watch guy opinion to a top shelf insights on brand, marketing and high horology. Tremendous work Teddy et al. You’re outdoing yourself. 🙌🏽
My first watch was the TAG Heuer Formula 1 Calibre 5. Absolutely special and beautiful watch and has been the most complimented watch from my collection. The compliment’s received has been from non-watch enthusiasts but I believe many watch enthusiasts opinions has been impacted by other people views on the internet due to heavy criticism. Some criticism possibly deserved but many being undeserved in my opinion. Most TAG Heuer watch owners are happy with their watch and I would recommend people trying it on if they are considering to purchase one. The last thing you want to do is not buying a watch that you want because of other peoples opinion. My only regret is by not purchasing it used as it could’ve saved me alot of money but hey there are advantages of buying a watch brand new :)
Definitely a major shift for TAG-Heuer. It got to the point where I couldn't look at them anymore without cringing, but the recent designs have me looking at them again with admiration. I'm very tempted by the new Carrera.
My first watch was a Tag Carrera Calibre 5, and still, after having a big collection, is one of my favourites ever. True to their spirit, simple, elegant. And lately are rebranding, not making "me too" watches. Amazing company
@@Keghau5they have so many new Monaco models too. I would pick up the new skeletonized Monaco but I already have a blue dial one and I’d rather get a different watch entirely than a second Monaco. Still lots of beautiful new models though
For what it’s worth, I’ve been in the military for well over a decade and about 8 years ago my wife wanted to buy me a watch. She has a friend that is a watchmaker for a luxury brand and he suggested an Aquaracer quartz because it’s durability and that’s exactly what I was gifted. This watch has been through everything you can possibly imagine. I never understood why so many watch enthusiasts are looking for a high end “military watch” that’s indestructible but Tag Heuer is right in front of their faces. At least in my world most guys are wearing Tag, Hamilton, and Seiko.
I've have 2 Tag Heuer. A 2000 Kirium which is still in my rotation as a workhorse & a 2008 Monaco CW2111 which I love but wear less as the plexiglass crystal is just so easy to scratch. The classic square aesthetic of the Monaco just does it for me and after 15 years its value hasn't dropped. The new glass box Carrera in your video is tempting but as you mentioned earlier, that price bracket now has a lot of competition from some very good watches.
Thank you for putting this together to help clarify the complex history of TagH. I refer to 1995-2020 as TagH dark years because they lost their way from my perspective trying to compete more against Seiko than against their Swiss peers. Now that TagH is consolidating retail sales more to boutique stores and higher-end retail, this will further help with brand perception.
There were a couple of gems in those years. Like the Tag Heuer Super Professional diver. Personally I love the 1000 series and their Cult status by saving Heuer as a brand but they got discontinued in the early 90s. even own a Heuer 980 014 orange 🍊 dial Monnin case from 1981 and a Tag Heuer Night diver 989 113 from 1990 and love them and are becoming sort after
This is an excellent review. As a kid and young man Heuer was a favorite and that faded after TAG took over. Now as an adult watch collector I have not paid much attention to their products for years. These 2 models at the end of your presentation do get my attention.
I own a few TH chronos. My favourites are the Link 36 and my Aquagraph. Honestly I could not care less what other collectors think. I just love looking at the bracelet on the link. I loved it since I saw Senna with an S/el and I feel the same way decades later. I've bought and sold several hipster WIS classics over the years but I always come back to tool watches that I can wear every day. The Tudor North Flag is a particular favourite as I can comfortably wear it on a multi day trek and not worry that it will break. I've found Tag Heuer customer support to be excellent over the years and I wouldn't hesitate to recommend the brand to someone looking for a well-made everyday watch.
Bottom line is that Tag needs a North Star. They have wandered from a centralized vision and other brands have created viable options at the same price point. This was a well done video Teddy! I, for one, would like to see more of this and less of the lists of best dive watches under $500 types of content. I hate to admit it, but you’ve gone from my favorite content provider to one that I generally pass on. This video brought me back and I’d encourage more in this direction.
I think there's room for both types of content in his channel. Not every watch enthusiast is the same. The best X at X price is pretty helpful for those starting out or trying to find the next thing to add to their collection- although it does look pretty repetitive with mostly the same brands mentioned in the videos- but maybe thats because those brands deserve it. ☺️
Me too. I appreciate the background information. Gives me some insight into making a watchmaker distinctive without alienating the vast majority of customers. 20+ years ago a friend selling watches at Macy's asked me which I would like. I disliked all of them because they seemed more like fashion accessories than time pieces. I struggled to find anything suitable Then I spotted a traditonal looking chronograph in a gold case that turned out to be TAG Heuer priced at 10X more than the other watches. It was the only one and was unsold for years. Recently I saw an article on a TAG Heuer LE that I actually want and hope to find one in a dealer--none left in the US.
I've always thought of TH as the fashion brand of Swiss luxury watches. However, after a stop in an AD the other day, the Glass Box and Autavia are stunning. I'd happily put either on my wrist and not think twice.
I used to think TAG was tacky, and that vintage Heuer was the way to go, but the Glassbox made me completely re-evaluate the brand. If they keep making stuff that furthers the spirit and design language of vintage Heuer I'll continue to take them much more seriously.
On behalf of Tag Heuer (with annual sales approaching 1 billion US) we are ALL thrilled you are starting to taking us more serious! On the flip side...start setting aside $100 per month and in 3 years we will reciprocate the feelings. Cheers!
I own just bought my first tag this week. Ive always been hesitant because of all the talk. But man im happy with it. Mid 2000's blue aquaracer in like new condition and im blown away with the watch. I own several tudors, oris's and longines and id say this is easily my favorite current watch. Buy what you like ive wanted this watch for years and listened to all the haters. Its a great watch and a great brand
The “talk” is just tik tok and TH-camrs. The brands always been strong and mechanics are well worth their price points. I have carrera panamericana, older formula 1 and aquaracer all timeless and mechanically perfect still.
The Autavia Flyback was also a great release recently from TAGHeuer. I am not a huge fan of ARacers (not because of the design, more because of the low power reserve), but this 'classic' yet still slightly playful/modern line hits home here totally. I might end up buying a TAGHeuer, which really wasn't the plan 😂.
I bought the reverse panda glassbox carrera in July. The watch looks very handsome and i am a huge fan of the TH20-00 movement. Mine was accurately running at +1 second per day over a 7 day testing period. ❤
@@LouisMorales-zx3jm thanks. Enjoy yours as well 😄 We're commenting in every tag heuer youtube feature heehee. It's because im a big fan of the glassbox and i encourage more people to experience it. 😊
I just recently got my first Tag Heuer in the form of the Aquaracer Pro 300 Orange, and it quickly became may favorite watch. I find my self admiring it every day even when I am not wearing it. The Carrera looks great, and I think I would prefer it over any Rolex I have seen.
The Monaco with the classic Heuer logo and the flat blue dial (Steve McQueen edition) is my favourite. It is closest to the vintage version. The new titanium version is also very nice
Thank you Teddy. Tag Heuer’s late models are good looking and hopefully the brand will regain some of its former appeal. I am however huge fan and a collector of Zenith, another part of the LVMH stable which is in my humble opinion one of the most underrated high horology watch brands.
Wow , Teddy ,you speak of watches moving to top levels. You have advanced to a top level, great information, great presentation, a quality level above well done.
Good insights. I think the current area heralded a struggle for some brands like TAG Heuer, Longines and Breitling as the market for "shopping mall luxury" waned. Whatever forced them to look within themselves and their own history to rediscover some of their identity as watchmakers rather than just brands can only be a good thing.
I have been intrigued by the Aquaracer Solargraph Titanium. It hits a lot of points for me: Lightweight, not too large, never needs a battery, nice looking and versatile design. The problem is it costs MORE than their automatic in steel and doesn’t mention the crystal material on the website which makes me suspicious that it is not sapphire.
I like the design and happy to know that have kind of established a new beginning with very beautiful timepieces, but time will tell on the outcome of their changes and sort of their recommitment to their past successes, nice watches and thank you teddy for posting this video
I saved up for my first Tag in college, bought my 2nd after getting my first job and then q 3rd Tag (a Carrera that I still own) when I returned to school for graduate work. Now I've entered yet another new phase of my life (but my my next watch is probably a Seiko diver). However with with the recent lineup, you can bet I'm saving up for another Tag or two (or three). The glass box, Autavia, monaco, all winners to me.
They have been hit and miss, with significant winners along the way. I think it’s always fun (exciting even) to keep an eye on them and enjoy the great watches they produce alongside the (ummm…) less-artistic misses. But I think they are great fun both to love, and to feel that empty anticipation that they will surely get it right again (and again) soon. I love it when I find someone wearing a Tag Heuer, as it always leads to great conversations.
I learn so much from you, Teddy. Thanks for your analysis. In the TH-cam echo chamber I live in. I’d have to agree that Tag is getting a lot more love lately.
Nice video. I have a Tag Heuer that was bought for me when I graduated from college in the early 90’s. It’s a s/el leather, I believe the model sold in Europe? Although it’s quartz, it’s a beautiful watch and built like a tank. Been extremely reliable, 200m water resistant and just about the right size and thickness. It’s the only TAG I have but I do love it and will pass it along someday. Thanks
I have always not been a fan of the color pink. Years ago I wanted a Tag, but couldn't afford it. I was looking at the mother of pearl face, it was nice, but never bought one. Now I find myself drawn to dark bold pink. I recently went into a high-end jewelry store and fell in love with the bold pink Carrera. I now own and love it.
Tag Heuer has done very well especially this year. Yes headed in the right direction. Me personally, have looked closer at Tag to the point I purchased the GlassBox.
Tag does seem to be getting better over the last 3 years and now I know why! thanks fo rthe great informative video as always! The green titanium Aquaracer, I have my eye on one as its apeealing, stylish and very comfortable to wear -is the right size -as are theyre newer releases. Makes sense that the top fashion/luxury family in the the world is involved in this revival.
For all of the past drama with the brand, I still see the Monaco in places I would not expect. That watch is so recognizable. I was watching a car mod show and RDJ even had one on. Guy can afford anything but he wears a Monaco as a daily. And despite the shake up in motorsport over the past ten years, I think there is room for more development and collab with that platform. It is a piece I keep an eye on for sure.
I was at my jeweler's the other day buying my new Tissot Telemeter 1938 and was staring at their massive Tag section while I waited. I really like the Monaco. I don't have a square case watch or a modern tank style and was just looking to see which brands in the store had designs I like. The Monaco caught my eye. As I evolve in my career and have started to appreciate and collect watches, I might try to get one of these when I am comfortable with another luxury purchase.
I bought a Tag Heuer Formula One about 15 years ago because I loved the black bezel and white dial and the sporty look. It is quartz. I was expecting Tag to redesign the movement to be automatic, but have not seen it yet. Tag also makes a GMT Pepsi style, but it is an aluminum bezel, not ceramic. My point is TAG seems to fall short by not using modern materials and movements. Once they do, perhaps LVMH could gain market share. Or at least hold their value better.
Tag Heuer was the first swiss watch that I really wanted when I was in High school at the height of Formula 1's popularity. As I grew and learn more about watches, I saw more value for money elsewhere. But with the new design and consistency as Teddy had pointed out, I'm glad to see where Tag is going. I'm so impressed with the Carrera Glassbox that now I'm a proud owner of their chrono reverse panda.
Maybe because I matured in the 80’s have always been a fan of Tag Heuer. I have a Carrera Twin Time and a Kirium dive that my wife gifted me. I hope they do well
With the new models, now they have my interest, think they are beautiful and in the price sweet spot. Racing watches are always cool, I like that they offer various color and strap options for same models.
I own a Tag Heuer and I could not be happier with this watch, the watch I'm referring to here would be my 1984 Tag Heuer 1000 professional quartz divers watch. To me this watch is just dripping with style, and rugged sophistication, with a great running, supper reliable quartz movement that keeps better time than any automatic watch I own, and, or have owned.
I've been wearing two watches for years: Omega SMPc (41mm, black lacquer dial) and Tag Heuer Carrera Heuer 01 (43mm, non-skeleton dial). I like them both and had to buy a special Carrera as I am a car enthusiast. But I also like watches and know a thing or two about them, so the SMPc scratched that itch too 😊.
I wish their logo was just "Heuer". Especially for their classic collection. As a designer, that "TAG" just doesn't fit the look of their recent releases.
I agree a lot with what you're saying Teddy. 5 years ago I wouldn't really look at Tag as they just didn't really do it for me. However over the last 2-3 years I've been seriously impressed by them and could be close to buying one.
Have 2 Monaco’s, gulf and dark lord. Both iconic stunning watches and I always get comments wearing them. Looking at all brands for my third watch, and the one that I’ve tried on and was the most eye catching - The current all black skeleton Monaco. Didn’t go into watch collecting wanting TAG’s but I’m now a fan. The brand gets a lot of hate hype imo. I would say TAG is one of the most exciting brands to keep tabs on in the future….
Love you take and analysis. Spot-on 👌🏾 💯. I’m JUST discovering Heuer and I love their vintage stuff. I appreciate seeing them finally revisit their classics in the last 5-7 years! Just need to work on those prices! Ha $$
Love this guy. So much knowledge. Just got my first watch. Omega Seamaster 300m Diver as a gift. Now I'm hooked. Planning on buying some entry level watches. Thanks Teddy!!
My brother got me into Formula 1 in the late 80s; that was my early exposure to the TAG Heuer brand. In the last year or two, I realized that I liked the style of some of the watches in their Formula 1 collection, so my first "nice watch" is from that collection. Now my view is expanding to include other brands, but for me it started with TAG Heuer.
Hy Teddy, my wife is thrilled to appear in your video. She's standing under the tree in the photo of TAG's factory I took when I visited in 2018. Good to know you are a fan of the TAGHeuerenthusiast.blogspot best regards from the UK, Rob :)
Hello, I was at a wedding I spotted the Monaco on some else wrist, I have to say that It looked amazing to me. It make me considering taking a look on their recent models which I did and I think they are beautiful. The problem was the value of your watch if you wanted to sell it but hopefully that will change with the new direction.
I really liked the Carrera, and considered one for my first watch. The problem I found was they called the movement "in house" and I don't believe it was, after looking into it (if I'm remembering right), I think it is a modified workhorse movement that is similar to many other entry luxury watches, so I decided to save money and get a Tissot Powermatic 80 as my first watch. I may be wrong about the in house issue, but by the time I was ready for a watch at that price, I was interested in Maurice Lacroix then jumped a notch and went to Omega Seamaster.
Hi teddy. Going through your videos there’s one video I’m hoping you could make in the near future. Could you do a review of what watches that have the best lume brightness/dial presence? I think it would be interesting to see what’s out there.
Tag Heuer started my love of watch collecting. As an automotive enthusiasts it was my first choice for a higher end watch. I’ve always loved their styling and overall quality. I now own 7 Heuer watches and multiple omega, Rolex and Brietling. I don’t quite get the hate and snobbery for the brand. Glad to see more enthusiasm for Tag.
When you have a great product, as a company, you stick to it, then marketing and sales do the job, and with time product people are forgotten, and having these strong sales and marketing lead to forget what brought the brand to this place,which is a great product. I think this could be the case.
I can’t wait to get a Glassbox in person. Hopefully they’ll make a larger case size for us bigger fellas and so we can see that beautiful sapphire bezel better.
I recently joined the luxury watch market with a Aquaracer 300, and loving it so far. Looks amazing in any environment or event. That ceramic bezel is beautiful.
I had Hamilton, Seiko, Omega and Tudor and I just got my first Tag Heuer. Because they offered something I liked the look of. I love it. It’s a Calibre 5 Aquaracer white dial with orange seconds hand. It’s sporty and durable. While the brand is trying to revamp itself now. People should get what they like. The brand name and history is what what the “prestige” is all about. Yeah some movements are questionable but you’re paying for a name when it comes to watches.
Does anyone else experience misaligned dates with their Skipper? It always feels like it's not dead center, and could be how the font spacing was made to be... E.g., I know at 11:15 the date is off due to the date change period between 9 to 3, but the alignment more or looks like that at other times, albeit less exaggerated
Love the new releases. Recently purchased the Carrera X collab with Porsche (black and racing yellow) which I love. Also interested in the Monaco skeleton, though the price point is tough to swallow for that piece.
I have the carrera calibre 01 skeleton in blue with alligator leather strap and I absolutely love it. Other watch collectors ask me about it every time i wear it
Tag Heuer are smashing it, thats whats happened! Great new releases! By the way, the CEO of Zenith is now becoming the CEO of Tag Heuer as of October 2023.
@@mrb317 Interested to see what he'll bring to the Octo line. I own a couple of Octo FInissimo's so should be exciting. I will miss JC Babin. He's a fabulous leader for the BVLGARI brand. I just hope Fabrizio Buenamassa stays in charge of desgin!!
Source? If it's true I'm kinda happy and worried about that prospect - happy because Zenith does a lot of reissues and Heuer have a HUGE historical collection to inspire from. The worry is that TAG Heuer will go down the skeleton route that I'm not a fan of the current zenith collection.
I’d LOVE them to release a new mass-market model inspired by the vintage Heuer 1158. Some modern options plus a limited gold with the milanese bracelet based on the CHN model.
As a German TAG Heuer AD and as watch enthusiasts we love to see the newest developments of the brand. At Watches & Wonders our team was blown away by the Glassbox and the Skipper ist absolut grail material (kinda like there take on the Omega Snoopy)
As an American redneck, TAG sucks donkey balls!
Why are TH boutiques so pompous? I can walk into a Rolex store no problem but TH reps act like I'm too poor to be near their store because I wear Seiko
@@AndreiGeorgescu-j9p guess it's different for every country/ isolated to where you live- over here and a few other countries I've read via forums, it's the direct opposite...
@@AndreiGeorgescu-j9p this made me laugh out loud. Must be a terrible boutique. Thought of a tag rep being a snob is hilarious, most average people think they’re just nice Invicta/Citizen 😂
@@Epicacactus how could they think that when tags are like 5x the price?
I personally own 3 pieces , I love Tag , everyone should only buy what they like and forget what others say
Totally agree, I have three tags, next one will probably be a Tudor Pelagos, but who knows, I hate the influencers who seem to copy each other’s opinion and slate certain brands. It’s easy to fall into their trap but you take a step back and think about what you like, it doesn’t matter if it’s a £20k or £200 watch, what matters is that you enjoy wearing it.
Totally Agree.
I've come full circle with TAG Heuer; my first expensive watch was a TAG F1 chronograph from early 2000. I've gone on to collect Sinn, IWC, Rolex, JLC, Moser. For some reason I came back to TAG Heuer now. Recently picked up the Carrera Panda and a Carrera Dato. Stunning watches.
Frederic is doing far better than I had expected. I just hope one day, LVMH will have the wisdom and courage to split the brand - TAG for the mass market and smartwatches and Heuer for the collector/enthusiast market. I can only hope.
Oh god then we’ll get stuck with $10k Carrera’s where the only difference is the logo and a half-a$$ fake hand finish on the rotor 🤣
@Epicacactus yes, probably but most importantly, the Heuer branded watches should be based on the vintage models. Whilst TAG watches should be modern.
The TAG Heuer Professional Quartz Watch at $1300 was my first entry-level luxury watch and I still wear it today.
I've always loved Tag Heuer. As a kid I was a bouncer in a high end nightclub in Suburban Detroit and all the guys in the expensive suits were wearing stuff like the Link and the Professional 200m. I ended up buying a Fossil at the time that had a similar bracelet. An Aquaracer was my first luxury watch purchase and I still wear it proudly today.
The only polarizing thing is TH-camrs saying Tag Heuer is polarizing. Tag Heuer is a great brand, consistent, innovative, synonym of motor racing, an entry and exit brand. I still own and wear my 80's birthday present plastic F1!
These YT guys are generally unimaginative gossipers
@@dr.kevinmoore8889 They really don't know much and neither does Teddy. He's a salesman. Definitely not an expert...
I got my first Heuer in July. It's the 60th anniversary Carrera panda chronograph reissue. Totally cured me of my Daytona fever. The new Skipper is gorgeous too.
I’ll take it off your hands then.
I got one too when it was released. My favourite watch in my collection includes Rolex, IWC, JLC, Moser. It's just the dream reissue. Enjoy!
Such a beautiful peace indeed
Cheers🥂
But the Daytona love you longggg time 😂
I worked for Tag Heuer at their boutique, had my doubts when I started working since I wasnt a fan of their watches based on 90's-00's era but genuinely love what they did with the Carrera line, and their Autavias are beautiful too
I worked at an AD with Tag. Went into that job kinda snobby and left an owner. Been eyeing a Solargraph to join my very old and very beaten Aquaracer (Calibre S).
I agree. They've been knocking it out of the park lately with both the vintage inspired chronograph releases, but importantly also with the Aquaracer, including the solar offering. It is nice to see, and I hope they carry that momentum forward.
The glass box is the best release from tag in a long time. It’s absolutely insane in person.
It is competing directly at that price point with the IWC Portofino chrono.
Now that is a truly stunning design.
@@jamesrobert4106The tag edges it imo. Looks more special
@@jamesrobert4106 That’s completely different in design and market. The IWC is a dress chronograph where the tag is a sports/racing chronograph. No one is going to be cross-shopping the IWC and the Tag unless they’re just looking for a chronograph. The Tag’s design is just more special.
It got me to part with my money... So I agree. The quality is there, too. Not just the looks. My only gripe is that the date doesn't change over instantly, and that I've noticed that the date will not fully turn over so that it is perfectly centered in the date window if you don't have a certain amount of power reserve. That's nitpicking though because you can manually center it. If you actually wear it a decent amount of the day and aren't a watch freak switching multiple watches in a day, it will turn over properly and wind up centered. I am, unfortunately, a watch freak though. Hahaha.
@@ams914 see the date change over wouldn’t bother me because I have multiple seikos and NH powered watches that do that. I didn’t even know that was an issue people had but it’s understandable if you’ve bought mostly Swiss and miyota watches😂
Thanks Teddy for putting together this video. My first luxury watch was a TAG Heuer that was given to me at my high school graduation in '91. I didn't know anything about watches, so I didn't much think about Quartz vs Automatic, but this watch was an automatic version. I loved shaking it in my hand and listening to the rotor spin around, even though I had no idea what I was listening too. Fast forward to today, and COVID allowed me to really develop a strong interest in horology. I've learned an immense amount of information from your channel as well as other enthusiasts. I understand the reasons why enthusiasts are polarized by TAG Heuer. Time will tell if TAG Heuer can get back into the good graces of the haters, but like you, I do think they're headed in the right direction. I believe one of the things LVMH could do to further prove they're on the side of the enthusiasts is to remove "TAG" from the moniker and put the brand back into simply the Heuer name. "Heuer" is where the pedigree is for this brand.
IMO, if it is a good watch it should not matter the name. Some people are wrapped around the status of a name brand in their circle of friends.
Thank you for featuring Tag Heuer Teddy!
I purchased an amazing Calibre 6 Retro Heuer Carrera remake when I Graduated and still feel to this date we don't talk about them enough.
I am sure I could get have gotten something "more respected" like Tudor at the time, however TH was the brand I loved and still love to this date.
I’m not sure if most understand the depth of the insights on these clips. This has gone from a nerdy watch guy opinion to a top shelf insights on brand, marketing and high horology. Tremendous work Teddy et al. You’re outdoing yourself. 🙌🏽
Why you blowing this TH-camr?
@@JimmieJohnhe hasn't whored his gf in thumbnails for a bit and someone needs to be in that position
@@anulu-momentoLmao! Savage.
@jim- he’s married you fool.
My first watch was the TAG Heuer Formula 1 Calibre 5. Absolutely special and beautiful watch and has been the most complimented watch from my collection. The compliment’s received has been from non-watch enthusiasts but I believe many watch enthusiasts opinions has been impacted by other people views on the internet due to heavy criticism. Some criticism possibly deserved but many being undeserved in my opinion. Most TAG Heuer watch owners are happy with their watch and I would recommend people trying it on if they are considering to purchase one. The last thing you want to do is not buying a watch that you want because of other peoples opinion. My only regret is by not purchasing it used as it could’ve saved me alot of money but hey there are advantages of buying a watch brand new :)
Its cool that tag Heuer is getting more coverage, they certainly have been putting more effort in designs lately.
Definitely a major shift for TAG-Heuer. It got to the point where I couldn't look at them anymore without cringing, but the recent designs have me looking at them again with admiration. I'm very tempted by the new Carrera.
Love what Tag are doing lately l added a Heuer Monaco Calbrie 11 blue Steve McQueen to my watch collection and l love it
My first watch was a Tag Carrera Calibre 5, and still, after having a big collection, is one of my favourites ever. True to their spirit, simple, elegant. And lately are rebranding, not making "me too" watches. Amazing company
recently tag heuer has been releasing some pretty good stuff
I second this
100%. I went in to look at their new Carreras and it ended up being really hard to not walk out with one.
@@Keghau5they have so many new Monaco models too. I would pick up the new skeletonized Monaco but I already have a blue dial one and I’d rather get a different watch entirely than a second Monaco. Still lots of beautiful new models though
It’s run by a nepo baby and has terrible smart watches.
The Carrera glass box is one fine looking watch.
For what it’s worth, I’ve been in the military for well over a decade and about 8 years ago my wife wanted to buy me a watch. She has a friend that is a watchmaker for a luxury brand and he suggested an Aquaracer quartz because it’s durability and that’s exactly what I was gifted. This watch has been through everything you can possibly imagine. I never understood why so many watch enthusiasts are looking for a high end “military watch” that’s indestructible but Tag Heuer is right in front of their faces. At least in my world most guys are wearing Tag, Hamilton, and Seiko.
I've have 2 Tag Heuer. A 2000 Kirium which is still in my rotation as a workhorse & a 2008 Monaco CW2111 which I love but wear less as the plexiglass crystal is just so easy to scratch. The classic square aesthetic of the Monaco just does it for me and after 15 years its value hasn't dropped. The new glass box Carrera in your video is tempting but as you mentioned earlier, that price bracket now has a lot of competition from some very good watches.
Thank you for putting this together to help clarify the complex history of TagH. I refer to 1995-2020 as TagH dark years because they lost their way from my perspective trying to compete more against Seiko than against their Swiss peers. Now that TagH is consolidating retail sales more to boutique stores and higher-end retail, this will further help with brand perception.
but as they say your dark ages are my discounted used, not really tresures
There were a couple of gems in those years. Like the Tag Heuer Super Professional diver. Personally I love the 1000 series and their Cult status by saving Heuer as a brand but they got discontinued in the early 90s. even own a Heuer 980 014 orange 🍊 dial Monnin case from 1981 and a Tag Heuer Night diver 989 113 from 1990 and love them and are becoming sort after
This is an excellent review. As a kid and young man Heuer was a favorite and that faded after TAG took over. Now as an adult watch collector I have not paid much attention to their products for years. These 2 models at the end of your presentation do get my attention.
Recently got my first watch over 1k and it was a tag. I love it and want to see the popularity come back
I own a few TH chronos. My favourites are the Link 36 and my Aquagraph. Honestly I could not care less what other collectors think. I just love looking at the bracelet on the link. I loved it since I saw Senna with an S/el and I feel the same way decades later.
I've bought and sold several hipster WIS classics over the years but I always come back to tool watches that I can wear every day. The Tudor North Flag is a particular favourite as I can comfortably wear it on a multi day trek and not worry that it will break.
I've found Tag Heuer customer support to be excellent over the years and I wouldn't hesitate to recommend the brand to someone looking for a well-made everyday watch.
I saw the Monaco Steve McQueen yesterday and it was absolutely gorgeous. Tag doing great work lately!
Bottom line is that Tag needs a North Star. They have wandered from a centralized vision and other brands have created viable options at the same price point. This was a well done video Teddy! I, for one, would like to see more of this and less of the lists of best dive watches under $500 types of content. I hate to admit it, but you’ve gone from my favorite content provider to one that I generally pass on. This video brought me back and I’d encourage more in this direction.
I think there's room for both types of content in his channel. Not every watch enthusiast is the same. The best X at X price is pretty helpful for those starting out or trying to find the next thing to add to their collection- although it does look pretty repetitive with mostly the same brands mentioned in the videos- but maybe thats because those brands deserve it. ☺️
Me too. I appreciate the background information. Gives me some insight into making a watchmaker distinctive without alienating the vast majority of customers. 20+ years ago a friend selling watches at Macy's asked me which I would like. I disliked all of them because they seemed more like fashion accessories than time pieces. I struggled to find anything suitable Then I spotted a traditonal looking chronograph in a gold case that turned out to be TAG Heuer priced at 10X more than the other watches. It was the only one and was unsold for years. Recently I saw an article on a TAG Heuer LE that I actually want and hope to find one in a dealer--none left in the US.
I've always thought of TH as the fashion brand of Swiss luxury watches. However, after a stop in an AD the other day, the Glass Box and Autavia are stunning. I'd happily put either on my wrist and not think twice.
I used to think TAG was tacky, and that vintage Heuer was the way to go, but the Glassbox made me completely re-evaluate the brand. If they keep making stuff that furthers the spirit and design language of vintage Heuer I'll continue to take them much more seriously.
100 percent, I used to say the problem with Tag Heuer is Tag bought Heuer.
On behalf of Tag Heuer (with annual sales approaching 1 billion US) we are ALL thrilled you are starting to taking us more serious!
On the flip side...start setting aside $100 per month and in 3 years we will reciprocate the feelings.
Cheers!
TAG was a greasy Saudi arms dealer, so yeah, tacky
I own just bought my first tag this week. Ive always been hesitant because of all the talk. But man im happy with it. Mid 2000's blue aquaracer in like new condition and im blown away with the watch. I own several tudors, oris's and longines and id say this is easily my favorite current watch. Buy what you like ive wanted this watch for years and listened to all the haters. Its a great watch and a great brand
The “talk” is just tik tok and TH-camrs. The brands always been strong and mechanics are well worth their price points. I have carrera panamericana, older formula 1 and aquaracer all timeless and mechanically perfect still.
Do you think is good idea to buy a Aquaracer calibre 5 Automatic used in verry good conditions for $1,000 dolars?
The Autavia Flyback was also a great release recently from TAGHeuer. I am not a huge fan of ARacers (not because of the design, more because of the low power reserve), but this 'classic' yet still slightly playful/modern line hits home here totally. I might end up buying a TAGHeuer, which really wasn't the plan 😂.
Glad someone mentioned the Flyback! Great looking watch - face is clean.
I bought the reverse panda glassbox carrera in July. The watch looks very handsome and i am a huge fan of the TH20-00 movement. Mine was accurately running at +1 second per day over a 7 day testing period. ❤
Congrats. Great watch!
@@LouisMorales-zx3jm thanks. Enjoy yours as well 😄
We're commenting in every tag heuer youtube feature heehee. It's because im a big fan of the glassbox and i encourage more people to experience it. 😊
I just recently got my first Tag Heuer in the form of the Aquaracer Pro 300 Orange, and it quickly became may favorite watch. I find my self admiring it every day even when I am not wearing it. The Carrera looks great, and I think I would prefer it over any Rolex I have seen.
The Monaco with the classic Heuer logo and the flat blue dial (Steve McQueen edition) is my favourite. It is closest to the vintage version. The new titanium version is also very nice
Thank you Teddy. Tag Heuer’s late models are good looking and hopefully the brand will regain some of its former appeal. I am however huge fan and a collector of Zenith, another part of the LVMH stable which is in my humble opinion one of the most underrated high horology watch brands.
Wow , Teddy ,you speak of watches moving to top levels. You have advanced to a top level, great information, great presentation, a quality level above well done.
Good insights. I think the current area heralded a struggle for some brands like TAG Heuer, Longines and Breitling as the market for "shopping mall luxury" waned. Whatever forced them to look within themselves and their own history to rediscover some of their identity as watchmakers rather than just brands can only be a good thing.
I love that tag Heuer are now finding the balance between dipping into their roots while simultaneously being innovative
I became an F1 nerd in high school. Racing and TAG were synonymous. When I had the money to buy a Swiss watch, the only brand I wanted was TAG.
I have been intrigued by the Aquaracer Solargraph Titanium. It hits a lot of points for me: Lightweight, not too large, never needs a battery, nice looking and versatile design. The problem is it costs MORE than their automatic in steel and doesn’t mention the crystal material on the website which makes me suspicious that it is not sapphire.
Pricing is the number one reason I’m staying away from TAG
Tremendously watchable segment. Thank you.
I like the design and happy to know that have kind of established a new beginning with very beautiful timepieces, but time will tell on the outcome of their changes and sort of their recommitment to their past successes, nice watches and thank you teddy for posting this video
I saved up for my first Tag in college, bought my 2nd after getting my first job and then q 3rd Tag (a Carrera that I still own) when I returned to school for graduate work. Now I've entered yet another new phase of my life (but my my next watch is probably a Seiko diver). However with with the recent lineup, you can bet I'm saving up for another Tag or two (or three). The glass box, Autavia, monaco, all winners to me.
They have been hit and miss, with significant winners along the way. I think it’s always fun (exciting even) to keep an eye on them and enjoy the great watches they produce alongside the (ummm…) less-artistic misses. But I think they are great fun both to love, and to feel that empty anticipation that they will surely get it right again (and again) soon. I love it when I find someone wearing a Tag Heuer, as it always leads to great conversations.
I learn so much from you, Teddy. Thanks for your analysis. In the TH-cam echo chamber I live in. I’d have to agree that Tag is getting a lot more love lately.
Nice video. I have a Tag Heuer that was bought for me when I graduated from college in the early 90’s. It’s a s/el leather, I believe the model sold in Europe? Although it’s quartz, it’s a beautiful watch and built like a tank. Been extremely reliable, 200m water resistant and just about the right size and thickness. It’s the only TAG I have but I do love it and will pass it along someday. Thanks
I have always not been a fan of the color pink. Years ago I wanted a Tag, but couldn't afford it. I was looking at the mother of pearl face, it was nice, but never bought one. Now I find myself drawn to dark bold pink. I recently went into a high-end jewelry store and fell in love with the bold pink Carrera. I now own and love it.
Tag Heuer has done very well especially this year. Yes headed in the right direction. Me personally, have looked closer at Tag to the point I purchased the GlassBox.
The way they crowdsourced the Autavia was brilliant. Do more of that, at a smaller size, and they'll have another winner
I have to say, I really love the looks of the Skipper, and from what I‘ve read the movement is also impressive.
Tag does seem to be getting better over the last 3 years and now I know why! thanks fo rthe great informative video as always! The green titanium Aquaracer, I have my eye on one as its apeealing, stylish and very comfortable to wear -is the right size -as are theyre newer releases. Makes sense that the top fashion/luxury family in the the world is involved in this revival.
For all of the past drama with the brand, I still see the Monaco in places I would not expect. That watch is so recognizable. I was watching a car mod show and RDJ even had one on. Guy can afford anything but he wears a Monaco as a daily. And despite the shake up in motorsport over the past ten years, I think there is room for more development and collab with that platform. It is a piece I keep an eye on for sure.
I agree that the brand has been looking good recently, and I like this video format!
I was thinking that, I wanted to purchase the Tag Heuer Carrera Date 36mm. Do you think it's a good watch for my first luxury watch collection?
How do you guys find the The New Carrera Plasma Chrono one
I was at my jeweler's the other day buying my new Tissot Telemeter 1938 and was staring at their massive Tag section while I waited. I really like the Monaco. I don't have a square case watch or a modern tank style and was just looking to see which brands in the store had designs I like. The Monaco caught my eye. As I evolve in my career and have started to appreciate and collect watches, I might try to get one of these when I am comfortable with another luxury purchase.
I bought a Tag Heuer Formula One about 15 years ago because I loved the black bezel and white dial and the sporty look. It is quartz. I was expecting Tag to redesign the movement to be automatic, but have not seen it yet. Tag also makes a GMT Pepsi style, but it is an aluminum bezel, not ceramic. My point is TAG seems to fall short by not using modern materials and movements. Once they do, perhaps LVMH could gain market share. Or at least hold their value better.
Tag Heuer was the first swiss watch that I really wanted when I was in High school at the height of Formula 1's popularity. As I grew and learn more about watches, I saw more value for money elsewhere. But with the new design and consistency as Teddy had pointed out, I'm glad to see where Tag is going. I'm so impressed with the Carrera Glassbox that now I'm a proud owner of their chrono reverse panda.
Reverse Panda GlassBox! Congrats
@@LouisMorales-zx3jm thank you.
Same here. Doxa Sub and TAG Heuer. 2 brands I was dreaming about
Tried the black Glassbox Carrera at the Tag Heuer boutique in Cannes. It's absolutely amazing.
Maybe because I matured in the 80’s have always been a fan of Tag Heuer. I have a Carrera Twin Time and a Kirium dive that my wife gifted me. I hope they do well
With the new models, now they have my interest, think they are beautiful and in the price sweet spot. Racing watches are always cool, I like that they offer various color and strap options for same models.
Fantastic, thought provoking overview of Tag. My first decent watch was a Formula One 😁
I own a Tag Heuer and I could not be happier with this watch, the watch I'm referring to here would be my 1984 Tag Heuer 1000 professional quartz divers watch. To me this watch is just dripping with style, and rugged sophistication, with a great running, supper reliable quartz movement that keeps better time than any automatic watch I own, and, or have owned.
I've been wearing two watches for years: Omega SMPc (41mm, black lacquer dial) and Tag Heuer Carrera Heuer 01 (43mm, non-skeleton dial). I like them both and had to buy a special Carrera as I am a car enthusiast. But I also like watches and know a thing or two about them, so the SMPc scratched that itch too 😊.
I wish their logo was just "Heuer". Especially for their classic collection. As a designer, that "TAG" just doesn't fit the look of their recent releases.
TAG was a greasy Saudi arms dealer. Get rid of the name
I am encouraged by their recent releases. 😁
I agree a lot with what you're saying Teddy. 5 years ago I wouldn't really look at Tag as they just didn't really do it for me. However over the last 2-3 years I've been seriously impressed by them and could be close to buying one.
Have 2 Monaco’s, gulf and dark lord. Both iconic stunning watches and I always get comments wearing them. Looking at all brands for my third watch, and the one that I’ve tried on and was the most eye catching - The current all black skeleton Monaco. Didn’t go into watch collecting wanting TAG’s but I’m now a fan. The brand gets a lot of hate hype imo. I would say TAG is one of the most exciting brands to keep tabs on in the future….
Love you take and analysis. Spot-on 👌🏾 💯. I’m JUST discovering Heuer and I love their vintage stuff. I appreciate seeing them finally revisit their classics in the last 5-7 years! Just need to work on those prices! Ha $$
Another cracking video and commentary. Greetings from England 🇬🇧
Love this guy. So much knowledge. Just got my first watch. Omega Seamaster 300m Diver as a gift. Now I'm hooked. Planning on buying some entry level watches. Thanks Teddy!!
My brother got me into Formula 1 in the late 80s; that was my early exposure to the TAG Heuer brand. In the last year or two, I realized that I liked the style of some of the watches in their Formula 1 collection, so my first "nice watch" is from that collection. Now my view is expanding to include other brands, but for me it started with TAG Heuer.
I'm doubtful if I should buy the Omega Seamaster Diver 300M, the Breitling Superocean Heritage, or the TAG Heuer Aquaracer. Any thoughts Teddy?
Hy Teddy, my wife is thrilled to appear in your video. She's standing under the tree in the photo of TAG's factory I took when I visited in 2018. Good to know you are a fan of the TAGHeuerenthusiast.blogspot best regards from the UK, Rob :)
Hey Teddy, love the content. Had a video idea for you. If you can, could you do a video on the history of the panda dials?
Great video. Very interesting and super informative. Great job!
Hello, I was at a wedding I spotted the Monaco on some else wrist, I have to say that It looked amazing to me. It make me considering taking a look on their recent models which I did and I think they are beautiful. The problem was the value of your watch if you wanted to sell it but hopefully that will change with the new direction.
I really liked the Carrera, and considered one for my first watch. The problem I found was they called the movement "in house" and I don't believe it was, after looking into it (if I'm remembering right), I think it is a modified workhorse movement that is similar to many other entry luxury watches, so I decided to save money and get a Tissot Powermatic 80 as my first watch. I may be wrong about the in house issue, but by the time I was ready for a watch at that price, I was interested in Maurice Lacroix then jumped a notch and went to Omega Seamaster.
Nice comprehensive video !
Hi teddy. Going through your videos there’s one video I’m hoping you could make in the near future. Could you do a review of what watches that have the best lume brightness/dial presence? I think it would be interesting to see what’s out there.
A master class in Tag , I really liked this video …
Teddy please Give a Detailed Review Of Frederique Constant Watches . I am Planning to buy the FC World Timer Watch For 5500 US$.
Tag Heuer started my love of watch collecting. As an automotive enthusiasts it was my first choice for a higher end watch. I’ve always loved their styling and overall quality. I now own 7 Heuer watches and multiple omega, Rolex and Brietling. I don’t quite get the hate and snobbery for the brand. Glad to see more enthusiasm for Tag.
Same. I own several brands IWC, Rolex, Hamilton, Omega… and two Tag Heuers. All of which, I appreciate.
When you have a great product, as a company, you stick to it, then marketing and sales do the job, and with time product people are forgotten, and having these strong sales and marketing lead to forget what brought the brand to this place,which is a great product. I think this could be the case.
I can’t wait to get a Glassbox in person. Hopefully they’ll make a larger case size for us bigger fellas and so we can see that beautiful sapphire bezel better.
I recently joined the luxury watch market with a Aquaracer 300, and loving it so far. Looks amazing in any environment or event. That ceramic bezel is beautiful.
Another very enjoyable video. I'm truly hoping Tag Heuer is getting back on the right path. Meanwhile I'm still debating buying my first Monaco. 🙂
Hi Teddy, can you share what watch are you wearing in this video.
I had Hamilton, Seiko, Omega and Tudor and I just got my first Tag Heuer. Because they offered something I liked the look of. I love it. It’s a Calibre 5 Aquaracer white dial with orange seconds hand. It’s sporty and durable. While the brand is trying to revamp itself now. People should get what they like. The brand name and history is what what the “prestige” is all about. Yeah some movements are questionable but you’re paying for a name when it comes to watches.
Does anyone else experience misaligned dates with their Skipper? It always feels like it's not dead center, and could be how the font spacing was made to be...
E.g., I know at 11:15 the date is off due to the date change period between 9 to 3, but the alignment more or looks like that at other times, albeit less exaggerated
Love the new releases. Recently purchased the Carrera X collab with Porsche (black and racing yellow) which I love. Also interested in the Monaco skeleton, though the price point is tough to swallow for that piece.
We need an overview of the new Seiko Alpinist GMT.. please!
Companies that went funky for a while are really picking it up.
Breitling, Longines, Tag Heuer to name a few
Does anyone know what eyeglass frames teddy wears? Love those glasses
I have the carrera calibre 01 skeleton in blue with alligator leather strap and I absolutely love it. Other watch collectors ask me about it every time i wear it
Tag Heuer are smashing it, thats whats happened! Great new releases! By the way, the CEO of Zenith is now becoming the CEO of Tag Heuer as of October 2023.
Where is F. Arnault going?
@@jw.2507 Bulgari
@@mrb317 Interested to see what he'll bring to the Octo line. I own a couple of Octo FInissimo's so should be exciting. I will miss JC Babin. He's a fabulous leader for the BVLGARI brand. I just hope Fabrizio Buenamassa stays in charge of desgin!!
Source? If it's true I'm kinda happy and worried about that prospect - happy because Zenith does a lot of reissues and Heuer have a HUGE historical collection to inspire from.
The worry is that TAG Heuer will go down the skeleton route that I'm not a fan of the current zenith collection.
I love the TH Tourbillon, just beautiful. And a very reasonable price for such a piece.
Agreed. It's a very nice watch and the price is reasonable for what it is
I’ve had a Tag since 1992 that’s still going strong.
Reading the comments its positive I don't hear any negative comments! Don't have a Tag yet but they're on my radar.
I’d LOVE them to release a new mass-market model inspired by the vintage Heuer 1158. Some modern options plus a limited gold with the milanese bracelet based on the CHN model.