THIS AMP IS NUTS - BADCAT LYNX

แชร์
ฝัง
  • เผยแพร่เมื่อ 20 ก.ค. 2024
  • Trying out the new Bad Cat Lynx amplifier and holy sheeeeets it's brutal. Long time since I had such a good time playing an amplifier.
    Disclaimer: Bad Cat did send me this amplifier to try out, but they have no saying in how I make or what I say in my videos. The amplifier gets shipped back after demo. This is not a sponsored video.
    0:00 - Intro
    1:38 - Specs
    1:47 - Gear Overview
    2:04 - Channel One
    3:17 - High
    4:34 - Channel Two
    5:28 - OD ON
    7:02 - Lead
    7:16 - Closing Thoughts
    ------------------------------------------------------------------------
    I'm Ola Englund and welcome to my channel. A channel dedicated to guitar related gear with a focus on metal. I also play in the metal bands The Haunted & Feared and run a guitar company www.solar-guitars.com
    My Pages
    ► Website - www.olaenglundshop.com
    ► Spotify - www.olaenglund.com/starzingers...
    ► TikTok - vm.tiktok.com/ZMdcTBtwX/
    ► Twitch - / olaenglundofficial
    ► Facebook - www.olaenglund.com/facebook
    ► Instagram - / olaenglund
    ► Feared - www.fearedband.com
    ► Want to interact more with me? Join My Discord Channel and Become a TH-cam Member for VoiceChat and more. Click the Join button above. Link To Discord - / discord
    ►List of things I use to make my video(affiliated links)
    www.amazon.com/shop/fearedse
    Subtitles by Alessio Strano - Immediate Translations
    immediatetranslations.com
    Video edited by OrionVP
    #metal #metalguitar #guitar
  • เพลง

ความคิดเห็น • 438

  • @jmabs5096
    @jmabs5096 ปีที่แล้ว +206

    Bad cat has to be the most "hidden" gem amps out there.... Everytime someone demos one... Everybody is shocked on how good they sound

    • @Childofbhaal
      @Childofbhaal ปีที่แล้ว +16

      The fact that these amps were good enough for Steven Wilson and Porcupine Tree is all I needed to know. I think I might pick up a Hot Cat

    • @roberttaylor-branco3217
      @roberttaylor-branco3217 ปีที่แล้ว +8

      They are super nice. VHT are my favorite hidden gem though. The build quality, range of tones and built in features of some of the VHT amps from the 90s were absolutely amazing for when they were made, and they still hold up with the best of them today!

    • @TheCyberMantis
      @TheCyberMantis ปีที่แล้ว +1

      @@Childofbhaal Guthrie Govan also used to play them.

    • @MFKitten
      @MFKitten ปีที่แล้ว +1

      I first heard them on Porcupine Tree albums sounding sick.

    • @realtruenorth
      @realtruenorth ปีที่แล้ว +1

      ​@@roberttaylor-branco3217you mean Fryette amps (formerly VHT)?

  • @chrisquesenberry9460
    @chrisquesenberry9460 ปีที่แล้ว +71

    Holy shit what an incredible sound. I've seen these used live by Kurt Ballou and Steven Wilson, and they might have the best ears in the biz. Now Tosin is using them live, that speaks volumes to me. Such amazing clarity and cut and that may be the best boosted sound I've ever heard. Take my money!

    • @Childofbhaal
      @Childofbhaal ปีที่แล้ว +5

      I saw the band Circa Survive live and their guitar player Brendan uses a Hot Cat 30. His tone was immaculate and I knew I needed a Bad Cat at some point. Then yeah I noticed the Bad Cat amps in the Porcupine Tree live performances too and was 100000% sold lol

    • @joshbarnes6759
      @joshbarnes6759 หลายเดือนก่อน

      Beau from Saosin and Dan O Connor from Four Year Strong (who have recorded with Kurt Ballou) also use Bad Cat. That told me everything I needed to know. Bought my Lynx yesterday. Gonna ABY it with my EVH Stealth.

  • @danielg9810
    @danielg9810 ปีที่แล้ว +26

    This is probably the best sounding amp and pedal combo you’ve ever posted! 🤟

  • @angryadam1738
    @angryadam1738 ปีที่แล้ว +11

    Definitely one of the best sounding heads you’ve demoed. Sounds gnarly

  • @FatalExit
    @FatalExit ปีที่แล้ว +17

    That amp sounds brutal, and your happiness with playing with it is infectious! And honestly IMO they should let you keep that amp, probably the best demo they could have got of it! I'd love to have one if RSI injuries hadn't taken away my ability to enjoy playing guitar (my first instrument).

  • @nicholastotoro7721
    @nicholastotoro7721 ปีที่แล้ว +47

    Bad Cat has some ridiculously under-appreciated and, truly, little-known, absurdly awesome amps out there for every style.

    • @joaovictormacedosales2520
      @joaovictormacedosales2520 ปีที่แล้ว

      And he has always used the Bad Cat amps, since In Absentia if I'm not mistaken!

  • @astraluniverse5928
    @astraluniverse5928 ปีที่แล้ว +16

    When you do that open D2 chord with this amp on channel 1 with mid-high gain set you're basically nailing Procupine Tree's sound 100%. Nice.

  • @jonathanross1033
    @jonathanross1033 ปีที่แล้ว +1

    Finally a good demo! Been debating this one since Beau put out his demo, I think I’m sold! Thanks Ola

  • @billyhughes9776
    @billyhughes9776 ปีที่แล้ว +2

    I have the first version of this amp Bad Cat did around '08. I bought mine brand new in '09. Two channels, 50w EL34 - clean and dirt, 1/2 power swtich and a lowend boost switch -- no efx loop. Big clean channel that pretty much stays clean unless you drop it to 1/2 power and crank it. Dirt channel is fat, grindy and can get you in the metal ball park but is more suited to heavy hard rock tones. I love it -- my favorite amp. One of the unique things about it is each channel has a separate signal path -- I run it with an A/B switch with a different set of pedals in front each. Only down side -- it's so heavy. Lol. This new one sounds a bit more aggressive -- beautiful tones. Love that semi-clean crunch you can get from channel one. Great demo!

  • @cflowers69
    @cflowers69 9 หลายเดือนก่อน +4

    Would like to thank you for this review man. I immediately ordered this head and am EXTREMELY happy with it. This is Orion’s amp. This is Zeus’ amp. The metal hero’s amp bar none.

  • @matthewtorossi8909
    @matthewtorossi8909 6 หลายเดือนก่อน

    That thing sounds amazing! Thanks for sharing. Big eye opener. Can’t find one in Chicago to check out. Might just have to pull the trigger. 😁happy new year and thanks for all your great videos and research. 🤘

  • @kilianruvalcaba6904
    @kilianruvalcaba6904 ปีที่แล้ว

    I'm in love with this amp, the sound is amazing in youtube, I can't imagine how is the sound in the reallity, thanks for sharing all stuff of guitar gear

  • @schwab21121
    @schwab21121 ปีที่แล้ว +3

    Totally agree! This Badcat is sounding badass!! Ola the Swede does it again...thanks for that little preview.

  • @ryanpatterson906
    @ryanpatterson906 ปีที่แล้ว +51

    Just saw Porcupine Tree yesterday, Steven Wilson uses the Lynx 50 with the custom 4x12 with celestions. It sounds massive. I would love a NAM model for this amp, just saying...

    • @captnrobin275
      @captnrobin275 ปีที่แล้ว +1

      Also looking for a NAM capture :D:D Seems like there is nothing out there (yet)

    • @Makron220
      @Makron220 ปีที่แล้ว +2

      I'd buy the NAM capture if Ola released such :)

  • @justsomerandomguyman
    @justsomerandomguyman ปีที่แล้ว +1

    Sounds sick. I love that it's nice and bright and cutting. So many new amps sound overly bassy and dull. The old Badcat Black Cat 30R is one of the best clean amps ever made.

  • @joshbrock3094
    @joshbrock3094 ปีที่แล้ว +1

    Man that BadCat amp sounds 🔥
    Like fire, you always have the best tone and groove...

  • @jsMalleus
    @jsMalleus ปีที่แล้ว +2

    Good to see the lynx getting some attention. Bad cat makes some great amps; tried a cougar about a decade ago & that led me to get a Lynx 50 and Hot Cat 100, both were fantastic. I liked the lynx more than the hot cat (hot cat was a bit more compressed with high gain tones), so I kept the former and sold the latter to a studio in the area. Have tried a lot of amps since then & overall have yet to find one that beat out the lynx (older version) for me. Cleans are amazing and I love how raunchy the high gain tones are while still maintaining definition. They're very versatile amps too, the one I have was actually one of Chris Daughtry's amps at one point, which speaks to them not being one trick kitties. Don't sleep on the 50w cougar either if you're looking for some killer metal tones & a great clean channel on a budget & come by one.

  • @dgortych
    @dgortych ปีที่แล้ว +18

    Tosin is running stereo badcats and one of them is this amp! Sounds incredible live. He had the best sound that night and Devin and DT played after them!

    • @GuitarsAndSynths
      @GuitarsAndSynths 21 วันที่ผ่านมา

      they sound better than Mesa amps and yes I own and love Mesa amps. Definitely on par with other boutique amps like Mezzabarba, Friedman and Bogner.

  • @ajelltone7320
    @ajelltone7320 ปีที่แล้ว

    That intro was sick Ola. Crunchies for days !!

  • @bipedal_earth_roamer
    @bipedal_earth_roamer ปีที่แล้ว +1

    The intro jam, the bass guitar is mixed so well.

  • @Xtrm302
    @Xtrm302 ปีที่แล้ว

    Awesome review Ola! Great video too! Cheers

  • @danbaldewicz7025
    @danbaldewicz7025 ปีที่แล้ว +4

    That channel 2 demo is face melting, incredible sounds and harmonics. 4:55

  • @lokien8848
    @lokien8848 ปีที่แล้ว +10

    Insane intro, among the best sounding amps I've heard on the channel.. Up there with the Soldano

    • @Soldano999
      @Soldano999 ปีที่แล้ว

      And the marshall dsl1 imterestingly.

    • @kmjoyce-gb9wc
      @kmjoyce-gb9wc ปีที่แล้ว

      And less than half the price of the Soldano... AND made in the USA!

  • @kellytostada9949
    @kellytostada9949 ปีที่แล้ว

    That clanky bass mixed in makes this intro song mix sound killer!

  • @jakemertz2660
    @jakemertz2660 ปีที่แล้ว

    dayum that clean tone is SICK dirty is too annd also awesome riffs man

  • @fredrikeriksson8123
    @fredrikeriksson8123 ปีที่แล้ว

    Probably the best chug i heard from Ola ever.
    That little brute of a beast...

  • @okaight7248
    @okaight7248 ปีที่แล้ว +20

    I never would have known by the look that this is a metal amp. Sounds incredible. Sounds better without the boost IMO!

    • @iseeu-fp9po
      @iseeu-fp9po ปีที่แล้ว +5

      I agree. It sounds almost too "hairy" with the boost imo. Doesn't seem to need it either.

    • @weedshoes5089
      @weedshoes5089 ปีที่แล้ว

      That's one reason I love my mesa calibers so much. They look like jazz amps.

    • @GuitarsAndSynths
      @GuitarsAndSynths 21 วันที่ผ่านมา

      definitely want one and a 70s Flying V

  • @scaryguyy
    @scaryguyy ปีที่แล้ว

    The perspective from 1:18 is just great 😆 little Ola next to his huge cab and amp

  • @dougappel5924
    @dougappel5924 ปีที่แล้ว +1

    Added this one to my wish list - love a high gain amp with a unique voice! Reminds me a little of the Mezzabarba line.

  • @RokDAWG1
    @RokDAWG1 ปีที่แล้ว

    Ok I watched other Bad Cat demos on this amp. They weren’t bad but weren’t really good either. They didn’t show the real rocking your face off metal side you’re doing here. NOW I’m sold! I’m loving that rich-rounded sound. I feel like so many other amps focus on the rough attack and the smooth elements are lost.

  • @vince8081
    @vince8081 ปีที่แล้ว +5

    Best metal sounding amp to my ears. It has everything. Badcat never dissapoint.

  • @mitchellferre1652
    @mitchellferre1652 ปีที่แล้ว

    That intro riff is killer Ola ! 🔥

  • @jajasniewski
    @jajasniewski ปีที่แล้ว

    Gunna need to check one out somewhere. I love and trust Ola’s “gear reviews” as he is the master of chug tone!

  • @ZackSeifMusic
    @ZackSeifMusic ปีที่แล้ว +11

    There's a reason Tosin is touring right now with a full stack of Bad Cat Lynx amps and a pedalboard.

    • @GuitarsAndSynths
      @GuitarsAndSynths 21 วันที่ผ่านมา

      that speaks volumes as he is one of the most gifted modern guitarists today

  • @joshmore7175
    @joshmore7175 ปีที่แล้ว +1

    Warm like an Orange but with Mesa thickness and a bit of that mark 4 twang from the early LoG albums, what a sound

  • @Ryan_Messenger
    @Ryan_Messenger ปีที่แล้ว +16

    I’m listening to this with phone speakers and it still sounds great. That’s impressive 🤘🏻

  • @ronmm4
    @ronmm4 ปีที่แล้ว +2

    Sounds a bit like a Revv Generator on the Purple channel, but with a bit of Recto feel mixed in. Lots of gain, but precise and crunchy despite a lot of low mids & bass. Tube Screamer seemed to cut a bit too much bass, but that's probably perfect for a mix. Unexpected from Bad Cat, but a pleasant surprise!

  • @jparkerriffs
    @jparkerriffs ปีที่แล้ว

    that was sick! Sounds awesome 🤘

  • @waynegosson1793
    @waynegosson1793 ปีที่แล้ว

    That's totally my style of thrash. Thanks Ola, for thrashing out.
    I'd like to use the pre amp from that amp and make it a rack unit!

  • @Sergey-wg7ne
    @Sergey-wg7ne ปีที่แล้ว

    Really loved that intro!

  • @sutach
    @sutach ปีที่แล้ว

    wow, really cool tone just from the start. Second channel has not so big difference in tone, but it has more gain and the tone is just awesome, with od it's just perfect.

  • @dylanmcgarry1221
    @dylanmcgarry1221 ปีที่แล้ว +1

    Kinda stoked to see Ola this stoked on something tbh
    Sounded absolutely brutal even through my terrible cellphone speaker

  • @Triquetral
    @Triquetral ปีที่แล้ว +2

    This sounds soo good! What this amp does amazingly is that the highs have that cut through the mix clear snarl and voicing/harmonics and cuts off before all the nasty fuzz. Did you try an EQ pedal to mess with mid-range voicing or to supplement the dip you were talking about?

  • @kallekaunisto9959
    @kallekaunisto9959 ปีที่แล้ว

    Awesome demo of an awesome amplifier, as always when it comes to Ola! You might wanna try some kind of windshield for your speaking mic. It catches the sound from you windmachine/blower you have there. The wind looks awesome on your hair, tho!

  • @Landeville
    @Landeville ปีที่แล้ว +4

    On its own, it would suit any doom / stoner / sludge track perfectly. Raw and natural sound. With right pedals, fits even more technical stuff.

  • @FabrizioCalderara76
    @FabrizioCalderara76 ปีที่แล้ว

    Man! It sounds ferocious!!

  • @roobscoob47
    @roobscoob47 ปีที่แล้ว

    Ola 'Ferty' Englund Awesome channel and Great opener!

  • @CFChristian
    @CFChristian ปีที่แล้ว

    Not sure what voodoo is happening here but that's one of the best tones I've heard since like 2020 with your In the Room series.

  • @freshestemo
    @freshestemo ปีที่แล้ว

    That’s definitely a like for that intro. 🔥 🤘🏼🤘🏼🤘🏼

  • @guitarnerdjoey1192
    @guitarnerdjoey1192 ปีที่แล้ว +2

    I had one of the original Lynx heads about 12 years ago. They were absolutely killer and had light up cat eyes at that stage. Basically a Soldano like clone. The new ones seem to be alright too.

  • @GuitarsAndSynths
    @GuitarsAndSynths 21 วันที่ผ่านมา

    Love Bad Cat amps so amazing and not well known. Like how versatile they are for rock to metal to blues to jazz stuff too.

  • @Xanaduswells
    @Xanaduswells ปีที่แล้ว +2

    It sounded better without the boost Ola! What a kick ass amp \m/ \m/

  • @resington
    @resington ปีที่แล้ว

    That has an amazing tone!

  • @wizardsouthJP
    @wizardsouthJP 7 หลายเดือนก่อน

    Ordered one, can’t wait to play this beast

  • @CinemaPuree
    @CinemaPuree ปีที่แล้ว

    I just tried one of these at a local guitar shop. I found it to be really fizzy when I turned the gain up to chug territory. I was playing through the Bad Cat lynx 2x12 so maybe the cabinet had something to do with it. I was dissapointed that it was so fizzy because they advertize the amp as not being fizzy, and it doesn't sound fizzy in Ola's demo. Anyway, thanks for the great demo. Love your stuff Ola!

  • @steven_marque_official_channel
    @steven_marque_official_channel ปีที่แล้ว +1

    You really are such a great guitar player man! Sometimes I forget that, then you just rip out something offhand and wicked af & I'm shit, Ola is awesome. ❤ plus, that throaty clank is pretty great too.

  • @StephenPurington
    @StephenPurington ปีที่แล้ว

    Thank you Ola👍😎

  • @CorNigrum
    @CorNigrum 11 หลายเดือนก่อน

    Sounds great. I've got a Victory Super Kraken 100w, and judging from the video, the Lynx sounds like it's in the same ballpark: thick, lots of definition, but a bit brighter and less mids than the Kraken., which is a darker amp.

  • @Soldano999
    @Soldano999 ปีที่แล้ว +3

    I went to a porcupine tree show in 2003 they sounded absolutely jaw dropping. Their rig consisted of:
    A single bad at amp.

  • @chrisdoe8192
    @chrisdoe8192 ปีที่แล้ว

    Sounds incredible

  • @MateusAsato
    @MateusAsato ปีที่แล้ว

    love this!

  • @chipsnmydip
    @chipsnmydip หลายเดือนก่อน +1

    The original Lynx 50 (hardwired) actually had a midrange voicing control that added pretty crazy ripping midrange boosts, but the new version skipped that part.

  • @jonaserfors6901
    @jonaserfors6901 ปีที่แล้ว

    Snyggt! Tack för allt du gör!

  • @craiglizt8074
    @craiglizt8074 ปีที่แล้ว

    That sounds incredible. Channel 1 sounded great too.

  • @Bikewithlove
    @Bikewithlove ปีที่แล้ว

    Kickass intro riffs.

  • @Nrthrn
    @Nrthrn ปีที่แล้ว

    It really does sound incredible

  • @wah9312
    @wah9312 ปีที่แล้ว +2

    This thing sounds awesome, can't believe I haven't heard of this brand

    • @8Seven65
      @8Seven65 ปีที่แล้ว

      Not surprising. It's a small boutique brand, that's normally known for making hotroded Voxes and such. I'm pretty sure this the first time they've made anything like this.

  • @AnthonySkunkGreen
    @AnthonySkunkGreen ปีที่แล้ว

    Holy shiiiiit that sounds incredible!!!!

  • @lucamoqi
    @lucamoqi ปีที่แล้ว +1

    It reminds a lot of my Mesa Mark IV, a little on the dry side but in a pleasant way that makes it super articulate and punchy.
    I wonder what the difference between this and the old Lynx is, though. Def wanna try one!

  • @megagalactickanye454
    @megagalactickanye454 ปีที่แล้ว

    My favorite channel to find out if something can go full chug nasty

  • @JaFoste_Studio
    @JaFoste_Studio ปีที่แล้ว

    Sounds killer!!

  • @voivod7250
    @voivod7250 ปีที่แล้ว

    Amazing intro RESPECT BRO

  • @jasoncrump1886
    @jasoncrump1886 ปีที่แล้ว +4

    I'm seeing them for 1900 here in the states. Not bad really . Amp sounds killer.

  • @DanielMerz92
    @DanielMerz92 ปีที่แล้ว

    Great Amp and Video as always Ola! Do you think you can make Tonex Models of your favorite chug and clean settings with this amp? That would be killa! :)

  • @jeffreyolivito8810
    @jeffreyolivito8810 ปีที่แล้ว

    Hell-Yeah !!!!!
    This set-up “kicks serious ASS”
    OLA / You definitely did this one right 👍👍
    I’ll have to check this “amp” out .. Thanx🔥🔥👍

  • @ZeeEm1991Gr
    @ZeeEm1991Gr ปีที่แล้ว

    Indeed: DAMN what a tone!

  • @ikestoddard2458
    @ikestoddard2458 ปีที่แล้ว +1

    Chugs without tube screamer sound smoother, which is good to me. I wish they had reverb onboard, and then was available with two 12” speakers for me.

  • @evanmaunders5688
    @evanmaunders5688 ปีที่แล้ว

    Shoutout to that VR2 mic. Not my favorite for vocals, but they are phenomenal on guitar cabs

  • @vahallarising4378
    @vahallarising4378 ปีที่แล้ว

    Damn that riff is beastly!

  • @breadnaut3087
    @breadnaut3087 ปีที่แล้ว +9

    One thing I would love to see is how the amps you demo respond to pedals. I dont do the plug in thing so pedal response is important to me.

  • @firststep7750
    @firststep7750 ปีที่แล้ว +1

    The amp sounds scooped because 'straight' cabinets accentuate bass and treble frequencies where as slant cabinets accentuate mid frequencies. I don't use straight cabinets anymore because they don't sound as thick/full.

  • @Ningishzidd4
    @Ningishzidd4 ปีที่แล้ว

    This gets my nod of approval.

  • @nuclertrauma
    @nuclertrauma ปีที่แล้ว

    beatiful solar big ola englund

  • @chrischarles9218
    @chrischarles9218 ปีที่แล้ว

    That thing sounds amazing.

  • @RobbieTayVaughan
    @RobbieTayVaughan ปีที่แล้ว +1

    Rad as hell!!

  • @Mike-vu7em
    @Mike-vu7em ปีที่แล้ว

    I love your channel man, like how you mic your shit up, straight from Illinois USA

  • @dbarrett747
    @dbarrett747 ปีที่แล้ว +1

    This amp sounds fucking great! It sounds like you could get an amazing Pantera tone out of it

  • @SunshineHB
    @SunshineHB 8 หลายเดือนก่อน +1

    If you think this sounds scooped you would love the Hotcat. That’s what I’m using with a boost and it’s like the best sounding Marshall you’ve never heard.

  • @bob-ov4iq
    @bob-ov4iq ปีที่แล้ว

    Sounds awesome

  • @Alterwill
    @Alterwill ปีที่แล้ว +1

    Holy crap this slaps hard! The bass sound is killer too 🤘

    • @micktheshaggy3977
      @micktheshaggy3977 ปีที่แล้ว +1

      Yeah, Ola has already proven that he can get great guitar sounds from a potato 😀, but IMO this bass sound is the real secret for the overall mix and makes most of that tone.

    • @Alterwill
      @Alterwill ปีที่แล้ว

      @@micktheshaggy3977 True that

  • @primaballerina84
    @primaballerina84 ปีที่แล้ว

    And it LOOKS beautiful too. Just like Ola.

  • @kunkmiceter
    @kunkmiceter ปีที่แล้ว +4

    I think it would sound better with an eq pedal instead of the tube screamer. None the less, it sounds killer. I love the looks of it too. Very modern yet classic at the same time. Awesome amplifier. 🤘

    • @kmjoyce-gb9wc
      @kmjoyce-gb9wc ปีที่แล้ว

      It sounds AMAZING with an SD-1

  • @LasseHuhtala
    @LasseHuhtala ปีที่แล้ว

    Men hörrö Ola, snygg gurka ju!

  • @fateunleashed9680
    @fateunleashed9680 ปีที่แล้ว +3

    I would be interested to see how it sounds with different speakers, maybe the Demon's? This setup kinda reminds me of a soldano and a badlander had a baby, but maybe that's me.

  • @ThePhlegming
    @ThePhlegming ปีที่แล้ว

    It helps that you also have that PHAT mix
    Love it 🤘🤘

  • @browndog666ify
    @browndog666ify ปีที่แล้ว +3

    It'd be great to hear it through a Texas Heat
    & Swamp Thang
    loaded cab!

  • @Metal_89
    @Metal_89 ปีที่แล้ว

    Holy shit that intro song's tone was juicy!

  • @voltron6953
    @voltron6953 ปีที่แล้ว

    Gawd that sounds killer

  • @billyc6678
    @billyc6678 ปีที่แล้ว

    That is an awesome sounding amp.
    🤟🏽🤟🏽🤟🏽🤟🏽🤟🏽

  • @PaulEubanks
    @PaulEubanks ปีที่แล้ว +6

    Easily one of the best sounding metal amps out there. I don't know why more people don't know about these. If someone ever makes a software model I'd buy it in a heartbeat