How to Build a Sales Channel Strategy For Your Online Store: Drive Business Growth
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- เผยแพร่เมื่อ 30 ก.ค. 2024
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How to Build a Sales Channel Strategy For Your Online Store: Drive Business Growth
In today's business landscape, implementing a multichannel sales strategy has become essential. In this video, we guide you through the process of building a robust sales channel strategy for your online store. Discover how to select the right sales channels that align with your business goals and effectively engage your target audience.
The most successful brands are those that meet customers where they already spend their time. These brands offer exceptional commerce experiences and establish strong brand identities by fully owning their customers and the overall customer experience. They achieve this by selling through an online store that they have full control over.
By prioritizing these elements, you can not only reach previously inaccessible customers through various sales channels but also maintain strong relationships with them. In this video, we delve deep into the different types of sales channels and provide insights on how to set up your business for long-term resilience.
Join us as we explore the world of sales channels, equipping you with the knowledge and strategies to effectively reach and engage customers. Whether you're a new entrepreneur or looking to expand your online store's reach, this video will empower you to build a resilient sales channel strategy that drives growth and success.
Here is what we’ll cover in this video:
00:00 Introduction
04:57 How to Choose a Sales Channel
07:39 General Marketplace
08:52 Auction Marketplace
10:07 Social Media
11:30 Handmade & Craft Marketplaces
12:43 On-Demand Production Marketplace
14:28 Unique Items Marketplace
15:23 Niche Curated Marketplace
16:31 Subscription Box Service
17:36 Classified Listings Website
19:01 Comparison Shopping Engines
20:15 Daily Deals Sites
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📚 Resources
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Sign up for the FREE First Day to First Sale Shopify course bit.ly/44282NW
Hey guys, please note that the free trial promotion has changed. The free trial period is now for 3 days, after which it will cost only 1$/month for the next 3 months!
Really good stuff that our company will start to implement! We are a new Pickleball startup located in Utah.
The problem is that Amazon is then advertising against your brand name!!! And people flock there instead of your website.
This can for sure happen! Which is why we don't recommend selling on Amazon (or any channel!) without your own store as well. These are just supplements to your business, not a basket for all your eggs, so to speak. Thanks so much for watching!
Thanks you so much for sharing for knowledge video
Happy to hear it was helpful for you, Raju!
eBay does allow sellers to set a fixed price. However, very informative video.
I Love Binge Reading your Blogs and Binge Watching your videos.😍
😍 Such a huge compliment! Glad you're finding them valuable.
@@learnwithshopify one last question can we add a feature in our shopify store (whether Dropshipping or Any) where a customer is let to leave a note or message during checkout or while making a purchase that he/she wants that the item should be gift wrapped and it must have a Birthday card or something that will make the customer feel great ? Which app will be useful for that? If you know what I mean!!
You definitely have some great options here! One would be to allow order notes on your cart page: bit.ly/3Iq5Nbv. This is an easy way to invite your customers to share any special instructions like the ones you've mentioned. There are also a ton of apps in our App Store which will help you offer custom options on your product page itself, such as this one: bit.ly/3qspF7t.
Very good content, as always. Can you share the link to developing a business plan? Much appreciated. Thanks
Found it thanks
So glad you found it Kevin and thanks for watching!
What's the best sales channel for 100% organic vitamin supplements, sports nutrition for a startup company? Thank you
I didn't find the blog ''List your products for free on Google'' on shopify website as well as not in the below link of this video. Could you please share the link to the blog post?
Hi Sushil! Thanks for letting us know. You can learn more about free listings on Google in our Help Center here: bit.ly/36D9zAX.
12:41 artfire no longer exists
Whoops, good catch! At the time of researching & recording this episode, it did! Thanks for sharing the most up-to-date info here. 🥰