My Tiny Bottles: History in Mini Liquor Bottles - Disaronno Amaretto

Tammy tells the story of the Disaronno brand's transformation as she attempts to pin a date on this bottle of Amaretto.
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[@BoatsnHelicopters]

An under appreciated channel as this was a actually a solid review.

[@mytinybottles]

@@BoatsnHelicopters thanks! Tell all your friends to subscribe. :)

[@AndrewTrembley]

It's kind of like Cointreau discarding "triple sec" from their branding even though they claim to have created the category and hold the first trademark.

[@mytinybottles]

Exactly! And I spend a lot of time telling people that it's the same thing. So many bad margaritas made with cheap triple sec, sometimes when there's a bottle of Cointreau in the liquor cabinet, and they just don't know that it's the same.

[@b0000urns]

The branding decision has always struck me as weird. I thought maybe they were forced to go away from "amaretto" because of some EU regulation like amaretto can only come from a certain region or must contain more than 10% bitter almonds. Just because they wanted to seems like a bad call.

[@mytinybottles]

Yep, totally agree with you on that!

[@AndrewTrembley]

I'm pretty sure it's because their branding people decided they had lost control of the name/category and it diluted their name recognition. Discarding the now-generic name is a strategy to strengthen their brand's name recognition.
I'm not sure it's a good one, though.