IELTS SPEAKING PART 2 | DESCRIBE A GOOD ADVERTISEMENT THAT YOU THINK IS USEFUL

Describe a good advertisement that you think is useful
You should say:
Where you can see it
What it shows
Why you think it is useful
And explain how you feel about it
Sample Answer:
One particularly memorable and effective advertisement that springs to mind is Apple’s “Shot on iPhone” campaign.
Where you can see it:
This campaign is omnipresent. It graces billboards in bustling urban centers, appears during TV commercial breaks, and even pops up on social media feeds.
What it shows:
The advertisement showcases stunning photographs, varying from captivating landscapes to candid moments, all taken by iPhone users. The brilliance of this is that it's not a professional photographer with an array of equipment capturing these moments; it’s everyday people using just their phones. The tagline, "Shot on iPhone," is succinctly displayed, driving home the message that such spectacular shots are achievable with the iPhone’s camera.
Why you think it is useful:
The effectiveness and utility of this campaign lie in its authenticity. It doesn’t merely boast about camera specifications or delve into technical jargon. Instead, it provides tangible, visual evidence of what the product can achieve. It resonates with potential buyers because they can see themselves capturing similar moments in their own lives. The idea that ordinary users, not just professionals, can take such awe-inspiring photos is a powerful selling point.
How you feel about it:
I have profound admiration for this advertisement. It is masterfully crafted and clever in its approach. Rather than telling consumers why the product is superior, it shows them. Every time I see one of those images, it ignites a spark of inspiration within me, reminding me of the beauty that's all around and the potential of what we can capture if we just look closely.
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