Tabletop Marketing | d4 2021

Board games are more popular than ever and there are lots of ways to reach your audience. Building a strong community, working with influencers, having engaging content, and creating a plan ahead of the game's launch are great ways to achieve success. Hear from industry experts, Az Drummond (marketing director, Lucky Duck Games), Danni Loe (marketing manager, Pandasaurus Games), Tracy Dudkiewicz (owner, TAP Marketing), and Darcy Ross (publishing marketing manager, Darrington Press) discuss creative and engaging ways to market board games in 2021. Moderated by Ross Thompson (marketing manager, The Op).
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This project was made possible with support from California Humanities, a non-profit partner of the National Endowment for the Humanities. Visit www.calhum.org.