Algorithm designs seven million different jars of Nutella

An algorithm has usurped the traditional role of a designer to generate millions of unique packaging designs for Nutella.
The algorithm pulled from a database of dozens of patterns and colours to create seven million different versions of Nutella's graphic identity, which have been splashed across the front of jars in Italy.
Nutella's manufacturer Ferrero worked with advertising agency Ogilvy & Mather Italia on the project, titled Nutella Unica.
The agency describes each Nutella Unica jar as being "like a piece of art", stamped with its own unique code so it can be authenticated by collectors.
The seven million jars were sold through Italian supermarkets, where Ogilvy & Mather says they sold out in one month. The agency also created an online and television advertising campaign around the packaging design.
Read more on Dezeen: www.dezeen.com/?p=1092363
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[@elsamonocroma9320]

Did this.. but haven't figure it out how to stop using palm oil...

[@NikolayErovenko]

Collect 'Em all!

[@stolendata]

Pretty cool, even if the labels make the product look like Fresh Breath(tm) chewing gum packaging.

[@JoanManuelG25]

Does anyone knows what program did they used to create the designs??

[@rienzetzema2301]

Yes. i know

[@spacejuniik1052]

rien zetzema what?

[@mr.molibden]

The inside is the same in all jars. But good effort.

[@tarcal87]

Thanks, captain

[@mr.molibden]

The design won't change the flavour, so it does not matter for me. Nutella from a transparent glass will taste as good as from this.

[@elvan12581]

This obvious statement has a spiritual depth that AI would never be able to grasp. I'm 39 but man do brands bother me, always trying to sell something as unique or extraordinary. White lies are lies no matter how it's packaged and any thing mass produced will always just be a commodity....
I'm sorry I went on a rant, i'm just bitter with the advertising and marketing industry as a whole.

[@fred.flintstone4099]

I don't like Nutella and would never buy Nutella, but this is cool!

[@orenong]

PLEASE DO IT HERE IN ISRAELLLLLLLLL