Music Industry Revenue Streams: The Importance of a Personal Brand | Queen Latifah | Berklee Online

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In this video, Berklee Online instructor John Kellogg discusses Queen Latifah’s career as a model for building a brand and capitalizing on revenue streams. He charts the morphing of her brand, touching on her success as a recording artist, her development of a record label and publishing company, her expansion into acting then talk shows, and her work in television and film production.
About John Kellogg:
John Kellogg is an entertainment attorney, who has represented some of the biggest names in R&B, including the O’Jays, Levert, members of Bad Boy Records, and more. He is also the Program Director for Berklee Online’s Music Business master’s program, for which he authored the Music Business Revenue Streams course. He’s a former Chair of the Music Business department at Berklee College of Music and a former vocalist for Cameo.
About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
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Music Business Revenue Streams | 360° Deal | 360-Degree Deal | Berklee | Berklee Online | Music Business | John Kellogg | Cameo | Robbie Williams | The O’Jays | Levert | Bad Boy Records | Queen Latifah | Brands | Rap | MC Lyte | Salt-N-Pepa | Flavor Unit | Naughty by Nature | Living Single | Rosie O’Donnell | Covergirl | Primary Revenue Streams | Ancillary Revenue Streams