Yea I'm not going ANYWHERE that requires me to wear something that "covers my shoulders". Google it. Yall do what you want, but "respecting another culture" sounds an awful lot like "you don't deserve to make decisions for YOURSELF." Absssolutely not
@@patienceholmes841 You right. All the white influencers got to sleep on beds. But some black and brown influencers were to sleep on couches. The disrespect.
They give them free makeup hoping they will post it. Tarte makes way more money doing it that way than if the influencers paid for the product. I know it’s annoying to see rich and well off people receiving free stuff but don’t forget the business aspect of it.
I think the issue most people have is the tone-deaf nature of this. The economy is not being kind to most, and while trips like this are "aspirational", Dubai is not a destination that should be exhaulted, especially to young women.
Whether they are in Dubai or Ras-Alkhaima, I totally agree with you! Sending influencers to countries such as UAE where women in some aspects still need the legal admission from their "guardian" aka husband and where anyone not abiding by the heteronormative rules is being persecuted... that's so tonedeaf and downright disgusting
@@clarimm6675 let’s not start with America 😂😂no wonder why all of my Uni teachers are americas and they are been here from YEARS , I wonder why they hate going back to us mmmmm
I’d rather Tarte just partnered with a charity, did a launch based on whatever the charity was. If it was an animal rescue, do animal themed makeup, water/education charity have water/education themed makeup, etc. Then just donated all the money they would have saved from the brand trip, and donated it all to the charity
Right they also could've donated a lot of that makeup they gave to those (already rich) influencers to woman shelters as a lot of the woman there can't even afford makeup especially tarte products.
It’s interesting they did a brand trip at a time when folks aren’t wearing a lot of makeup and folks are looking for lower costs makeup. We’re in a recession, but I guess Tarte.
I don’t care what anyone says Meredith should NOT be classed as a beauty influencer, she may post Tik toks showing her using that much make up but there’s no way that’s how she does her make up, i swear she does it properly between takes or at the end
She posted some tiktoks with her in the makeup she did in this specific video (the one with the tarte bronzer) and from up close it looked fine but in the far away ones with back camera it had such bad flashback and a grey cast. I’m sure she wipes off some of the foundation but it still becomes very cakey 😅😅
I think she does, is this kind of makeup that looks "good" for pictures and in lighting, but looks too much in person. Many influencers do their makeup as for photoshoots because they are going to be on camera a lot. Also i think is easier to retouch for pics, maybe just little colour or shade correcting and ready to post.
she absolutely fixes it off camera, that much foundation and everything else on top would be so cakey and disgusting looking especially in natural sunlight. She had so much on it was eating up that new Tarte liquid bronzer before she could even try to blend it lol! She’s not a real makeup artist and doesn’t even seem that good at makeup and its incredibly obvious every time I see her videos. She’s stuck doing that “whole bottle of foundation look” in every video now because that’s what she got “famous” for and she can’t venture out and do anything different now or she will lose her audience, and eventually people will get tired of seeing her do the same exact look in every single video and stop watching anyway. She honestly did herself a disservice by doing anything possible to go viral and now sadly that’s all she’s known for and will never be known for any actual talent she might have.
I feel like tarte was trying to recreate the era when like j☆, Manny MUA, Laura lee etc would go on these brand trips. Except nobody knows who majority of these ladies are lol!
I think the next generation has just different values or see more clearly through these promotions. The rich living it up is not something to be in awe of, it’s mainly just off-putting. It’s interesting to see whether these trips bring results for the brand nowadays and whether or not they will continue.
People arent shocked that there are trips like this happening. They are shocked by this specific trip, which took them to DUBAI. Its the difference in COSTS that has people shocked.
Yeah, Dubai! That famously non-controversial place with the amazing human rights record! It’s awesome how they get to go somewhere with no entrenched, downtrodden foreign workforce and such an amazingly free press. What a wonderful location for a holiday!
Apparently they went to Ras Al Khaimah, not Dubai. Still UAE, still terrible record on human rights, women’s rights and press freedoms, but considerably more desperate for good press because they don’t have oil.
@@trala8911 the UAE has a lot of oil wdym? Also people exaggerate the ''human rights'' it's like you can't visit any country outside of western Europe. India, China, Japan, and the US all have a terrible record on human rights but its never the main focus. people seem to not actually know what's happening and just like to repeat the phrases ' human rights, women’s rights and press freedoms''
I feel so old since people feel like this a new thing. I remember when all the beauty gurus went on that Benefit brand trip that started the first Dramageddon 😭
or even there's a bunch of woman shelters in LA(ofc there's a lot everywhere but local to them that's why I said LA) they could've donated all that makeup or even took them on a Tarte shopping spree. Even if they didn't wanna do that I completely agree already Tarte fans would've been a better choice than influencers especially influences who are already extremely popular and is already known for being rich asf.
As someone who works in big advertising- the trip is most likely subsidized by the Dubai travel agencies and tourism board. Tarte was loosing recognition and now young people will start recognizing it in the stores and ads, it doesn’t directly link to sales but being surrounded by Tarte from huge outlets like these influencers it will most likely subconsciously push a sale through. There’s so many other things but figured I’d share as someone who has worked on makeup accounts :)
As someone who works in (tech) marketing, I totally agree that’s how this is done. But it does just make me curious on what their budget and projected numbers are like!! Like what’s the projected amount of total impressions, what’s the initial budget, would love to be a fly on the wall on the meetings for this trip
I thought brand trips were over? After all the drama from 2016, you’d think brands and influencers would learn their lesson. I’m surprised these are still happening 😅
I have heard about this trip so much lately and I never cared, but let me tell you how my FOMO perked up when I heard that some girlies brought their moms! I wanna take my mom on an extravagant vacation!!! I hate doing touristy shit but my mom would have LOVED this!!
I feel like brand trips don't really work anymore especially with the fall of flex culture. People see people living rich luxury lives now a days and just think it's tacky. This isent the jeffery star james Charles here's my 28 bathrooms era anymore and I don't think brands are realizing especially ones that use influencers as we saw with morphe.
I feel like instead of doing brand trips. If they were doing more things for the community. Maybe giving makeup and classes to underprivileged teens or adults in shelters wanting makeup to get back on their feet. Feel better about themselves and getting jobs. I feel like we’re in the day in age where we want to support more brands that give back to people who actually need it . Not just brands who throw free stuff at Influencers. People can still make content talking about a positive initiative to get their name out there for a more positive event.
Makeup is not a want when you cant even live with the basics. Maybe if this is Done in USA for other american people, but never ever outside i would hate it. Peak consumerism and fake class counciousness
@@lug358 I don’t know when I was younger my mom and I lived in two shelters. The one we stayed at the longest was an abused woman’s shelter and they let me pick out a couple donated makeup and clothes. It really made me feel special especially with the situation of living in a shelter and having to go to school pretending like my life was just like everyone else’s even though we had very little. Makeup might not be super popular where you live but here it definitely is a big part of a lot of peoples lives. Actual uplifting of woman that are in need I feel is important instead of giving excess to those who don’t has such better impact.
@@LexxG i know what you mean, nevertheless, it feels pity to give people in need such material things. I mean, if it was makeup and something more okay, but just "uplifting the spirit"...
@@lug358 Unhoused people still deserve make-up, beauty products, skincare, etc. Even other more "material" things. Of course, it's important to have the necessary essentials. Still, there are non-profits specifically focused on providing these "less" essential items that help people find jobs, pull themselves out of depression, and feel like THEMSELVES after years of stress, trauma, and instability. It's not a "pity" at all.
I think it’s important to remember that not every advertising campaign has the goal of making direct sales. Usually providing influencers with an experience like this, is more meant for brand awareness. These brands have ways of measuring all of the sentiment that is being expressed about them online, and whether that sentiment is positive negative or neutral. That’s what they might call a “top funnel” campaign, where the sales funnel is the series of brand touch points, that take someone from being unaware of the brand to making their first purchase. While some minority of users expressed distaste with this type of trip, more people are just learning the name tarte for the first time which is the first step towards having them choose your product when shopping for makeup- even if it’s months or a year from now, they needed to introduce themselves in someway that makes an impression in this kind of thing does the trick. the direct sales are most strongly linked to online advertising and email lists
All I remember about these trips is the dramas we heard about afterwards. It never encouraged me to look at the products that sponsored these influencers though. Lol. I find it amusing that people are shocked. My guess is that due to a certain pandemic that restricted travel that this appears like a "new" thing.
My sister-in-law was a beauty journalist in the late 2000s and was sent on brand trips all the time pre-TH-cam, she was fortunate enough to travel Al through Asia and America because of it. They were lots smaller then though and normally happened around fashion weeks or huge drops. So it doesn't surprise me they've restarted. I am curious if people like beauty journalist even get a consideration anymore. Probably not.
I feel so bitter as a person who can't even afford rent that people can go on these million dollar trips and then show off on social media. I know they can do whatever they want with their money but it just hurts my soul.
I agree with a lot of the comments about all this, brand trips just don’t work like they did before. These influencers are also not the same, they don’t have the same influence as the previous people… also consumers have changed. I feel like a company as big as tarte should know that, but then again their marketing team has not done a great job the past few years.
Idk maybe cause it’s 2023, it’s weird to see a brand do all this work just to get their name out there. Also the tik tokers in this video I have no idea who they are 😂
I agree, this is all about buzz, product advertising, brand recognition. While a trip to Dubai is problematic for other reasons, assuming the invitees behaved themselves (regarding local traditions) I think that Tarte made a smart move. I would not be surprised to learn (I have zero info on this) that due to local culture, Tarte suggested or even encouraged the plus one be Mom or an Aunt or older sibling. As Morphe has found out pining your hopes on a few brick and mortar stores along with only 2 or 3 influencers can bite you in the make up bag. Perhaps due to the chatter online regarding this trip, someone shopping online or in-store, may not find their fav shade in their usual brand so Tarte may be purchased as a "oh I have heard of this brand" substitution.
Yes it’s getting people to talk about Tarte, but not in a good way. Covid changed everything, and this economy just put the nail on the coffin. We dont want to see luxurious and over spending. It only reminds me of how i’m part of the people ‘paying’ for this and how I’ve spent unnecessarily on make up in the past. That time in life is over for almost all the consumers.
So tarte just spent thousands of dollars on this girls aaaaaaand they arent even really using tarte products and if they are they dont really seem to like them. I cant😂😂😂😂🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣Tarte must be regretting it already🤭🤑
With rooms, activities, food, products, etc- it definitely cost over 100k per influencer. But I know I’m getting old because I didn’t recognize one person on the trip
I don’t have an issue with it. I doesn’t affect my life negatively in any way. While I wouldn’t want to go on a trip like this personally, I don’t begrudge anyone who does. Good for them and good for tarte!
@Jade B might have to do with the very real human rights violations and the fact that the UAE still has a long way to go in securing womens rights. You can be arrested for reporting your own rape to authorities, men have the right to beat their wives and children and women are "obligated" to have sex with their husband's. Not to mention honor killings are still prevalent and have loopholes for the men. But... yeah, doesnt effect you. Its frankly disgusting to see so many famous and rich women promoting Dubai and being paid to do so.
@Jade B you cannot pick up tone from a text and thats the problem with the internet. I could have written it a bit nicer maybe but its fucking frustrating, we as women should have solidarity with eachother throughout the world, its disgusting to see women taking a fat pay cheque to travel to a country and ham it up while the women in that country are currently being oppressed. We stand with the women of Iran but not Dubai?
@@moumuooo.o2283 Im a women so Ill have solidarity with the women first. Im also a communist - workers rights are imperative, that really doesnt have anything to do with this convo tho.
Wonder if they are all declaring these trips on their taxes. Many of the governments are starting to go after influencers for not declaring gifts/PR as income. I know Australia has started publicizing and warning influencers that they must declare all of this on their taxes. Most influencers post all the free stuff they receive so it is fairly easy to see if people are reporting.
It’s always so crazy to me how brands think giving free clothes to people who can literally afford to buy their own clothes is a cute look, I’d rather see them spend that amount of money put into the trips into being put into shelters and things like that, that is what would make me as a consumer want to support a brand
the old influencers would've nvr messed up the brand products name nevermind promoting other BRANDS in the same BREATH. These new wave girlie's dont seem to have a script for the videos I'm seeing here. I used to watch the vlogs back in the day of the trips. Especially tarte and every influencer was obsessed with the 'tarte shape tate' 😭 idk why I even rmbr the full name when it was so long ago but I definitely thout brand trips were dead after 2015-2017 ish
We are calling influencers to any Rich Internet kinda viral girlie these days. They do not influence a shit on anyone, they are just some niche Internet famous and Rich people
Sure there are some new people but I think the big problem now is the luxury of it all. The kids watching dote girls and other brand groups are now young adults or late teens. We are currently in a global recession. Sending a bunch of influencers out on over a million dollar trip to market to young adults who are most likely financially struggling in an atmosphere of a cost of living crisis just puts a bad taste in our mouth. The kids growing up watching these trips most likely were middle to upper class and had access to buying the things that the dote girls were trying to sell and if you were poor like me at least you could wish for it for Christmas or something. But these times are completely different.
As someone who used to work for a popular beauty company, they spend money on ANYTHING to "benefit influencers and employees" They bought an LA beach house for "PR purposes" but still haven't used it for videos or anything yet after 1.5 years bc they use it for self use even though they have multiple offices
I don’t see how this is gonna drive massive sales. I can’t think of any other large brand trips where influencers didn’t even know the names of the products. Makes the influencers seem untrustworthy and Tarte seem desperate.
Someone on TikTok who lives in Dubai pointed out, that they weren’t even in Dubai. They apparently stayed in the desert one hour outside of Dubai. But not in Dubai. The desert is in one of the emirates but it probably doesn’t sound as exciting as saying they are being flown out to the Dubai desert 🫠
The UAE Board of Tourism is pending billions on marketing themselves right now to re position Dubai as a destination instead of just a layover. It’s not a coincidence that all the celebrities are in Dubai right now, they’re being paid or incentivised to visit. Flights, accomm and experiences on this trip were most likely provided by the UAE, in partnership with Tarte, to reach an audience of younger travellers.
I didn't recognize a single person they invited, lol....I feel old as hell now, and I'm 33! All I know is that one woman used so much foundation, it reminded me of one of my sons doing that with chocolate pudding.
I worked as a freelance artist and event specialist for Tarte during peak beauty influencer years and, albeit not usually to this level of extravagance, Tarte has been collaborating like this with influencers on various product launches and campaigns for a very long time. Considering that post-p*ndemic we have seen a huge shift in what is trending throughout the beauty community -- we went from brand websites crashing 30 minutes after launching a new eyeshadow palette to people becoming very brand savvy, ethics driven, and ingredient-focused while going back to basics with their skincare and beauty routine -- I think it is smart for Tarte to show the beauty community that they can, and always have been, *both*. I think it's smart, business-wise, for them to get their name back in the radar of a beauty community that has slowed it's pace dramatically over the years. And to be fair, when I was a Tarte employee, they spoiled me too; this is just how this brand operates. It's working, isn't it? I have almost nothing but positive things to say about the brand and here I am sharing that with the internet. In addendum, for those thinking that Tarte just tosses money around haphazardly, they also give back so much both through many charity and awareness drives, but also through how they sustainably source their ingredients and what they give back to the community of people, the cooperatives, who help them harvest said ingredients. Tarte is not perfect, they've messed up in the past, I am sure mistakes will be made in the future, but the thing I really respect about the company is that they are always willing to learn and wanting to grow. I haven't worked for them since mid-2018, so not this is not a paid advertisement lol, just my opinion.
Are we really surprised Tarte would do something like this when there is a recession? A lot of us are struggling to buy groceries. Tarte is so detached from reality and sure Tarte a Dubai trip is going to make us want to buy your products haha laughable that they actually think it will work. Haven't bought their makeup In years and won't be buying them.
You have officially became apart of my morning routine. I wake up and I watch your videos to keep awake so I can get ready for work: and for that, THANK YOU
Back in the day too, the people who would go on these trips were original influencers, who would work with tarte throughout the year on sponsorships and actually use their products! I just don’t like tik tok, I don’t know who any of these people are and they seem like spoiled and selfish humans.
I'm sorry, that one girl who had *so* much foundation/concealer made me cringe. That can't be good for the skin.... And yeah, brand trips are meant that you use only that brand's products, right? I dunno, not really into watching them, but I do like some of Tarte's products.
@@mar605 doesn't matter.. it's still completely embarrassing and if I hear the word "literally, literal, like,or insane", one more FXXIN time; I'm GONNA snap TF out
It’s hella weird how all influencers these days look so much alike! Same bodies, same faces… So strange. I feel like Mikayla is the only “unique” one… And she’s started her filler journey, so she will have that same face before it’s all said and done.
So like before, boring, bland, and nonoriginal 'influencers' being gifted things they can afford themselves while brands continue ignoring the people who got them where they are; consumers and their fans.
I remember always seeing these trips for TH-camrs constantly. Honestly can’t hate those that went… if some company said they are gonna pay for an expensive trip for me, I’m not turning it down.
I highly doubt tarte paid for everything on this trip, Dubai is after more tourism. I think they probably got some sort of deals with everything. Especially if they were allowed to bring a plus one each.
So I’m not going to buy tarte because of these wasteful trips. It’s a recession. By some ads. And take care of ground floor employees instead of stuck up influencers. It’s kinda gross.
These brands and influencers are so freaking out of touch with reality it's a joke at this point. In the UK we're currently choosing between eating amd heating our homes and this is what they want us to see? It's like a smack in the teeth
The thing with TikTok influencers, they make and post videos in real time and it’s quick short form content. It probably doesn’t get approved by the brand beforehand the way long form sponsored trip TH-cam videos were. So the girls not using the brands products probably wasn’t allowed but they did it anyway lol
From a marketing stand point I don’t think there is a shot in hell tarte paid full price for plan tickets or hotel. This was a huge opportunity for the airline and hotel to get exposure. I’m sure there was a deal among the brands that made this way more affordable.
I feel like this trip will result in a wave of influencers getting back into makeup again (especially tarte) which will result in more PR trips by multiple beauty brands etc. and we'll have a love-makeup phase again.
How are y'all all unaware of the fact that the villas are free because of promotion and the flights were even probably massively discounted...Emirates gives free flights to journalists constantly. This is more eyes than an article. Lol.
One half of influencers was on a Tarte brand trip and the other half was on Atlantis the Royal PR stay. 😂 I swear. Dubai is trying so hard to bring as much tourism as they can.
Woah wait a minute. Was that the footage from their flight? Because those seats are not first class, their business class. I’ve flown with emirates for half of my life and those are only about 6 to 8 g versus 21 grand because emirates doesn’t even have enough first class seats available to house all 50 influencers, so I think they’re actually lying about that. I’m surprised no one caught onto that yet.
TARTE probably did not pay for this trip, it was most likely in collaboration with the Dubai tourist board. They went on a luxury airline, stayed in a luxury hotel and all those activities, plus Dubai is not cheap and to pay for 33 people to do all that they did on that trip, there's no way! The Dubai government are pushing tourism hard, I think they also hand a hand in this, it's not just a promotion for Tarte, but promotion for Dubai as a travel destination.
Dubai is very problematic for the LGBTQIA community. 250,000 foreign laborers in the city have been alleged to live in conditions described by Human Rights Watch as being "less than humane.”
I think this shows how social media is changing. People loved to watch videos of these brand trips but with tiktok people want to relate to creators and big brand trips create a disconnect that people now don’t like
Alix is so popular right now that she doesn't have to push a product super hard. Just saying yea I like this means people will buy it in droves. Everything she promotes is getting sold out at like an alarming rate
I saw someone who did social media marketing break down the trip. She said tarte didn’t actually spend a lot for this trip and some influencers don’t even get paid. It’s just about the partnerships and marketing. I’m just glad there’s diversity in comparison to before. Stop complaining about stupid crap people.
I honestly couldn’t bring myself to care about this trip. I’m in my early 20’s now and I feel like I’ve been bombarded with this content for so long. There is also too many influencers to keep up with. Lastly , Tarte truly has never seemed to even try to market to woc .
I dont get people being sad for a corporate company though, like they asked these influencers along because its cheaper and more impactful than a full marketing programme
Do people not realise that being openly LGBT+ is illegal in Dubai? It’s also illegal to have a child out of wedlock. It’s infuriating to see influencers support this hyper capitalist country
I have a feeling that it wasn't just tarte paying for the trip. Dubai is trying to improve their global image and bring in tourism
This is a very smart thought.
Just like Qatar
THIS!
Yea I'm not going ANYWHERE that requires me to wear something that "covers my shoulders". Google it. Yall do what you want, but "respecting another culture" sounds an awful lot like "you don't deserve to make decisions for YOURSELF." Absssolutely not
You have the right idea.
The way Meredith Duxbury applies her fountain absolutely hurts my soul
literally how tf is she even a beauty influencer
Genuine question:
Why does she use so much?
@@tmarie69 she has freckles that she want to cover up so she uses a lot so she gets the coverage
@@no-jm3ep I don't think she needs that much to cover freckles and there's nothing wrong with freckles
@@tmarie69shock factor... brings her views and comments... and at the end of the day - money
I will never forget the Dote brand trip. Dote had the black and brown influencers share rooms. But all the white influencers got their own suites.
😱😱😱😨😨😨😨
and weren't the shared rooms really shitty too? Like I swear I remember one of them literally sleeping on a couch or smthg
@@patienceholmes841 You right. All the white influencers got to sleep on beds. But some black and brown influencers were to sleep on couches. The disrespect.
Wtf 🤬
Woah, WHAT?! I’ve never heard about this, wish there was more coverage on it at the time! Shameful af.
when brands do stuff like this and give out so much free stuff to already rich & loaded “influencers” makes me not want to support them at all.
Right...
I feel a lot less love for them.
!!!
They give them free makeup hoping they will post it. Tarte makes way more money doing it that way than if the influencers paid for the product. I know it’s annoying to see rich and well off people receiving free stuff but don’t forget the business aspect of it.
@@chelseameeker2418 i’ve been into the beauty world since 2012.. you don’t have to explain it to me.
Ah yes, nothing makes me want to buy makeup more than a bunch of rich people getting sent to Dubai by more rich people???
🤣🤣🤣 Never buying tarte again
I don’t buy Tarte anyway and really don’t want it because they don’t like it.
I wonder if it would be better if they chose random customers instead
No srsly I get the brand trip but it’s just so out of touch rn so many are without
THIS IS NOT DUBAI!!!! THIS IS RAS-Alkhaima!!!!
Please correct yourself
It is like saying ( trip to LA when you are going to OHIO )
Meredith’s makeup is a crime against humanity and she should be imprisoned for it tbh
Is that the girl that put a whole gallon of foundation on her face? I thought it was a joke seeing her slather that much onto her face 🙀
yea i never fully understood it. She has a massive following though
Brand trip? It's not 2016 anymore... Tarte is the internet explorer of makeup brands I stg
lol wonder how many YOUNGINS are even gonna know what that is XD
I loled
LMAO
Right. it was like 6 years and they still thinking it is
I'd go to if it was all payed for
I think the issue most people have is the tone-deaf nature of this. The economy is not being kind to most, and while trips like this are "aspirational", Dubai is not a destination that should be exhaulted, especially to young women.
Yh bro. People are desperate af when they get too influenced. Having people shit on their chest in Dubai is CRAZYYYY
THIS IS NOT DUBAI!!!! THIS IS RAS-Alkhaima!!!!
Please correct yourself
It is like saying ( trip to LA when you are going to OHIO )
@@Mazugraduate it’s nice to know other places have their own Ohio
Whether they are in Dubai or Ras-Alkhaima, I totally agree with you! Sending influencers to countries such as UAE where women in some aspects still need the legal admission from their "guardian" aka husband and where anyone not abiding by the heteronormative rules is being persecuted... that's so tonedeaf and downright disgusting
@@clarimm6675 let’s not start with America 😂😂no wonder why all of my Uni teachers are americas and they are been here from YEARS , I wonder why they hate going back to us mmmmm
I’d rather Tarte just partnered with a charity, did a launch based on whatever the charity was. If it was an animal rescue, do animal themed makeup, water/education charity have water/education themed makeup, etc. Then just donated all the money they would have saved from the brand trip, and donated it all to the charity
Yeah why not
Yes!
Right they also could've donated a lot of that makeup they gave to those (already rich) influencers to woman shelters as a lot of the woman there can't even afford makeup especially tarte products.
Seriously, now that’s something I’d support. Or how about helping unfunded public schools etc
Exactly. They’re trying to appear luxury, but instead it screams tacky, tone-deaf, and selfish.
It’s interesting they did a brand trip at a time when folks aren’t wearing a lot of makeup and folks are looking for lower costs makeup. We’re in a recession, but I guess Tarte.
Yeah Tarte is really reaching here.
Yesssss like makeup is so dead right now, sales are downtrending market wide and I think morphe is a prime example of that
That’s probably why they did it. Sales are probably down from the trend so the are marketing to bring them up
✨money laundering✨
I don’t care what anyone says Meredith should NOT be classed as a beauty influencer, she may post Tik toks showing her using that much make up but there’s no way that’s how she does her make up, i swear she does it properly between takes or at the end
Probably doesn’t wear that much and probably does it for the video
She posted some tiktoks with her in the makeup she did in this specific video (the one with the tarte bronzer) and from up close it looked fine but in the far away ones with back camera it had such bad flashback and a grey cast. I’m sure she wipes off some of the foundation but it still becomes very cakey 😅😅
I think she does, is this kind of makeup that looks "good" for pictures and in lighting, but looks too much in person. Many influencers do their makeup as for photoshoots because they are going to be on camera a lot. Also i think is easier to retouch for pics, maybe just little colour or shade correcting and ready to post.
she absolutely fixes it off camera, that much foundation and everything else on top would be so cakey and disgusting looking especially in natural sunlight. She had so much on it was eating up that new Tarte liquid bronzer before she could even try to blend it lol! She’s not a real makeup artist and doesn’t even seem that good at makeup and its incredibly obvious every time I see her videos. She’s stuck doing that “whole bottle of foundation look” in every video now because that’s what she got “famous” for and she can’t venture out and do anything different now or she will lose her audience, and eventually people will get tired of seeing her do the same exact look in every single video and stop watching anyway. She honestly did herself a disservice by doing anything possible to go viral and now sadly that’s all she’s known for and will never be known for any actual talent she might have.
I feel like tarte was trying to recreate the era when like j☆, Manny MUA, Laura lee etc would go on these brand trips. Except nobody knows who majority of these ladies are lol!
My thoughts exactly
I just think it's tarte's way to launder their money lol
I think the next generation has just different values or see more clearly through these promotions. The rich living it up is not something to be in awe of, it’s mainly just off-putting. It’s interesting to see whether these trips bring results for the brand nowadays and whether or not they will continue.
Exactly this. This type of stuff just looks soooo crazy and weird and backwards now. Like people living in a different reality.
When the end times come. I bet make up will be the last thing were concerned about 😅
People arent shocked that there are trips like this happening. They are shocked by this specific trip, which took them to DUBAI. Its the difference in COSTS that has people shocked.
EXACTLY
Right?? Like a trip to Hawaii isn’t even comparable
THIS IS NOT DUBAI!!!! THIS IS RAS-Alkhaima!!!!
Please correct yourself
It is like saying ( trip to LA when you are going to OHIO )
Why is this girl always so up these influencers butts?
Yeah, Dubai! That famously non-controversial place with the amazing human rights record! It’s awesome how they get to go somewhere with no entrenched, downtrodden foreign workforce and such an amazingly free press. What a wonderful location for a holiday!
Apparently they went to Ras Al Khaimah, not Dubai. Still UAE, still terrible record on human rights, women’s rights and press freedoms, but considerably more desperate for good press because they don’t have oil.
@@trala8911 the UAE has a lot of oil wdym? Also people exaggerate the ''human rights'' it's like you can't visit any country outside of western Europe. India, China, Japan, and the US all have a terrible record on human rights but its never the main focus.
people seem to not actually know what's happening and just like to repeat the phrases ' human rights, women’s rights and press freedoms''
THIS IS NOT DUBAI!!!! THIS IS RAS-Alkhaima!!!!
Please correct yourself
It is like saying ( trip to LA when you are going to OHIO )
Ya as of America too have great record with human right
UAE has a lot of oil as a unit, RAK doesn’t as an emirate. That’s why it’s more reliant on tourism for money.
I feel so old since people feel like this a new thing. I remember when all the beauty gurus went on that Benefit brand trip that started the first Dramageddon 😭
Lol saaame. This aint new
They could have gifted back to their supporters/consumers instead -- could have given them some sales/good merit. Haven't worn Tarte in years tho!
Definitely or give their employees the same opportunity as the influencers to go these lavish retreats
or even there's a bunch of woman shelters in LA(ofc there's a lot everywhere but local to them that's why I said LA) they could've donated all that makeup or even took them on a Tarte shopping spree. Even if they didn't wanna do that I completely agree already Tarte fans would've been a better choice than influencers especially influences who are already extremely popular and is already known for being rich asf.
And it would cost less...
As someone who works in big advertising- the trip is most likely subsidized by the Dubai travel agencies and tourism board. Tarte was loosing recognition and now young people will start recognizing it in the stores and ads, it doesn’t directly link to sales but being surrounded by Tarte from huge outlets like these influencers it will most likely subconsciously push a sale through. There’s so many other things but figured I’d share as someone who has worked on makeup accounts :)
Also, let's not forget that Tarte can write off all of the costs of this nonsense as business expenses.
As someone who works in (tech) marketing, I totally agree that’s how this is done. But it does just make me curious on what their budget and projected numbers are like!! Like what’s the projected amount of total impressions, what’s the initial budget, would love to be a fly on the wall on the meetings for this trip
@@_michelleza they're owned by kose - I wonder if their investor report can offer some insight.
Yeah exactly it's a subconscious thing, don't know how much it will actually work though given the negativity associated with the brand now
Seems to me the backlash is not worth it.
I thought brand trips were over? After all the drama from 2016, you’d think brands and influencers would learn their lesson. I’m surprised these are still happening 😅
Tarte should take a bunch of random everyday people who have bought their products on a trip rather than influencers but Ik that would never happen
This!!!! Like maybe the influencer could choose a fan oR something ...Olike SOMETHING
I have heard about this trip so much lately and I never cared, but let me tell you how my FOMO perked up when I heard that some girlies brought their moms! I wanna take my mom on an extravagant vacation!!! I hate doing touristy shit but my mom would have LOVED this!!
I feel like brand trips don't really work anymore especially with the fall of flex culture. People see people living rich luxury lives now a days and just think it's tacky. This isent the jeffery star james Charles here's my 28 bathrooms era anymore and I don't think brands are realizing especially ones that use influencers as we saw with morphe.
I feel like instead of doing brand trips. If they were doing more things for the community. Maybe giving makeup and classes to underprivileged teens or adults in shelters wanting makeup to get back on their feet. Feel better about themselves and getting jobs.
I feel like we’re in the day in age where we want to support more brands that give back to people who actually need it . Not just brands who throw free stuff at Influencers. People can still make content talking about a positive initiative to get their name out there for a more positive event.
Now this is an amazing idea, id totally buy and support a brand that does this type of things even if its on the pricey end
Makeup is not a want when you cant even live with the basics. Maybe if this is Done in USA for other american people, but never ever outside i would hate it. Peak consumerism and fake class counciousness
@@lug358 I don’t know when I was younger my mom and I lived in two shelters. The one we stayed at the longest was an abused woman’s shelter and they let me pick out a couple donated makeup and clothes. It really made me feel special especially with the situation of living in a shelter and having to go to school pretending like my life was just like everyone else’s even though we had very little. Makeup might not be super popular where you live but here it definitely is a big part of a lot of peoples lives. Actual uplifting of woman that are in need I feel is important instead of giving excess to those who don’t has such better impact.
@@LexxG i know what you mean, nevertheless, it feels pity to give people in need such material things. I mean, if it was makeup and something more okay, but just "uplifting the spirit"...
@@lug358 Unhoused people still deserve make-up, beauty products, skincare, etc. Even other more "material" things. Of course, it's important to have the necessary essentials. Still, there are non-profits specifically focused on providing these "less" essential items that help people find jobs, pull themselves out of depression, and feel like THEMSELVES after years of stress, trauma, and instability. It's not a "pity" at all.
I think it’s important to remember that not every advertising campaign has the goal of making direct sales. Usually providing influencers with an experience like this, is more meant for brand awareness. These brands have ways of measuring all of the sentiment that is being expressed about them online, and whether that sentiment is positive negative or neutral. That’s what they might call a “top funnel” campaign, where the sales funnel is the series of brand touch points, that take someone from being unaware of the brand to making their first purchase. While some minority of users expressed distaste with this type of trip, more people are just learning the name tarte for the first time which is the first step towards having them choose your product when shopping for makeup- even if it’s months or a year from now, they needed to introduce themselves in someway that makes an impression in this kind of thing does the trick. the direct sales are most strongly linked to online advertising and email lists
omg we love professional insight from a trustworthy icon!
give toast all the kisses 💋💋
All I remember about these trips is the dramas we heard about afterwards. It never encouraged me to look at the products that sponsored these influencers though. Lol. I find it amusing that people are shocked. My guess is that due to a certain pandemic that restricted travel that this appears like a "new" thing.
My sister-in-law was a beauty journalist in the late 2000s and was sent on brand trips all the time pre-TH-cam, she was fortunate enough to travel Al through Asia and America because of it. They were lots smaller then though and normally happened around fashion weeks or huge drops. So it doesn't surprise me they've restarted. I am curious if people like beauty journalist even get a consideration anymore. Probably not.
Maybe. They probably have some seperate things for them.
I feel so bitter as a person who can't even afford rent that people can go on these million dollar trips and then show off on social media. I know they can do whatever they want with their money but it just hurts my soul.
I agree with a lot of the comments about all this, brand trips just don’t work like they did before. These influencers are also not the same, they don’t have the same influence as the previous people… also consumers have changed. I feel like a company as big as tarte should know that, but then again their marketing team has not done a great job the past few years.
aww i love that some of them brought their moms that must have been such a great experience to have together
Idk maybe cause it’s 2023, it’s weird to see a brand do all this work just to get their name out there. Also the tik tokers in this video I have no idea who they are 😂
I agree, this is all about buzz, product advertising, brand recognition. While a trip to Dubai is problematic for other reasons, assuming the invitees behaved themselves (regarding local traditions) I think that Tarte made a smart move. I would not be surprised to learn (I have zero info on this) that due to local culture, Tarte suggested or even encouraged the plus one be Mom or an Aunt or older sibling. As Morphe has found out pining your hopes on a few brick and mortar stores along with only 2 or 3 influencers can bite you in the make up bag. Perhaps due to the chatter online regarding this trip, someone shopping online or in-store, may not find their fav shade in their usual brand so Tarte may be purchased as a "oh I have heard of this brand" substitution.
Yes it’s getting people to talk about Tarte, but not in a good way. Covid changed everything, and this economy just put the nail on the coffin. We dont want to see luxurious and over spending. It only reminds me of how i’m part of the people ‘paying’ for this and how I’ve spent unnecessarily on make up in the past. That time in life is over for almost all the consumers.
So tarte just spent thousands of dollars on this girls aaaaaaand they arent even really using tarte products and if they are they dont really seem to like them. I cant😂😂😂😂🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣Tarte must be regretting it already🤭🤑
With rooms, activities, food, products, etc- it definitely cost over 100k per influencer.
But I know I’m getting old because I didn’t recognize one person on the trip
20k just for a plane ticket is insane to me lol
I don’t have an issue with it. I doesn’t affect my life negatively in any way. While I wouldn’t want to go on a trip like this personally, I don’t begrudge anyone who does. Good for them and good for tarte!
@Jade B might have to do with the very real human rights violations and the fact that the UAE still has a long way to go in securing womens rights. You can be arrested for reporting your own rape to authorities, men have the right to beat their wives and children and women are "obligated" to have sex with their husband's. Not to mention honor killings are still prevalent and have loopholes for the men. But... yeah, doesnt effect you. Its frankly disgusting to see so many famous and rich women promoting Dubai and being paid to do so.
@Jade B you cannot pick up tone from a text and thats the problem with the internet. I could have written it a bit nicer maybe but its fucking frustrating, we as women should have solidarity with eachother throughout the world, its disgusting to see women taking a fat pay cheque to travel to a country and ham it up while the women in that country are currently being oppressed. We stand with the women of Iran but not Dubai?
@@florafox3414 have solidarity with foreign workers in Dubai not the women. Most people in dubai are Expats coming there for work.
@@moumuooo.o2283 Im a women so Ill have solidarity with the women first. Im also a communist - workers rights are imperative, that really doesnt have anything to do with this convo tho.
@Jade B just informing. Like I said, you create the tone in your head.
I clicked because I remember the OG influencer trips by Tarte not because I have a single clue who any of these kids are 😅
who are these people 😭
That’s what I’m tryna figure out. I’m way outta the loop w/ these tik tokers.
Right!?
I wondered how the mcbrooms got there? Cause we know they don’t got the money for that! 😂
Damn 😭
Must used the LLC under one of their kids name.
People are tired of seeing others flaunt their great time and money in their faces when it's unattainable and unrealistic. Unrelatable AF for 2023
Wonder if they are all declaring these trips on their taxes. Many of the governments are starting to go after influencers for not declaring gifts/PR as income. I know Australia has started publicizing and warning influencers that they must declare all of this on their taxes. Most influencers post all the free stuff they receive so it is fairly easy to see if people are reporting.
Tartar getting a write off this early in the year is such a win.
It’s always so crazy to me how brands think giving free clothes to people who can literally afford to buy their own clothes is a cute look, I’d rather see them spend that amount of money put into the trips into being put into shelters and things like that, that is what would make me as a consumer want to support a brand
the old influencers would've nvr messed up the brand products name nevermind promoting other BRANDS in the same BREATH. These new wave girlie's dont seem to have a script for the videos I'm seeing here. I used to watch the vlogs back in the day of the trips. Especially tarte and every influencer was obsessed with the 'tarte shape tate' 😭 idk why I even rmbr the full name when it was so long ago but I definitely thout brand trips were dead after 2015-2017 ish
We are calling influencers to any Rich Internet kinda viral girlie these days. They do not influence a shit on anyone, they are just some niche Internet famous and Rich people
Sure there are some new people but I think the big problem now is the luxury of it all. The kids watching dote girls and other brand groups are now young adults or late teens. We are currently in a global recession. Sending a bunch of influencers out on over a million dollar trip to market to young adults who are most likely financially struggling in an atmosphere of a cost of living crisis just puts a bad taste in our mouth. The kids growing up watching these trips most likely were middle to upper class and had access to buying the things that the dote girls were trying to sell and if you were poor like me at least you could wish for it for Christmas or something. But these times are completely different.
There was a huge hotel opening that’s why all of those celebrities were in Dubai. Girl! Nobody went to Dubai because Tarte sent influencers there lol
As someone who used to work for a popular beauty company, they spend money on ANYTHING to "benefit influencers and employees"
They bought an LA beach house for "PR purposes" but still haven't used it for videos or anything yet after 1.5 years bc they use it for self use even though they have multiple offices
Thats crazy
This screams "taxable write off" to me. Like none of this makes me want to buy the products or even want to follow these "influencers".
I don’t see how this is gonna drive massive sales. I can’t think of any other large brand trips where influencers didn’t even know the names of the products. Makes the influencers seem untrustworthy and Tarte seem desperate.
Someone on TikTok who lives in Dubai pointed out, that they weren’t even in Dubai. They apparently stayed in the desert one hour outside of Dubai. But not in Dubai. The desert is in one of the emirates but it probably doesn’t sound as exciting as saying they are being flown out to the Dubai desert 🫠
The UAE Board of Tourism is pending billions on marketing themselves right now to re position Dubai as a destination instead of just a layover. It’s not a coincidence that all the celebrities are in Dubai right now, they’re being paid or incentivised to visit.
Flights, accomm and experiences on this trip were most likely provided by the UAE, in partnership with Tarte, to reach an audience of younger travellers.
I didn't recognize a single person they invited, lol....I feel old as hell now, and I'm 33!
All I know is that one woman used so much foundation, it reminded me of one of my sons doing that with chocolate pudding.
🤣
Idk about my algorithm but this is the first time I hear about both the trip AND about these influencers
I appreciate the realism about the products because makeup isn't one size fits all ya know
I worked as a freelance artist and event specialist for Tarte during peak beauty influencer years and, albeit not usually to this level of extravagance, Tarte has been collaborating like this with influencers on various product launches and campaigns for a very long time. Considering that post-p*ndemic we have seen a huge shift in what is trending throughout the beauty community -- we went from brand websites crashing 30 minutes after launching a new eyeshadow palette to people becoming very brand savvy, ethics driven, and ingredient-focused while going back to basics with their skincare and beauty routine -- I think it is smart for Tarte to show the beauty community that they can, and always have been, *both*. I think it's smart, business-wise, for them to get their name back in the radar of a beauty community that has slowed it's pace dramatically over the years. And to be fair, when I was a Tarte employee, they spoiled me too; this is just how this brand operates. It's working, isn't it? I have almost nothing but positive things to say about the brand and here I am sharing that with the internet. In addendum, for those thinking that Tarte just tosses money around haphazardly, they also give back so much both through many charity and awareness drives, but also through how they sustainably source their ingredients and what they give back to the community of people, the cooperatives, who help them harvest said ingredients. Tarte is not perfect, they've messed up in the past, I am sure mistakes will be made in the future, but the thing I really respect about the company is that they are always willing to learn and wanting to grow. I haven't worked for them since mid-2018, so not this is not a paid advertisement lol, just my opinion.
Are we really surprised Tarte would do something like this when there is a recession? A lot of us are struggling to buy groceries. Tarte is so detached from reality and sure Tarte a Dubai trip is going to make us want to buy your products haha laughable that they actually think it will work. Haven't bought their makeup In years and won't be buying them.
I mean, money laundering is a thing 👀
You have officially became apart of my morning routine. I wake up and I watch your videos to keep awake so I can get ready for work: and for that, THANK YOU
Back in the day too, the people who would go on these trips were original influencers, who would work with tarte throughout the year on sponsorships and actually use their products! I just don’t like tik tok, I don’t know who any of these people are and they seem like spoiled and selfish humans.
I'm sorry, that one girl who had *so* much foundation/concealer made me cringe. That can't be good for the skin....
And yeah, brand trips are meant that you use only that brand's products, right? I dunno, not really into watching them, but I do like some of Tarte's products.
It's Gross. She looked terrible.
@@patr70 I wonder how much of her clothes she ruins by wearing that much and then if she does she might go buy more clothes 🤣
@@navywifehernandez6281 Scary.
@@patr70 yes!!
Wish people would stop promoting Dubai.
the trip was to rak not dubai :/
@@mar605 doesn't matter.. it's still completely embarrassing and if I hear the word "literally, literal, like,or insane", one more FXXIN time; I'm GONNA snap TF out
@@kerryalfaro9437 it’s literally my city and y’all go to cheap places and stereotype it in the most disgusting way so it does matter
Yea so many of these comments are generalizing the entire Middle East. Nothing new tho
It’s hella weird how all influencers these days look so much alike! Same bodies, same faces… So strange. I feel like Mikayla is the only “unique” one… And she’s started her filler journey, so she will have that same face before it’s all said and done.
Yes thank you!! I agree. Get rid of filters and makeup. Boom basic bitch 😂
I legit thought the same……they all look so similar and talk the same
So like before, boring, bland, and nonoriginal 'influencers' being gifted things they can afford themselves while brands continue ignoring the people who got them where they are; consumers and their fans.
I remember always seeing these trips for TH-camrs constantly. Honestly can’t hate those that went… if some company said they are gonna pay for an expensive trip for me, I’m not turning it down.
From what I see, Tarte is not the only company sponsoring this trip. It’s good business for Dubai and anything else not under the Tarte brand.
i don't even know any of these people😩
I can remember 2012-2016 were major TH-cam Influencer/ Brand trips w/ MakeupShayla, Amrezy, Desi Perkins, Katy, DulceCandy etc.
I highly doubt tarte paid for everything on this trip, Dubai is after more tourism. I think they probably got some sort of deals with everything. Especially if they were allowed to bring a plus one each.
So I’m not going to buy tarte because of these wasteful trips. It’s a recession. By some ads. And take care of ground floor employees instead of stuck up influencers. It’s kinda gross.
That girl really put that light ass shade all over her face like it matched at all
Idk why people are shocked by Tarte spending money like this. This will just be one big tax write off lol
These brands and influencers are so freaking out of touch with reality it's a joke at this point. In the UK we're currently choosing between eating amd heating our homes and this is what they want us to see? It's like a smack in the teeth
True
The thing with TikTok influencers, they make and post videos in real time and it’s quick short form content. It probably doesn’t get approved by the brand beforehand the way long form sponsored trip TH-cam videos were. So the girls not using the brands products probably wasn’t allowed but they did it anyway lol
Love how spilly includes business school vibes in every video 😂😂😂
From a marketing stand point I don’t think there is a shot in hell tarte paid full price for plan tickets or hotel. This was a huge opportunity for the airline and hotel to get exposure. I’m sure there was a deal among the brands that made this way more affordable.
felt more like they were promoting Dubai 😂
i miss holiday trip drama lol!
coviid really changed things for influencers
I feel like this trip will result in a wave of influencers getting back into makeup again (especially tarte) which will result in more PR trips by multiple beauty brands etc. and we'll have a love-makeup phase again.
How are y'all all unaware of the fact that the villas are free because of promotion and the flights were even probably massively discounted...Emirates gives free flights to journalists constantly. This is more eyes than an article. Lol.
Also with Tarte flopping, the hotel and flights were the main things being shown off as luxurious high demand must have experiences. Lol.
I actually really like Alix Earle she's shockingly down to earth. This trip was absolutely insane though
It's just so tone deaf giving the state of the economy...
They should be doing this with all their employees who are the backbone of their brand.
This trip didn’t make me feel “oh I need that product asap” so in my eyes (because I work in the industry) that’s a big ass fail!
One half of influencers was on a Tarte brand trip and the other half was on Atlantis the Royal PR stay. 😂
I swear. Dubai is trying so hard to bring as much tourism as they can.
Has there ever been an plus size influencers on these brand trips? 🤔
lmao..... are you serious???
Woah wait a minute. Was that the footage from their flight? Because those seats are not first class, their business class. I’ve flown with emirates for half of my life and those are only about 6 to 8 g versus 21 grand because emirates doesn’t even have enough first class seats available to house all 50 influencers, so I think they’re actually lying about that. I’m surprised no one caught onto that yet.
i saw someone say that tarte is a money laundering company and… it just makes sense
TARTE probably did not pay for this trip, it was most likely in collaboration with the Dubai tourist board. They went on a luxury airline, stayed in a luxury hotel and all those activities, plus Dubai is not cheap and to pay for 33 people to do all that they did on that trip, there's no way! The Dubai government are pushing tourism hard, I think they also hand a hand in this, it's not just a promotion for Tarte, but promotion for Dubai as a travel destination.
Dubai is very problematic for the LGBTQIA community. 250,000 foreign laborers in the city have been alleged to live in conditions described by Human Rights Watch as being "less than humane.”
I think this shows how social media is changing. People loved to watch videos of these brand trips but with tiktok people want to relate to creators and big brand trips create a disconnect that people now don’t like
Tarte probably didn't pay for airplane tickets or hotel rooms. Most likely made deals with the airline/hotel.
Alix is so popular right now that she doesn't have to push a product super hard. Just saying yea I like this means people will buy it in droves. Everything she promotes is getting sold out at like an alarming rate
I forgot about the Dote trips oh my goodness
the way y’all are so uncultured pls find a map it’s not dubai it’s rak dubai is another emirate
This comment needs to be FXXIN pinned!! CUZ it's NOT influencing and perpetuating anything except PURE IGNORANCE
I saw someone who did social media marketing break down the trip. She said tarte didn’t actually spend a lot for this trip and some influencers don’t even get paid. It’s just about the partnerships and marketing. I’m just glad there’s diversity in comparison to before. Stop complaining about stupid crap people.
No one can ever be happy
It’s marketing. You fell for it. You just gave them free promo. Smart marketing team on their part. So many people are talking about this.
Are you sure they didn't bring their moms because they needed a parent chaperone?
I legit was thinking "oh god these zoomers are gonna be pulling a Logan Paul but in Dubai."
But hey color me surprised this is just petty drama lol.
I honestly couldn’t bring myself to care about this trip. I’m in my early 20’s now and I feel like I’ve been bombarded with this content for so long. There is also too many influencers to keep up with. Lastly , Tarte truly has never seemed to even try to market to woc .
I haven’t had it on my FYP but Snooki & Joey talked about it on their podcast on Friday!
I dont get people being sad for a corporate company though, like they asked these influencers along because its cheaper and more impactful than a full marketing programme
Do people not realise that being openly LGBT+ is illegal in Dubai? It’s also illegal to have a child out of wedlock. It’s infuriating to see influencers support this hyper capitalist country