Radical Transparency: The Key to Combating Greenwashing

In this highlight from The Responsible Edge podcast, John Pabon, founder of Fulcrum Strategic Advisors, shares a bold yet practical approach to tackling greenwashing: radical transparency. Discover why honesty-both about successes and shortcomings-is the antidote to misleading sustainability claims and a path to rebuilding trust.
From navigating legal barriers to sharing incremental wins, John outlines how companies can adopt transparency as a competitive advantage. Learn how being truthful, even when it’s messy, fosters authenticity and drives real progress in sustainability.
🎧 Listen to the full episode on theresponsibleedge.com, TH-cam, Spotify, or Apple Podcasts. 🌍✨