Ep 35: Instagram & TikTok Strategies for Small Businesses

In this episode I’m sitting down with Rebecca Mazzara who is the founder of Calita, an intimates line for women, made from natural fibers to prevent health issues like UTIs, and ethically manufactured. Our conversation is perfect for any of my girls dreaming of starting an e-commerce brand.
We’re talking about her journey starting Calita after working at Shopify. She’s sharing what she learned while there and how that helped her build Calita. One thing we bond over is the importance of nailing down shipping strategies and rates. I’ve learned through my 9-5 how complicated shipping is for any business, and especially for small startups, you need to understand this stuff to get a hold on your margins.
Rebecca also shares her experience with early ideating and manufacturing. She emphasizes the need to focus on solving a specific problem and not trying to be everything to everyone. She also highlights the value of attending conferences to learn as much as you can about your industry in a short amount of time. It’s really the best strategy if you’re early in ideation.
The meat of our conversation centers around marketing, which both Rebecca and I are obsessed with. She was able to build a really strong Instagram community before launch, so naturally I had to ask her seven million questions about that, so you guys can learn exactly how to replicate that. We are also talking about her recent journey using TikTok to grow. Everything from what kind of content has gone viral for her, how frequently to post, and algorithm tips and tricks.
Rebecca also gets vulnerable about her challenges when launching new products and we agree that being data obsessed is so important for all areas of the business.
Here are the key takeaways from the episode:
1. E-commerce Shipping Tips & Tricks
2. Building your website on Shopify
3. If you’re just starting - go to conferences
4. You can’t be everything for everyone
5. How to build a community on Instagram
6. TikTok content hot tips
7. Be data obsessed
Connect with Rebecca:
Calita’s Instagram: / calitaintimates
Rebecca’s Instagram: / rebecca_mazzara
TikTok: www.tiktok.com...
LinkedIn: / rebecca-mazzara-6479864a
Follow the Podcast:
IG: / himaddiekelley
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