Some companies say “no added sugar” = sugar not added during the process… but if sugar is added previous to the manufacturing process then the company can omit “ added sugar”… I hope this brand stands its ground
I actually wrote to them and they accepted mistake. They had some product with blueberry. But all dried blueberry are preserved in sugar so there was no chance, yet the product says no sugar
@@cosmopolitanape6969 no that Is incorrect. Sugar from dates and other whole fruits is not the same... it has fiber and vitamins that stop sugar spiking...
They never compromised on taste. I was a very early user of their bars. I used to order via Instagram. The taste was always great cuz dates in itself is the key differentiator for his products. I believe his product was inspired by a bar called RX bar in the US which used dates to make bars. But I think whole truth did it even better and Kudos to Shashank in building a brand that fosters insane level of trust.
I switched to Whole Truth peanut butters and snacks after getting tired of consuming oils and sweeteners in other products. And I am genuinely so glad that I did.
They can do it better if they use natural sugar free sweeteners such as stevia. It have slightly bitter aftertaste but I think they can do some R&D there and in some products such as dark chocolate it wouldn’t even matter since it’s bitter already
Ya. I started eating bars regularly after I tasted whole truth bars. I never liked sweet things and whole truths taste is perfect. Since the cost was much higher I thought I'll try other brands like yoga bar for once. I couldn't eat them since they were so sweet😂. Haven't switched since
@@IshaanCH24 Maybe because the amount of carbs in it is more than the protein. Its a very common thing to call bars that have more fat or carb as fat bar or carb bar by the western influencers
@@huhuhuh-v5b exactly. you can have clean ingredients, etc. but sadly, most protein bars in the market have very little protein zndvare high in carbs n fats. you probably need to find a "low carb" or a "keto-friendly" bars to actually get a "protein" bar with good protein to car/fat ratio
Ok, just checked, you are kind of right. Almost all of their protein bars have higher fat content than protein, which pretty much makes a protein bar a candy bar instead. Still good to hit your protein requirements, but I'd personally recommend brands which offer a >1 protein to fat ratio
Their marketing is spot on, but if you read the label it’s quite evident that their products are as good or bad as any packaged product, for example- their chocolate = C cocoa…. So the definition of coco = cacao + additives … which may include sugar, etc … so yes they are sharing the truth .. but it’s the consumer that needs to become smarter and how to read the labels
Absolutely inspiring! 🌟 Whole Truth's commitment to transparency and quality not only sets them apart but also reflects the changing landscape of consumer preferences in the healthy food market. Kudos to the Whole Truth team for their dedication to making a positive impact!
I think investors should always put their cash to work, especially In 2024, we'll start to see more market diversification. I'm hoping to invest about $350k of my savings in stocks against next year. Hope to make millions in 2024
Yes true, I have been in touch with a brokerage Advisor. With an initial starting reserve of $80k, my advisor chooses the entry and exit commands for my portfolio, which has grown to approximately $550k.
major thing is that they don’t add shit like oil which ritebite does, have delicious taste and ingredients that justify that pricetag. Never compromise with money when it comes to food. Jaan hai toh jahaan hai.
Hi, I do eat the chocolate which is 71% cocoa and 29% dates. However wud luv to see more of cocoa almost 85% to 90% and less dates . wud help the diabetic patients not feeling guilty of eating it.Just a suggestion. Thanks 😊
Wonderful project! I really love the authenticity, truth and transparency behind the brand when every other brand is selling f sugar coated bars. We need more such projects and products and innovations from India that are selling true foods. Welldone. Where can I this product in Dubai ?
I don't get the part where he said "Protein Bars dosen't taste good.". I have eaten about 100 Coffee Protein Bars by the whole truth and ngl I would eat another 100 without complaint, it's amazing.
The Indian footwear market was valued at approximately $12 billion in 2022 and is projected to reach around $17 billion by 2026, with a compound annual growth rate (CAGR) of 15-17% during this period : according to google not 30B ,
Their offline distribution channel is just 20% of the total business and that is the segment which brings the return and risk of expiry. 80% online D2C does not face this risk. So 15% return on 20% of offline business would make it 3% of the total business which is not that high for a company doing 36 crores in sales in this segment. Not to forget the big investor pockets help not only in spending on marketing but the return ratio too and profitability is not the aim initially, it's simply growth.
Am I the only one that eat their protein bars for taste, I’ve tried to get some of my friends into it but they didn’t like it at all. I’m one of their early consumers and order a batch of their protein bars pretty much every month
bro is stating the difference in packaged food consumption between India and the US as a bad thing, I'd argue that it is so much better . Buying straight from a local source is so much better and cheaper for anyone. The quality and the freshness of a locally sourced food material will always be better , I know that the metro cities are now going more towards the packaged food way but the cities which still have the option shall stick to local non packaged item as much as they can.
The whole Truth has a beautiful set of product ! I look forward to reading the stories on their packaging and products. Its a refreshing brand that is trustworthy.
That protein bar is just delicious...I have consumed more than 100 bars in 4 months...so good and can be trusted as I didn't get bloated or indigestion
I have tried few protein bars from other brands but because of so many seeds in them i used to get severe abdominal discomfort ..i was scared to try any protein bar ..still i gave whole truth protein bar a try ..the taste was amazing ..mild sweet ..and no abdominal discomfort ..hope they continue to make authentic products and be truthful
Their peanut butter is insaaneee! It tastes amazing, has superb texture and it's just... 🤌 Plus it's not too expensive either. This kind of quality at this price point is a grab. I must have ordered their peanut butter like 5-6 times in the last few months!
The whole video aside, I was shocked to see the pie chart of 20% vs 80%. Not even in the furthest of dreams I would get that proportion so wrong 😅 I hope you did not mean 40-60?
Nah, Healthy food Category won't Grow beyond a point. It gets to Specific level & gets stagnated as Income Levels must also Raise, but aren't going anywhere. Given the recent Niti aayog report, & Fall in per capita in last few years,85% Desi population live under 2000$ (under 2Lakh) per Year salary, So It's almost Impossible to penetrate given people's Income & usual Govt Religious Ghanta to keep dwindling & fake Chest thumping.
While I was able to deal with the taste for a while, the texture of their bar really made me stop buying them, it was dry, sticky and crumbled. Their products weren't consistent, while some packs held together well, some broke down in the package, and the nuts were barely stuck on the bar rather at the bottom of the package.
the fact that footware and healthy food market has the same net worth comes off as a little sad. that means rich people can spend up the same amount on their food as the entire nation does on a necessity.
Then I don't think you understand why TWT is better or will become larger. Yoga Bar is "affordable" because it uses cheap "added natural flavors" or "nature-identical flavors".
💎Grab your FREE Demo Day Pass: growthx.cc/DD19-Free-Pass 🎟
Waiting for this Sunday ❤
where is this demo day?
6:59 seems like you need a proof reader. Hit me up. Storytelling. 😅
Some companies say “no added sugar” = sugar not added during the process… but if sugar is added previous to the manufacturing process then the company can omit “ added sugar”… I hope this brand stands its ground
I actually wrote to them and they accepted mistake. They had some product with blueberry. But all dried blueberry are preserved in sugar so there was no chance, yet the product says no sugar
@@EdenMcQueen-ob8hn spot on … exactly my point… they say “no added sugar” and sugar is added before the product gets to package state
That’s why you read nutritional facts, They can’t lie there, sugar are sugar regardless of the source!
@@cosmopolitanape6969 no that Is incorrect. Sugar from dates and other whole fruits is not the same... it has fiber and vitamins that stop sugar spiking...
@@cosmopolitanape69692 apple has just as much sugar as a can of coke..
They never compromised on taste. I was a very early user of their bars. I used to order via Instagram. The taste was always great cuz dates in itself is the key differentiator for his products. I believe his product was inspired by a bar called RX bar in the US which used dates to make bars. But I think whole truth did it even better and Kudos to Shashank in building a brand that fosters insane level of trust.
I eat there peanut butter and it's to good
Refreshing to see authenticity in their brand -- a happy consumer myself
I'm not rich enough to afford their bars on regular basis, but I'm extremely happy for their success, and that they're penetrating the rich consumers
I switched to Whole Truth peanut butters and snacks after getting tired of consuming oils and sweeteners in other products.
And I am genuinely so glad that I did.
you could have stopped consuming snacks entirely
@@mango-strawberryI don’t agree with you, just because you can’t afford it😂
@@Hehebroty who asked
@@Hehebroty and you can disagree all you want. trash will remain trash 😂
@@mango-strawberry then why are you commenting here if it’s trash ? Hungry for more attention ?
You look like a clown out of donkey zoo
Brooo, their protein bar is really. Tasty! Liked it instantly, not deadly sweet!
Definitely my favourite does not taste artificial!
They can do it better if they use natural sugar free sweeteners such as stevia. It have slightly bitter aftertaste but I think they can do some R&D there and in some products such as dark chocolate it wouldn’t even matter since it’s bitter already
Ya.
I started eating bars regularly after I tasted whole truth bars. I never liked sweet things and whole truths taste is perfect. Since the cost was much higher I thought I'll try other brands like yoga bar for once. I couldn't eat them since they were so sweet😂. Haven't switched since
@@cosmopolitanape6969 the bitter taste actually let's u feel the cocao
@@SM_Lil_Explorer read the comment again
I love the whole truth and it's a great mission, but the bars are more of "carb" bars than "protein" bars.
Interesting comment. How so?
@@IshaanCH24 Maybe because the amount of carbs in it is more than the protein. Its a very common thing to call bars that have more fat or carb as fat bar or carb bar by the western influencers
@@huhuhuh-v5b exactly. you can have clean ingredients, etc. but sadly, most protein bars in the market have very little protein zndvare high in carbs n fats. you probably need to find a "low carb" or a "keto-friendly" bars to actually get a "protein" bar with good protein to car/fat ratio
Ok, just checked, you are kind of right. Almost all of their protein bars have higher fat content than protein, which pretty much makes a protein bar a candy bar instead. Still good to hit your protein requirements, but I'd personally recommend brands which offer a >1 protein to fat ratio
They have 20g protein, a regular egg has just 6g protein
Their marketing is spot on, but if you read the label it’s quite evident that their products are as good or bad as any packaged product, for example- their chocolate = C cocoa…. So the definition of coco = cacao + additives … which may include sugar, etc … so yes they are sharing the truth .. but it’s the consumer that needs to become smarter and how to read the labels
That is FSSAI’s definition. They have broken up the constitution of cocoa in their pack and there is no sugar.
I actually read their label it say cocoa not coco not sure where you read thst
Misinformation
It reads cacao powder I have one in my hand !
@@abhinavmaharaj4804 it’s cacao and coco and cocoa
5:10 happy to be included in the video highlighting a good brand. A small acknowledgment would have been nice ❤️😊
Storytelling,Narration & Editing ❤ Top-notch fell just like a Documentary.
Absolutely inspiring! 🌟 Whole Truth's commitment to transparency and quality not only sets them apart but also reflects the changing landscape of consumer preferences in the healthy food market. Kudos to the Whole Truth team for their dedication to making a positive impact!
Nice Insights. I love how they have expanded in the last couple years -- they're literally everywhere in Tier 1
I think investors should always put their cash to work, especially In 2024, we'll start to see more market diversification. I'm hoping to invest about $350k of my savings in stocks against next year. Hope to make millions in 2024
Yes true, I have been in touch with a brokerage Advisor. With an initial starting reserve of $80k, my advisor chooses the entry and exit commands for my portfolio, which has grown to approximately $550k.
Just research the name Angela Lynn Shilling. You’d find necessary details to work with a correspondence to set up an appointment.
I think you're a scamming bot lowlife
Bruh stupid bots
@@ganguly_ftw exactly but how do these bots comment
People busy in kaccha badam. No one wants to see educational content... It's been 6 minutes but only 51 views.😢❤
Real
People want emotional content more than educational content,most don't want things that make them think.
To bancho tu dekh na tujhe dusron ki kyu itni padi hai
@@yashancientbeast😂😂😂😂
Achi poochi kachi koochi kadam kadam
Achi poochi kachi koochi kacha badam
This is how every food company should be! I’m ready to pay a premium for this honesty and transparency.
Man Tuesday dinner video sorted
Why people don't appreciate this kind of content
Because people are busy in trends not in sensible contents.
Tbh, I love the taste of their bars more than the ones with artificial sweeteners
major thing is that they don’t add shit like oil which ritebite does, have delicious taste and ingredients that justify that pricetag. Never compromise with money when it comes to food. Jaan hai toh jahaan hai.
Hi, I do eat the chocolate which is 71% cocoa and 29% dates. However wud luv to see more of cocoa almost 85% to 90% and less dates . wud help the diabetic patients not feeling guilty of eating it.Just a suggestion. Thanks 😊
Amul makes such a sugar-free bar.
@@cg8397 that has maltilol
Wonderful project! I really love the authenticity, truth and transparency behind the brand when every other brand is selling f sugar coated bars. We need more such projects and products and innovations from India that are selling true foods. Welldone. Where can I this product in Dubai ?
Whole truth food & good health, GrowthX YT & insights. Same difference, no cap.
🫡
One of the best channels on youtube
Putting cereal boxes when you showing healthy food, shows your understanding of what healthy means. !
Insightful! They've nailed the content! cant wait for the next video
I don't get the part where he said "Protein Bars dosen't taste good.". I have eaten about 100 Coffee Protein Bars by the whole truth and ngl I would eat another 100 without complaint, it's amazing.
Agree
Mind blown by the insights and the editing! 🤯
Crisp information, thanks for the insights!
This channel and the host will go a long way.
First of all great editing, documentry 🎦
This is my new favourite channel eep up the great work ))
I have no brand loyalty to anyone but whole truth, cocao protein bars, coz its soooo goood, and no else is as good as them
Wow now that’s impressive!!
Packing Design is very Simple - Clean - Minimalist 🎉
Love the whole food bars! Recently discovered them and i am a regular consumer
Hey! They are actually tasty. Tastiest amongst the other protein bars I have tried.
Always good analysis. Watching from UK
The Indian footwear market was valued at approximately $12 billion in 2022 and is projected to reach around $17 billion by 2026, with a compound annual growth rate (CAGR) of 15-17% during this period : according to google not 30B ,
Still don't understand how can they bare the cost of return from trade 5:22
Their offline distribution channel is just 20% of the total business and that is the segment which brings the return and risk of expiry. 80% online D2C does not face this risk. So 15% return on 20% of offline business would make it 3% of the total business which is not that high for a company doing 36 crores in sales in this segment. Not to forget the big investor pockets help not only in spending on marketing but the return ratio too and profitability is not the aim initially, it's simply growth.
Am I the only one that eat their protein bars for taste, I’ve tried to get some of my friends into it but they didn’t like it at all. I’m one of their early consumers and order a batch of their protein bars pretty much every month
Nice edit Bhao
Subbed in 5 sec (edit 12 sec)
Gonna see your old videos at free times ❤
It is good that you are able to post vey clear useful information. Thank you
bro is stating the difference in packaged food consumption between India and the US as a bad thing, I'd argue that it is so much better . Buying straight from a local source is so much better and cheaper for anyone. The quality and the freshness of a locally sourced food material will always be better , I know that the metro cities are now going more towards the packaged food way but the cities which still have the option shall stick to local non packaged item as much as they can.
The whole Truth has a beautiful set of product ! I look forward to reading the stories on their packaging and products. Its a refreshing brand that is trustworthy.
Loved it. Keep up the good work 😊
a nice insight now gotta try their products.
Abheet OP! Will watch this one
❤
Great video ❤
this video deserves a million views, floor!
Demo Day event kaha pe hone vala hai???
Hey Ayush, you can attend both online & offline. Here is the link for both:
- Online: growthx.cc/DD19-Pass
- Offline: growthx.cc/DD19-BLR-Stream
Great video thanks for info
The whole truth and nothing but the truth.
Your explanation is awesome
to the point
very good. thank you
Interesting insights. Absolutely love whole truth products.
That protein bar is just delicious...I have consumed more than 100 bars in 4 months...so good and can be trusted as I didn't get bloated or indigestion
Great, keep it up.
Awesome, I will buy your course
I have tried few protein bars from other brands but because of so many seeds in them i used to get severe abdominal discomfort ..i was scared to try any protein bar ..still i gave whole truth protein bar a try ..the taste was amazing ..mild sweet ..and no abdominal discomfort ..hope they continue to make authentic products and be truthful
Great content
LFG, growthx uploaded a new episode🗣🗣🗣🗣🗣🗣🗣
GrowthX nailing it! Hooked to the channel for the most valuable content
The Whole Truth is the Best brand and I must tell everyone that the protein bars of TWT tastes Amazing!
Very knowledgeable
36Cr Revenue not bottom line and 600Cr valuation... Why are companies getting such crazy valuations?
7:06 spelling mistake : stroy telling
So insightful!
I am regular customer of the whole truth, love this brand.
Expensive compared to other brands....but yummy hands down
Stroytelling 😊
I have been using their Whey, Its costly but its light and clean
Shashank Mehta should do more podcast.
is peanut butter really a niche category??
awesome. I greatly appreciate their company.
Their protein bars have 35% cashews…
Whole truth
Healthy food market matching the footwear market, is that crazy ?
Healthy food market should be 10x of footwear market.
Is he brother of ganesh @thinkschool?
Looks similar even I thought they are the same 😅
Haha i was thinking the same. Close your eyes and his voice sounds uncanny similar to thinkschool.
Haha i was thinking the same. Close your eyes and his voice sounds uncanny similar to thinkschool.
Their peanut butter is insaaneee! It tastes amazing, has superb texture and it's just... 🤌
Plus it's not too expensive either. This kind of quality at this price point is a grab.
I must have ordered their peanut butter like 5-6 times in the last few months!
Contactrct manufacturing 🙏
The whole video aside, I was shocked to see the pie chart of 20% vs 80%.
Not even in the furthest of dreams I would get that proportion so wrong 😅 I hope you did not mean 40-60?
imagine this being sponsored by WHOLE TRUTH 💀
Already crying 😂
@@manavigarg3188 well it is an ad ofcourse. 😂
😂😂😂
I don't think they have totally compromised on taste, TWT choco muesli is just out of the world, its just perfect and super healthy!
healthy 😂. It's not healthy lmao
i tried their whey protein...its very nice...no lumps..easily disolve in hot milk. chocolates are also nice.
India is diabetes, blood pressure hub so it's fair to say healthy food will grow
Nah, Healthy food Category won't Grow beyond a point. It gets to Specific level & gets stagnated as Income Levels must also Raise, but aren't going anywhere.
Given the recent Niti aayog report, & Fall in per capita in last few years,85% Desi population live under 2000$ (under 2Lakh) per Year salary, So It's almost Impossible to penetrate given people's Income & usual Govt Religious Ghanta to keep dwindling & fake Chest thumping.
man honestly there bar is so good, it just replaced my breakfast
While I was able to deal with the taste for a while, the texture of their bar really made me stop buying them, it was dry, sticky and crumbled. Their products weren't consistent, while some packs held together well, some broke down in the package, and the nuts were barely stuck on the bar rather at the bottom of the package.
the fact that footware and healthy food market has the same net worth comes off as a little sad.
that means rich people can spend up the same amount on their food as the entire nation does on a necessity.
Great
From where does the data come form?
Their protein bars are tastyy boss
Their bars are tasty af, even my dairy milk addict wife loves them!
May I know the name of person speaking in the video?
I prefer yoga bar it’s very affordable specifically in d’amarre it’s B1G1
Then I don't think you understand why TWT is better or will become larger.
Yoga Bar is "affordable" because it uses cheap "added natural flavors" or "nature-identical flavors".
Exactly, yoga bar is crap
5:29 MAAL 🍀🤪
10:58 How stupid do you have to be for representing 20% more than a quarter (25%) of the circle?
While I love contents from this channel, but here, THIS ONE straight up looked like a sponsored video from TWT.
Huh Never heard of them.
how can you claim it is a 6000 crore company if revenue is 36 Cr for the year ?
Too many calories . More of carbs than protein . Tbh as a fitness guy we dont care much abt taste . Just give us high protein low calorie stuff .
You should definitely give Fenuflakes a try then 🤷🏻♂️