Kids, its important to know that none of what matt did with bluetokai is mind-blowing or different. Yes it's different for India, but he basically followed what speciality coffee roasters were doing in the US and UK. But he was the first to do it, and he did it well. And Of course replicating it in India would have brought forth its own challenges. Also great video
Loved this case study on Blue Tokai! You have done an amazing job of explaining the coffee culture in India. I have one correction for coffee beginners, at 5:05 When he is talking about the freshness of the coffee, the pictures show roast profiles from light to dark roast of coffee beans. Coffee does not change colour as time passes. It just loses flavour.
It doesn't matter to coffee drinker whether the company is profit making or otherwise. Revenue tells the general public about their market size or popularity.
Blue Tokai's impact on the Indian coffee industry through its dedication to quality and direct trade practices is truly inspirational. Their model not only enhances the coffee drinking experience but also supports sustainable farming practices, setting a benchmark for others in the industry. ☕
They might have the numbers but i've witnessed the quality of coffee degrade over time. with losses that come up with lack of profits and VC pressure i guess. Makes more sense to order from other gourmet roasters now.
Blue tokai provides one of the best affordable coffee beans, not to forget freshly roasted. I have an aeropress and Hario V60, been a blue tokai fan since 5-6 years now and never thought of switching. Though I don’t like their new packaging but that is the only complaint I have.
The bit about farmers learning how to grow specialty coffee from bt and Indian roasters is very generic and incorrect, the third wave has been going on for a bit, India exports 70% coffee, ergo they know what the global markets want and started work on it way before bt.
The other day I saw a video about the same brand , it felt like an ad, today i got this suggestion, without starting the video I felt this could be an as well, read the comments not surprised. Indian brands too have started going the youtube route it seems.
These false stories are the sole reason the startup ecosystem is in a bad shape. Who's the fool here celebrating 70% revenue growth against 350% loss piling up! Please get basic math right.
2:30 - Man, get your facts right. Home brewed coffee is not dominated by instant coffee. Have you ever been to south Indian households? You just mentioned two categories of coffee (home brewed and cafe coffee), where is simple south Indian filter coffee served at darshinis, you know one where a cuppa coffee costs about INR 20/30?
Coffee shops of blue tokoi sucks It isn't hygienic lacks professionalism in the staff hired still a long way to go. Not impressed by the coffee experience at their outlet.
There are way better coffee companies than Blue Tokai. Most of their cafe’s do not even have a proper trained staff and management - the experience has mostly been bad.
Nice way of marketing this never heard before brand through your video to attract the audience into this brand. Nope! I'm a chai lover and i'm not buying this bs.
So it seems like they took the concept of direct from small farms, and then introduced a grind that people could make in existing steel filters at home. And then they opened up cafe around India for brand awareness. Drink anything but Starbuck's! Support all these smaller roasters and cafes.
Coffee is mostly subjective, I like to brew myself. But where mostly market is captured by instant coffee powder, Blue Tokai def is a + because of the ease of supply of freshly roasted coffee.
I think people are missing the point - they just make damn good coffee. Compare that with garbage coffee which focuses entirely on marketing and branding like Sleepy Owl and it’s easy to see why they stand out. The fact that the food (a tad expensive) is equally good and appeals to the increasingly globalised Indian urbanite, it’s not difficult to see why they’re succeeding. More power to them, their model and simple focus on quality definitely makes them stand out in a cluttered market.
I'm not a coffee person! But after seeing this case study, I would want to try Blue Tokai coffee! Brilliant Case study! What a wonderful business model they have created, keeping the customers' needs and the Environment / Ecosystem along with building their revenues and profits.
Have you noticed how this coffee company claims to support small farmers , but actually prioritizes large estates? Their packaging only mentions estates with over 100 acres, ignoring the struggles of small-scale farmers. In reality, companies like Tata Coffee are making a genuine difference. As one of India's largest coffee producers, they operate their own estates and also have coffee curing units that provide employment opportunities for locals and offer fair prices to farmers. Let's set the record straight and give credit where it's due - to companies truly supporting small farmers and contributing to local communities.
Wtf! Maan..this is a failing brand. I tasted their over roasted coffee. Stop selling shit founder stories when they JUST HAVE NO IDEA OF HOW TO MAKE A PROFIT. ''''Blue Tokai revenue surges 70% in FY23; loss up 3.5 times as firm expands footprint''''
theres a samosa guy here in Madras, who has now opened quite a few stores here. I do know him personally, great samosas! In your language - I know a samosa CEO here whos made great strides in improving the taste of these 'bytes' & hes disrupting the multi-crore samosa market here in TN. he has also scaled up with many franchises. care to cover his growth story? pls lemme know, shall provide his details.
Precisely said. This is new age Gen Z business insight model. Call anyone on the street, the best and tops and make it viral. The message going viral is the validation not the actual real deal...
What?! Women didn't get to divorce their husbands just because they didn't like coffee in ancient Asian-Arab culture (or really any culture for that matter). Divorce was way more complex and handled by elders, not based on some quirky coffee rule. Coffee was important, but not a legal dealbreaker by any means. Misinformation like this twists history, so let's stick to facts!
Blue Tokai's FY23 revenue stood at Rs 129 crore. The company reported a loss of Rs 42 crore during the said period. The coffee chain runs over 100 outlets across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Chandigarh, Mohali, and Pune.
Majority of these coffee cafes are in loss, the reason I feel is people take a cup of coffee and sit for hours with their laptop, that's fine, but the customer who takes away coffee and who dine in are being charged same. This needs to change the people who want to sit and enjoy should be paying more and who just want coffee should be given a coffee on a big discount. This shall be a win win situation for both cafes and coffee lovers.
1:42 This is not fully accurate. The motivation behind the third wave of coffee isn't curiosity and flavor profile. The biggest reasons were inhumane practices of coffee trading, child labor, and deforestation. The coffee belt is predominantly a poor, and many corporates were exploiting it. Tracking the origin (third wave) of coffee ensures coffee is fair.
Bdw i went to starbucks, thirdwave cofee . I was conpletely dissatisfied. This is just ultra rich "chochle". This freshly roasted bean, western ambience , trained english speaking baristas are just part of rubbish old story telling.
This just sounds like a massive PR and brand building excercise... They don't even have a foot print in Chennai, the coffee consumption capital. Only substantial presence in BLR you call it disruption in india. They are so disruptive that before this video didn't even know their name 📛
The stores are basically empty all the times! Nothing new to the product and personally seeing their ground scenario I feel they are in same path to the brands like chaipoint, chaiyos and all. Look at ccd ones it was a hit in indian market but went bankrupt and now its profitable due to its presence in commercial spaces mostly where ppl are drinking their coffee for free.
0:45 Stop spreading misinfo about that turkish divorce over coffee. There were basically no rules about divorce in the entire empire. The divorce was presided over by an elder. The coffee beans could be reason for one divorce but there was no law or condition.
💎 Grab your FREE Demo Day Pass: growthx.cc/DD19-Free-Pass
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Congratulations! You just watched an advertisement.
true
It is not a ad
Reason:If its a ad he wouldnt have taken the name of starbucks
I'm not a coffee fanatic, but I'm an insights fanatic. Free class, let's go.
The thing is BlueTokai provides whole lots of coffee varieties and with different grinds for your make home brew easy. And it's just awesome.
Kids, its important to know that none of what matt did with bluetokai is mind-blowing or different. Yes it's different for India, but he basically followed what speciality coffee roasters were doing in the US and UK. But he was the first to do it, and he did it well. And Of course replicating it in India would have brought forth its own challenges.
Also great video
looking to start a similar model for african countries
Loved this case study on Blue Tokai! You have done an amazing job of explaining the coffee culture in India.
I have one correction for coffee beginners, at 5:05 When he is talking about the freshness of the coffee, the pictures show roast profiles from light to dark roast of coffee beans. Coffee does not change colour as time passes. It just loses flavour.
Thanks for sharing Snehal
This case study on Blue Tokai is❤🔥
Never heard of this brand,
But Great insights
Don't just post revenue.. they're in massive loss..
why? They charge pretty high for a cuppa
They are a startup.
INDIA is Chai territory
It doesn't matter to coffee drinker whether the company is profit making or otherwise. Revenue tells the general public about their market size or popularity.
Its only matter of time before they become profitable
Blue Tokai's impact on the Indian coffee industry through its dedication to quality and direct trade practices is truly inspirational. Their model not only enhances the coffee drinking experience but also supports sustainable farming practices, setting a benchmark for others in the industry. ☕
Drinking Blue Tokai Coffee while watching a casestudy on Blue Tokai.
How's it
Pretty good. Have been using it for around 5 years now.
@@axem.8338 yeah I also like BT and prefer this over starbucks any time
Awesome research 🎉
Simple and efficient explanation. Keep ‘em coming!
0:38 coffee is not 2nd nost consumed beverage, its tea. Coffee comes at third
Nope
From bean to cup, Blue Tokai's commitment to quality and sustainability sets a new standard for the coffee industry.
Do they make money?
Great content keep it up
Best coffee I ever had
They might have the numbers but i've witnessed the quality of coffee degrade over time. with losses that come up with lack of profits and VC pressure i guess. Makes more sense to order from other gourmet roasters now.
Blue tokai provides one of the best affordable coffee beans, not to forget freshly roasted. I have an aeropress and Hario V60, been a blue tokai fan since 5-6 years now and never thought of switching. Though I don’t like their new packaging but that is the only complaint I have.
The bit about farmers learning how to grow specialty coffee from bt and Indian roasters is very generic and incorrect, the third wave has been going on for a bit, India exports 70% coffee, ergo they know what the global markets want and started work on it way before bt.
Very interesting.
What is their profit?
They’re in severe losses
The other day I saw a video about the same brand , it felt like an ad, today i got this suggestion, without starting the video I felt this could be an as well, read the comments not surprised.
Indian brands too have started going the youtube route it seems.
4:01 wow
South Indian filter coffee still rocks 😅
Maybe we should breakdown insights behind Rameswaram Cafe's growth 🤔
@@GrowthXDefinitely❤
I really like their coffee but not their food. They would need to improve that too.
And why is South Indian filter coffee not included in the home coffee market?
Indian Bru coffee and filter coffee still the best
While I agree Blue Tokai is awesome and am sure it works for a lot of people , idk I have found that Nescafe Gold....its just perfect
Erm actually, instant coffee came up in the 1900s.
Am in Banglaore and have never been to Blue tokkai and it has limited cafes, its all Third wave coffee here..
Video is great thumbnail needs to improve❤
Too good coffee ❤❤
Ha, good prmtn
The coffees are terrible as a coffee fanatic. But it’s probably just doesn’t match my taste. But an amazing lesson to learn from them.
so this was basically a content marketing !
You missed the part of marketing and branding budget that was enabled by the well known angel investors to fast track growth.
If someone is boasting about unimaginable valuation, be ready. Their intention is to flip the company and not to make profit.
Insights on steroids 🧠
the thumb looks amazing
Thanks bro, just like the viral shorts you’ve been creating.
These false stories are the sole reason the startup ecosystem is in a bad shape.
Who's the fool here celebrating 70% revenue growth against 350% loss piling up!
Please get basic math right.
Hype
Starbucks has much better customer service and outlet ambience and amenities.
atleast you tried
First again ✋
2:30 - Man, get your facts right. Home brewed coffee is not dominated by instant coffee. Have you ever been to south Indian households? You just mentioned two categories of coffee (home brewed and cafe coffee), where is simple south Indian filter coffee served at darshinis, you know one where a cuppa coffee costs about INR 20/30?
Try Tribal Coffee. These coffee companies are nothing in front of it.
Coffee shops of blue tokoi sucks
It isn't hygienic lacks professionalism in the staff hired still a long way to go. Not impressed by the coffee experience at their outlet.
There are way better coffee companies than Blue Tokai. Most of their cafe’s do not even have a proper trained staff and management - the experience has mostly been bad.
3 waves of coffee ,lmaoo
Luckin Coffee, China annual revenue for 2023 was $3.5 Billion. To give your readers some comparison
you look like comedian yash rathi
Nice way of marketing this never heard before brand through your video to attract the audience into this brand. Nope! I'm a chai lover and i'm not buying this bs.
People who drink good coffee all know very well how good this brand is.
Looks more like an advertisement than a case study
Fascinating to see how Blue Tokai leveraged technology and storytelling to connect with consumers on a deeper level. 💙🥹
So it seems like they took the concept of direct from small farms, and then introduced a grind that people could make in existing steel filters at home. And then they opened up cafe around India for brand awareness.
Drink anything but Starbuck's! Support all these smaller roasters and cafes.
Coffee is mostly subjective, I like to brew myself. But where mostly market is captured by instant coffee powder, Blue Tokai def is a + because of the ease of supply of freshly roasted coffee.
I think people are missing the point - they just make damn good coffee. Compare that with garbage coffee which focuses entirely on marketing and branding like Sleepy Owl and it’s easy to see why they stand out. The fact that the food (a tad expensive) is equally good and appeals to the increasingly globalised Indian urbanite, it’s not difficult to see why they’re succeeding. More power to them, their model and simple focus on quality definitely makes them stand out in a cluttered market.
keeping everything aside to watch this
I'm not a coffee person! But after seeing this case study, I would want to try Blue Tokai coffee! Brilliant Case study! What a wonderful business model they have created, keeping the customers' needs and the Environment / Ecosystem along with building their revenues and profits.
Big fan of Blutokai Vietnamese Coffee 😊
Have you noticed how this coffee company claims to support small farmers , but actually prioritizes large estates? Their packaging only mentions estates with over 100 acres, ignoring the struggles of small-scale farmers.
In reality, companies like Tata Coffee are making a genuine difference. As one of India's largest coffee producers, they operate their own estates and also have coffee curing units that provide employment opportunities for locals and offer fair prices to farmers.
Let's set the record straight and give credit where it's due - to companies truly supporting small farmers and contributing to local communities.
Never heard this company name
Meet too
Wtf! Maan..this is a failing brand. I tasted their over roasted coffee.
Stop selling shit founder stories when they JUST HAVE NO IDEA OF HOW TO MAKE A PROFIT.
''''Blue Tokai revenue surges 70% in FY23; loss up 3.5 times as firm expands footprint''''
indias new coffe king is third wave :)
theres a samosa guy here in Madras, who has now opened quite a few stores here. I do know him personally, great samosas! In your language - I know a samosa CEO here whos made great strides in improving the taste of these 'bytes' & hes disrupting the multi-crore samosa market here in TN. he has also scaled up with many franchises. care to cover his growth story? pls lemme know, shall provide his details.
Precisely said. This is new age Gen Z business insight model. Call anyone on the street, the best and tops and make it viral. The message going viral is the validation not the actual real deal...
Seriously, what an innovative wave for Indian coffee drinkers. Nopes.
Loved every bit of the video ❤️
What?! Women didn't get to divorce their husbands just because they didn't like coffee in ancient Asian-Arab culture (or really any culture for that matter). Divorce was way more complex and handled by elders, not based on some quirky coffee rule. Coffee was important, but not a legal dealbreaker by any means. Misinformation like this twists history, so let's stick to facts!
Really good video and very well explained
Great video, love the attention to detail.
Blue Tokai's FY23 revenue stood at Rs 129 crore. The company reported a loss of Rs 42 crore during the said period. The coffee chain runs over 100 outlets across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Chandigarh, Mohali, and Pune.
Please show coffee estates and not tea gardens when you are talking about coffee
Great Video
Audio seems to be but awkward as it was clearly added later
Majority of these coffee cafes are in loss, the reason I feel is people take a cup of coffee and sit for hours with their laptop, that's fine, but the customer who takes away coffee and who dine in are being charged same. This needs to change the people who want to sit and enjoy should be paying more and who just want coffee should be given a coffee on a big discount. This shall be a win win situation for both cafes and coffee lovers.
Watching this while sipping on a Blue Tokai cup
1:42 This is not fully accurate. The motivation behind the third wave of coffee isn't curiosity and flavor profile. The biggest reasons were inhumane practices of coffee trading, child labor, and deforestation. The coffee belt is predominantly a poor, and many corporates were exploiting it. Tracking the origin (third wave) of coffee ensures coffee is fair.
Bdw i went to starbucks, thirdwave cofee . I was conpletely dissatisfied. This is just ultra rich "chochle". This freshly roasted bean, western ambience , trained english speaking baristas are just part of rubbish old story telling.
Great research!!
What's the name of the songs getting played in the background?
Starbucks uses the best Arabica beans as well.
I dont think this brand gonna work here in Indonesia, TOKAI means SHIT 😅
Going to learn from the features of their website ❤
how to attend demo day offline in Mumbai
💯
Araku coffee is also good
This too shall pass
Way to go Blue Tokai!
Make a video hindi
👏🏻
This just sounds like a massive PR and brand building excercise... They don't even have a foot print in Chennai, the coffee consumption capital. Only substantial presence in BLR you call it disruption in india. They are so disruptive that before this video didn't even know their name 📛
The stores are basically empty all the times! Nothing new to the product and personally seeing their ground scenario I feel they are in same path to the brands like chaipoint, chaiyos and all. Look at ccd ones it was a hit in indian market but went bankrupt and now its profitable due to its presence in commercial spaces mostly where ppl are drinking their coffee for free.
Their coffee tastes okayish, actually below average for the price they’re selling at.
Aaahh now i get it.....its freshly roasted and origin .....plus time
WRONG after water its tea then juice then coffee.
Nothing beats South Indian filter coffee and even roadside coffees
Again same think school kinda channel
Never heard of it
Best thing about the brand is they are giving good coffe and food at reasonable price
0:45 Stop spreading misinfo about that turkish divorce over coffee. There were basically no rules about divorce in the entire empire. The divorce was presided over by an elder. The coffee beans could be reason for one divorce but there was no law or condition.
☕