Growing Brand Culture From The Ground Up with Steve Robinson

Can entrepreneurs and business owners hire for cultural fit instead of trying to train new employees on your culture? Put another way, could your company take an approach to HR that could be summarized as: “We don’t train culture; we hire it”?
In this episode, Bill talks with Steve Robinson, who worked for three decades for a company that firmly believed that they didn’t train for culture, that they instead hired it.
Steve Robinson is a consultant, author, and speaker specializing in organizational culture, brand strategy, marketing, and advertising. As the former EVP and CMO of Chick-fil-A, he led their marketing, advertising, brand, menu, and hospitality strategies.