there is a whole wade of papers on consumer behaviour where going down is better than coming up due to anchoring effect. So your first advice sucks as it misses crucial point - WHEN YOU PIVOT THE MARKET...
0:13- 1- start with low prices or even free 6:24- 2- more, better, new 17:03- 3- how to do better 25:45- 4- LTV:CAC is the only thing that matters 31:58- 5- his ad creation process 37:46- 6- only 4 ways to let people know about your stuff 42:43- 7- state the facts and tell the truth 47:35- 8- say what only you can say, do what only you can do 53:30- 9- how and when to expand your market 1:02:10- 10- provide value 1:06:26- 11- give away the secrets, sell the implementation 1:13:02- 12- all advertising works, it’s just a matter of efficiency 1:20:22 - 13- we need to be reminded, more than we need to be taught.
I'm confused about no. 1 because he states in another video that it's better to do high ticket offerings for a few than do low ticket offerings at scale (as scale is difficult to achieve).
1. Start with low prices or even... free 2. More, Better, New 3. How to do Better (Put 80% of your effort into the headline) 4. LTV:CAC is the only thing that matters 5. My ad creation process 6. There's only 4 ways to let people know about your stuff 7. State the facts, tell the truth 8. Say what only you can say, show what only you can show 9. How and when to expand your market 10. Provide value 11. Give away the secrets, sell the implementation 12. All marketing works, it's just a matter of efficiency 13. We need to be reminded more than we need to be taught
I think a minimal amount of editing should be done. For example when he was explaining the Value equation, anyone who hasn't heard of it won't be able to understand it as clearly without visually showing them how it works.
Welcome to the current Century. Google and TH-cam is a very crazy tool.. I can build a car , I can make a business, I can learn to even tie my shoes.. etc etc All free
I usually listen to videos on 2x to consume them faster because the amount of value per second is usually quite low. But when I do listen to Hormozi, i have to keep it on 1x. There is so much value in each sentences, I get overwhelmed and can't grasp every concept if I try to go faster. Keep those format Alex, you're raising the bar for the whole TH-cam business Game. Thank you for giving it for free
Always insightful. Thank you, Alex, for continuing to share your wisdom. Here is the reality: 99% of people watching this won't actually implement what you shares or moreover, continue to implement long enough to see results. May the best of us win!
Used to only go door to door for clients, watching these videos helped me market my business over all platforms and increase my traffic with half as much effort. Thanks Alex!
I've been pseudo-researching the off vs online marketing efforts of various businesses. And always amazed how many still use offline practices even when shown actual case studies/ROI possibilities with adding a minimal effort online. Glad you were able to see and utilize, Bravo.
The video is not getting the enough traction! There is a lot of value but it's not getting communicated. There is a similar video by someone else following the same headline pattern which has crazy views
Thank you for finally leaving the fancy edits and just delivering value! 💪🏻 Alex is excellent at delivering value because of his experience and communication fluency. This benefits us business owners and I believe it also benefits you (the editing team, social media team, etc.) because it means less editing. Please continue this format. This is exactly what we needed. Of course, this format wouldn't be possible if the content wouldn't be this valuable. Lucky for all of us, Alex doesn't have a problem in that area whatsoever. As an improvement, for the audio team, I would just have a shotgun mic, instead of a Lavalier mic. The quality difference is noticeable. However, I'm just being picky. A Lavalier mic is also good enough. I would just brighten up the audio a bit in post. Lighting and video are great though. Keep up the good work you guys 💪🏻
Thank you for all you do Alex! I own a B2B service-based business. Started using your stuff and we were able to charge 4-5x more than our competitors and deliver way more value for our clients. Cheers!
This is the Best Marketing Video I Have Seen in my Life. I am So grateful That I found your Channel. Thanks you for all your Effort helping Small Entreprenuers.
Alex you have changed my life forever. I am on track to 2x my gross this year and have 2x’d my employees already. Can’t believe I waited so long to take new steps forward. All I needed was the push, thanks so much!!
@@jensenovesian2861Thank you! I mean great business as a mindset. And indeed, all businesses evolve, the best ones do, over and over again. In that sense you can create great business.
I downloaded 20 or so of your videos at London Heathrow flying back to JFK back in 2022. Feels like one of these older video. Thumbs up. One day at a time. Learning everyday
I absolutely love this content! It’s incredibly helpful and the value you provide with each video just keeps increasing. Alex you truly practice what you preach.
Bro you’re amazing, you simplify everything down. You a legend fr , you make the learning to new generation way easier. Most those business terms the younger generation doesn’t understand. And you really simplify with great examples. Appreciate that man
Tis video is very eye opening. For the record, and to answer Alex’s question, I hadn’t heard of the value equation and I haven’t read the books yet, even though I have been following his content for probably close to a year now. So what he says here about is getting tired of our own content and ads before the audience gets tired is 100% true. Thank you Alex for all your lessons. They have helped me to level up my mindset greatly in a more practical way.
Objectively, my faith in goodness doesn't give me as much excitement for life as you do, man. You deserve the life you have, the attention on your behalf, and more.
00:00:12 Marketing Advice #01: Start with low prices or even free 00:06:23 Marketing Advice #02: More, better, new 00:17:02 Marketing Advice #03: How to do better 00:25:44 Marketing Advice #04: LTV:CAC Ratio 00:31:57 Marketing Advice #05: My Ad Creation Process 00:37:45 Marketing Advice #06: 4 Ways to Let People Know About Your Stuff 00:42:41 Marketing Advice #07: State the facts & tell the truth 00:47:33 Marketing Advice #08: Say what only you can say - Show what only you can show 00:53:29 Marketing Advice #09: How and when to expand your market 01:02:10 Marketing Advice #10: Provide Value 01:06:25 Marketing Advice #11: Give Away the Secrets - Sell the Implementation 01:13:01 Marketing Advice #12: All Advertising Works 01:20:22 Marketing Advice #13: We need to be reminded more than taught Marketing Advice Chapters DFY, Alex. Many thanks for this massive value drop!
Loving it!!!!!! Just do more bro!!!!!! A lot more!!!!!!!!! Just that there is worth Millions, sometimes the simplest scheme put to action is the answer!!!!
13 mins in and want to say THANK YOU! Loving your videos and book. Helped me a lot. I have a big 1.40hr commute on a BUS either way to the current day job. Every day I get out the laptop and work on stuff and it's not always easy - but I know putting in that MORE is gonna help so much in the long run! Time to looking at how to 10 x it lol. Happy business building everyone!
Heard of the value equation 5 times from you BUT it didn’t stick. Then one day I was struggling with margins/ profit and remembered it. Then went and rewatched the original value equation video from years ago multiple times THEN implemented it. Thank you.. keep reminding.
Love this marketing advice; I definitely need to be reminded of the value equation, I just went back to the $100M Offers book to review it. Great lesson to also remind my audience of my offer and the value I can provide them.
Hi Alex - really love the pivot you and your team made on the in-depth biz content. For someone who cannot always find the time for long form video content, it would be great if you could drop all the longs on your podcast too. A BIG thanks to you and Leila. You both have been a massive inspiration and source of business wisdom on my entrepreneurial journey.
Hello Money Making Community, my name is Emanuel, and I’m rather relatively new to the understanding of the world of e-commerce, trying to understand the meta world in its functionality and application in the real world over all. I was wondering if all possible, would someone like yourself, in the same pursuit path, be willing to communicate back with me in regard to possible growth towards e-commerce. We could brainstorm and share ideas as well as possibly learn from one another. Please feel free to reach back. Thank you for your time and have a wonderful day.
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
Im starting a business of selling bikepacking bags, and these videos have been so helpful!
Would appreciate it if you use timestamps. Although the value is insane.
@@RIFATKARIM-vq1dw you admit that the value is good, and the value is free, yet you still ask for more?
Thank you!
there is a whole wade of papers on consumer behaviour where going down is better than coming up due to anchoring effect. So your first advice sucks as it misses crucial point - WHEN YOU PIVOT THE MARKET...
The level of value this man provides is unmatched.
Real, people sell expensive courses with less value than this man’s 60 minutes
right
that's probably the biggest thing to learn from him. nevermind the business advice, just provide as much value out there and you will succeed
100%
volume negates luck
0:13- 1- start with low prices or even free
6:24- 2- more, better, new
17:03- 3- how to do better
25:45- 4- LTV:CAC is the only thing that matters
31:58- 5- his ad creation process
37:46- 6- only 4 ways to let people know about your stuff
42:43- 7- state the facts and tell the truth
47:35- 8- say what only you can say, do what only you can do
53:30- 9- how and when to expand your market
1:02:10- 10- provide value
1:06:26- 11- give away the secrets, sell the implementation
1:13:02- 12- all advertising works, it’s just a matter of efficiency
1:20:22 - 13- we need to be reminded, more than we need to be taught.
Thanks man !
8th point has 2 parts - 1st is CLAIM, 2nd is DEMO
I'm confused about no. 1 because he states in another video that it's better to do high ticket offerings for a few than do low ticket offerings at scale (as scale is difficult to achieve).
1. Start with low prices or even... free
2. More, Better, New
3. How to do Better (Put 80% of your effort into the headline)
4. LTV:CAC is the only thing that matters
5. My ad creation process
6. There's only 4 ways to let people know about your stuff
7. State the facts, tell the truth
8. Say what only you can say, show what only you can show
9. How and when to expand your market
10. Provide value
11. Give away the secrets, sell the implementation
12. All marketing works, it's just a matter of efficiency
13. We need to be reminded more than we need to be taught
Really loving the return to videos that arent heavily edited
I think a minimal amount of editing should be done. For example when he was explaining the Value equation, anyone who hasn't heard of it won't be able to understand it as clearly without visually showing them how it works.
Amen
@@vibhuprasher6135then the content isn’t necessarily for them, bc what you’re referring to exists in so many other channels.
This is peak hormozi content
I'm still baffled that these videos are free, seriously.
Just accept it as genius brand building, sacrifice money now for plenty more later
For sure
It Is insanw
True
Welcome to the current Century.
Google and TH-cam is a very crazy tool..
I can build a car , I can make a business, I can learn to even tie my shoes.. etc etc
All free
I usually listen to videos on 2x to consume them faster because the amount of value per second is usually quite low.
But when I do listen to Hormozi, i have to keep it on 1x. There is so much value in each sentences, I get overwhelmed and can't grasp every concept if I try to go faster.
Keep those format Alex, you're raising the bar for the whole TH-cam business Game.
Thank you for giving it for free
Same
He talks 2x normal rate so there’s that
I just watched a video from a year ago and the difference in value is insane. I've rewatched the last few videos everyday!! great work
Always insightful. Thank you, Alex, for continuing to share your wisdom. Here is the reality: 99% of people watching this won't actually implement what you shares or moreover, continue to implement long enough to see results. May the best of us win!
It feels good to learn from experts.
My mozi sense tingles everytime there's a new upload. I was right again
Used to only go door to door for clients, watching these videos helped me market my business over all platforms and increase my traffic with half as much effort. Thanks Alex!
I've been pseudo-researching the off vs online marketing efforts of various businesses. And always amazed how many still use offline practices even when shown actual case studies/ROI possibilities with adding a minimal effort online.
Glad you were able to see and utilize, Bravo.
What product do you sell?
They changed the thumbnail 4 times in 19 hours, they are testing something
Every major channel is doing this, getting a bump in views each change if done correctly
Woah, I didn’t realize that until you said it, I started the video an hour ago and paused it, came back and saw his comment
The video is not getting the enough traction!
There is a lot of value but it's not getting communicated.
There is a similar video by someone else following the same headline pattern which has crazy views
I disabled thumbnails so I wouldn't know anymore lol
Bro, he is the v-shred of finance.
Thank you for finally leaving the fancy edits and just delivering value! 💪🏻 Alex is excellent at delivering value because of his experience and communication fluency. This benefits us business owners and I believe it also benefits you (the editing team, social media team, etc.) because it means less editing. Please continue this format. This is exactly what we needed.
Of course, this format wouldn't be possible if the content wouldn't be this valuable. Lucky for all of us, Alex doesn't have a problem in that area whatsoever.
As an improvement, for the audio team, I would just have a shotgun mic, instead of a Lavalier mic. The quality difference is noticeable. However, I'm just being picky. A Lavalier mic is also good enough. I would just brighten up the audio a bit in post.
Lighting and video are great though.
Keep up the good work you guys 💪🏻
This was 1 hour and 25 minutes of gold. Premium Hormozi content.
Thank you for all you do Alex! I own a B2B service-based business. Started using your stuff and we were able to charge 4-5x more than our competitors and deliver way more value for our clients. Cheers!
This is the Best Marketing Video I Have Seen in my Life. I am So grateful That I found your Channel. Thanks you for all your Effort helping Small Entreprenuers.
Love your „new“ authentic video style without bullshit editing! Thank you!
Alex you have changed my life forever. I am on track to 2x my gross this year and have 2x’d my employees already. Can’t believe I waited so long to take new steps forward. All I needed was the push, thanks so much!!
🔥🔥🔥 Alex and Leila are creating high quality content. Thank you for providing us entrepreneurs with tools to build great business.
You can't make a business great, it either is or it isn't... from the beginning. Unless there is a pivot anyways.
@@jensenovesian2861Thank you! I mean great business as a mindset. And indeed, all businesses evolve, the best ones do, over and over again. In that sense you can create great business.
@@jensenovesian2861You should never give advice again.
I downloaded 20 or so of your videos at London Heathrow flying back to JFK back in 2022. Feels like one of these older video. Thumbs up. One day at a time. Learning everyday
Easily the best business and sales channel on TH-cam for me. Thank you for always bringing massive value!
Alex is LOCKED IN
Thank you for the tremendous value you bring to business owners Alex!
I absolutely love this content! It’s incredibly helpful and the value you provide with each video just keeps increasing. Alex you truly practice what you preach.
So much value in this video. I had stopped watching but you are back on form now.
Thank you so much for returning to this content it has so much incredible value compared to the last format.
This is ground breaking. Thank you Alex!
This is the content I’ve been looking for, as usual dropping gems Alex
Thank you Alex for such amazing knowledge sharing!
New content has been really amazing life changing really really good man appreciate it thank you
I run a business that does close to 20 mm annually and I cannot get enough of your stuff. So much, so fast, so good. Thank you!
Bro you’re amazing, you simplify everything down. You a legend fr , you make the learning to new generation way easier. Most those business terms the younger generation doesn’t understand. And you really simplify with great examples. Appreciate that man
Long Form Super rich Content is by far the best for business owners, Thanks Alex.
This might be my favorite marketing/business video of all time, thanks Alex! 🇧🇷
Tis video is very eye opening. For the record, and to answer Alex’s question, I hadn’t heard of the value equation and I haven’t read the books yet, even though I have been following his content for probably close to a year now. So what he says here about is getting tired of our own content and ads before the audience gets tired is 100% true.
Thank you Alex for all your lessons. They have helped me to level up my mindset greatly in a more practical way.
Me neither but I do now 👊
Can’t thank you enough.. 20 years working in fitness industry and learnt so much 👊 legend thank you
Objectively, my faith in goodness doesn't give me as much excitement for life as you do, man. You deserve the life you have, the attention on your behalf, and more.
So far the best training video, all are fantastic, but this is PLATINUM. So many EXAMPLES included.
Holy shit.
Sooooo much value.
I loved this long one!
Thanks!!
00:00:12 Marketing Advice #01: Start with low prices or even free
00:06:23 Marketing Advice #02: More, better, new
00:17:02 Marketing Advice #03: How to do better
00:25:44 Marketing Advice #04: LTV:CAC Ratio
00:31:57 Marketing Advice #05: My Ad Creation Process
00:37:45 Marketing Advice #06: 4 Ways to Let People Know About Your Stuff
00:42:41 Marketing Advice #07: State the facts & tell the truth
00:47:33 Marketing Advice #08: Say what only you can say - Show what only you can show
00:53:29 Marketing Advice #09: How and when to expand your market
01:02:10 Marketing Advice #10: Provide Value
01:06:25 Marketing Advice #11: Give Away the Secrets - Sell the Implementation
01:13:01 Marketing Advice #12: All Advertising Works
01:20:22 Marketing Advice #13: We need to be reminded more than taught
Marketing Advice Chapters DFY, Alex. Many thanks for this massive value drop!
I really appreciate your videos, thank you for taking the time to do these.
Loving it!!!!!! Just do more bro!!!!!! A lot more!!!!!!!!!
Just that there is worth Millions, sometimes the simplest scheme put to action is the answer!!!!
Mate! The value you provide is going to create a revolution. Hands down. Thank you
Dope. Having a hard time deciding between a few options for my biz...was looking EXACTLY for this.
If you need this to succeed, then you need to start a better business instead.
Insane value per second. This is the gold standard. Keep on pushing, Alex!
Hormozi getting back to that kid in the basement , sheesh! I remember being subscriber ~19k and he is back
Thanks for all the long-form
Nothing will ever come close to this type of content. 10/10!
Wow! God bless you Alex. I don't know what else to say. Thank you for all the value 🎉🎉❤
need to rewatch this. Thank for taking the time to share it
These new videos are the only ones I watch from start to end without skipping or 2x tempo.
thank you Alex. this videos have their worth in gold.
I had to pause this and rewind SO many times..so much gold here
13 mins in and want to say THANK YOU! Loving your videos and book. Helped me a lot. I have a big 1.40hr commute on a BUS either way to the current day job. Every day I get out the laptop and work on stuff and it's not always easy - but I know putting in that MORE is gonna help so much in the long run! Time to looking at how to 10 x it lol. Happy business building everyone!
So much value, precisely and easy to understand🙏
As a watcher who's currently upskilling to start a business, watching Alex is pure dopeamine.
This is sooo good! Thank you so much Alex
Wow. Wow. Wow. Thank you so much Alex.
I love the core business stuff. Liked the general stuff also, but love this.
Can’t believe this is free
Masterpiece 🔥🔥 this is worth consuming 5 times, just to really grasp and apply all this value.
Finally, I watched the entire video. It was amazing, and I would recommend it to anyone. Watch it all the way through
ONE OF THE GOATS.....BERRRRRRRRR.. I LOVE YOU HORMOZI❤
Heard of the value equation 5 times from you BUT it didn’t stick. Then one day I was struggling with margins/ profit and remembered it. Then went and rewatched the original value equation video from years ago multiple times THEN implemented it. Thank you.. keep reminding.
This man is a G! Honestly the way he breaks down these complex business concepts in such simple terms!
Dear Alex, thanks for this great stuff.
Glad you're going back to these kinds of videos.
This Man is HUNGRY. Excited for this video! #🐐🐐
I really like 13, that's why I like watching your videos it's a good reminder to keep on track
Your content is next level again bro
This is gold. I’ll have to rewatch multiple times 😮
You're the man! Thanks for sharing your journey!
Wowowow! 😮 This is my mind-blowing! Sooo powerful! It's transformational! A BIG BIG thank you Alex! 😅
The value per second in this video is incredibly high! Love it!
Invaluable! Thank you so much Alex.
You're gold for entrepreneurs, Thank you for these videos, this one especially, very useful and practical knowledge
Content has hit a new level.
This is great content is gold. Thanks
This video has so much value my head is spinning! Thanks Alex
Love these types of detailed videos
Awesome advice. It’s precise , concise and prescient. We will utilise tenets for sure. Learn and grow ❤
It’s 5AM and this is my knowledge intake. Appreciate all the info. Now it’s time to act
This is the exact content I love!
Petition for alex hamozi to make a 13 years of sales video !!!
Thanks for your insights and no-nonsense distilled experiences!! Keep it up bro.. I’ll look forward to your content on FMCG products
God Bless this man ,its all gems
Thanks Alex! Great value.
So much info, if I apply one lesson for day I have to re watch this forever until I apply everything.
Thank you yet again Alex mersi!
Thank you so much, Alex. ⚡
Alex has been locked 🔒
What does that mean
@@Jonquez1 Locked in, means he's been on the money
@@Jonquez1 ngmi
His new content is so good
He's being consistent
1) Start w low prices, or even *gasp* free
2) More Better New - 6:30
5) Alex’s ad creation process- 32:00
10) Provide value -1:02:11
Love this marketing advice; I definitely need to be reminded of the value equation, I just went back to the $100M Offers book to review it. Great lesson to also remind my audience of my offer and the value I can provide them.
Dude... this video is SO GOOD!!
High level game right here... Biggest take away.. Do MORE!
Awesome vid, will definitely have to come back and rewatch!
Hi Alex - really love the pivot you and your team made on the in-depth biz content. For someone who cannot always find the time for long form video content, it would be great if you could drop all the longs on your podcast too. A BIG thanks to you and Leila. You both have been a massive inspiration and source of business wisdom on my entrepreneurial journey.
Hello Money Making Community, my name is Emanuel, and I’m rather relatively new to the understanding of the world of e-commerce, trying to understand the meta world in its functionality and application in the real world over all. I was wondering if all possible, would someone like yourself, in the same pursuit path, be willing to communicate back with me in regard to possible growth towards e-commerce. We could brainstorm and share ideas as well as possibly learn from one another. Please feel free to reach back. Thank you for your time and have a wonderful day.
The best video on marketing in youtube
It keeps getting better and better 🔥
Imma keep it real with u, I have been watching every piece of content for like a month now 😂