What to Focus on in a NEW Google Ads Campaign

So you have just started a new Google Ads campaign BUT you are FRUSTRATED as you are not getting any conversions 😡
You have even you got some conversions in the first week but then you have not got any conversions for the next 2 weeks.
So I understand why you are asking WHAT IS GOING ON?
In this video I am going to breakdown what is going on in the first weeks and months of a Google Ads campaign and how you need to approach managing a new campaign in Google Ads.
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[@andyexplores1982]

so wait months and months to see results. small business can't lose that amount of money before (IF) the ads going and making profit... :))

[@michaelbuonpane6384]

If your business doesn’t have a 90 day budget, after proper keyword research being done, you definitely should consider other options for marketing.

[@DavidNorman-mc6mw]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@michaelbuonpane6384]

Hi Aaron! Could you please make a video on how you best find data/value attribution? Do you just use the platform data to make optimizations?? A data analytics or attribution video would be a great topic and when it comes to Google Ads, I trust you.

[@HowardYoung-ti7hg]

Nice video!

[@LieKrishnamoorthy]

Now I'm subsribe!

[@ianrecio]

Hi Aaron, for retargeting do you recommend using TH-cam ads? Lets say the industry is plumbing (local business).

[@shaun787max]

How many keywords should I have

[@historyhounds221]

About ads group

[@MondragonGuzmanAngelEduardo]

Thanks man is a lifesaver

[@christophelourenco9193]

Thanks Aaron for another great video.
Do you start all new accounts with a Manual CPC bidding strategy?
That's what I do and it's working most of the time. Better than maximise clicks, especially in expensive verticals
If you're using another bidding strategy, I'd be curious to know which one.
Thanks mate, have a good one
Chris

[@michaelbuonpane6384]

At the end of the day, Max Clicks bid strategy will attempt to get the most clicks based on your daily budget. A manual CPC will simply attempt to serve on the keyword you’re trying to target with no real testing done on Google’s part. Part of doing Google Ads in today’s world is to trust the algorithm, however if Manual CPC is working for you, then great! If you’re starting to reach a certain conversion goal, with increased conversions over 30-60-90 days, definitely consider switching to a Maximize Conversions (or Conv Value) bid strat

[@christophelourenco9193]

@@michaelbuonpane6384 that's the issue: it doesn't. It's a smart bidding strategy so it's not capped in terms of cost per click, which means that in some verticals it can spend $30 per click without even knowing what to optimise for. That's why I go for Manual CPC instead, until I get enough conversions to switch to Max conv/conv value

[@joebuchanan8141]

​@@christophelourenco9193 This is an issue I came across. I used Aarons strategy with max clicks and just after 2 months into it my CPC went through the roof and I stopped getting conversions. I've doubled my budget to try and still get the clicks but it's been 2 weeks and I still can't even get that many impressions and at about 2-3 clicks a day..

[@christophercarter6151]

How can I a company hire you ?

[@beej1254]

So basically I let myself be impatient and shouldn’t have changed my 2 week old campaign from “conversions” to “clicks”