E3: Brian Thomas: Co-Founder of Completing The Puzzle |

[@experimentzone7656]

Chapters:
00:00 - Meet Brian Thomas from Completing the Puzzle
00:44 - How Completing the Puzzle is Similar to The Old Netflix Model
01:01 - The Pandemic Origin Story of Completing the Puzzle
01:46 - The Challenges of Shipping In a Rental Business
02:36 - Unpacking Customer Engagement Through a Unique Rewards Program
04:00 - How Transparency With Customers Creates Trust
04:42 - Breaking Down Experimentation & Website Insights
07:54 - Live Website Review and AJ’s Recommendations
09:06 - Improving Conversion Through Value-Driven Email Pop-Ups
10:17 - The Importance of Authenticity with Accuracy
11:50 - Brian’s Insights on “Old-School” Copy and Feedback Techniques
14:32 - How AI Can Serve As an Editor and Not a Creator
16:34 - How Brain and His Wife Developed Categories For the Puzzles
17:04 - Insights on Split-Testing Category Funnels and Options
18:41 - Clarifying Information Surrounding The Unlimited Puzzle Program
19:16 - The Dangers of Using The Term Unlimited In Marketing
21:23 - The Three Things Brain Wants to Improve After The Evaluation
22:11 - Where to Connect With Brain and Completing The Puzzle Online