How to Shoot Backstage & Runway at London Fashion Week.
ฝัง
- เผยแพร่เมื่อ 20 ก.ย. 2024
- This is my first of (*hopefully) many VLOGs. It focuses on the preparation that I took, getting my fashion photography published in a national newspaper!
It offers my 6 top tips on how best way to shoot runway and backstage at London Fashion Week, or any other runway show :D
You can skip to areas that interest you, using the timeline below:
1:07 - Backstage Reportage and posed photographs
1:51 - Lens selection
2:55 - Preparing for the runway show /Camera settings
4:07 - Fine tuning your camera settings
4:44 - Shooting For Editorial
6:02 - The Photographers pit
Let me know what you think of this video, I am here to learn as much as I am to share what I have learned.
This video was shot on my new Sony A6500. I will write a review on this item soon, as I am testing it with a view to moving away from my Nikon DSLR.
You can see some of my other work here:
www.olaleyemedia.co.uk
Shooting a runway tomorrow and this was super useful! Thank you! 👊🏼
"Runway"... where? Let me at it! 😄
Thanks for the feedback🤗
It was a training day for aspiring models, in London! Your tip for using the iso to keep shutter and aperture constant was a great help. 🙏🏼👊🏼
a really great tips! tomorrow is my first ever.. ever fashion week and watching this video soothes my mind and help me focus also relax, i’m based in Indonesia thanks for your tips 🙏🏻
How did it go?
How did it go?? ☺️
I’m doing NYFW in September. Im excited, and nervous. This video was very helpful. The longest lens I have is 85mm! I hope that’s good enough. I’m going to try and invest in a 55-250!!
Me too! I'll be there and I'm watching this video as it's my first fashion week photoshoot.
@@ChipDizard well I’ll keep an eye out for you lol
Great video! Tomorrow i will take my first attempt to do runway photoshoot. I search for tips and find yours, its really helpful, thank you very much, you deserve my subs. God bless you!
timely tips as I have been invited to a fashion shoot tomorrow and have never done one before so THANK YOU!!!!
Thank you! Good job on your big achievement 🎉
Thank you
Great video
Thanks
Great, straightforward advice. Thank you! I’m feeling very well prepared.
Great tips....tomorrow is my first runway shoot and was instructed to get the behind the scenes, I'm definitely feeling the pressure
Congratulations!!! Amazing work and accreditation!! Thanks so much for the information about getting your spot at the runway and about aperture setting. I had thought F6 or F8 might help keep all in focus, but I guess as F4, as long as you're not 3 feet from your subject, you might then have crisp in-focus images. VERY good to know. Thanks so much for sharing!
Hey Huie, thanks for the feedback. It is worth trying F6 and F8, you'll get the opportunity to try different settings during the 'run through'. Then compare all the images and apply whatever you prefer. All the best, let me know how you get on :)
@Olaleye Media - Photography & Videography content Thanks so much!!!
Thanks, that was a very insightful video.
I'm doing a Chitlin Circuit Restaurant Fashion show Saturday to help out some new friends. Hey, Chitlin circuits are the ones that lead to where you are now man! Great job on making the editorial and publishing!
Finally lots of questions answered... Thank you!
excellent explanation and tips, thank. yes please bring us more video :)
Such valuable tips!
Thank you for the great video, so much information. Subscribed!
Great tips, thanks~
Thank you so much great advice I hope to follow in the footsteps
I shot this show.. I remember you now. Nice shot of Martyn Roberts at 4'20"!
Tomorrow 9 Feb 2020 is my first Shoot Backstage & Runway at London Fashion shoot i been watching as meany videos on this subject, feel a bit more confident by still flying by the seat of my pants!
Get there early and mark your spot in the pit (*take permanent marker), take your monopod and use the run through to perfect your settings!
Best of luck!
Great video man, really informative and well crafted! Subscribed! Hope to see more in the future!
Thanks for the kind feedback Lawrence.
Dear content creators and enthusiasts,
I hope you're all fit and well, given the pandemic situation around the world! It has been a tricky 3 months to be a creative, but hopefully, there is light approaching at the end of the tunnel. In order to keep busy while we were locked down, I launched a brand new website with content from other commercial work that I do and that will soon include some new how-to guides, my latest VLOGs ( A full review of the Nikon Z6 will follow this month) and my corporate work. Eventually, this new platform will replace this channel. So feel free to keep up to date with my content by following me on Instagram:
@olaleyemedia
checking out my new website:
www.olaleyemedia.co.uk
Also, check out the follow up video to this VLOG, if you haven't already done so:
th-cam.com/video/lHWwmPim8kY/w-d-xo.html
Finally, get in touch to send me any suggestions for reviews you'd like to see and questions on photography and videography. Catch up soon. E
PS If you hadn't already guessed... I have switched back from Sony to Nikon. The original switch barely lasted 12 months, so for any Nikon shooters, you'll want to know why its best not to make the mistake that I did. Full details to follow in a week or two!
great presentation. Thank you and well done on your publication
Thanks!
super informative TY
The guns real Big lol great info mate
brilliant video
thanks for sharing your experience
Really helpful, thanks very much! Liked and Subbed
Brilliant, thank you!
nice sharing. thanks
Very well done dude. Keep up the great work
Very helpful! Thank you!
Majorly helpful 🙏🏽
This saturday gonna be my first one.. Wish me luck
Valuable tips!
THANK YOU!
Great video. Don't forget batteries memory cards if shooting raw. You will find a model you wanted to shoot walking towards you only to find the memory card us full. By the time you try to delete some pictures it is toooooo laaaaaaate
Thanks for the feedback! Always carry 4 or more fast cards. My D3s has 2 CF card slots and I shoot with 2x 32GB (* speed 120MB/s) Back during the breaks and avoid shooting in burst mode!
Great congratulations 5 years on i am just coming across you. I am a photographer but had not done anything like this. I remembered doing a Lingerie Adult Partý yes back with analogue film camera back then. I will like to meet you in person
if your just a freelance photographer and you shoot a show how do you get your images published or put in a papper or magazine,,,,,,
This is amazing . Can I get some more input about lighting.
The runways shows are pre-lit... and by that I mean you need to use the lighting setup of the show, without using flash or any other light source.
Do you get paid for your work on the runway that ending up on those news covers ? You mentioned it was your beginning ,if so ,how did you know what to charge or how to use the opportunity from your press pass of your first show(s)
Initially I had a mentor, who has worked in the industry for many years to help me navigate the industry. As a photographer, the payment for covering runway shows and the value of exposure can vary. Here are the key points to consider:
Commissioned Work: When hired by a designer to photograph a runway show, I negotiate my rates based on my experience, the scope of the assignment, and the usage rights for the photos that I provide. It is crucial to have clear agreements in place to avoid any misunderstandings.
What to charge: Look into industry standards and compare prices charged by photographers with a similar level of experience and portfolio quality. Also network with photographers, in forums and in person. This will help you establish a competitive rate while considering your unique circumstances. Keep in mind that pricing can be negotiable, especially when starting out.
Gaining Access: If you're new to the industry, target emerging designers who are exhibiting at the event. Be open to discussing your rates with clients and finding a mutually beneficial arrangement. Emphasise the value you bring as a photographer, even if you are new to the industry. Alternatively, contact the relevant PR for the event to request a press pass. The PR will ask for examples of published work or links to view your portfolio, but when events are oversubscribed this may not be enough.
Balancing Exposure and Payment: Being featured in news publications can provide valuable exposure that increases visibility and attracts potential clients. In some cases, the exposure itself can be more valuable than the immediate monetary payment. However, it is important to strike a balance and ensure that the exposure gained from press coverage aligns with the financial value you place on your work.
Great job my friend. How did you get your images to the national newspapers?
Unbeknown to me at the time... the legendary Swiss model, Jennifer Ann- Gerber, was headlining for the fashion house 'Rohmir'. Once the Swiss press got hold of the story (* Jennifer Ann-Gerber's return to top flight modelling), they wanted pictures to go with the press article.the designer selected my pictures, as the ones that best represented the brand.
I am immensely proud of this achievement and have a copy of the newspaper to remind me to keep challenging myself!
Thank you for these amazing tips and great video
I have my first runway show this week-end now I I have more info on how to process so thanks 😁😁
Wow! That's fantastic! I'm glad I you found the video useful. 🤗
Hi why don't you make more vidoes like this? :)
Thanks for the words of support. I hope to release something new soon.
Thanks for sharing! I’m a portrait photographer in Maryland USA, and looking to get into runway photography, the does one get started with no experience in the specific genre?? Anyone you can connect me with? Thanks again, very helpful information.
Contact the PR company for the fashion event that you want to shoot. They will ask for samples of your work, but usually they prefer photographers with published work, so also try and get your work published. Another way in, is if you contact up and coming designers who will be showcasing at an event. Offer them a service that works for you both.
Connections are all about networking, so try connecting with photographers who are in the industry in your city!
All the best for the year ahead and beyond
Olaleye, What could you advise as a first step for a student like me with a passion for Fashion photography in order to attend such high level function? is there some form of registration and fee to pay? shooting a fashion show is a dream come true but I don't know where to start from. Please help.
You can call me Eddie... As you have a passion, create a portfolio and forward it to the PR company/s that are hosting the event. Bear in mind, PR companies prefer photographers who have been published, so this is something to think about too. Also, and this is likely to be more fruitful, at least in the short-term, do a little research and contact the designers directly, offering to shoot for a discounted rate, or even... and I hate say this... "for free", just to get your foot in the door!
My question is, how do you actually have the opportunity to shoot backstage? Are there a lot of photographers there doing the same thing? Do you just go in with your canon and telephoto lens and start shooting?? That's what I wanted to know.
My apologies for the late response... Generally, you need to be working for a publication that promotes fashion events. This makes it easy, as they're given "accredited" status . If you try and apply as an independent, you can apply (*early) to shoot for the event organiser, This usually requires you to send them a link to your portfolio and see if they're willing to hire you. Otherwise, it is unlikely that they will be able to get a press pass (*Access all areas). In previous years, some photographers have behaved inappropriately, allowing there egos to dictate there behaviour in a busy environment(*see also my reference to "an urban legend" in the video). I hope this helps :)
Hi, Sorry for the delay in responding. Thanks for taking the time to ask this question.
Apply to the event organisers for an accreditation (*specifying whether you want to shoot runway and or backstage). Contact the venue well in advance and they will inform you of the criteria (*usually you need to be commissioned by a magazine, be working for 1 of the designers or have an accreditation with a press organisation such as the NUJ. However, even if you have none of the above, have an online portfolio that you can send them).
Backstage is really crowded with all of the people who bring a fashion show to life (including photographers and videographers). Your lens selection is key to your success on the day (e.g. in low light situations I would tend to use prime lens such as 50 or 85mm, so that I can be unobtrusive. I would use a telephoto such as a 70-200mm f2.8, in a well lit room, where I could tuck myself into a corner) I avoid using flash when shooting reportage, and tend to use it to bounce light or a few portraits I hope this is helpful. E
www.eophotography.co.uk YES. that's what I was looking for, really want to shoot backstage but didn't know how to go about it. Thank you 🙏🏾
thank you
Do you crop your images to fit Instagram
Or do you not crop
Hey Steve, I hate having to crop for IG, but sometimes I have to. Alternatively, I use an app such as 'Square Quick' to make the image square without cropping the actual image.
Hi Eddie, this is a pretty cool video. I am a freelance runway/fashion photographer in Jamaica and have shot all the major fashions events on the island over the last few years. We have a lot of international models from Jamaica as well. My dream is to experience NY or LFW. How do suggest i get that break? Btw, i shoot Nikon Z with 70-200/24-70/50mm . For BTS i use AD360 or Godox V860 flash with 12in umbrella.
You need to apply to the event organisers for an accreditation. Contact the venue well in advance and they will inform you of the criteria (*usually you need to be commissioned by a magazine, be working for 1 of the designers or have accreditation with a press organisation). I hope this is helpful. Best. E
www.eophotography.co.uk Thanks for taking the time out to respond. It seems impossible from so far away but will heed to your advice
why jpg and no Raw ?
Hey, sorry for the delay, I always shoot in raw and the backup is jpg(in case something goes wrong). The b-roll in this video may have been a project that I exported and imported again for the purposes of this video
I shoot RAW and Jpeg, as my Nikon D3s has 2 card slots. This is to ensure that I have a backup. Additionally, if you're working for an online publication, you may need to to send them photos while on assignment. In this business every second counts. Photographers tend to use any downtime to select/send their best photos via laptop to their commissioning body. Photos can be online within 1 hour.
How much do you charge producers to book you?
Hey, my rates start at £250, but send me details of your event via my website contact page: www.olaleyemedia.co.uk or on instagram @olaleyemedia and we can take it from there.
i have been at a show 6 hrs before to get the best spot
Whoah!
i have a question i shoo fashion week la and i get lots of pics so how do i get my runwat shots published and where do i go to do it
Networking is an essential component to getting your work published.. Before the event you should network with designers, particularly up and coming designers, to see if they need an official photographer. Their work may be picked up by the press, in which case they'll ask the designer for an official photographs. In my case, I was the official photographer and the model in question is a legend in her own right. The Swiss press were keen to do a story on Jennifer Ann-Gerber's return to the catwalk.
I have a question which camera would you recommend for runway
And high fashion
The Canon 5d mk ii
Or the Canon 1dx
I'm a Nikon shooter, so my knowledge of Canon equipment is limited. Both cameras are full frame and quite similar in spec. The only major difference that I could see, is that the 5d mk ii seems a little slow at 3.9 fps (v 10fps). Although, I don't tend to shoot in burst mode, it is still a nice to have the option to have. Whichever camera you choose, shoot RAW!
1dx shoots 12/14 FPS not 10
@@olaleyemedia-photographyvi393 its 12/14 fps
Can you tell me the process to get all those runway shots on the Lightroom screen at one time ...I have light room but do not know how to do it and I am not on a Apple computer
I’m on a dell pc
Hey Steve, I'm not entirely sure how to a Dell works, as I have a Mac, but I assume its pretty similar. In 'Library' mode you can select the 4 squares image directly below the 'import' and 'export' buttons to get all the images on screen at once. If you want to select specific images to compare, hold down the 'ctrl' button (command on a Mac) and select the required images before releasing the button. Once your selection is complete, press the letter 'N' and all the images you selected will appear in a grid / row. I will make a quick video on my new IG page: @olaleyemedia later to show you.
How can I sell my runway shots
Find out who is exhibiting and at which show. This information is usually available on the hosting venues website. Network with all up and coming designers and offer your services. New designers are more likely to be interested than established brands. Also, you could try using some of the images on a stock image website (*this route is slower, but may provide some revenue when you least expect it) as generic modelling photos.