RSA - Don't look back
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- เผยแพร่เมื่อ 16 มิ.ย. 2015
- Driving with a child in your car can be a staggering twelve times more distracting than when driving with a mobile phone. Don’t look back, the latest Public Service Broadcast Advert from the Road Safety Authority, illustrates how the most vulnerable person in your car can present the biggest danger. Do not lose a lifetime looking back. Never let a child take your focus off the road. Pull over if you have to.
she is always looking back at her child, she looks back with a half smiling face at her photograph, she looks back whilst climbing croagh Patrick perhaps seeking forgiveness, she looks back at the mothers pram, looks back at her room, looks back at her grave, looks back at her hospital bed and then looks back at her. each time the grief on her face getting worse. such thoughtfulness and purpose in 40 secs.
The creator of this marvelous piece of artwork has saved countless lives.
Source?
@@justbeyondthecornerproduct3540 are you really asking me to source evidence that can correlate this ad to reduced deaths.......are you really that daft?
@@stuartkelly3106 I mean idk how many people think but something tells me people that would actually need an Ad to change their habits while driving might not necessarily work idk I was just raised right like I physically could not be in a car without wearing a seat belt it's like losing a wheel on a car
I think people dying in a car accident from looking at their child in the back are a very low percentage of the total amount of accidents. More are caused by speeding, substance abuse and of course, using your smartphone at the wheel. Sure it's a strong ad, but it targets a really really a narrow audience.
@@caleidoo This is targeting all distracted driving. Distracted driving does make up a large portion of vehicle incidents. Eating, talking, adjusting the radio, using your phone. Its all distracted driving. This example just hits harder
Now this gets the point across without any shock value needed. Very effective and beautifully conveyed message that says such with just a simple gesture of the body.
Now you see, THAT is a good advert.
Unlike the one hiding drug driving, literally cancelling the guys life
Powerful, moving and very effective advert.
Totally agree
Just saw it today
Hadn't realised it'd been out this long
Looking at posts on here
Intoxicated Daze why you looking for posts?
Why the hell did this hit me so hard Im crying so hard right now. We need commercials like these in America.
Did anyone notice how in the first shot (or last, if watching backwards) that she's smiling? I think she's happy that it's ending and that they'll be reunited soon.
Yep. But here's where things get really raw- who says they'll see each other again? Think about that for a moment.
Well...if you're suggesting that there is no Heaven, then think about this -- the result's still the same either way: they're both at rest. :)
If believing in Heaven gives people the will to keep living, then I think that's a beautiful thing...regardless if Heaven is real or not. (And I do believe in Heaven, by the way.)
+briLady7 of course. It would be nice to see the ones we love again, when we die. It is a comfort for those who have lost, but it's also incentive for jihadist to suicide bomb. But this is a conversation for another time.
The opening shot in this advert of her in her death bed (presumably) looking forward to seeing her child again is heartbreaking to think about. To cling to that memory and that loss her whole life would be almost unbearable.
It's definitely one of the best road safety ads I've ever seen, in fact it's one of the most powerful you ever will see. Many road safety ads are shocking and voyeuristic. This one is nuanced; you do see a range of emotions developing in reverse, and yes, you nearly have to watch it a few times to get a handle on the context of each scene. The first one does indeed have a split second smile, as if the woman has faith in her hope she'll soon see the child in the afterlife and seek forgiveness; the shot of the woman on the bed clutching the toy is coupled with music that strays into discordance…it's like we are viewing a person disintegrating through the years of guilt, remorse and loss they've borne. Credit to the actresses involved too, they manage to convey those myriad emotions very subtly and beautifully. It's rare that an ad moves me almost to tears, but i can say that this one has.
Yes, She has come to terms with it.....
I tend to watch adverts like this once every few months to keep myself in check. Bus driver and all. THanks
Powerful, moving and effective. It's rare to see true artistry anywhere, let alone in an ad. Well done.
Watching on first time i had a thought that the message of the short is "don't look back and relive every moment you did, live for present". And only at the end i realized that the story about safety when driving. This is wonderful. How do they combine theese two such a different thoughts in one short film. Very philosofical.
I don't think I could cope with the guilt personally. My self esteem would be too low to tolerate the guilt.
Nobody could cope with the guilt. That's the point.
This is easily the best ad I've ever seen. Great idea, wonderfully executed.
Wow!!! Don't look back!!! Very, VERY powerful.
a powerful theme shown with brilliant artistic subtlety
Heartbreaking. Makes me want to cry every time I watch it
One of the best ads Ive ever seen.
Well done RSA. Fantastic ad.
Amazing. So touching. You need to see it twice to fully understand.
Brilliant! In adverts we don't need to watch the scary moments... Psychological moments working better!:)
These guys make amazing, deeply moving and very cinematic social adds. Extreemely good job! //your fan
if u drive, ur focus is on the streets! No matter who talks to u, u dont have to look at that person. Driving safely is more important!
It only takes a split second, powerful ad.
It was a bit disturbing
@@thesmarties7476 if you think this is disturbing you've not met the RSA
This is perhaps the most creative one I've seen. It thinks very much outside the box.
Oh my! This is moving.
An incredibly powerful message and execution
This is a very touching and powerful advertisement. I love driving but it should never become just an easy thing you do without focussing on it. I have had a couple of passengers in my car who were suprised by how bad of a listener I am while driving. But as a driver you first priority always has to be reacting to the events around you.
Holy shit that was strong
Well, it needed to be said. All we need are people who'll listen.
Omg I remember that ad so clearly it was so sad to watch
excellent errie advert
Жесть... до слёз!
powerful execution!
This really gets the point across
This ad is about a woman who almost died in a car crash at the start u see her old in then it goes old to young in then it shows the part when she crash and how she crashed was by looking at her kids
no shit sherlock
Powerful ad.
Powerful
Chilling.
No pierdas una vida mirando hacia atrás. Nunca dejes que un niño te distraiga de la carretera. Deténgase si es necesario.
That hurts right where the feelings are
and without wasting two cars, take notes TAC and DGT
Dont lose a lifetime looking back
WELP I guess i'm staying in tonight
Wow.
This is way past sad 😪
Ty 9gag
9gag brought me here
You know your kids are in the car, so you don't have to look to see if they are still there. It's weird because I haven't seen a car crash once in my life! Is that a good thing or not??!!
Writer/director : Martin Stirling
Thank you 9Gag captain. Now, fly away.
Gonna let my kids watch these films before I let them start driving..
classic
wow
震える。。
She went sad to happy
happy with her kiddies
jeez
Anyone know the song?
Eric Flynn Somebody needs to tell us
King Wolf sounds like it’s composed for the advert
Idk but it's eerie
Emily Mortimer?
holyshit
Wth is with Ireland with thesee ads
In Anger
9gag brought me here.
F's.
Y u fail me rasa
Someone please put the goat simulator music over this
Comedy gold#