Adidas - Break Free
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- เผยแพร่เมื่อ 10 ก.พ. 2025
- LATEST WORK: • Marry Me
Cinematographer: www.mortimerhoc..., Music: wolfsrudelmusi...
Editor: www.ernstlatti...
Director: www.eugen-merh...
Break Free.
Cast
Jens Weisser, Herman Van Ulzen, Anja Karmanski, Hiltrud Hauschke, Daniel Hubertus
Crew
Director / Script - Eugen Merher
Producer - Karli Baumann, Karl Heidelbach
DoP - Mortimer Hochberg
Editor - Ernst Lattik
Music - Alexander Wolf David
Sounddesign - Marcus Fass
Sound recording - David Hill
Maske - Sandra Untenberger
Production Design - Nora Brockamp, Julian Dieterich
VFX - Tim Markgraf
Production Company - Filmakademie Baden-Württemberg
Wait wait, this is a fan-made ad??? Really? What a Masterpiece. I wish that adidas buy this commercial.
NlsnRMA pleaseeeeeeeeeeeee
they refused to and now they know they made a mistake
not really, still advertising their brand to millions, but this way its free
Its a german students commercial idea for adidas, but adidas declined to use it.
Adidas don't need to buy it. It's already gone viral! And it's great. Props for the guy that made this, great story, editing, filming, photography...
wow free advertisement for adidas! how kind!
Film students usually have to do free ads for the real or fictional companies. It is part of their studies.
I was in one for my daughter's class.
What does that have to do with anything???
What, that film students have to do spec ads and I was in one? Kind of part of the conversation.
wut?
This made me cry. Both from the perspective of a videographer who loves great works by talented young filmmakers, but also someone who lost his father to dementia several years ago and understands the isolation and depression that comes from old age. This was one of the best short features I have ever watched. I hope it touches your heart too.
"The isolation and depression that CAN SOMETIMES come from old age"...you should see my in-laws and mother...they are the opposite of isolated and depressed, and they serve as an inspiration to me. Heartfelt condolences about your father (lost mine too). RIP
I watch it periodically. Tear up every time. Tragically sad and uplifting at the same time. Find the moments you can,... when you can. Best part for me was the organized support for him by the others. Find a way to free others and free yourself in the process.
This short clip is cinematic genius
Hey people, thank you very much for all the love&hate, we are overwhelmed and appreciate every comment and try to read it ;)
A film is something that an entire team of creatives makes, our team and cast is in the description above! Also, we created a new commercial, check it out: th-cam.com/video/2GtlXxNgo7Y/w-d-xo.html
Man ,ich hab ueber Dich von einem Maedchen aus Astana - Kasachstan erfahren-das ist unglaublich--uebrigens-tole Leistung , super Werbung ,mach so weiter damit dieser Scheiss aus dsem Fern verschwindet, gratuliere
I don't like dang girl
Eugen Merher put this is the best video I have ever seen
I loved this video, it put a real smile on my face, thank you.
Eugen Merher gang
I'm a grown man sitting here in the United States with tears in my eyes. Beautiful and thoughtful. Thank you! : *)
How are you?
It's not wrong for a man to cry Bill.
I'm 68 years old and I love this video. I still have my white Adidas 9.9's with black stripes and every time that I run into them while looking thru old boxes in storage brings back a flood of memories from 50 years ago! Just the sight of them warms my heart! Great commercial! Thanks for the memories!
Ads like these always touches the heart. Not some superstar promoting the brand
Es maravilloso lo que puede transmitir un corto.
Un grito de ayuda no por qué nos hagamos mayores, o por qué perdamos memoria. No significa que somos personas poco útiles, nuestros recuerdos siempre están allí.
Que unos puedan ser capaces de interactuar con este entorno vulnerable es maravilloso.
A sido maravilloso este video.
Y espero ver más cortos así, sencillos pero con un poder inmenso de empatía y sabiduría.
Bravo por Eugen.😊
This advertisement is one of the best I've ever seen. Eugen, you did an amazing job!
“We tried sending it to [Adidas’] communications department but they didn’t really react,” Merher, a 26-year-old student at the Filmakademie Baden-Württemberg, told The Huffington Post.
Of course they didn't react. You showed them how shit they are compared to a student.
Ouch.....
You should hire this guy. Imagine what he could create for the company if you paid him.
Good thing too, this spec commercial is absolutely brilliant. You should just go ahead and put it on TV. I love Adidas!
Should consider airing this ad worldwide. This will be so inspiring for many. :)
Jacqueline Lee Go away! Your spamming
Finally a GOOD video worth being in the trending tab!
Just the fact that you are locked up, and you keep on fighting for your freedom. People see your passion and help you get there. These things make me love humanity.
I love these types of advertisements
Look ad - Allegro "English for begginers"
I cried.
As a runner this is so beautiful, But ya Adidas is overpriced and overrated :P
private account same I love running
private account
better video after volvo with jean claude vandamme. We feel the addidas spirit
private account same
weeping.
much weeping.
Yes! Yes!
Freedom!!!
more tears.
the very best ad Ever.
Magnificent work. I don't know what happened but I suspect that it was either Adidas PR or their ad agency that rejected it. Over and over again, I have seen “outsider” creative work suggested to and done for companies rejected because it threatens the ad agency's efforts. Who knows, if they had accepted your commercial you might have gotten more work and the agencies don't like that.
David Hoffman-filmmaker
True, but I'm sure he's doing just fine. Sometimes it's not all about the actual brand you're showcasing but the work that comes from it. Just my two cents
They don’t want to give older people ideas about keeping fit and healthy, otherwise nur$ing home$ and big pHARMa will lose profit$$$$!
Wait a second... that guy at 0:24 is watering a TV!
Terra Tremuit WHAT? 😂
yeah because of his dementia...
Terra Tremuit 😂😂😂😂
obviously. those 50" flats don't grow themselves, you know.
he is watering his tv so he can harvest smartphones in autumn obviously, duh
It's about time someone made a video about the physical and emotional abuse that goes on at some of these senior retirement homes. Good work!
How do you know he wasn't suffering from Alzheimers and thought he was training for a race or something. From my viewing point he it was a more secure aged care home and he was mentally ill.
Nope, they were abusing him and made sure he couldn't run back to his home in Miami! He finally escaped and lived out his days back at home, jogging every day and enjoying the freedom of retirement. You did it Larry!
Thank you. Thats what I was thinking @burns0100
XD
Чуть слезу не выпустил. Молодцы, постарались!
+
сентиментальная тряпка
все мы твари божьи
А я выпустил хорошенько.
А я слезами соседей затопил
I remember watching this back when it only had a thousand views and instantly fell in love with it. I showed my family and friends immediately and man you could see that it touched every single one of them. It's amazing to see you now have over 11 million views and I really hope you guys continue creating such masterful and powerful videos!
Bravo!! Best commercial I have seen in a long time.
free advertisement for adidas #1 trending video on youtube at the moment and adidas doesn't have to do shit.
adidas MADE this video and just 'said' some adidas loving kid did it but big bad adidas wouldn't use it...
Result: Viral Views
Nope! Know the guy, just a film school project :P
arctansin the least Adidas can do is bung him a free pair of trainers.
This is like the best fucking ad i have seen moved me to tears great job on this
pussy
This is the internet, don't question these things. Ignoring it is best.
SAUCY GAMER yes
He sounds Mexican deport him!
o shit, orale
I actually teared up by the end of this. I get why Adidas ignored it, but less than two minutes it is an amazing story of community and triumph. Huge props, man. Really, really good.
Adidas should buy this! It gives shivers! It's genius and finally something for the elder people... Respect for the brilliant idea! It's much more than an Ad, it's art... It's moving!
He sent it to em, they didnt seem to care. A company that cares should hire this guy, not adidas
That's because this has been released. They don't have to pay for it and now it's popular. Works for them.
Absolutely beautiful and so well done! Also, I have guilt for laughing @ 0:24, where the gentleman is watering his television.
I just brought a new pair of Nikes.
Dahir Plays duck u fiti
Me to!
I just bought a new pair of ASICS!
134 likes for a shitty comment on a video that i didnt know why it was recommended for me.
love this commercial. Beautiful.
What do you people mean, ignore? Adidas is playing it smart. Free advertisement while they sit back and smoke a cigar. No one asked this guy to make a video for them.
LiftOrGTFO how would they know that he would release it anyways smartass
How would who know he released it? Wasn't this just a project made by a student? I doubt Adidas asked this guy to make an ad for them.
Well, if you had gone through all this effort and got rejected, you still wouldn't want to waste any of it.
LiftOrGTFO صبغ
ًً
Sel Bajja ...English
I can relate to this one, I am not locked up in a mental hospital where nurses would block my way out. Yet life commitments made it extremely hard to go out for a run, and when I do, I feel like I am breaking free from a prison. Much respect to the person who created this video, I admire your talent and the message you delivered.
If I'll see this ad on YT, I won't skip it.
I PROMISE
with you...
Same here!
SENCILLAMEMTE MARAVILLOSO! BRILLANTE, ESPECTACULAR! La historia, el guión, la puesta en escena, la fotografía, la comunicación, MARAVILLOSO. ENHORABUENA A TODO EL EQUIPO QUE HA SIDO CAPAZ DE REGALARNOS UNA HISTORIA TAN MARAVILLOSA Y CONTEMPORANEA.
SIMPLY WONDERFUL! BRILLIANT, SPECTACULAR! The story, the script, the staging, the photography, the communication, WONDERFUL. CONGRATULATIONS TO THE ENTIRE TEAM WHO HAS BEEN ABLE TO GIVE US SUCH A WONDERFUL AND CONTEMPORARY STORY.
TOUT SIMPLEMENT MERVEILLEUX ! BRILLANT, SPECTACULAIRE ! L'histoire, le scénario, la mise en scène, la photographie, la communication, MERVEILLEUX. FÉLICITATIONS À TOUTE L'ÉQUIPE QUI A PU NOUS RACONTER UNE HISTOIRE AUSSI MERVEILLEUSE ET CONTEMPORAINE.
Super Bowl worthy
Super Bowl ads are stupid. This would stand out.
I was just thinking that while watching it. "This is type of commercial you would see aired during the Super Bowl".
Nah, this is in a league worlds apart from that tacky Yankee shite.
Kevin Davis I don't doubt the videos on Vimeo are artistic and creative, and quite possibly better than this commercial. But you brought up Super Bowl commercials. It isn't too difficult to be better than an SB commercial these days.
This inspired me to go out, and buy a nike shoe. Thank you adidas! Just do it!
Mark Mata loool
Such a good one
xDDD
When are you going to buy the second pair?
Mark Mata LMAO XD
Is it true Adidas ignored this commercial?
yep
the masses are only allowed to see that which passes first through a very specific filter constructed of very specific people who follow a very specific religion.
the heck does this have to do with religion??
Everything correct except the religion part, unless that particular religion is money...
Yep. They actually sent him a box full of dogshit as a reply. Fucking unbelievable.
I'm not crying, I was just dropping onion juices in my eyes...
Good for health 🥲
That guy is the wheelchair is a legendary wing man 😂 he knows what you want and he's got what you need. Every guy needs a brother like that
Good Job ? No, not good. PERFECT job !
Awww, I absolutely love this. You made my day. Adidas is missing out.
This is the most emotional Ad i ever seen...i hope it becomes a Award!!!
the part where he steps out of the building gives me chills
Ooh is this a ad I thought it was a song video and the artists name is Adidas
Tyrone : D the guy who made adidas, was a nazi
Tyrone : D u dumbass XD
same here :D
I Am Kevination trending number 4 in my county
don't feed the troll guys
You have no idea how much this commercial inspire me through the hardest part of my life... I finally broke free.....
I've shared this video over 50 times to all my clients that think you need a texted novel on screen to envove a reaction. Film is about showing, not telling. This vid is a fine example of that. Bravo!
This is really touching. I love it. I think its way more than an advertisement. It has a beautiful story.
If Adidas ignored this masterpiece, then I'd never buy you good.
damn this is fucking amazing.. whoever created this clip should get awarded for this. Short but so touching at the same time. Good use of soundtrack too !
Dieser Werbespot ist einmalig. Er zeigt wie wichtig es ist, für seine Träume zu kämpfen. Klasse.👍❤️😘
Just awesome! No more to say.
Это замечательный фильм, я назвал бы именно это фильмом а не рекламой. Спасибо за это прекрасное творение.
Да брось ты, второй сорт
I almost cried
I definitely cried.
me too
men do not cry . male sweat eyes
jonnyx749 it's beautiful
Real men do cry.
This is brillilant!!! I am an athlete who is turning 50 this year, and know that this will be me when I am in my 80's. Made me cry happy tears!
Uncredible! I'm crying. He really was a sportsman, isn't he?
That would have been just a little more perfect and commercial like if his friends got him brand new adidas. Symbolizing his "new" determination to break free.
Or if they escaped too :p
Oh yeah, that would have been good too ha ha ha
hahaah indeed!
Not in the budget! *cough* @Adidas
well i though the same thing
A MASTERPIECE
I AM STILL CRYING
CONGRATULATIONS
Thank you, Eugen, for this wonderful piece of creativity. My first branded athletic shoe was Adidas, some 50+ years ago. The message in this is what I now tell to the basketball team I coach - never stop doing what you love. Believe in yourself and your purpose. And never give up. I would feel more inspired to seek out the product from a commercial like yours, then watching some semi-retired, multi-millionaire, ex-professional athlete extoll the virtues of a shoe they get a kickback from every sale. Keep on the creative and evocative path - you'll have a very loyal following, indeed.
Runs off the cliff... Nurses, told you guys it was a bad idea....
XD hhahahahahahaha
This is as free as it gets.
Arthur Vaiselbuh
Better to die running off the cliff free than die cadged in that damn home!
Grow up, grow old - then you will understand the full import of breaking free!
Well done!! Every aspect of this is amazing - from the camera work, to the characters, the setting, the inspiration. So thrilled I saw this, and no doubt will watch this over and over again!!!
So emotionally uplifting it made me cry!! This is a powerful commercial with a positive motivational message for all athletes of any age to keep inspired and physically moving for life no matter the obstacles that may stand in the way. What a missed opportunity by Adidas. I wish I could see more awesome creative ads. like this......I would then be willing to watch the commercial. And remember it when making my next athletic gear purchase.
I've never seen a spot better than this one. It makes me cry all the times that i see it, and the message he wants to express is wonderful. Great job.
give a man a gazillion bucks for this. one of the best ads. ever.
pol
This is beautiful x
Most of us find ourselves being "confined" by something, and few of us have the determination to "break free" of that confinement. Good friends who encourage us are a great help. Outstanding commercial! Well done!
1st Adidas commercial to ever make me smile, and cry a little, It speaks to us who have parents in nursing homes and makes us hope something will spark such a passion in them as those old pair of shoes did for him.
A masterpiece of emotions.
Adidas that is all about your campaign should be.
To ''Break Free''
Why i cant stop my tears WTF WAS THAT
Mikoto its called : HUMANITY
😂
that was amazing! i cryed!
This is the best advertisement I have ever seen in my life.
I just love this! It totally captures the sheer joy of running!
Why is this trending #1 in the Netherlands
Lol Haha geeen idee snap zelf ook geen kut van deze video. Saai en miljoenen vieuws
Lol Haha omdat het kan
Lol Haha it is #2 in Italy
hahah fucking shit commercial alleen voor de views
het is 4 in België
Plot twist: adidas ignored this video because they knew it'd go viral and they don't have to spend a dime on it.
But it has a negative taste now for the brand. "We don't give a f... about old people."
Including creatives :)
kowdermeister
true ;-)
they want pogba dabbing, no pogba dabbing no advertising for them
exactly.
I kept expecting to hear Queen at any moment
If the quote about Adidas is true, someone at Adidas Comm Department should be fired... great stuff Eugen!
Gorgeous, heartbreaking, and so bitter-sweet. Lovely! Thank you for sharing.
We are living in a world now where the old are being moved off to the side and maybe adidas should see that their loyal following are not just hip hop stars and celebrities. We as a society need to bring our old folk back into the middle of the picture. Because they are who we will soon be one day. We can't escape it. This is a heartwarming tale about the world. It only takes over a minute to show us what life takes away from you. But there is always hope for a better day. Thanks for this. X
This hit me right in the pathos, Im actually crying. Well done, well done. :)
Bien fait pour Adidas et maintenant sa fait le buzze cette pub et vraiment magnifique elle donne les larmes au yeux et Adidas aller vous faire voir 😇😇😇
Ohh un francais x)
alm y je suis d’accord avec toi moi je suis nike
Got a BTS of this? That was marvellous.
Vel0city could you give me the link please 😂
That's what I'm asking. I don't have one. I'd like one.
Ohhh, sorry😂😂😂
It does everything I read it would do: I felt sad, I cried, I became hopeful, then grateful, and finally happy. I cried from sadness, I cried in joy. Wonderful film! Thank you!
I am literally in my office crying and it's an open office.
Tremendous emotions weaved into this Video. Well thought and built Eugene!
This is very different from the other secret link.
well... one shows Adidas, the other Timberlands. So... Shoes? xD
Alberto Figueroa ROFL
IM DEAD! LMAO
secret link? Is this something from reddit?
***** Subscribe to Philip DeFranco, become a beautiful bastard
me hizo llorar. :( me sentí tan identificada y fue un choque emocional ver los cuadros de lo que el personaje fue y me vi yo en esas fotos con nostalgia inmediata, porque deje de entrenar hace muchos meses. mis crisis emocionales por la pandemia se han acentuado y eso me ha tenido muy desmotivada al punto de haber dejado el deporte a un lado. pero una fuerza insospechada dentro de mi quiere emerger!! geacias adidas, gracias porque como marca has llegado a mi corazon por aquello que crees y vales, y en la que yo también creo y valgo!
I'm literally crying in my adidas tracksuit right now. Approved.
0:24 hmmm my TV is so dry....let's watering it!
I really thought that was flowers. Never paid much attention. Credits for you!! 🤣
Одна из лучших реклам, что я когда-либо видел! Прослезился.
Facebook reminded me this after 6 years - still crying when looking at it. What an masterpiece.
Absolutely bawling my eyes out. Great work
This work you created sums up our human spirit and what it means to be valued. Thank you for creating this!
It's gonna be sad when we hit that age where we can run as fast as we use to. Nice commercial.
Johnny Favourites I love everything to do with sports especially running it sets you free from the world and the chaos
I feel like nonrunners like to talk about how they don't run as much as runners talk about running ^
this is probably one the best commercials ive seen in a while!
Adidas perdió un buen comercial, me alegro que el joven que lo realizo se haya convertido en director❤ en 1.40 pudo hacer sentir muchas emociones y eso no lo logra cualquiera…
de hecho no lo perdió, lo obtuvo gratis. tiene 16 millones de vistas....perdió? jajajaja ganó y fue gratis. y él es director, qué no ves?
I love this video!! Great job!!
Chuck Reynolds How are you verified?
Liam Davidson space magic. why does it matter?
прослезилась.......очень душевный ролик! Спасибо, Eugen Merher!
I know someone who will absolutely love this. So heart-wrenching, so real.
Thank you so much for making this! This is what advertising should be--something that touches the heart and inspires. I wish you and your team the best of luck!
No es solo un comercial, es un Gran comercial con tremenda enseñanza😢
Do you study advertising in school? I do and this was amazing!
Keep it up!
go fuck yourself
Finley Hartless Jesus, someone got their knickers in a twist
xD another one "studies advertising" and still fall for advertising
You're an idiot Artemis Fowl. They didn't say "wow, I'm now an Adidas customer for life", they said, they study advertising and this is a really good well made ad.
Just came across this 7 years too late. What a beautiful piece of work. Id genuinely watch a series if it was as heart felt as this letting people have little victories!
This is absolutely beautiful in every way...visually, emotionally. Thank you for making my day just a little bit better!