Does everyone really want a RedBull helmet?
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- เผยแพร่เมื่อ 1 มิ.ย. 2024
- After seeing Ronan Dunne get a RedBull lid over the weekend it got me thinking, how does this actually work, they make it a surprise by getting another RedBull athlete (Matt Jones) to give Ronan the helmet but make it seem like there has been no talks prior to this happening.
It would be quite awkward if you were in talks with another helmet sponsor and this happened at a large event like this.
Do you guys know how this works? - กีฬา
The contract is signed before they get the helmet. The rules around the helmet are pretty hectic.
Was gonna say it’s not really a surprise
Getting the helmet is a surprise in a sense of WHEN you get it, he's already signed with redbull and is their athlete at that point, so the only surprise is the actual timing of when he gets the helmet, nothing more.
no, we just want redbull to take UCI DH again
Preach it!
Looking at the positive, the DH racing is incredible right now, visually at least coverage is as good as its been, and I think Red Bull is expanding Hardline for not having the World Cups - so we get more of both (juniors in DH and Maydena in Hardline).
And I am sure the semis will be going.
Legend says Emile De Beukelaer is still alive and running the UCI, Lance was supposed to replace him but shit hit the fan...
Red bull takes care of their athletes when they get injured. Eg when Danny Macaskill hurt his back badly a few years ago, RB paid for his full rehab in their american HQ, paid for all the medical bills, flights, accommodation, insurance etc.
I would assume that when RB gives a helmet publicly, negotiation have started way in advance and the athelete knows it's about to happen.
RB also sponsors athletes with long contracts. You never see an athlete with RB just for a year or two. They usually work hand in hand for years to support the athlete and push them as much as possible.
I rarely see athletes actually lost their Redbull sponsor like Anthony Messere (I might spelled it wrong) so much potential now I dont even see him anymore. Also Pastrana going for a Coffee sponsor was also crazy, I still want to know more about Monster sponsorship also
Some do when they get older (eg Henrik Winstedt, Richard Permin, Mick Fanning but they usually stayed with RB for at least 10 years. Monster is more opportunistic and pick athletes who shine (eg Jack Moir when he was about to win his EWS world title).
i think someone (maybe kade, not sure) said on one podcast that they usually know and are in talks with redbull about becoming their rider, but they don't know when are they getting the helmet. It's not a full surprise.
Do you think they have dollar figures agreed on before they get the helmet?
@@DMs.withDEAN Yes. Everything has already been agreed.
@@DMs.withDEAN yeah probably, at least rough estimate... would be cool to have someone who actually knows it to speak about it, ofc of nda's alow that
Riders can submit CVs to Red Bull to be sponsored, so they know in advance.
Red Bull (and Monster) will speak to managers, how much athletes are involved in the process will depend on whether they need to agree the contract - Jackson's was agreed with parents (managing him at the time) so who genuinely knew nothing about it. Other times, the athletes know it's coming but they don't know when - the presentation is the surprise - one of the female Monster riders said the same.
Why they want it? Red Bull is amazing with support - medical, the riders really get looked after, they also have team camps (which Ronan was on in Queenstown, so be interested to know if it was locked in then), and then sponsorship, plus it's that badge of, you're at the top of your game.
Monster by comparison, I've heard it described as they give more sponsorship money but don't have the same support.
The above info came from hundreds of podcasts and TH-cam videos like this, so thanks for the content Dean!
That’s good to know! I’ll try and get in touch with Ronan
@@DMs.withDEAN obviously it was a huge boost for him, but does it also add a little pressure at first?
And while you've got the Rolodex out, be super interested in a manager's perspective - the healthcare is a bonus, the attention must be great, but are there Red Bull rider commitments / conflicting interests? Can the spotlight on one rider create a team imbalance? And I'm sure a load of better questions you'd think of.
@@PawnSacrificeyeah Redbull is the best for healthcare like when Emil got injured, Redbull sent him to the best doctors and went 100% on recovery. But I think Redbull sometimes lack of support on some Riders like Semenuk actually using his own money to add more budget for some filming project just to make it better. Redbull is just the best option compared to Monster
@@ROSE-by5su Redbull got one of the best Medical Lab in Austria, they use to rehab or special train their athlete, with the support of top medical staffs. Behind the Drink is just pure marketing, the drink itself is pure shit
Just to add to this great description, most of the newer guys have a yearly salary of around £35k a year(this can vary quite a lot but is a rough ball park for the lower end figure) but they get all the medical support for free and the more free ride oriented guys get a yearly budget for filming/travel to certain events and then you can leverage how well your response is to get individual projects( Matt Jones being the prime example of this model). Monster usually has a much higher salary to be competitive to Redbull but it’s kinda seen in the Moto side as well but Redbull is mostly more serious and want their athletes to come across more clean cut where Monster is a bit more “loose”
They know they're getting it, they just don't know when.
I mean, I'm almost certain that ronins manager knows who his dream sponsors are and therefore wouldn't throw him under the bus by signing deals with brands he doesn't want a bar of.
I know it’s been a dream but just say for someone else for example it may be different, not sure.
Assuming they aren't so eager to sign someone without a manager , that situation wouldn't happen. It would def be a viral video for someone to do that, but namely because it would be so strange to happen in the first place😅
Jess Belwitt explained it in a podcast. Normally their manager is settling the deal. At the time she didn’t had a manager so she made the deal with Red Bull herself but didn’t know when she will get it.
RD was at a Red Bull training camp in Queenstown in January. Talks must have have been on then. Winning Hardline Tasmania, would have tipped it over the edge.
The plain white helmet he was wearing was not by mistake. Deal would already have been done.
If you sign for Red Bull, do you have to drink it? Because that would be a massive hurdle for me. That and not having any discernible talent.
Nah just pretend. I think wearing redbull apparal is what they aim for but I think there success lies in first in best dressed over monster and rockstar etc. The way the world is heading they will be joining the smokers as a big health no no along with coke. Governments are looking at new ways to tax people and super drinks is a perfect excuse. Hopefully after I am dead . 😂😂😂
The terms surely are agreed upon prior. Also, in our sport, the deal for an athlete is a no-brainer.
Looks like its been on going for months. He was in Queenstown in Feb I seen him with my own eyes. Hes also been at Redbull track days in Qt and Rb Qt gym sessions
I know that the money incentive isn't massive at all, it's all the stuff that red bull brings with it... training camps, coaches, rehab, marketing gurus etc...
It depends on the sports and the athlete. You think Neymar's RB contract isn't massive?😆
I'd say the athertons or say loic moneys incentive is fairly substantial guess it will vary on returns to redbull in exposure
The athletes probably have multiple meetings and contract discussions detailing their contract. I'm assuming Ronan's team sent Redbull multiple helmets to be painted. The "surprise" helmet reveal at Hardline worked because Ronan was told his helmet won't be ready until after Hardline on purpose.
I was wondering the exact same thing this morning.
I know for a fact that the contracts, terms, pay etc are signed and sealed well before they're presented with the helmet. Mostly months in advance. The athletes just don't know when they'll be presented with it, and, as far as I'm aware, not all RedBull athletes go through the "surprise" process. That's mostly done when there's considered to be a valuable PR opportunity surrounding the presentation.
Let's face it. Redbull sells poisonous fizzy drinks.
If I buy Red Bull or Monster do I support their riders?
Here for the answers!
Didn't Pauline Ferand Prevot stop with the Red Bull helmet? I'm sure I read somewhere that she didn't want to promote the drink anymore because she thinks it's bad for you.
Turning down the helmet on live tv would be OG legend shit
You are having a laugh, right?
It's the presentation of the custom helmet that is the surprise, the contract and all that comes with the sponsorship had already been done.
It would be ridiculous to assume that the helmet would be the first indication that Ronan had that he would be a Red bull athlete.
It's the final part of the deal not the first.
He alluded to the deal well before Hardline and had talked about it a couple of podcasts.
Having said that i think the hardline competitors are like one big family. I wouldn't be suprised if they all live in a red bull house . Who would take notice of other sponsors in a redbull event. There logo stands out. Id say they are all redbull even if they actually arnt. I wouldn't let my sponsee ride in a redbull event. Waste of time and risk.
@@kangacrew540 Depends on the money involved and what a rider has in their contract with regards to appearing in events that are not UCI sanctioned does it not?
I bet Ronan Dunne earned more for those two Hardline wins than he did all season from the DH world cup.
Mondraker probably got more exposure too.
I would say it's difficult times out there for the UCI and World Cup DH.
There is talk of a Hardline world series.
The coverage by Discovery is shite......and not free anymore.
I am wondering the exact same thing. Yt algo arrived in my brain finally
I thought it'd all be pre organised. Think it was remy mortan saying he knew a few days or something before the surprise
They gotta be in talks before getting the helmet. Once they get the lid, then they're a Redbull Sponsored athlete/influencer, there are terms and payments attached to that surely, which necessitates a contract.
Yeah I remember billy bolt talking about it in his podcast and saying it’s not a surprise ,
I highly doubt it was really a surprise sponsorship. The moment of getting the helmet might have been a sursprise ( as in; he did not know when he would get the helmet), but the sponsorship itself was certainly not a surprise. He already signed that contract for sure...or at least all negotiations had been done and it was just a matter of signing the contract.
All ronan really wants is a new caravan for his ma in any colour she wants 😂
It would be interesting how they deboard athletes… :)
I know in skateboarding they must wear it and if they lose the hat they get fined. Dont know if they still do that tho.
You know Donny, they have already had that chat?
😉
Good question. BK’s such a pro with sponsorship isn’t he? Leatt are all about safety and he’s all out easily the best, most consistent and progressive Hardline rider over time who’s also doing good work coaching the ladies. And whilst the complexity of when the contract’s agreed is a ‘thing’ that’s part of answering your question, we can look at other recent events for an answer. Sam Pilgrim has just walked away from Monster - must be him walking away as he’s hands down one of their primo effective advertisers to a wide audience (multiple age groups, cross discipline in cycles, but also surfing, kites and jet skis and still competing in ‘Gold’ comps and getting into the top ten. So, what was going on there? Money, no doubt, but did Canyon insist he dropped Monster or did Sam choose to walk away from that vibe? Interesting stuff, thanks 🙏
The answer is simply money. Either Sam wanted more, or Monster didn't think it was a good fit anymore. Sam used to be sponsored by Magura. They stopped sponsoring him because it wasn't enough exposure for the brand for them, not because he wasn't "good anymore." They probably wanted racing. Regarding BK, I have specifically thought he made a decision to not go down the RB or Monster path. Winning Hardline those 3 times, surely the opportunity was there? Maybe the Leatt sponsorship precludes it? It is just a paint job, it could still be Leatt helmet. I think there must be clauses in the contract BK finds objectionable and good on him if stood his ground on ethics.
like moto everyone is on a helmet sponsor
i'm sure they were in talks
what do you think of the monster US DH SERIES
MONSTER are smart they know the market of USA and size
I think of any of the ‘redbull helmet’ athletes, Ronin actually consumes more of their fizzy drinks than any of their other athletes. A university should do a study on the long term effects of his legendary ingestion of the Jekyll and Hyde drink (as it clearly amps up his performance - is it more mental or physical or how much of both? Or a placebo?)
You can tell by his reaction that he knew already. If you think.. Red bull would need to get the helmet he is sponsored to paint it etc. it's like a job, you have to sign contracts before it goes out to the media. My guess is that they all pretend it's a surprise.
Surely you WC riders know? I assume the terms of the agreement are agreed with the rider and riders management. The new helmet is a theatrical, marketing thing (probably don't tell the rider when they'll get the helmet to make it more special). Ronan was at the Queenstown redbull training camp months ago...
I'm pretty sure my local paintbrush artist could fix that 😅
Why everytime I see Monster helmet it makes me think its the 2nd place or the 3rd place guy. Redbull always out there looking for the Champ
Dean, sure it was all sorted out before hardline... that surprise is just acting. Ronan already knew for sure
Id rather wear a water brand helmet.
This is a pretty naive chat!
I guess redbull means money and access. Its funny but not once do i think about the drink redbull. I think F1 or some crazy stunt . Alot of other products i think about the products.
Deano, why don't you ask moi moi on how he ended up on monster, I'm sure it's the same, they may do it another way, like Ronan did get an alpinestars redbull helmet so I am assuming they must've contacted him and his sponsors, plus someone to paint it, if anyone is going to tell the truth about it's the morriset mad dog moi moi.
Billy bolt actually explained this when he got his, they are extremely far in the deal
I feel like a bunch of Matt Jones’ money came from RedBull. He was rockin’ the Lambo and house before his TH-cam got above like 150k subscribers and before all of his Helfare stuff with Ben.
Shout out to Wyn for the first check.
If u dont have a sponsor on ur head, ur not turning away a redbull helmet and the cheque it comes with. With a redbull helmet on ur head you can negotiate a better deal with others u were talking to u. Beauty of capitalism
Why don't fruit companys set up like redbull, ever ride takes a banana or two with them on a ride, imagine having a Fyffes helmet 😂😂
Greggs pies!
@@jokermtb 😂😂😂🤤
Oh you think Red Bull is a drink company and or a content/action sports company at heart. Hahahaha.
Explain? I’m intrigued
You're yapping dude tf
IIRC BK declined the offer.
I see, thanks. Leatt have him locked in and has often surprised me. Do Leatt cover the same stuff as most RB contracts are alleged to do? Also, what’s IIRC? I must sound so, naieve, but I really don’t know, ta! 🎉
If I Recall Correctly
@@Coolcmsc Jonny Walker is Red Bull and Leatt.
@@Coolcmsc I'd say it's more to do with him wanting to push BK Sports and the conflict that would likely have arisen if he was RB sponsored.
They do suck on the corporate aid to be sure road and cyclo-cross ace also Pidcock whilst we're at it. But I feel I can stomach it as long as it doesn't get too much. Red Bull have sponsored a fair bit to these events and guess what>>> they need to because the public are not attending these events in Wembly numbers.
Haha yeah I think it’s corny.... Red Bull definitely goes after the flavor of the month rider. Ronan is that. I kind of like how Minnar was anti-energy drink...Back in my time there weren’t Red Bull but Chevy trucks Coors light there was a lot of big name sponsors and the mountain bike industry I wish that would come back instead of poison water sponsorships.
It’s interesting, isn’t it? Sam Pilgrim’s just walked away from Monster and he must have been one of their most effective reps given the quality of how he advertised ‘Monnies’. Did Canyon insist on that? Who knows. BK can say Leatt are all about safety, not caffeine. But the Atherton’s and Tahnee are a great advert for RB as a sporting brand (not so much the caffeine). So, yes, interesting.
Caffeine is a proven performance enhancing drug. Everyone knows Ronin slams 6 on race day. I know that after a particularly long day on my bike, I’ll have a sugar free redbull afterwards (as well as a beer or two) so I don’t get too sleepy later on in the day, so it’s even crept into my menu of possibilities…..one pill makes you stronger, one pill makes you glad, go ask Alice