Telling Stories with Data in 3 Steps (Quick Study)
ฝัง
- เผยแพร่เมื่อ 29 ต.ค. 2019
- Setup, conflict, resolution.
You know right away when you see an effective chart or graphic. It hits you with an immediate sense of its meaning and impact. But what actually makes it clearer, sharper, and more effective? In this video, Scott Berinato, author of “Good Charts” and “Good Charts Workbook”, walks through the three essential ingredients of any story--including those told with data.
---------------------------------------------------------------------
At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us - employees, bosses, customers, our families, and the people our businesses affect - would be better off. So we try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We enlist the foremost experts in a wide range of topics, including career planning, strategy, leadership, work-life balance, negotiations, innovation, and managing teams. Harvard Business Review empowers professionals around the world to lead themselves and their organizations more effectively and to make a positive impact.
Sign up for Newsletters: hbr.org/email-newsletters
Follow us:
hbr.org/
/ harvard-business-review
/ hbr
/ harvardbiz
/ harvard_business_review
Lots of great takeaways here! I love the passion at the end when Scott talks about people _feeling_ your message.
In fact, I used a couple of clips from this video - plus various others from the likes of Nancy Duarte (author of DataStory) and Cole Nussbaumer Knaflic (Storytelling with Data) - in my post called "3 steps to present like a dataviz rockstar". If you Google that phrase (with the quote marks), you'll find it.
P.S. The 3 steps are: Simplify (your content), Satisfy (people's craving for answers), Storify (your message)... 🙂
Presentation skills demystified. No wonder most people doze off during power-point presentations. Tell the story!
Amazing, you actually gave a life to this bunch of lines and numbers. Great video!
Wow - the before & after (data only vs after you applied the narrative framework) really drives home the point. Nice work!
Using this in my writing bro. Thank you for your clarity. Cross disciplinary study fuels innovation.
That background music always gives me a feeling that "something's up".. Helps me to focus intently because this is similar to the music in movies when something interesting is going on..
Great explanation Scott. (We've assigned Good Charts to our Master of Science in Marketing students. It's essential reading for ANYONE who wants to visualize data.)
Thanks for a really cool and to the point video. Great learning and teaching tool for quick meet ups leadin g to later discussion. Very cool. 👍
amazing! creative, involving and generous. Thank you!
Very interesting look at this topic! Thanks.
Nice, improves clarity and simplicity in using data
Very interesting! Thanks for the great video!
Very interesting video! Thanks for sharing this great discussion.
Thanks! This will help with my graduate project.
Thanks for this, such a great example it is
loved it. great advise. thank you.
This was amazingly helpful. Thank you for putting this together (and not making it boring)!
Quick thought: I understand the meaning behind that last title, "New Bubbles Floating," but wonder if it sacrificed some clarity for cleverness. What do you think?
Brilliant explanation on how to interpret data and how to communicate
great video, thnx!
Great and easy way of understanding thank you!
Has anyone ever say to you deep down that you are an amazing beauty?
fascinating!
Great explanation 👌
Amazing!!!
Great video! Excellent way to illustrate what's meant by storytelling with data! On the chart and data used in the example here, would it make more sense to use a log scale? The percentage change matters, but a straight index scale with a 2005 reference point distorts that. For example, the change from 0.2 to 1.0 is a huge 5x (400%) increase but is visually represented the same as a 1.0 to 1.8 (80%) increase in the scaling choice here.
I've read Berinato's "Good Charts" book many times, it's excellent and I highly recommend it.
Rob, good question about the log scale. I tend to subscribe to what Charles Richter (yes, of the logarithmic Richter Scale) said..."Logarithmic plots are a device of the devil." !! In fact, it may work to show those changes you mention but people tend not to understand log scales intuitively so I'd want to make sure my audience was well versed in log scales before proceeding. Even then, I'd be hesitant. But you are right it would show the difference in percent change at low values and high values in a different and possibly equally or more effective way. Thanks for the kind words!
I'm agreeing with Scott on this one. Unless people are used to making their own log scales, they just don't get the concept of what they mean. (It's like people using the word "exponentially" without any idea of what that really means.)
Very interesting! Thanks for posting.
great video !!! someone can tell me which program is used to make the segmented graph at the end ??? thks
Thanks Sir
Well done. What a great way to manipulate people with facts!
Nice video. Which software do you use for the graphs?
so good
Why algorithm dosen't recommend such videos :(
Is the term “conflict” in this context an area or point of immediate or dramatic variance in the data? Not necessarily a negative event? Or am I misunderstanding the meaning of “conflict”. Thanks for the great video!
My understanding of the the word "conflict", here means a change from the normal or the expected outcome. Yes, you are correct that it doesn't necessarily have to be a negative one.
So cool
I bought yout book Scott
so what is the resolution?
It’s interesting
At Google we were taught it as Context-Complication-Resolution.
What’s the difference?
Setup
Conflict
Resolution
Do any one tries on any other sample data? Please share your data story here. An TH-cam video would be great.
The same principle has been used in Avenger infinity war hahahhahahahhahah, thanks
Focus on changing point of comparison group by time line.
👍
can anyone do a reverse. For example what if Star Wars was a Graphics.
Is Japan not an outlier here?
When we hear the word 'conflict' we deploy what we have in our categories of understanding to make it intelligible. In our categories of understanding conflict refers to opposition of two entities. I wonder how if you have to tell a story by using data a change in the data must be labeled 'conflict'/
For instance if a benefit, in other words something that per se positive has increased, there is a change in the data, so even a positive change must be a conflict in story telling.
Why not the idea of 'alterity' that refers to the otherness.
If we are in a world full of trouble we shouldn't banalize certain words till to give account of a change in the data, you must consider it as conflict
Im here for PRINCIPAL Financial Group
nice :-)
How did you determine to use 2005 as the index point?
Delivery format is too compact.
Fit for TikTok, not TH-cam.
SCR
Maybe I'm too immature to understand this, but according to me this is bs
Or read "How to lie with statistics" :-) I disagree with the overall message about manipulation for the sake of feelings. A good story underlines a real phenomenon, whose discovery touches people feelings. A story told for the feelings and based on data visuals only without a real undergoing phenomenology is just a fairy tail.
Very interesting insight.
I seriously thought this video was going to introduce Brent Spiner telling a story... I demand a refund!
lol!
Great and easy way of understanding thank you!
Has anyone ever told you how beautiful ❤️ you look ?
Amazing!