Avoiding Greenwashing: How to Be Truly Sustainable

Join us as we dive deep into the world of supply chain sustainability with Heidi Buckout, Manager of Sustainability at Guidehouse. In this insightful discussion, we explore the pressing issue of greenwashing and how companies can navigate the path to genuine sustainability.
Key Topics Covered:
What is greenwashing and its current state in the industry
The impact of consumer awareness and the internet on sustainability
The rise of greenhushing and finding a balance between silence and authenticity
The role of regulations and the importance of reporting carbon emissions
How to effectively tell your sustainability story with authenticity
The importance of connecting with consumers through real stories and testimonials
The intersection of ESG (Environmental, Social, and Governance) and sustainability
Guest:
Heidi Buckout: Manager of Sustainability at Guidehouse
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