ฝัง
- เผยแพร่เมื่อ 1 มิ.ย. 2015
- Smartphoto launched a TH-cam preroll campaign to support their 2014 Q4. InSync video marketing wrote and executed a different kind of online video advertising strategy and Knewledge managed and monitored the Adwords search, display and TH-cam advertising campaign.
As discussed on Conversion Day 2015:
Many advertisers have issues with grabbing and holding the attention of user with their preroll video campaigns. Let alone trigger them to convert. We all prefer skipping these annoying preroll ads right? How can you change this? In this case study of Smartphoto we will demonstrate that even with video you can work towards conversion.
We will share tips on how your campaign concept and campaign setup helps to:
- Grab the users attention
- Improve view times
- Drive conversion
In order of appearance: Ilse Van Vaerenbergh - Smartphoto, Sam Dierckx - InSync video marketing, Wouter Schikhof - Knewledge.
Ilse Van Vaerenbergh joined the smartphoto group in 2006, in the middle of a disruptive period for the photo sector. Smartphoto turned his business around towards a pure player e-commerce company that is active in 14 European countries. As head of the Central marketing and IT team she steered projects to obtain maximal synergy in cross-border activities. In her current position as General Manager Benelux and Southern Europe she focuses on the acquisition challenges within cross-border e-commerce.
Sam Dierckx is a former national Television program creator/editor who worked on Television programs that reached between 30.000 and 1.4 million people in 7, 20 or 40 minutes. In 2009 Sam started to work in online media to do online what Television has done for decades: connecting brands and target groups.
With video marketing becoming more and more important each year, InSync Video Marketing www.insync.be noticed that a lot of online players are in need of professional advice on how to connect to customers/target groups with video. Clients are national and international players who understand that when it comes to online video… they don't need just another quick fix.
You can follewe him on twitter: @insync3
Wouter Schikhof is active in Online Media since 2004 | 10 years experience.
Working at Knewledge, Performance Marketing Agency. Active in Online Media & Marketing since 2004. Bachelor in Marketing / PR and Master in Communication sciences and Digital Media. Expertise in different fields of Online Marketing and Advertising. Started in 2004 on the technical side (e-mail marketing, ad serving and web analytics (Platform vendor). Switched in SEM in 2006. Large experience working for (media) agencies and vendors whereas in my heart I am an Online Marketeer ;)
Characteristics: Eager, early adopter, perfectionist, analytically skilled and result driven. Attitude: Always on the look out solutions to do better. It keeps me and others sharp. I always want to be up to date on the latest of online marketing technology so that I can put it at use to analyse, solve or create marketing opportunities. It allows me to keep pushing boundaries in Online Advertising. - วิทยาศาสตร์และเทคโนโลยี
