EXCLUSIVE look: NEW Fanatics on-ice NHL jerseys
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The National Hockey League (NHL) and Fanatics today officially debuted the Fanatics Authentic Pro NHL on-ice uniforms, the first Fanatics-branded and designed NHL player uniforms that will be worn during the upcoming 2024-25 season. Today’s unveiling builds anticipation for the 2024 Upper Deck NHL Draft on June 28-29 at Sphere in Las Vegas, where the League’s next generation of players will receive the official Fanatics jersey of their new team after their name is called on stage.
Since 2018, Fanatics has designed and manufactured performance and training apparel for the
NHL’s players, coaches and team staff. Last year, the NHL and Fanatics announced an
expanded partnership which, beginning with the 2024-25 season, sees Fanatics become the
official outfitter of the NHL’s on-ice uniforms for the next 10 seasons. The new uniforms are
being manufactured by Quebec-based SP Apparel, the same company whose elite
craftsmanship has provided the NHL’s on-ice uniforms for nearly 50 years.
While the jersey’s base construction remains similar to the current jersey standard, new features
of the Fanatics Authentic Pro uniform, which is made in Canada with domestic and imported
components, include:
DRAFT / INFORMATION UNDER EMBARGO UNTIL JUNE 26
- An additional layer of fabric inside the lower sleeve to enhance uniform durability
intended to reduce material wear from sustained friction against the boards. This
enhancement was the direct result of feedback from NHL players and equipment
managers.
- New shoulder fabrics replacing the debossed pattern fabric used on the shoulders of the
prior NHL jersey.
- A new NHL Shield execution on the front neck of the jersey which includes a special
hologram finish.
- Fanatics branding embroidered on the back neck of jerseys.
-Fanatics has also introduced a redesigned on-ice player practice jersey, which now features an embroidered lightweight crest.
Over the past several months, Fanatics worked with the NHL and NHLPA to visit all 32 Clubs,
where players - including Connor McDavid, Aleksander Barkov, Matthew Tkachuk, Nikita
Kucherov, Steven Stamkos, Brady Tkachuk and many more - had the opportunity to see,
feel and try on the new uniforms. Throughout these visits, the Fanatics Authentic Pro on-ice
uniforms received positive feedback. The players were glad to see that Fanatics kept the base
construction similar to what they were comfortable playing in, and also that some slight design
and performance adjustments have been made to the uniform. Additional player comments
included:
Auston Matthews, Toronto Maple Leafs: “Fanatics did a great job designing these jerseys.
They feel comfortable and look breathable, which is important during games. Any little detail that
can help us perform at our best makes a difference.”
John Tavares, Toronto Maple Leafs: “I think the fabric is fantastic. It feels nice and will fit
really good with our gear on. On the inside of our jerseys, it reads ‘Honour, Pride, and Courage.’
It’s that type of attention to detail and quality that will hold true through the jerseys too. Wearing
the Maple Leaf is incredibly special, and I look forward to putting the new jerseys on for this
upcoming season.”
Jack Hughes, New Jersey Devils: “Fanatics made a really good-looking jersey. It feels great,
the Devils crest looks amazing, and I look forward to wearing it on the ice next season.”
Topics:
0:00 I got to see these A MONTH ago
1:25 Why this is important to Fanatics
3:50 10 year contract with Fanatics & NHL
4:50 FOUR TIERS of Fanatics NHL jersey
8:38 Made in the SAME FACTORY as Adidas, Reebok jerseys
10:03 Elbow modifications, additions to jersey
12:33 Other NOTICIBLE changes
14:17 Fanatics IN CONTROL of design & manufacturing
17:32 Thanks for trusting ME
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#nhl #hockey #sports - กีฬา
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Whoa you are the first channel I saw that showed these jerseys. Glad they gave option for fans that wanted the same on ice jersey the players wear. Nice work on showing and comparing the jerseys. It looks like fanatics are taking this seriously in making a quality jersey. Hopefully it looks good in the stores.
Lol what does hockey guy say....
@stephenscogin4465 At the time of this comment, he hasn't posted a video about this yet. He's talked about it in the past and has quality concerns,but we still need to see what the finished product is like and see if they'll be changes to quality before being able to properly judge
4 tiers is insane, make a pro jersey and super affordable jersey that isnt a scam.
Back during the CCM contract practice jerseys were sold in Canada
Koho forever
It’s a bit of a shame to hear you say you _wouldn’t_ make this video if the jerseys were bad.
I appreciate you don’t want to compromise the relationship but what value is there in that relationship if you can’t criticise them when they deserve it?
I think he meant he wouldn’t rave about them if they were bad.
In all fairness two jerseys being good quality is way different than a hundred thousand. I’ll reserve my judgement for when they come out.
Some thoughts:
1) We know their track record before - I'll be careful hoping too much, even as a semi-casual fan not in north america.
2) The answers sound A LOT like PR statements, especially the "oh we don't want to make changes for the sake of changing".
3) That last part - don't want to make changes for the sake of changing - show and tell. Just because they say they are not going to go off the walls like the MLB saga, doesn't mean I'll be taking that at face value. Only time will tell if it's just PR or if they are actually true to their word.
The answers don't just sound like PR statements, this entire video is a 20 minute advertisement for Fanatics and nothing more.
Yeah, aren’t these guys the dudes that ruined this year’s mlb jerseys?
@@tigertank06 Yeah, but not to worry. They promised not to do it again! And who else can you trust if not a giant corporation with a monopoly over their entire industry and a 10 year exclusive deal to keep it that way?
I can’t stop walking around saying “here’s Brodie Brazil”
hahaha, that's a problem
Willing to wait and see. Actual production jerseys may differ from what is seen here. At least they are playing the game and trying to get in front of their MLB situation. Hope they didn’t do you dirty by bringing in some custom one-off that is nicer than the final version hitting stores.
That was really Nike's doing. They designed and 'tested' the new MLB tops and bottoms.
Fanatics just produces and sells them to the Nike specifications, but many people equate the bad look and design with Fanatics anyway.
No they won't be different the top tier is literally the same as the on ice one.
Everyone shit on the deal based solely on their cheap breakaways,
The fact they are selling the actual made in Canada is massive and that alone gives them the win.
I’m willing to bet that these jerseys will actually be pretty damn good the first few years. So they can save face. But then I think they will inevitably cheap out and the quality will drop. Just like what’s happening with the MLB jerseys. So if I’m right it’s probably not a bad idea to get one early.
No more dimples on the shoulder, no more breathable fabric on the under arm. Can’t say I’m excited about these. Looks cheap
Great that they have MiCs available to the public, especially in smaller sizes normal people wear without pads. That's probably the biggest win for the fans.
Getting one is tempting, but I'll be passing tbh. I don't want to support the Fanatics monopoly on sports merch at large, nor the NHL's addition of jersey ads as a whole. Not buying en masse would send a message on both, and I've got plenty of jerseys already. If I decide I want one later on I'll deliberately buy it from a second-hand individual seller. Action with your wallet is the only way to get corporations to listen (if sales dip enough).
Great video and congrats on the exclusive! It was super informative and well done, Brodie. Cheers.
Agreed. I'm getting them all
You not buying one doesn't hurt anyone but you. Fanatics doesn't have a monopoly on anything but replicas.
Adidas chose to leave and Fanatics made the best pitch. As long as they keep up with the high quality why should any of us care ?
It's not like they are squeezing out small mom and pop places since mom and pops shops have not and will never be allowed to sell authentic unis.
In fact the Chinese knockoffs that cheap people buy are literally supporting a foreign economy.
Maybe if you could explain exactly why you would buy adidas or Nike etc but not the company who even now is still keeping a cheap intro uni but with improved quality?
Now if they come out and they are shit compared to adidas, then that's different because they are the only option but If they are the same or better than I see no reason to boycott them.cheers
Adds suck but honestly they did a good job with size and placement and I don't even notice them anymore.
Adds were an inevitably with tv viewing bypassed by people streaming illegally.
We as fans want a rising cap so we shouldn't complain when a league which is in the money making business.
At least it's not like Europe leagues or soccer
@@Bp79-or4kp Fanatics was the only bidder, so they had the best offer by default. No one else was going to come close to their bid bc of their capital and working relationship already in place.
I did say "en masse" would have an impact. Individuals rarely have enough power on their own to change anything.
Fanatics has horrible quality merchandise (tees, hats, sweaters, etc). Their stuff is so cheaply made and does not last compared to other large companies. The jerseys will be fine on quality, it's literally everything else. And I don't support what they produce, so for me personally it won't be exclusive to jerseys (though that's their high ticket item).
Ads on jerseys are fine... if you're in Europe where they don't have commercials for soccer matches. If the NHL wants to make that trade-off, by all means. I'll hold my breath 😅 Otherwise I don't care how tastefully it's done. That's just my opinion, my guy. Thanks for letting me know you don't agree. Have a good Wednesday.
@@Bp79-or4kp oh no, I'm so hurt by not buying a jersey from a terrible company with an awful track record of producing quality goods! That $450 in my pocket is just crying because it's not being spent on an on-ice jersey that's barely indistinguishable from the jerseys made in Indonesia!! I know I'll feel the $250 difference the 10 times a year i wear a jersey at the absolute maximum!!!
How are you this cucked by a company lmao, log off from life.
I missed the adidas shoulders the texture gave the design contrast and was something we never saw on nhl jerseys before! Also disappointed columbus didnt rebrand from the outdated home and away just make the Cannon alternate your primary it gives the team more identity and gives an old school feel to the uniforms. The current star logo looks like a insurance company logo.
I believe Fanatics asked teams not to change their jerseys this year so its possible Columbus could make changes in the next few years, likely when Fanatics makes their new jersey template
I’m not a CBJ fan, my wife and brother are, but I have said that for years. It’s so lame and cliche. The cannon uni’s are some of the best in the NHL in my opinion. Go Pens!
Brodie exclusive.. !!! Tell them to hand you first look of Utah Yeti jerseys...
I want retail to go back to a player cut. Current retail jerseys aren't even worth looking at these days.
Very cool that you got to see the Authentic Pro, Brodie. A testament to your hard work, no doubt. This is the jersey that is supposed to look good though, and the fact that it does is encouraging. However, I am disappointed they didn't show the Breakaways or the Premium. Very interested in seeing those, as those are likely going to make up the bulk of what fans ultimately purchase.
I work for Fanatics so I seen them first! Although we can't take pictures if we do, we get caught we'll be fired on the spot! They are a lot different, colors pretty phenomenal not going to lie newer jerseys are pretty Sharp seems like the New Jersey's got more brighter the new old jerseys.
American way. Cheaper materials. Higher cost.
Sweaters are made in Quebec
@@jeandelisi9441Happy Canada Day! 🇨🇦
First time the on-ice jersey has been available to fans in 10 years. CCM made the on-ice jerseys readily available to the public. If I’m going to spend $200+ on a jersey then I want it to be what players wear. Glad they’re getting back to this as fans DO want to spend the money for on-ice jerseys players wear because there’s a huge demand for it.
I’m buoyed by the fact that they’ve taken over the factory that has been making the jerseys for so long but that doesn’t mean they won’t implement some cost cutting measures. The problem with fanatics is that their products have always been cheap quality wise. When you pay 80-140 bucks for a hoodie and it starts unraveling after the first wash…that’s the problem and it’s a consistent problem with any piece of garment I’ve bought of theirs. T shirts, hats, hoodies…all junk and it’s why I haven’t bought anything of theirs in years. I buy at least a jersey a year for decades and I won’t be buying anything of theirs until I see some long term positive reviews.
Fanatics isn't taking over the factory in Quebec, they're just contracting them to produce on-ice jersey in the same way CCM, Reebok and Adidas did for years. AP Apparel in Quebec is just slapping a Fanatics logo on the back instead of Adidas. Fanatics will only be making the premium, breakaway and practice versions -- which is where I agree, we should be skeptical of their quality control and sizing and material cost-cutting
Appreciate the update Brodie. Thanks for keeping us in the loop!
Yeah, lets see what they actually deliver
The CCM sweaters through to the Reeboks had reinforced shoulders and elbows. The CCM Centre Ice sweaters, especially in the Ultrafil fabric are still the best.
I'm glad MiC's will finally be available to purchase again but, I have to say... I'm going to miss the dimples. They were unique and gave the jerseys an interesting texture.
I’m really hopeful for these! I actually like a lot of the Fanatics gear I have already. VERY tempted to get a Sharks jersey these season.
Removing the dimples on the shoulder area does make this look slightly lower quality and less premium. I'm not sure why they did away with them if they had a way to keep them other than just needing to save costs. I'm definitely excited to see how these will hold up, and I am thankful that Fanatics is at least trying to get ahead of the bad press.
It appears the size tag/made in Canada tag is heat sealed instead of stitched. If so, that’s terrible.
I’m gonna miss the shoulder dimples tbh
This seemed like a 20 minute PR cover for them to help repair their shit reputation.
was real skeptical of fanatics having this contract but I am really liking what I have seen of these jerseys so far. And if they bring legit on ice jersey's back for sale I am all for it. If I am buying a sweater I want the on ice one even if it is bigger to fit equipment.
I appreciate this video. This answers a lot of questions that I had regarding Fanatics taking over NHL jerseys and I am glad that they are looking at what MLB and Nike didn’t do with introducing new jerseys for players and taking the steps to work with players and really not change anything.
I liked the dimples but overall they look very good. Can't complain
Thanks for this important information!
Hey Brodie, do you know anything yet on the sizing? I found the indo adidas sizing was quite small.
extra elbow pad space! i'm happy
So happy we can buy MIC jerseys in store now
Great video. Were you allowed to try it on? Wondering how it feels
this is a great in-depth video... im a little sad the dimples are going but glad to see the quality is going to be the same!
Good summary Brodie. Well done w the production value.
Awesome video, @BrodieBrazil! Thank you for the informative details on the differences between the Adidas and Fanatics jerseys.
Man authentic pro. I'm excited to get one of those
Still really skeptical about fanatics and their quality control. Cheap stuff at exorbitant prices.
Damn, I really liked the shoulder dimples. That's an L, That makes them stand out to me
After seeing this I am definitely more optimistic about Fanatics involvement with the NHL, time will tell of course but I’m open minded about it
I'm impressed with your reporting. A hands on look before Icethetics.
BUT How must is the on ice jersey going to coast and the premium one too. I hear the on ice is going to be over 400.00 dollars
Great job Brodie
Top notch Mr Brazil as always ✔️
One thing I would like to see if they make any changes in the future, it would be to return to true tie-down necklines...
I'm thrilled 🤗 to see The Jerseys after I buy them
Ngl but having fanatics be the main sports brand for the NHL just cheapens the product imo considering how cheap their stuff tends to be. Plus I hate monopolies so much
Thank you for your fantastic videos. They should have kept the shoulder dimples , right?
To me, Fantatics- quality products are, at best, equivalent to Kirkland brand. The logo alone makes it sub-premium. I don't know, well see. Sorry Kirkland.
“Affordable consumer merchandise.” That fell apart, had players names wrong, wrong colors, wrong logos……..
Hey, as long as we can’t see John Tavares’s jock strap during the game then Fanatics did their job
I just saw a post saying that they will be putting the on ice uniforms on sale for the public 😁
Yep. From what I have heard, there will be three tiers of jerseys fans can choose from. There will still be the cheapest Fanatics “replica” jerseys from previous years, then there will be the “authentic” jerseys that are very similar to the Adidas jerseys you could buy last year, then there’s the “Authentic Pro” jerseys that are exactly the same as the ones the players wear, all the way down to the fact they are made in the same factory
The new Kings jersey was revealed. So far, I’m very pleased.
Anyone that's owned a Made in Canada (MiC) jersey knows that once you get one, you'll never buy another model. I'm glad they didn't change up too much. I'll personally miss the dimples but understand not carrying that on.
Evidently Fanatics didn't go with the dimples due to the design being an intellectual property issue with Adidas, so im told.
Reebok did have retail authentics before though, i think?
And select practice jerseys were being sold by teams in their individual team stores
Retail authentics were still lower quality than the actual on ice jerseys
Regarding the authentic jerseys, are the logos stitched on or heat pressed on?
I have 2 Fanatics jerseys, and have played in them. I think they would count as “Breakaway” under this nomenclature. No complaints for the price point-they’re roomy, the graphics look good even though they’re printed not color-stitched, and I like the flexibility of the patches.
That’s crazy that you got access to these! Thanks for the coverage Brodie.
He only got the authentic pro version. He hasn't seen the premium version
financial comment : how is a jersey company going to make more money for them and the NHL if they don’t change the jerseys ????
Why not just say you’re going to read the fanatics press release verbatim for the entire video. 🙄
These are specific quotes from fanatics directly to me. Not a press release.
Draft night Friday launch?
I wonder about the fit? Will the premiums fit like Indo’s or the current Fanatics Breakaway’s? Also, price. I’m not a collector I have a few that I wear out and to games, so I don’t see a MIC in my future. But, everything has gone up so I imagine the premiums will be more than Adidas Primegreen.
Good video. Imma gonna sub to this Brodie guy. Does he cover hockey alot?
Only for the last 15 years 🤣🤣
losing the shoulder dimples is a terrible choice, it gave the jersey so much more character and added depth to an otherwise blank area, not a fan and probably won’t buy one unless that changes
Fanatics didn’t have a choice. Adidas owns the trademark for that design, so Fanatics couldn’t have them on the jersey even if they wanted to.
What are the shoulder dimples?
Bad news! fanatics label is like shopping at the dollar store.hard pass
I don’t like the shoulders without the dimpling. Looks cheap. Makes the stitching around the neckline look puckered.
This is actually very promising. I enjoy their Breakaway for the comfort level, but it's nice to see my expectations should not be diminished for some new jerseys I have my eye on for next season (Panthers, Bolts 3rd, etc.). I am curious if they will make the white road jerseys more available than Adidas did the past few seasons. Sometimes the clean white look is the way to go.
This is still a wait and see situation, but this video has given some reasons to be optimistic
The quality control of Fanatics is notoriously terrible, and that reputation is gonna stick until they can prove otherwise
Thanks Brodie for the great information !
Cheers !!
🏆🏒😎👍🌴☀️
Really relieved and happy that Fanatics/NHL got this right…was concerned after the MLB debacle
Don't count your chickens yet. They could still be complete shit like all their other stuff.
Whew! San Mateo's own Fanatics appear to have got it right. So glad and relieved.
Breakaways are absolutely horrendous. That won’t change.
i love brodie brazil and i think brodie brazil loves me
The mlb jersey ever get fixed?
only the on ice jerseys will keep the old manufacturing factory. The consumer level ones will be manufactured by Fanatics so unless you buy the highest price one there may be more noticeable drop in quality. We'll have to wait to see those up close
Will Fanatics be making a new black jersey?
The only problem I have with the design, is the shark fin on the left shoulder is going away from the Ford position. Both fans should be going forward, like an American flag, where the stars and stripes are always going forward. Other than that they're nice Jerseys. I haven't bought a new jersey since 1991.
Adidas did offer practice jerseys
I love that Sharks home Jersey, gotta get me a Devin Cooley ASAP.
Keep that same energy during the season.
Well, it's a good thing they're not making hockey pants. lol
Wonder why the NHL doesn't go back to CCM, or KOHO?
Koho doesn't exist anymore for one.
I'm glad I got game & practice jerseys by CCM don't think any other MFG came close to CCM.
Would fans be able to purchase MiC jerseys as well? Or only the teams will be issued the jerseys.
Fans will be able to buy the MiC jerseys. From what I have heard there will be three tiers of jerseys for sale: the cheaper fanatics “replica” jerseys just like in the past, the retail authentic jerseys (very similar to the Adidas jerseys you could buy just without the shoulder dimples), then the MiC jerseys
No dimples sucks
Obviously there's a CYA element to the statements coming out of Fanatics at this release. But I also appreciate the subtle nature of throwing Nike and MLB under the bus in their messaging too.
I will wait and see the quality. As a huge MLB fan, the baseball jerseys were straight garbage. Never trust these companies and what they tell you.
We will see how much of the on ice and authentic they will keep in stock. They barely had sharks jerseys on fanatics that wasn’t fanatics branded. The adidas authentics with player names were more expensive than other teams for some reason and they never had any new players. I’d like to be the first one in Sacramento get the celebrini jersey lol. They better have them in stock instead of blanks to make you pay more for customization.
I don't purchase jerseys. The only time I'll see them is during games that I watch ( if I decide to watch any games).
Besides, there's no such thing as an affordable jersey.
Hope my Seattle Kraken made it right this year
Not to just be a negative Nancy, but the on ice jerseys have had double material on the elbows going back over 30 years. It’s been one of the distinguishing features of the pro jerseys. This video gives the impression this is brand new, and being introduced for the first time with these jerseys. It’s not. Good quality video other than that.
As someone who wears jerseys as a fashion statement, the Fanatics Breakaway jerseys are perfect for me. They're more comfortable and fit better compared to the Adidas ones. The Adidas ones are too long and the fight strap really bothers me.
I believe there was practice jerseys for sale. Maybe not adidas tho
Did they share them with icthetics as well?
I’d like to know if Icethetics got an invite, too. Looking forward to whatever breakdown he’ll have for us.
Id assume they gave him a lightning jersey
It looks like they removed a ton of fabric panels compare it to how many seams there are on the Adidas jersey...I wonder how they fit and flow
I'm just happy that we can buy MIC on ice jerseys and not some bogus jersey they call "authentic".
this made me feel at ease, i love adidas but i’ll give them a chance.
I hope the Premium version doesn't have a tie down strap like the Adidas Authentics did
Question is where are the Fanatics Premium jerseys being manufactured? Will they be Indo made like Adidas
And here I am still buying CCM and Koho jerseys because they're so simple basic and clean.