Amazing Discoveries Infomercial: QRB

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  • เผยแพร่เมื่อ 14 ต.ค. 2024
  • On this episode of Amazing Discoveries, join host Mike Levey, his pal Ian Long, product developer Ron and his daughter Lynn to learn how you can uncover hidden treasure and refinish your furniture with QRB. Originally aired in spring of 1991 on TNN in the overnight infomercial block.
    (c) 1990 Media Arts International

ความคิดเห็น • 122

  • @HarryPlusDraco
    @HarryPlusDraco 8 ปีที่แล้ว +75

    Straight-up, this was my favorite infomercial when I was a '90s child without cable and addicted to television.

    • @johnny1963ify
      @johnny1963ify 4 ปีที่แล้ว +2

      Never saw or heard of this infomercial.

    • @lauralawson5266
      @lauralawson5266 2 ปีที่แล้ว

      Same! I couldn’t wait to grow up and refinish my own furniture with WRB 😅

  • @bondfool
    @bondfool 4 ปีที่แล้ว +37

    Mike had some real balls throwing shade at old furniture wearing a sweater like that.

  • @markplott4820
    @markplott4820 7 ปีที่แล้ว +36

    QRB is so good it Replaces broken and Missing Drawer handles and Knobs, LOL!!!!!!!

    • @apachette07
      @apachette07 5 ปีที่แล้ว

      Right!! 😂😂

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @ranchdressing1037
    @ranchdressing1037 5 ปีที่แล้ว +15

    watching at 3am.. just like the good 'ol days

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @SuperDawgDaddy
    @SuperDawgDaddy 4 ปีที่แล้ว +10

    I like how they run every where.

  • @onefineapple
    @onefineapple 7 ปีที่แล้ว +42

    It's all fun and games until you're at Antiques Roadshow.
    "This wardrobe was worth $10,000, but the attempted restoration of this piece reduced its value. Now it's worth $20."

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @VivaLaLazlow
    @VivaLaLazlow 5 ปีที่แล้ว +7

    I go to sleep to these nightly. Thanks so much for adding it.

  • @AlizMari23
    @AlizMari23 11 หลายเดือนก่อน +3

    RIP Mike 😢

  • @wa2k99
    @wa2k99 8 หลายเดือนก่อน +1

    I remember this so well

  • @shannaroe5189
    @shannaroe5189 3 ปีที่แล้ว +3

    This is the most gloriously 90s sweater that I think I've ever seen.

  • @edgexl8327
    @edgexl8327 5 ปีที่แล้ว +8

    I remember watching lots of these back in the day. My mom didn't order QRB but she did buy the sandwich maker for $50. This was a few years before they showed up at Walmart for $5.

    • @Walkinfaaaast
      @Walkinfaaaast 3 ปีที่แล้ว +2

      We had the SnakMaster also. It was actually not a piece of junk. It worked for YEARS.

    • @bravesrule384
      @bravesrule384 2 ปีที่แล้ว

      @ Edge XL - so did I, I also used to watch the one in the early 2000's with the Australian guy and the one blonde woman, selling the Magic Bullet.

  • @5tonyvvvv
    @5tonyvvvv 7 ปีที่แล้ว +11

    Love Mike and his sweaters!

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @Mike-pj1kv
    @Mike-pj1kv 3 ปีที่แล้ว +5

    Paint remover is an amazing discovery. Wow.

  • @ltrich50
    @ltrich50 8 ปีที่แล้ว +11

    Used to watch these shows at 3am after u got off work.

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @ilurvemv
    @ilurvemv 2 ปีที่แล้ว +3

    I'm laughing my ass off at this comments section😂😂😂 absolutely comedy gold. I remember watching this infomercial a bunch of times and good grief, the blonde lady is horrifically grating and so loud I'm pretty sure she could be heard in outer space. I hope they gave everyone around her industrial strength earplugs so they didn't go deaf.

  • @KevboKev
    @KevboKev 8 ปีที่แล้ว +25

    Hey! the lady in the middle of "volunteers", she was on Ron Popeil Pasta Maker commercial. Must be an occupation back in the day to be a studio audience member.

    • @maynardsmoreland
      @maynardsmoreland 7 ปีที่แล้ว +5

      Yes, it's Jan. Too bad they didn't have Terry "Cajun Linguini" Scott as well!

    • @KevboKev
      @KevboKev 7 ปีที่แล้ว

      Hahahaha. Terry Scott's the best. I believe in the TH-cam video (three-parter) I had commented on him stating something about wanting to know Scott Terry's backstory. Haha

    • @DizzyedUpGirl
      @DizzyedUpGirl 6 ปีที่แล้ว

      @@maynardsmoreland Cajun linguini?

    • @maynardsmoreland
      @maynardsmoreland 4 ปีที่แล้ว

      @@DizzyedUpGirl Cajun Linguini.

    • @R-Lee-
      @R-Lee- 3 ปีที่แล้ว +2

      Yeah that occupation is called being an actor.

  • @stealthfighter2923
    @stealthfighter2923 5 หลายเดือนก่อน

    Late night. Summer time. Amazing Discoveries. 80’s bliss

  • @Larry
    @Larry 7 ปีที่แล้ว +36

    All those items of furniture had quite clearly been painted recently to look old.

  • @heidigolden6880
    @heidigolden6880 5 ปีที่แล้ว +7

    Love her outfit of Guess blue jean skirt and white Keds I wore that combo all thru 5th grade and middle school lol--shit I feel old

    • @mkp092
      @mkp092 3 ปีที่แล้ว +1

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @pjimmbojimmbo1990
    @pjimmbojimmbo1990 3 ปีที่แล้ว +4

    When the Ahhhhh started I suddenly excepted to hear Dr, Nick Riviera 'Hi Everybody'

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

    • @stevepaljusevic3724
      @stevepaljusevic3724 2 ปีที่แล้ว

      Hi Dr. Nick

  • @danbarker4857
    @danbarker4857 7 ปีที่แล้ว +20

    Amazing Discoveries would be hard to revive without Mike, he was a great host.

  • @optimus
    @optimus 5 ปีที่แล้ว +9

    Mike, is that cool Mike?
    Yes, yes it is.
    Mike, let me tell you Mike, this product Mike, is simple to use Mike. Mike, have you ever had problems refinishing wood products Mike? I know you have Mike. Mike, look Mike, let me show you what else QRB can do Mike. You ready Mike?

  • @sjsisjsjks
    @sjsisjsjks 3 ปีที่แล้ว +10

    For anyone wondering, this is how you absolutely destroy the value of truly antique furniture (say, 1910s and earlier).

  • @lekoman
    @lekoman 6 ปีที่แล้ว +5

    There was another version of this infomercial for QRB with a woman named Myrna from the audience. I remember this, 25 years later, because I remember thinking "What a bizarre name Myrna is."

    • @brendapie82
      @brendapie82 4 ปีที่แล้ว

      I'm not sure if there was another version of this infomercial or another similar product but I remember that the infomercial was focused on the amazing antiques you could discover. I specifically remember they used the product to uncover a light colored wood table with a flower inlay. Was really hoping to see it in this video but maybe I'll get to see it again someday!

    • @CwasTB1
      @CwasTB1 5 หลายเดือนก่อน

      @@brendapie82 I don't think it was this episode. This was advertised through multiple programs and tv slots, after this was out first.

  • @tcidolfan
    @tcidolfan 7 ปีที่แล้ว +4

    THIS was my favorite!!!

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @BipolarBowler
    @BipolarBowler ปีที่แล้ว +1

    That sweater is so gangster

  • @alamc200
    @alamc200 4 ปีที่แล้ว +12

    I ordered a QRB kit many years ago to refinish a vintage 1940's chest/dresser with 4 drawers I got at a thrift store for $85.00 that had a layer of brown paint and under that a layer of ivory or beige paint over really nice wood. QRB didn't work as easily or as quickly as shown in the commercials and there wasn't enough of the product to use on the whole dresser. I had to go to the hardware and buy regular chemical stripper to finish removing the paint. I don't remember if the one bottle of the finishing product was enough for the whole dresser or if I had to buy additional finish at the hardware store. I remember it was a lot of work and time. I still had to scrape and sand it. The chest/dresser turned out really nice but NO thanks to QRB. This was the one and only time I ever refinished a piece of furniture.

    • @Ajae78
      @Ajae78 3 ปีที่แล้ว +2

      I used to watch this infomercial repeatedly as a kid and even back then, I noticed the bottle was pretty small. Especially that doofy stain you were suppose to match yourself. You could only make one batch!

    • @jondstewart
      @jondstewart 2 ปีที่แล้ว

      I know what you mean. I bought an old side table from the 1930s from a used furniture dealer wanting to refinish it and a crusty old man told me not to fall for those infomercials and just buy a Formby’s kit. Glad I did so. It didn’t turn out perfectly, but pretty decent.

    • @CwasTB1
      @CwasTB1 5 หลายเดือนก่อน

      I was there for this. I wish they would have said leave it on for multiple hours and it would work. We started to all get a fume high from that studio , lol !

  • @Does_This_Look_Infected
    @Does_This_Look_Infected 2 หลายเดือนก่อน

    I remember eating cheap pizza at 1 am watching this while in college. Good times…

  • @christieperry4361
    @christieperry4361 6 ปีที่แล้ว +9

    That Cosby sweater has 4 million colors

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @auntbeatrice6911
    @auntbeatrice6911 4 ปีที่แล้ว +2

    I like the one where they set a car hood on fire.

  • @Rotary_Phone
    @Rotary_Phone ปีที่แล้ว

    Is that sweater loud enough for ya Mike Levey? Ya mo-mo ya!

  • @missrhodesful
    @missrhodesful ปีที่แล้ว +1

    What year is this? I remember watching this as a kid or pre teen all the time. This one and the one with the car polish stuff and the British guy with a buzz cut and corny bow tie haha

  • @apachette07
    @apachette07 5 ปีที่แล้ว +2

    Omg I remember this!!

  • @BrianGalang
    @BrianGalang 7 หลายเดือนก่อน +1

    what year was this

  • @Mike-pj1kv
    @Mike-pj1kv 4 ปีที่แล้ว +13

    He needs to use QRB on his sweater.

    • @yourfavoritegamesno7556
      @yourfavoritegamesno7556 4 ปีที่แล้ว +2

      😭😭😭broooo I busted out laughing 😂

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @freakshowkena
    @freakshowkena 2 ปีที่แล้ว +2

    I love infomercials lol

  • @aworldgonemad
    @aworldgonemad 4 ปีที่แล้ว +1

    If you drink every time he says "Junk" you will drown.

  • @nbk4dv9
    @nbk4dv9 7 ปีที่แล้ว +5

    Mike in his Bill Cosby sweater...

    • @budbundy5021
      @budbundy5021 7 ปีที่แล้ว

      nbk4dv9 wonder if mike likes pudding

  • @gospos1
    @gospos1 7 ปีที่แล้ว +10

    Wow...watched this many, many times in the past...like many things from my childhood, things that I thought were neat, seem so cheesy....I mean, Ian, that Ted Knight cringe worthy sweater and making a huge deal out of paint stripper....holy cow!!

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @jimanda2
    @jimanda2 8 ปีที่แล้ว +6

    That's economical!

  • @jimarbella8178
    @jimarbella8178 4 ปีที่แล้ว

    I like the cupcake-inator episode

  • @ILikeStyx
    @ILikeStyx 2 ปีที่แล้ว +1

    LOL - I love how they just make up what it'll be "worth" after they refinish them... sorry guys, nope! :P

  • @christieperry4361
    @christieperry4361 6 ปีที่แล้ว +2

    Why is he holding a microphone if he's miked already?

  • @doovie101
    @doovie101 3 ปีที่แล้ว

    That sweater!

  • @budbundy5021
    @budbundy5021 4 หลายเดือนก่อน

    Joey, danny and uncle jesse should have advertised their spray guard 2001 on here

    • @missbleach8767
      @missbleach8767 14 วันที่ผ่านมา

      I was just thinking about that

  • @healergirlphilly
    @healergirlphilly 3 ปีที่แล้ว +2

    That woman found a painting on the dressing table under the old paint? How did QRB know it should stop stripping and save the painting? That’s suspicious 😒

  • @Geforce2187
    @Geforce2187 2 ปีที่แล้ว

    I can't believe they invented it! With Troy McClure

  • @pugprincess8129
    @pugprincess8129 2 ปีที่แล้ว +2

    Carol’s cabinets looked ten times worse after qrb

  • @billyrigney4455
    @billyrigney4455 7 ปีที่แล้ว +8

    1:20 it was ready for junk yet he paid 80 dollars for it anyway. Wtf !!

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @doovie101
    @doovie101 3 ปีที่แล้ว +1

    No protective gloves or goggles. Well ventilated area?

    • @CwasTB1
      @CwasTB1 5 หลายเดือนก่อน

      Not really, but we were allowed to go outside during breaks.

  • @jakehenri9608
    @jakehenri9608 5 ปีที่แล้ว +5

    but MIIIIIIke.
    reminds me of charlie the unicorn

    • @mkp092
      @mkp092 3 ปีที่แล้ว

      Check out the @Callnowpodcast this week about the QRB! open.spotify.com/episode/4cDm5vPcPORYsKYCiOoJFZ?si=N3iWdVzvQ9mx720uidY6dg
      Dan, Dave and Mark have their running shoes and sweaters on and doing their best to keep with Mike and Lynn on the set of Amazing Discoveries! We've got to answer some BIG questions: What does QRB stand for? Can an infomercial product launch thousands of furniture refinishing small businesses? Is that a tuxedo? Find all these answers and more (maybe even some charming chests) on this episode of Call Now!

  • @nextbarker2702
    @nextbarker2702 3 ปีที่แล้ว +1

    She reminds me of Joyce Bulifant and Elaine Joyce

  • @microbios8586
    @microbios8586 4 ปีที่แล้ว +2

    She talks like Ethel from I Love Lucy

  • @itizme8072
    @itizme8072 3 ปีที่แล้ว +4

    I'd bet a hundred bucks she does cartoon character voices.
    I tolerated it for 12 seconds, got a headache and needed Tylenol, so I can only imagine POOR Mike must have taken a sedative when he was done with her.

  • @spleenforsoul
    @spleenforsoul 20 วันที่ผ่านมา

    I wonder what that studio smelled like, lol?

  • @fool4singing
    @fool4singing 5 ปีที่แล้ว +5

    Unfortunately, this product did not work! We bought it, and the directions were impossible, and was a waste of money. No wonder they're out of business!

  • @a_daug8670
    @a_daug8670 3 ปีที่แล้ว +1

    works on tv but not when you get it home

  • @therealkepler
    @therealkepler 3 ปีที่แล้ว

    look at that cameraman at 6:10

  • @DangerBayLive
    @DangerBayLive 4 ปีที่แล้ว

    Very economical

  • @JenniferMartin-q3t
    @JenniferMartin-q3t 28 วันที่ผ่านมา

    Garret Shoal

  • @Mike-pj1kv
    @Mike-pj1kv 4 ปีที่แล้ว +2

    Need a Cheesy Infomercial Remover.

    • @wa2k99
      @wa2k99 8 หลายเดือนก่อน

      Grow up

  • @fryersoncaptain
    @fryersoncaptain 4 ปีที่แล้ว

    3:48 dear God are they going to QRB the dad??

  • @natejefferds2111
    @natejefferds2111 7 ปีที่แล้ว +3

    Lead paint is your friend

    • @markplott4820
      @markplott4820 7 ปีที่แล้ว +2

      good thing they are wearing gloves, otherwise lead poisoning.

  • @budbundy5021
    @budbundy5021 7 ปีที่แล้ว +3

    Where are all these products today? This crap, the human calculator crap, and that auri car wax shit

  • @VHS_Vampire1988
    @VHS_Vampire1988 3 ปีที่แล้ว +1

    Her lips say $29.95

  • @WolfCaesar-w6x
    @WolfCaesar-w6x 8 วันที่ผ่านมา

    4183 Hamill Stream

  • @VHS_Vampire1988
    @VHS_Vampire1988 3 ปีที่แล้ว

    Mike died of cancer in 2003.

  • @Mike-pj1kv
    @Mike-pj1kv 5 ปีที่แล้ว +3

    Spoiler alert: it sucks.

  • @cjk247
    @cjk247 4 ปีที่แล้ว

    i remember hp2000 which was crap

  • @christieperry4361
    @christieperry4361 6 ปีที่แล้ว +1

    Sure you might have an ugly kitchen, but what if I'm fugly?

  • @DavidAllen-f2g
    @DavidAllen-f2g หลายเดือนก่อน

    Wilson Edward Lewis Patricia Williams Helen

  • @Peaceful_Rayne
    @Peaceful_Rayne 2 ปีที่แล้ว +2

    Geat on furniture. However, worst make up remover ever! I don't have a face anymore!

  • @Ihatemygeneration75
    @Ihatemygeneration75 5 ปีที่แล้ว +1

    I want mikes sweater! So awesome 👏

  • @ba_sher
    @ba_sher ปีที่แล้ว

    HEY, CAN SOMEONE PLEASE HELP ME??
    IM LOOKING FOR A CERTAIN RIBBON MAKING CRAFT INFOMERCIAL. I DONT KNOW WHOS IN IT. I DONT KNOW THE EXACT NAME OF THE PRODUCT.
    BUT IT WAS AROUND LATE 90S. AND THEY ARE MAKING ALL THESE CUTE RIBBON CRAFTS AND THEY STICK THEM IN BALLOONS- AND GIFTS. PLEASE HELP ME FIND IT. I KNOW IM NOT THE ONLY ONE WHO REMEMBERS OR WHO KNOWS IT.

    • @CwasTB1
      @CwasTB1 5 หลายเดือนก่อน

      I remember the product, but not the exact name of it.