her money? all money she used to create ador and stuff were loaned to her by hybe and it's still not returned as far as ive heard. hybe owns 80% of ador, if hybe goes down, ador goes down with it. the only independent label under hybe is bighit
Here’s the worst part of her insisting New Jeans success is all because of her and not the members: she didn’t even write the music. Her entire job is advertising and marketing. She didn’t even want to give the New Jeans members any artistic liberty by letting them try writing for their own songs, but because it’s Hybe’s whole thing she had to and was bitching about it the whole time behind their backs. I’m 98% sure this whole thing started because she was SO OFFENDED the girls were getting paid more than her, when she’s used to the SM system where the company and the executives make almost ALL of the money and toss their artists scraps. One of the members of Exo is currently fighting SM because they want a 10% cut off his profits for his solo work despite him being under AN ENTIRELY SEPERATE COMPANY for his solo work. This is the way MHJ would love to run things, all the credit, all the money, none of the work.
I agree with most of this, but I do think Min Heejin's role is slightly bigger than that because she basically oversees the entire concept of the comeback and is like the creative director. She is a concept producer, she makes visual and aesthetic concepts to marry to the music. In kpop that is a lot bigger of a deal than it is in other music, but I still think there are so many other people, including the NewJeans members, who put all their time and effort into NewJeans' management, music and performances. And it's just a really bad mentality to give to a performer, to tell them that they are useless and they are nothing without their management and that they cannot take any credit for their fame. That's beyond humility, that's gaslighting. It's selfish manipulation of the narrative and it's exploitation of young, impressionable performers who desperately want to succeed and look to MHJ for advice and an example of how to do things. Young artists should be taught independence, and NewJeans are being taught the opposite.
@@rkivelovershe isn’t a concept producer, more like a concept stealer (look up jeans the 90s Mexican group). Nothing she has done is original yet she wants to claim everyone is copying her
26:00 not a reach. That’s exactly what she did. Her specialty is branding and PR. She even dressed like one of the new jeans girls in their new single that had not come out yet. It is all planned. She wanted the public to talk
11:31 - that's because bts is the only group that can say that they created hybe and not the other way around. People are bitter like that and when they can't take credit or money from bts success they want to tear them down.
I'll try to spell this out to the best of my ability. BTS is the biggest IP in the Korean music scene but you can't have all your eggs in one basket so BigHit creates Hybe. They want it to be more than just a music label - they want it to be an entire entertainment company - so they start buying up other small labels to expand their portfolio and bring in more revenue. BigHit remains independent and Hybe can make money from them as well as other artists now under that umbrella. One of the companies bought is Source Music. They already had trainees to make a girl group. MJH is hired to create a girl group from these trainees but she doesn't want to do it through Source Music - she wants her own (brand new) label so they created Ador. MJH was told she would have the first girl group to debut from Hybe but because she wanted her own label it prolonged everything so another group ended up debuting before hers. (speculation - this got her angry because the company didn't sit around and wait for her timeline and put out the other group first because everything was already in place and ready to go. New Jeans could have debuted first if MJH hadn't spent time and money setting up Ador and had just done it through Source Music like originally planned) MJH (now with her own label) puts her own people on the board so she will have complete control. New Jeans starts promotions (including be labelled as BTS' little sister) and after debut start doing well. MJH gets greedy and thinks 'why should I share any of this with the big company that made this possible when I could have all these profits to myself?' She starts planning and contacting people in the company to try and get information that will help her to drop Hybe shares and reputation (she is a marketing manager after all) in the hopes that she can take Ador and New Jeans and keep both to herself. The 2 people that she tried to convince to help in her plans talk to Hybe and tell them what's going on. Hybe starts an investigation and audit. MJH runs to the press to hold a 'poor me' press conference and wins over the public. The court case happens where Hybe reveals evidence instead of tears and while the judge did find their evidence valid Hybe is unable to fire MJH because of the legalities in the contract they signed with her. However they are able to fire the board members she put in place and replace them with new ones so now MJH is a puppet CEO. The court case is still ongoing and they may see other decisions in their favour for Hybe.
As I understood it the injunction by MHJ is over. She won that one. But the criminal court cases have not yet begun. One is from HYBE, another is from BeLift (their label) and there may be something from Source Music. At the moment BeLift has put out a vid to defend against MHJ's accusations for Illit. But it seems that there are many NJ fans (or paid black marketing) who reacted with hate to this.
@@alinacarrasquillo34I know. It's a complicated mess and no matter who I watched talk about it - they never put it in simple terms. I had to watch a lot of content just to be able to understand the basics of this whole mess.
So what you are saying is that HYBE didn't create BTS, Big Hit Music did. Or Big Hit Entertainment. Then HYBE was the result of all all of their success. That makes more sense than how you said it. Basically, Bang PD split Big Hit Entertainment into two companies, in order to keep Big Hit Music private and protect his artists, and HYBE Labels Inc. was the part that is the management, and financial that he created in order to expand into other markets and to diversify, by also taking on other labels. It's a good business strategy.
ARMYs usually give HYBE groups a listen, even ARMYs who aren't interested in the rest of kpop, because Big Hit was always just BTS and once they introduced TXT it was something so new that we all watched their debut and cheered for them. It helps a lot that their music is good and they're all nice boys, literal fans and friends of BTS. And now that HYBE is a thing and they're debuting more groups, we give them a chance but not in the same intensity as with TXT. Though that didn't stop many ARMYs to enjoy groups like NewJeans, LE SSERAFIM and Enhypen a lot. It isn't unfair to those groups to say the absolute fact that their casual listeners and a good percentage of their fandom is made up of ARMYs. And let me tell you something, NewJeans are feeling the effect that Min Heejin caused because many ARMYs abandoned the group. They used to live on Spotify's Global Top 50 and their latest singles was nowhere to be seen. My personal opinion is that their core fanbase isn't strong enough nor devoted enough. Other casual listeners will tune in but i doubt it'll be anything close to when ARMYs supported them.
Girl honestly I was a fan of them but after everything that happened and how Daniel obviously sided with her I lost interest. I know they are young but the disrespect I just can’t handle. Wish them the best though
@@victoriagonzaga6715 it's honestly so good that we're able to lose interest once it goes against our morals and ethics, we're not blindly idolizing anyone. i used to be on their side, i liked their music, but now I can't listen to them anymore so i feel you
That’s why Newjeans comeback after this scandal flopped internationally. Most armys I knew who used to stream them, blocked them on all their platforms. For the first time Newjeans never debuted on US Spotify and didn’t chart on billboard hot100
not quiet. The MV was hard to watch because youtube Kids kinda blocked it. But those streams are important for charting, too. I think Asian Entertainment and Culture has a vid than the comeback wasn't quiet a unsuccussfull as some people think. BTW I don't listen to them.
@@ruthfischer7615 Yourube blocked it for 18 hours and their song has been out for 3 weeks. That block did not have much impact on their TH-cam numbers Their Spotify numbers and Apple Music stats have been so underwhelming too. It’s across board. It’s obvious the casuals who tuned into the track(mostly armys) have blocked them. Their streams dropped by 75% from their previous comeback. For a 2 year old group, this is an abnormal performance. Their album sales also dropped by 45% compared to their previous comeback and the funny thing is that, they released 8-10 versions of the album when their previous one had just 5 versions. Their new comeback has been underwhelming due to lack of international support and attention.
@@theresaf3688 Did it? I thought their original numbers were a little better. Asian Entertainment and Culture has a vid about it. I think they did well on domestic charts. On Melon they are 2 and 3 and they are charting for example Hype Boy and ETA. And it was 9 versions. Which is bonkers when you think about how she complained about the multiple albums of others - especially since there are only 2 songs on it. And I think from the album before that NJ sold about 1,6 million copies but MHJ had talked HYBE into printing 3 million. Thank you for the numbers!
@@ruthfischer7615they flopped internationally, it’s very clear that they have lost a massive chunk of their international fanbase, this whole speech MHj did was absolutely ridiculous
53:52 TOO real i was locked into NWJS from day one when nobody even knew who they were and they literally popped out of thin air but i definitely stepped far back from them due to their support for MHJ and it’s sad because they were one of the maybe 3 groups I genuinely liked not only with their music but as individuals
Yes both Seoulite and Asian entertainment have several videos starting from when this all began! They are very informative and give you a better understanding of what’s going on.
26:10- that's not a reach. These are better videos on the accusations and "issues": John Kim also has a great explanation on the accusations: th-cam.com/video/H6nqVGE6QXw/w-d-xo.htmlsi=Yj7i4HrsY68s0paI Asian Entertainment and Culture: th-cam.com/video/Htdfo75gRuI/w-d-xo.htmlsi=qas8ZaUnyt5XmQ_I Seoulite: th-cam.com/video/q87t2mk-mNM/w-d-xo.htmlsi=kg8xei7YSVeh1DNn
if ever you get into txt, its still fine u wont care for hybe. hybe is just a company that owns bighit music which bts and txt belongs to. bighit acts indepently and hybe has no say on what they do. its more valid to say to care for bighit who is directly connected to bts and handles them
7:05 Going to shamans is actually pretty common in korea, though going that often is weird. Eta: this reminds me of the shaman in the kdrama the glory lol 💜 14:58 the impressive thing isnt how they got the evidence, its that hybe lawyers gave zero hint that they had it, until court, so min hee jin wouldnt have time to rebut. In the press they said nothing and just endured all the accusations of min hee jin. They obtained employee laptops through a legal audit, that had the evidence on it
@kookiemuncher257 not common, no!!!! Korea is not a country that loves a specific religion, the country itself is not a country that is a religion, and it is individual freedom to believe in religion. We don't like the fanatical religious beliefs themselves. You look like a crazy person. In a country where religion is free, the rich and the general public want to pray whenever they are anxious. You will have the same desire to ask God for advice. However, in the case of fanatics, they will be called crazy. In a country where religion is free, But Min Hee-jin is different. It's really crazy. The soul of the dead brothers is in the shaman. I believe it. Because I believe I'm not a shaman, I'm talking directly to my dead brother. As the shaman instructed me to do it. I've been planning it for three years, and now I'm in the process of putting it into action. This is the case when the company learned all betrayal and accused. It's unbelievable in reality because we're planning people and everything in our souls. This is not common in Korea. Min Hee-jin said everything was planned for three years to manipulate public opinion and drop stock prices to steal the company. The shaman ordered the plan to be completed before BTS returns. As the first plan, he held a press conference in shabby clothes, shedding false tears, and made all kinds of bad words. Hive made it a bad company. Public opinion trusts and empowers tearful and weak women. They curse together without knowing what the facts are. A strange world.
its common but younger generations don’t really believe in them anymore and the current president is getting flack for using a shaman to make decisions and a previous sk president got impeached partially due to their shaman too. its common but controversial
I asked my daughter about the company computer that mhj refused to turn over... like, since it belongs to the company, isn't it linked to the main computer?, so wouldn't the company have computer experts who could find all the info on 'her' computer through the 'waves' (so to speak, since I'm old n don't know the right words)? She told me, paraphrased, "Presumably, yes, coz it's all out there somewhere n all they have to do is find it, even if she deleted it, but the information should all be accessible from the main computer, since all of the company computers should be linked to it." HYBE actually presented evidence (gathered from text messages) that she had already begun planning this well before she was hired. She didn't 'win' anything, the court stated that there was enough evidence to fire her, but because HYBE (thanx to a whistle-blower) discovered what she was doing BEFORE she could begin carrying out her plan, and because what she was doing didn't harm 'her' company (ADOR), HYBE had no solid reason to fire her. (The Korean court system is very unlike ours in the US) Thus, she was granted a TEMPORARY injunction that kept HYBE from voting their 80% shares in ADOR and firing her. Meanwhile, HYBE has fired her 2 cronies, replaced them with loyal employees/'jailers' n given her a CO-ceo, which effectively locks her down in her own personal 'jail', and turned the case over to the police criminal investigation squad, which is currently on going, as far as anyone knows. If the CIS finds even one little piece of evidence that she had already begun carrying out her plan, HYBE will be able to terminate her, regardless of her contract, and won't have to pay her any termination compensation. This is what people who actually see who mhj really is, and what she was really trying to do, are hoping will happen. We will have to wait and see.
I agree, but be aware that he’s misogynistic so always take what he says being aware of what he is. At some point when it’s not advantageous to him he will turn on BTS again.
@@memyoldie He is not a misogynistic for speaking always with facts and the things that most people think and don't dare say. The fact that she is a woman has nothing to do with the crazy thing she did/does. The fact that this lunatic is a woman does not exempt her from guilt. Stop idolizing women just for that, end.
53:58 yeah, that's it. They're our gauge, our vibe-meter. and we know BTS are very sympathetic towards the younger artists; they know firsthand of the struggles. MHJ took the boosts so voluntarily and delightfully given for granted, spite our boys even. the nerve.
the Min Heejin PDF file thing goes beyond her creative directions with kpop groups, she has posted some stuff as well on her instagram, like pictures of naked minors she has on her walls and stuff about her love for old movies about PDF file relationships with young girls
It wasn't even just young girls... I originally heard about her waaaaaayyyy before all this, because of sus stuff from when SHINee's Taemin was a minor/too young for what she wanted him to be doing... So this kind of stuff has been going on for what like, at least around 10-15 years.... 🙄😬🤢
@@EecO7Jnp Yeah... It's really awful how soooooo much of this stuff gets ignored or just swept under the rug, until it literally blows up to the extent, that it just CAN'T be blatantly ignored anymore, but by then, there's usually years and years and years of other victims, crimes, trauma, etc. 😓 Look at even Puffy, Weinstein, Cosby, etc. (the list is so long...), everybody knew for decades, but nothing was done to stop it till like 10-20-30-40+ years later!!! 🙄🥺😓
@@Sugas_Girryep. I mentioned seeing the MV for Ditto to a friend when it first came out and she filled me in on how ick MHJ is especially about Taemin. I walked away from NJ as soon as I heard about it.
@@suebee0619 Good on your friend for letting you know! I was honestly really shocked & surprised when I first heard she got hired by HYBE, but personally I don't really actively follow any girl groups after like 1st-2nd gen, so I didn't give her or NJ all that much thought until a lot of the controversies started popping up again (like with Cookie, etc. 🙄😬), but needless to say, its kind of crazy how she's been bad news since before most of those "bunnies", were even born!!! 😳😲🤯😱
I totally agree with your assessment, because she is a Marketing person and business woman, and knows what the hell she was doing. She does not care for the girls in New Jeans, she sees them as her creation, and talks about them in private like they are an annoyance. (per the court documents of her conversations through Kakao app)
I think the shaman things may seem illogical and funny to some people but it's a very common thing in Korea and maybe also in certain countries in Asia. Rotten Mango actually has a video about the prime minister of Korean conduct shamans too for their government work or something like that. And even in my country some evil people do go to shaman for some black magic to make people they hate, go ill mysteriously etc. Sometimes Its even more horrible because ,we don't have exact proof when it comes to supernatural unless we experience it ourselves. I think people who don't believe this supernatural thing may find it ridiculous but yeah I am just explaining.
Even in Korea it's kind of weird because, it's something everyone does but no one should find that you do it. Like my country too instead of shamanism we call it traditionalist and lots of people perform it but no one ahould hear what you do in your closet because, it's still a mainly Christian country/ society so traditionalist are looked down on.
@@user-nh5iz8xu7y Yes! In Korea, the Shaman thing by itself is not really considered an inherently "bad" thing... You just can NOT have it really known or publicized in connection with any type of government politics, business corporations & companies, big money, etc. (mostly because of a whole huge political scandal a while back with the former president... 🙄). Shamanism has a very, very, very long religious and cultural significance and importance in Korean history, but its not really seen as appropriate to have it play a part in the modern side of "new" Korea, especially in these types of areas. Also, majority of them (as in every field though, there are good and bad people, with good or bad intentions) are not "evil" or anything like that...for foreigners, you can think of it as maybe sort of just like a "spiritual advisor" type of figure, that isn't necessarily even overly religious.
Although, I don't really think MHJ's shaman really sounds like one of the "good", super benevolent, kind ones (that I would ever want to deal with!), at least from what has come out so far...🙄😬🤔 But I don't know enough about her (that shaman) specifically to make any kind of definitive opinion on that aspect of the matter, at least as of yet.
Hybe is not the best since they changed CEO and added more people to administrate that and then started debuting groups in a few time even if some members are not fully prepared + Many feel that they are just money hungry too. BUT for sure she's manipulative and the way she kept mentioning how much the Njs members love her and that she's like her mom and that's why she's doing all of this and not bc of money is like... idk. That doesn't justifies what she has done and has been accused + that doesn't don't clean her questionable history before joining hybe. It's really surprising how many koreans are not only supporting her but praising and even glorifying her without doubting a lil bit. Like wtf. Just bc many workers felt identified and bc its a weird thing to see a worker acting without no filter against a big company and bc of a meme of her insulting... But that support has changed a bit after her recent second press conference i'm not saying Mjh is lying about everything but the way she's portraying herself really obvious as a super kind person that has never done anything wrong is already a red flag
I feel bad for the artists they have mentioned and included in the press conference and more bc they don't have anything to do with this drama between her, Hybe and Bang PD This mess created a Njs vs. LeSserafin, Njs vs. Illit and even a Bang PD with any group of hybe vs aespa (an sm group) in the public eye And let's not talk about the massive train hate against BTS for no reason with the smear campaign bc it makes me mad. Anyways, apparently there're some text messages of Mjh basically insulting in many ways and body shaming Njs but in her second press conference she said it was a long time ago... the way she keeps using her group will definitely affected them when it comes to the public opinion and probably their future bc they event sent letters openly supporting Mhj. Yes, they have a bond since she created them after all, but Njs weren't part of all this scandal (I mean, they taking actions) so, the members taking that decision after knowing now all the proves of the sh1tty things she has planned against the company and all the crazy things about the shaman is like... it says a lot. In that press conference she avoided some questions. One question that caught the attention of many was one talking about how this is affecting all the artists and she replying with a "but Njs got hurt too and I'm a human too" despite she being the one naming all those idols constantly, even her own group as a shield. She is the one who made the wrong decisions and was planning betrayal. Instead of saying she didn't intended to hurt anyone or whatever she really say "I'm a human too"... that shows how narcissist she is Mhj seems pretty manipulative so i didn't blame Njs, but now that they are taking their side despite knowing the truth (and I'm not saying hybe is innocent too) but they being that supportive and being really proud of mhj is... idk. They even directly thanked her after winning an award during all the mess and in front of a Lesserafin member that was the MC (mhj has been talking sht about that group). A lot of people sensed the awkwardness in many idols reactions and especiall her. And like yesterday, one of their members put a sticker of aespa's new song in the elevator of hybe. And yes, it's just an sticker but doing that in the middle of this and in their workplace is so childish and kind of disrespectful ngl. Like why are they acting like that? 💀and how tf that was spread in k-media? Anyways That's just not right. Njs are digging their own graves now and at this point it wouldn't be surprised if they are truly manipulated but come on, now It wouldn't be surprise too if it's a like mother like daughter situation. And why the hell their fandom is supporting Mhj too? I mean, that woman literally insulted your favs and has been taking credit of their success since day 1 and has done many shady things? how is that not clicking If they are that annoyed and feel like Hybe has been mistreated them since the beginning in that building that gave them all the benefits and opportunities, then just leave. Pay the legal stuff and go. Why make more drama and support someone that is affecting other artists there? Just go. Mhj said she's sadly bond to a slave contract, but now that Hybe wants to fire herm she wants to stay? 💀 Also, Mhj said "I was able to achieve results top boy bands would in 5-7 years through a girl group only in 2 years" while they were basically lurching in BTS' money and being promoted since debut as their "sisters" is crazy. And yeah, I'm not discrediting their work but come on, what she's trying to do is ridiculous.
NJ seem like egotistical brats (to put it mildly). If they are indeed acting the way you have described, creating a toxic environment for everyone around them, then it could also be under MHJ's direction, since her whole purpose is to get out of her HYBE contract, at the very least, taking NJ with her. MHJ likely was avoiding being fired with no compensation (MHJ is proven herself to be greedy, narcissistic and self-serving). Honestly, I didn't think NJ was all that special (I only heard of them briefly when they did the dance challenge with V). But now, I'll make sure to place my support behind Illit and LeSserafin.
@@jcasa3646 I totally agree with you with the fact the fact mhj proved to be a narcissist, greedy. She clearly doesn’t care about NJs, just how she can get benefited bc if she would care for them, then she wouldn’t involved them and all the groups she has mentioned left and right in this scandal. About NJs I do find them refreshing (in kpop) and I enjoyed most of their songs but I never considered myself a fan bc that was it). Now like you said, they seem like egotistical brats and I just can’t support that. I’m not a fan of illit and LeSserafin either even if I like some songs and I have my reasons but the way mhj is attacking these girls is just not the way it should. She literally is treating to drag them down to praise her group and her “original” ideas and the “cultural achievements” when in reality there’s many that have used that style, concept and have done the same dances that now the choreographers claim to be original too. Like come on, the hypocrisy.. And now adore made a state that they are going to sue people that do malicious comments and defamation. And yeah, I understand they may get hate too but DEFAMATION? Of what? lol they are not the ones getting drag for declarations in press conferences or being affected for a massive smear campaign with fake rumors Mhj has done all of that the most to them and other groups now, so if they are going to sue, then should sue her CEO first lol There’s tons of videos that prove it and now one minister is planning to do a law for copyright to choreographies and that’s that not that bad if the chorros is a certain percentage similar to another but at this point they will figure it out that most moves are similar to other groups and most of those come from foreign countries too so there’s really not point.. all the idols would get copyrighted in some way ngl💀
@@chesiresays well.. the oldest member is 20 but most are minors so I get your point and since MHJ looks so manipulative it's not that surprising they are acting this way
Most ARMY's have stopped following New Jeans, and it's showing in New Jeans' numbers. Yes, we are not happy with Min Hee Jin, or New Jeans. ARMY will stay with them if it wasn't New Jeans supporting Min Hee jin on everything that she was doing and saying, as well as the parents. So yeah.
the SM, Hybe, Kakao drama was also WILD but a bit hard to explain but I do admit one of my conspiracy theories that might not end up being so far-fetched is that kakao and sm are connected to this current coup. maybe in an abstract way from afar, but I have a hard time believing that mhj isn't supported by sm somehow. the whole 'pink blood' thing with sm during that stuff last year showed me how crazy they can be. the way mhj is moving has sm all over it.
the pedophile accusations about her are not conclusive but she definitely gives off predatory and unsafe vibes about youth and sexualizing youth. one thing about the shaman that i don't think enough people bring up, is that it is affecting her professionalism and giving so much power to make business decisions to this outsider who could have any kind of motivation and the shaman already used her position to try to get an insider at hybe, it is taking advantage of mhj's mental state and also she is most likely giving company and industry secrets if she is talking with them that much, which should be confidential and the shaman may go sell that info to shady ppl. she is such a liability to everyone there and there are many young people who she could really hurt who need to be protected. in the videos it might seem exaggerated, but if you followed everything as it unfolded it is so scary how manipulative she is and so obvious that she isn't a safe person to the members and the hate and jealousy she has for bts is also obvious and with her being so unpredictable, narcissistic, manipulative, and connected to powerful people...she needs fired yesterday and probably even jail and a restraining order.
Right?!?! It was definitely toxic army (the bad ones, not the good ones, obviously) that did the worst with that situation when the news came out, but who knows what she added to that fire really exploding, instead of just being accepted normally for what it was, which was a military medical decision completely out of everyone else's hands.
ARMY pls sign the ARMY petition!! (I can’t post link sadly) officially if won’t do anything but it is a great way to express our opinion as I-ARMY. Also k-media are reporting on its numbers and surprised abt our opinions.
it's because you didn't see which plagiarism claims Min Heejin made, it's laughable. ILLIT got her own thing going on, NewJeans are not the first group to make chill glittery cute pop music, if anything STAYC should be the one pointing some fingers. And if i go even deeper NewJeans would be nothing without the singer Pink Pantheress for the music, black people culture for the dances, and BTS for the money. Last thing, Min Heejin worked at SM, right? Worked with groups like EXO and SHINee.... then those plagiarism claims BTS got in 2014 for wearing school uniforms.... yeah, connect the dots now. She has been bitter about BTS for the longest time.
Great go-to video picks, Tribe Loui! These two sources of info are very informative and do keep up w/ what comes out of court findings on the MHJ/HYBE matter; both sources also assess the info well w/ a good level of education/understanding and personal experiences within the entertainment industry. I personally look forward to the updates they both post on the matter. As a side note, when I started catching presentations from the SeouliteTV guy (on other topics initially), I thought, damn, he's all drama (lol!)...but he has, so far as I've seen, turned out to be pretty much on point. Btw, you're prob right about how bad shaman practices can/should be illegal (black magic/sorcery is outlawed in several countries). The thing about MHJ's sister body hopping (apparently via text evidence discovery) is creepy af... MHJ takes her narcissism to a whole new level. It's what MHJ does with those NJ girls that can appear questionable (not gonna lie, the Lolita thing MHJ tends to do is just yuck). On another note, that clip of BTS V doing a dance challenge w/ NJ (basically giving the newbie girls a massive promotion)... no doubt, NJ got extra popular because of that BTS V moment. V's generous promo of NJ via a dance challenge shouldn't be a surprise, tho. Remember, BTS's UN speeches have all been about youth empowerment; the betterment of/for young artists is in their wheelhouse. However, MHJ also happens to be the Marketing Director for V's Layover album, so it does kinda look like MHJ jumped on that opportunity for a favor to promote NJ. And now, here she is, mucking around w/ the company's (and its artists') rep that BTS was/is instrumental in building...tsk. Hope V has some kind of protection spell working for him. Dang. And the part about how NJ member/s supposedly were insulted by BangPD ignoring them (aside from arranging funding and support resources for the development of NJ/Ador that BTS didn't have to start out with, I guess), it actually made me laugh because the first thought that came to mind was about that old scene on a roof top when young BTS members were airing their grievances to BangPD, their staff or each other (was it Suga who borrowed JK's undies? lol), and V aired out his complaint about BPD ignoring him... everyone (including all the members) laughed! It reminded me of an older bro hazing his talented little bro lol:) So, in that context (as in BPD's personality quirk) does MHJ have NJ so wrapped up in her purportedly controlled devious manipulation that NJ are being led to believe something out of context for MHJ's benefit? Someone ignores me, therefore, I will hate on them and publicly drag them, the company, and all other artists connected to it. Yikes. Chill with that ego. As for HYBE/BangPD... unlike MHJ, BPD is a legit artist (credited songwriter/producer/visionary), as you're aware. But he's also earned acknowledgement for his biz acumen in how he's moved to expand BigHit into HYBE out of the ground-up hard work w/ BTS alongside him. And with BPD's publicly expressed intention to support underserved artists worldwide (incorporating methods for artist training, management, talent discovery, etc.), HYBE has been busy exploring and acquiring music labels from various countries - from Latin America, to the recently acquiring QC Media Holdings (adding Lil Baby, Lil Yachty, and Migos to its artist lineup). It's obvi that the methods for artists' success developed thru the BTS experience works. And from a shareholder's perspective, how a company performs overall effects shareholders (doesn't matter how many or few shares, really), and that includes BTS members as shareholders as well. Proper management of the company's function/financial health falls on BPD/HYBE execs, of course, with respect to BTS as its legendary founding act carrying massive cred. MHJ, as CEO of Ador, seems to have conveniently forgotten this, or is choosing to ignore her intended role for self-serving reasons, in BTS' absence, at everyone else's expense. Her antics have led to the replacement of Ador execs, while she had ensured her own position (pending case hearings in court). We've yet to see how her antics affect NJ, tho. Anyhoo, you've seen the BTS documentaries and how BangPD mentored members from the trenches thru their rise. And as BTS won their biggest awards (including since 2018), they've given props to BPD (while outright teasing him fondly as well - lol). There are many documented instances between BTS and BangPD where they do seem to share a genuine respect and affection for one another. But haters gotta hate... and then attempt to change the narrative, replacing it with falsehoods. Check these BangPD's quotes from his Variety interview (May 3, 2024): “While leveraging the infrastructure, network and know-how built through BTS’ success, we have fostered HYBE’s unique multi-label structure, ensuring artists and creators under the labels have the independence and autonomy to create their own content,” says Bang. “This approach has enabled artists under HYBE labels to debut and thrive across diverse avenues.” “[...] I strongly believe in the importance of recognizing and supporting people from different cultures, races and backgrounds in the arts sector”.
Ok but let’s not pretend that most content creator channels aren’t all biased to some extent 🤷♂😁since there are no journalism principles & cross checks like more legitimate news sources (which itself could have their own agendas too in certain countries). Content creators also include Seoulite which is biased on the other side as opposed to Kookielit. This first content channel Asian Entertainment is a bit more objective/neutral at least. It makes sense to watch all perspectives but be aware about each channel’s perspective instead of fully trusting any ONE source. If u see that a source omits certain facts then it’s cause to be wary of that channel. Also good to watch actual broadcast news reports on the legal proceedings, on top of content creators. Just a PSA on media literacy in this age of user-generated content and social media!
Also the Seoulite TV guy's comparisons of HYBE to the Big 3 companies in terms of image, way of doing things etc. is not entirely accurate and a common misconception because HYBE does things completely differently to those companies. The primary difference is that YG, JYP and SM are music labels, while HYBE is a corporate company that OWNS music labels. ADOR is one of those labels that HYBE owns, and so is BigHit. Understanding that difference in structure is of vital importance, and clearly not everyone seems to get it yet because of the whole popular "Big 4" idea now that HYBE has become so big off of BTS' success.
To put it simply, it's about MHJ's greed. And I think New Jeans are still too young to understand the situation or they as well as their parents have been brainwashed. A few lessons in modesty would certainly do them good. In Germany we would call it Größenwahn
Actually, I might argue that the plagiarism could actually be one of the legitimate reasons for MHJ to want to extricate herself from HYBE, because she is just that kind of person. That woman is SO unbelievably possessive and arrogant about her visual concepts, she plastered her name all over NewJeans' debut, she is 100% gatekeeping the hell out of the clean innocent girl y2k retro thing they're doing. And you best believe she is not going to take "there are trends in kpop" for an answer. She's an egomaniac.
19:30 exactly!! That’s why armys have always said to trust BTS and trust their own words. They know WAY more than us, we don’t know what goes on behind the scenes like they do. That’s why we follow their direction. It’s not mindless, it’s just believing the most credible party.
Yes watch the next video too!! you will get why you were right by saying that MinHeJin is putting a show for us with all of this crying and dressing like homeless lady !!!!
you were absolutely right that the reason newjeans grew so fast was because ARMYs became intereseted. after this scandal dropped, the groups sales just HALVED and they were nowhere to be seen on Global 200.
@@smilee2566Yeah tbh same...I'm just an Army and not a moa but txt just feels like good guys lmao...they are so grateful and bts loves them too...but you're right they can also be manipulated by the company....IN BANGTAN WE TRUST
MHJ is jealous of BTS's success. She worked with a lot of groups in SM and they used to be popular, but BTS outshined them all. That's why she is trying so hard to have NJ "surpass" BTS, which, let's be honest, isn't happening.
Boracity did a video about the current smear campaign against bts as well. The one hour video is worth it. The video you watched last was earlier in the timeline when we had little info. He also talks about why she dressed like that etc. Seoulite TV so its well worth the watch.
The craziest thing to me is newjeans fans fully supporting min heejin after all of the nasty things she has said abt the newjeans members. If bangpd for example said even a fraction of those things about bts army would be out for his blood and there would be no coming back for him. It just goes to show that newjeans fans arent really protective of the girls as people and human beings and only care about their career. Its a well known fact by now that they have been brainwashed and groomed to a shocking degree by this woman. A fan-artist relationship like that is destined to fall apart sooner or later
Chill lmao. How you gonna generalize this about all of New jeans Fans. The mayority just wants NJ to be kept out of this. Sure there are still some that are supporting MH but its certainly just a fraction. On the contrary people could say Other groups Fans are hating on NJ because of this, even tho they got nothing to do with it. That wouldnt be fair either because thats just one small toxic fraction that does that. Btw caring for their careers is also caring for them as a person. I am sure they don't wish to have it end like this.
@@odi9974 where did i say all? Obviously im only talking about that toxic fraction, but its a pretty significant fraction. At this stage there's no point pretending its a small fraction, especially not after the petition THOUSANDS of k-tokkies signed in support of minheejin Secondly i never said caring for their career is a bad thing either. Just that its insane to prioritise that over their mental health, and being okay with them literally being groomed as long as this helps their career. I have nothing against njws but everything against fans that want minheejin to stay near them. Its cruel and odd. She fatshames them, calls them talentless ect and has mentally deteriorated them to the point where they are convinced they cant have a career or life without her. Any 'fans' that are okay with this are not good people
@@boredkueen8784 True! Stockholm Syndrome in full display. The parents show a shocking disregard for the mental/physical wellbeing of their children in this case. It’s quite concerning. MHJ appears to be a deranged, unhinged individual.
@@boredkueen8784 well learn to word it better even in your 2nd explenation you Lack critical additonal words like "some" "a part". You straight up say "New jeans fans". What do you think that implies?. thousands from how many tho? Total numbers mean nothing without knowing the proportions. Also most of the fandom does prioritise both, their career and mental health, again they just dont want NJ to be dragged into this. Just to make sure you understand ->That includes seperating NJ from MHJ.
Honestly, that woman is insane. She is egotistical, self-centered, and manipulative. The NJ members seem to be fully under her spell, as well as their parents. Now that the court ruled in her favor, HYBE is stuck with her. She even called for peace between them and used NJ to donate to charity right after all this in the name of Ador. Her thing is marketing and advertising - she knows how to influence the masses most effectively. She won't have her way but she'll do everything she can to save her skin. A lot of Koreans are on MHJ's side while international people are on "HYBE's side" - but just against MHJ, really. This is mostly due to all the articles and the way she presents things in Korea which is not reported in the international media because of the lack of credibility. The fact that she had all that media play in her favor kinda implies a bigger attempt than just MHJ in my opinion. It feels like a joint effort. Knowing that she was part of SM, it wouldn't be surprising
Actually the court didn’t really rule in her favor. They acknowledged that what Hybe said it true but found a loophole to keep her, BUT her minions got fired and Hybe can do meetings without her whenever they want (meetings abt trying to firing her just not at this moment), etc. Also she still has to pay back Hybe/BangPD the money she borrowed. The only thing she won so far is being able to stay.
A Korean lawyer explained what the temporary injunction means in his tiktok channel, yeah that sounds sketchy af but his channel explains legal matters his viewers have and they're not all entertainment based. He said that the temp. injunc.means that Hybe can't fire her during that emergency board meeting, HOWEVER, Hybe could dismiss her at the next board meeting. MHJ would have to file for ANOTHER temp. injunc. for that board meeting, and so on and so on for every future board meeting. The court basically said that yes, the evidence shows that MHJ legally betrayed Hybe. However, according to her contract, she could be dismissed if she betrayed Ador. So, technically Hybe can't dismiss her. BUT, Hybe is still pursuing their criminal case against her, and that one is big.
The way MHJ put on that apparel of the green sweater and jeans and cap was simply for the sake of creating outrage marketing. It adds to her facade of 'poor me terrorised by HYBE'.
MHJ wanted Hybe´s stock to go down because the found out that ador was to expensive so if she could lower the stock prizes of Hybe (including ador) so she could then negociate with hybe in selling the shares of ador to her and then she would also have money for the memebers of NJ to break contract with hybe and only sign to ador, and that was said to be around 1 milion dollars witch Min though was to high. all of these things was proven in cort by MHJ kakato messages. so that was her plan all along. ruin hybe and try and get out with nj at a better price with her reputation intact so she could get investors to invest in ador so she can run everything her own way. she planned this with her sharman when she first got Ador. she said she didn´t want to struggle making a label on her own she liked the fact that she could do what she wanted with a big budget and then when thy became succesful they would cut and run. it´s so crazy. Min don´t love Nj she called them brats and fatshamed them in msg too provided in cort and Min didn´t deny it, and still the memebers and fans protect mhj??? there is something seriously wrong with the world.
40:29 She has no money. That’s why she’s trying to bring the price down so much. So she can afford it. She owes Hybe $16million in start up costs. Plus there is an early termination fee she would have to pay to break New Jeans contracts before it is up. And Hybe would still own the intellectual property of NewJ unless she pays for that.
22:36 i feel kinda bad specifically on this topic because we can all agree that NewJeans as artist have no fault whatsoever in this matter but they’re also kids, meaning their literally developing their independence and being hit with all this whilst learning to do so but because of their time in the industry and ages they can’t adopt that independent mindset as artist. I really hope they overcome all this and grow as artist from (ironically) a woman’s immaturity in the workplace (MHJ).
Without forgetting that she already accused BTS for copying a group of SM because they wore a school uniform in the Boy in luv MV. (well I'm not 100% sure that's her who accused them but still) Bro their album is literally called "Skool luv affair", they talked about school, teenagers love, and so on from day one. I mean the school uniform has been an aesthetic concept since a long time in K-pop but the other groups didn't event talk about Korean school issues like BTS did. All I want to say that it's not her first try to take down BTS and other groups, so it's not surprising that she tries to take down HYBE and the other labels/groups. She thinks she's smart but as it was said in the video, if she takes down HYBE, her label will take down too... Just like NJ shouldn't be dragged into this mess, BTS shouldn't be either but hey since day one people have been making up stuff about them and wanting them to disappear.
What Seoulitetv series on this matter. Especially the press conference video. He is seriously good at explaining in detail and he knows what he is saying because he also knows the language so it helps
4:46 They need Min Heejin because they don't write any of their own music or come up with any of their own concepts/ song direction... obviously they get handed a song and they sing it, so not surprised they would be scared to be on their own.
I really enjoy Seoulite's content but he shouldn't have inserted his speculation on where MHJ's weirdness stems from; it distracts from the accuracy of the rest of his assessments and explanations. Maybe he's too 'normal'/well-adjusted to understand it doesn't need to be that deep at all. That woman clearly has fetishes, but people's perversion doesn't always have a complex reason, and a lot of the time it isn't even rooted in trauma. Also, for all we know, maybe she's just an expert at pinpointing and exploiting the perversion in her target audience, and all the suspicious imagery at her place is there just for reference... Nah, I'm kidding, she's definitely sus. I started to look into her before this whole HYBE mess because I was curious about her work with NewJeans and was shocked at the fact she had shared on Instagram something as predatory-looking as the poster for the movie Le Farò de Padre (which Google shows is just as bad as the poster promises), among other red-flag-raising things. Maybe there's a reason for her obsession with media where minors are abused and women are infantilized in sexually fetishistic ways but at the end of the day it doesn't matter because she's using that obsession to make bank lol. And still she has the nerve to whine about being mistreated by the company that let her execute her vision with every privilege imaginable.
Crazy thing is New Jeans is a direct copy of a mexican girl group named Jeans from the 90s. even the acronym short name is the same; JNS and NWJNS. She copied everything even video styles, outfits, cuts, dances, the name, the hairstyles, etc. Even song names and order or releases.
Regarding her "outta bed" style, I think although that is her personal style, I think she's clinging onto her style from her teens/twenties. I sense that she has an obsession with youth...with being youthful, with surrounding herself by youth, delving into topics about youth. I think people can pull off anything at any age, if it's genuine, but for her it feels almost like a compulsion, or even as a way to camouflage herself around the youth she wants to be surrounded by. I don't get that this is for money for her. And if she is seeking money (like from the heads of the two companies she met with), it's only as a means to feed her passion for creating a group she can artistically mold and control like a medium. Everything seems like compulsion and passion/obsession. From communicating with her deceased sister, to the shaman services, to her desire to not play along with the company giving her the paycheck, and risk it all in order to gain full control of New Jeans. She is a woman scorned, who may also be unhinged, combined with the stress of the situation. Who knows what or who she will drag down on her way. I fear this is only getting started.
Hybe does nothing for BTS they are still under BigHit, the only company free of Hybe's control. That's why I don't care what anyone says about Bang Si-hyuk he has the boy's best interest and it is clear they look up to him to this day
@@cheeryberrie I saw her video about it. And it's not in support of "Israel". Most importantly, I'm Algerian, we don't acknowledge "Israel" as a state. Thank you, next.
I don’t really like both of these channels for different reasons, but they are some of the only channels covering this from a ~neutral~ standpoint. I watch & read different takes and form my own option. It’s just difficult to find anything neutral because of the paid campaign Mhj doing, so most articles are heavily in her favor and spreading lies about Hybe, and BTS. Of course my viewpoint is against anyone who harms or is seeking to harm BTS. One thing I have learned about Mhj is, she is a liar. She will twist and tell “truths”. This is all about business in the music/artist industry. They make plans, different circumstances happen or new goals are made so plans must change. Mhj is tying to pass off a story that she’s just this young vulnerable woman who knows nothing and is just being taken advantage of by these sly powerful businessmen. But understand, she’s been in this business for over 20 years. Her expertise is in public relations and handling artists public image. She is the experienced powerful businessman out to screw everyone over.
If you really want all the details and exactly what happend from a fan perspective I wozld recommend the videos angelika did on her channel, she does kpop news and did some videos just about this
the first vid seemed factual nut the second one was just his opinions? he didnt add anything and implied things with no proof that isnt just nice to say about a woman? he really seemed weird. and yes the shaman things werided me out too. i think you know what you need to know for now. until new things happen
Plot twist, latest news: court ruled in favour of Miz Min and she kept her job at Hybe yet She offers to reconcile and sees a bright futur for her girl group. My Pov she got balls, no shame and no guilt, still there to suck the fund and benefits from Hybe.
all these commenters are super biased (ton of bts fans). public opinion, the court, various industry proffessionals/ personalities have been in support of mhj and new jeans.
The woman has points and she say all the truth tgat so light tv or whatever his name is literally just yapping and he been problematic and he hate women for no reason on his account on twitter and the way he talks is not it
How does he hate women? I've seen many of his videos totally apart from this subject, and even on things like feminism in Korea, etc., and did not get that impression at all...???
her money? all money she used to create ador and stuff were loaned to her by hybe and it's still not returned as far as ive heard. hybe owns 80% of ador, if hybe goes down, ador goes down with it. the only independent label under hybe is bighit
Also Bighit gave her a lot of money and then goes to trash him. So ungrateful
Here’s the worst part of her insisting New Jeans success is all because of her and not the members: she didn’t even write the music. Her entire job is advertising and marketing.
She didn’t even want to give the New Jeans members any artistic liberty by letting them try writing for their own songs, but because it’s Hybe’s whole thing she had to and was bitching about it the whole time behind their backs. I’m 98% sure this whole thing started because she was SO OFFENDED the girls were getting paid more than her, when she’s used to the SM system where the company and the executives make almost ALL of the money and toss their artists scraps.
One of the members of Exo is currently fighting SM because they want a 10% cut off his profits for his solo work despite him being under AN ENTIRELY SEPERATE COMPANY for his solo work. This is the way MHJ would love to run things, all the credit, all the money, none of the work.
Cbx is not getting paid under sm. Like how you gonna have 3 amazing vocalists and then not pay them shit...
I agree with most of this, but I do think Min Heejin's role is slightly bigger than that because she basically oversees the entire concept of the comeback and is like the creative director. She is a concept producer, she makes visual and aesthetic concepts to marry to the music. In kpop that is a lot bigger of a deal than it is in other music, but I still think there are so many other people, including the NewJeans members, who put all their time and effort into NewJeans' management, music and performances. And it's just a really bad mentality to give to a performer, to tell them that they are useless and they are nothing without their management and that they cannot take any credit for their fame. That's beyond humility, that's gaslighting. It's selfish manipulation of the narrative and it's exploitation of young, impressionable performers who desperately want to succeed and look to MHJ for advice and an example of how to do things. Young artists should be taught independence, and NewJeans are being taught the opposite.
WOW! That’s crazy about the Exo member. If he doesn’t win that case there is more seriously wrong in S Korea than I thought. .
@@rkivelovershe isn’t a concept producer, more like a concept stealer (look up jeans the 90s Mexican group). Nothing she has done is original yet she wants to claim everyone is copying her
@@chesiresays I'm not defending her ofc, most visual concepts in music are either stolen from or heavily inspired by something else anyway
26:00 not a reach. That’s exactly what she did. Her specialty is branding and PR. She even dressed like one of the new jeans girls in their new single that had not come out yet. It is all planned. She wanted the public to talk
I even remember when she said something along the line of "I am just a college student"
11:31 - that's because bts is the only group that can say that they created hybe and not the other way around. People are bitter like that and when they can't take credit or money from bts success they want to tear them down.
Not too long ago I saw a comment claiming blackpink is an underdog like bts💀
@@chesiresays Most delusional fandom
I'll try to spell this out to the best of my ability.
BTS is the biggest IP in the Korean music scene but you can't have all your eggs in one basket so BigHit creates Hybe. They want it to be more than just a music label - they want it to be an entire entertainment company - so they start buying up other small labels to expand their portfolio and bring in more revenue. BigHit remains independent and Hybe can make money from them as well as other artists now under that umbrella.
One of the companies bought is Source Music. They already had trainees to make a girl group. MJH is hired to create a girl group from these trainees but she doesn't want to do it through Source Music - she wants her own (brand new) label so they created Ador. MJH was told she would have the first girl group to debut from Hybe but because she wanted her own label it prolonged everything so another group ended up debuting before hers.
(speculation - this got her angry because the company didn't sit around and wait for her timeline and put out the other group first because everything was already in place and ready to go. New Jeans could have debuted first if MJH hadn't spent time and money setting up Ador and had just done it through Source Music like originally planned)
MJH (now with her own label) puts her own people on the board so she will have complete control. New Jeans starts promotions (including be labelled as BTS' little sister) and after debut start doing well.
MJH gets greedy and thinks 'why should I share any of this with the big company that made this possible when I could have all these profits to myself?'
She starts planning and contacting people in the company to try and get information that will help her to drop Hybe shares and reputation (she is a marketing manager after all) in the hopes that she can take Ador and New Jeans and keep both to herself.
The 2 people that she tried to convince to help in her plans talk to Hybe and tell them what's going on. Hybe starts an investigation and audit. MJH runs to the press to hold a 'poor me' press conference and wins over the public.
The court case happens where Hybe reveals evidence instead of tears and while the judge did find their evidence valid Hybe is unable to fire MJH because of the legalities in the contract they signed with her. However they are able to fire the board members she put in place and replace them with new ones so now MJH is a puppet CEO.
The court case is still ongoing and they may see other decisions in their favour for Hybe.
As I understood it the injunction by MHJ is over. She won that one.
But the criminal court cases have not yet begun.
One is from HYBE, another is from BeLift (their label) and there may be something from Source Music.
At the moment BeLift has put out a vid to defend against MHJ's accusations for Illit. But it seems that there are many NJ fans (or paid black marketing) who reacted with hate to this.
Well said
Well said
Thanks for this. This was so easy to understand, there was a lot I didn't get, but you helped me understand.
@@alinacarrasquillo34I know. It's a complicated mess and no matter who I watched talk about it - they never put it in simple terms. I had to watch a lot of content just to be able to understand the basics of this whole mess.
so much more has already happened since these videos came out 😭
OMG the way I LOVED the "today is just you and me"
Just want to say BTS is not the biggest thing that HYBE has done. HYBE exists because BTS. HYBE is just about 3 years old
HYBE is the biggest thing BTS has done basically 😅
Also even on Hiatus Hybe’s biggest money maker (by a lot) is BTS
@janetwilson9208 Exactly. 👍
So what you are saying is that HYBE didn't create BTS, Big Hit Music did. Or Big Hit Entertainment. Then HYBE was the result of all all of their success. That makes more sense than how you said it. Basically, Bang PD split Big Hit Entertainment into two companies, in order to keep Big Hit Music private and protect his artists, and HYBE Labels Inc. was the part that is the management, and financial that he created in order to expand into other markets and to diversify, by also taking on other labels. It's a good business strategy.
@@tracydowd4013Big Hit was only able to do that because of all the money BTS made them. So in fact, Hybe exists because of BTS.
ARMYs usually give HYBE groups a listen, even ARMYs who aren't interested in the rest of kpop, because Big Hit was always just BTS and once they introduced TXT it was something so new that we all watched their debut and cheered for them. It helps a lot that their music is good and they're all nice boys, literal fans and friends of BTS.
And now that HYBE is a thing and they're debuting more groups, we give them a chance but not in the same intensity as with TXT. Though that didn't stop many ARMYs to enjoy groups like NewJeans, LE SSERAFIM and Enhypen a lot. It isn't unfair to those groups to say the absolute fact that their casual listeners and a good percentage of their fandom is made up of ARMYs. And let me tell you something, NewJeans are feeling the effect that Min Heejin caused because many ARMYs abandoned the group. They used to live on Spotify's Global Top 50 and their latest singles was nowhere to be seen.
My personal opinion is that their core fanbase isn't strong enough nor devoted enough. Other casual listeners will tune in but i doubt it'll be anything close to when ARMYs supported them.
Girl honestly I was a fan of them but after everything that happened and how Daniel obviously sided with her I lost interest. I know they are young but the disrespect I just can’t handle. Wish them the best though
@@victoriagonzaga6715 it's honestly so good that we're able to lose interest once it goes against our morals and ethics, we're not blindly idolizing anyone. i used to be on their side, i liked their music, but now I can't listen to them anymore so i feel you
Min Heejin def has narcissistic traits
Oh, she is definitely a narcissist.
That’s why Newjeans comeback after this scandal flopped internationally. Most armys I knew who used to stream them, blocked them on all their platforms. For the first time Newjeans never debuted on US Spotify and didn’t chart on billboard hot100
not quiet.
The MV was hard to watch because youtube Kids kinda blocked it. But those streams are important for charting, too.
I think Asian Entertainment and Culture has a vid than the comeback wasn't quiet a unsuccussfull as some people think.
BTW I don't listen to them.
@@ruthfischer7615 Yourube blocked it for 18 hours and their song has been out for 3 weeks. That block did not have much impact on their TH-cam numbers
Their Spotify numbers and Apple Music stats have been so underwhelming too. It’s across board.
It’s obvious the casuals who tuned into the track(mostly armys) have blocked them. Their streams dropped by 75% from their previous comeback. For a 2 year old group, this is an abnormal performance. Their album sales also dropped by 45% compared to their previous comeback and the funny thing is that, they released 8-10 versions of the album when their previous one had just 5 versions.
Their new comeback has been underwhelming due to lack of international support and attention.
@@theresaf3688
Did it?
I thought their original numbers were a little better.
Asian Entertainment and Culture has a vid about it.
I think they did well on domestic charts. On Melon they are 2 and 3 and they are charting for example Hype Boy and ETA.
And it was 9 versions.
Which is bonkers when you think about how she complained about the multiple albums of others - especially since there are only 2 songs on it.
And I think from the album before that NJ sold about 1,6 million copies but MHJ had talked HYBE into printing 3 million.
Thank you for the numbers!
@@ruthfischer7615quite* is the word you’re looking for, “quiet” just means silence
@@ruthfischer7615they flopped internationally, it’s very clear that they have lost a massive chunk of their international fanbase, this whole speech MHj did was absolutely ridiculous
53:52 TOO real i was locked into NWJS from day one when nobody even knew who they were and they literally popped out of thin air but i definitely stepped far back from them due to their support for MHJ and it’s sad because they were one of the maybe 3 groups I genuinely liked not only with their music but as individuals
27:08 OMG, she worked on visual imagery in SM 🤣🤣 her appearance in these videos makes sense now. She's knows wtf she's doing.
Yes both Seoulite and Asian entertainment have several videos starting from when this all began! They are very informative and give you a better understanding of what’s going on.
26:10- that's not a reach. These are better videos on the accusations and "issues":
John Kim also has a great explanation on the accusations:
th-cam.com/video/H6nqVGE6QXw/w-d-xo.htmlsi=Yj7i4HrsY68s0paI
Asian Entertainment and Culture: th-cam.com/video/Htdfo75gRuI/w-d-xo.htmlsi=qas8ZaUnyt5XmQ_I
Seoulite: th-cam.com/video/q87t2mk-mNM/w-d-xo.htmlsi=kg8xei7YSVeh1DNn
if ever you get into txt, its still fine u wont care for hybe. hybe is just a company that owns bighit music which bts and txt belongs to. bighit acts indepently and hybe has no say on what they do. its more valid to say to care for bighit who is directly connected to bts and handles them
7:05 Going to shamans is actually pretty common in korea, though going that often is weird. Eta: this reminds me of the shaman in the kdrama the glory lol 💜
14:58 the impressive thing isnt how they got the evidence, its that hybe lawyers gave zero hint that they had it, until court, so min hee jin wouldnt have time to rebut. In the press they said nothing and just endured all the accusations of min hee jin. They obtained employee laptops through a legal audit, that had the evidence on it
Even South Korea’s president has his shaman 😂 it’s usually common for rich people
Also a lot of the text conversations and data was retrieved from corporate servers which backs up and stores the history! HYBE has receipts!
@kookiemuncher257 not common, no!!!!
Korea is not a country that loves a specific religion, the country itself is not a country that is a religion, and it is individual freedom to believe in religion.
We don't like the fanatical religious beliefs themselves.
You look like a crazy person.
In a country where religion is free, the rich and the general public want to pray whenever they are anxious.
You will have the same desire to ask God for advice.
However, in the case of fanatics, they will be called crazy.
In a country where religion is free,
But Min Hee-jin is different.
It's really crazy.
The soul of the dead brothers is in the shaman.
I believe it.
Because I believe I'm not a shaman, I'm talking directly to my dead brother.
As the shaman instructed me to do it.
I've been planning it for three years, and now I'm in the process of putting it into action.
This is the case when the company learned all betrayal and accused.
It's unbelievable in reality because we're planning people and everything in our souls.
This is not common in Korea.
Min Hee-jin said everything was planned for three years to manipulate public opinion and drop stock prices to steal the company.
The shaman ordered the plan to be completed before BTS returns.
As the first plan, he held a press conference in shabby clothes, shedding false tears, and made all kinds of bad words.
Hive made it a bad company.
Public opinion trusts and empowers tearful and weak women. They curse together without knowing what the facts are. A strange world.
its common but younger generations don’t really believe in them anymore and the current president is getting flack for using a shaman to make decisions and a previous sk president got impeached partially due to their shaman too. its common but controversial
I asked my daughter about the company computer that mhj refused to turn over... like, since it belongs to the company, isn't it linked to the main computer?, so wouldn't the company have computer experts who could find all the info on 'her' computer through the 'waves' (so to speak, since I'm old n don't know the right words)? She told me, paraphrased, "Presumably, yes, coz it's all out there somewhere n all they have to do is find it, even if she deleted it, but the information should all be accessible from the main computer, since all of the company computers should be linked to it." HYBE actually presented evidence (gathered from text messages) that she had already begun planning this well before she was hired. She didn't 'win' anything, the court stated that there was enough evidence to fire her, but because HYBE (thanx to a whistle-blower) discovered what she was doing BEFORE she could begin carrying out her plan, and because what she was doing didn't harm 'her' company (ADOR), HYBE had no solid reason to fire her. (The Korean court system is very unlike ours in the US) Thus, she was granted a TEMPORARY injunction that kept HYBE from voting their 80% shares in ADOR and firing her. Meanwhile, HYBE has fired her 2 cronies, replaced them with loyal employees/'jailers' n given her a CO-ceo, which effectively locks her down in her own personal 'jail', and turned the case over to the police criminal investigation squad, which is currently on going, as far as anyone knows. If the CIS finds even one little piece of evidence that she had already begun carrying out her plan, HYBE will be able to terminate her, regardless of her contract, and won't have to pay her any termination compensation. This is what people who actually see who mhj really is, and what she was really trying to do, are hoping will happen. We will have to wait and see.
Absolutely continue with SeoulitV. But watch it in order for detail information.
I agree
I agree. He's the best so far
Yes!!!
I agree, but be aware that he’s misogynistic so always take what he says being aware of what he is. At some point when it’s not advantageous to him he will turn on BTS again.
@@memyoldie He is not a misogynistic for speaking always with facts and the things that most people think and don't dare say. The fact that she is a woman has nothing to do with the crazy thing she did/does. The fact that this lunatic is a woman does not exempt her from guilt. Stop idolizing women just for that, end.
53:58 yeah, that's it. They're our gauge, our vibe-meter. and we know BTS are very sympathetic towards the younger artists; they know firsthand of the struggles. MHJ took the boosts so voluntarily and delightfully given for granted, spite our boys even. the nerve.
the Min Heejin PDF file thing goes beyond her creative directions with kpop groups, she has posted some stuff as well on her instagram, like pictures of naked minors she has on her walls and stuff about her love for old movies about PDF file relationships with young girls
It wasn't even just young girls... I originally heard about her waaaaaayyyy before all this, because of sus stuff from when SHINee's Taemin was a minor/too young for what she wanted him to be doing... So this kind of stuff has been going on for what like, at least around 10-15 years.... 🙄😬🤢
@@Sugas_Girr What!? Yikes…
@@EecO7Jnp Yeah... It's really awful how soooooo much of this stuff gets ignored or just swept under the rug, until it literally blows up to the extent, that it just CAN'T be blatantly ignored anymore, but by then, there's usually years and years and years of other victims, crimes, trauma, etc. 😓 Look at even Puffy, Weinstein, Cosby, etc. (the list is so long...), everybody knew for decades, but nothing was done to stop it till like 10-20-30-40+ years later!!! 🙄🥺😓
@@Sugas_Girryep. I mentioned seeing the MV for Ditto to a friend when it first came out and she filled me in on how ick MHJ is especially about Taemin. I walked away from NJ as soon as I heard about it.
@@suebee0619 Good on your friend for letting you know! I was honestly really shocked & surprised when I first heard she got hired by HYBE, but personally I don't really actively follow any girl groups after like 1st-2nd gen, so I didn't give her or NJ all that much thought until a lot of the controversies started popping up again (like with Cookie, etc. 🙄😬), but needless to say, its kind of crazy how she's been bad news since before most of those "bunnies", were even born!!! 😳😲🤯😱
Nope, you're not reaching. She was deliberately under dressing to garner sympathy in the court of public opinion.
Yeah, now she mysteriously dresses better. Guess she's doing better all of a sudden 🤷♂️
I totally agree with your assessment, because she is a Marketing person and business woman, and knows what the hell she was doing. She does not care for the girls in New Jeans, she sees them as her creation, and talks about them in private like they are an annoyance. (per the court documents of her conversations through Kakao app)
Yes! Watch that video cuz he explains and dissects her crazy press conference that makes her look unhinged
I think the shaman things may seem illogical and funny to some people but it's a very common thing in Korea and maybe also in certain countries in Asia. Rotten Mango actually has a video about the prime minister of Korean conduct shamans too for their government work or something like that. And even in my country some evil people do go to shaman for some black magic to make people they hate, go ill mysteriously etc. Sometimes Its even more horrible because ,we don't have exact proof when it comes to supernatural unless we experience it ourselves. I think people who don't believe this supernatural thing may find it ridiculous but yeah I am just explaining.
Even in Korea it's kind of weird because, it's something everyone does but no one should find that you do it. Like my country too instead of shamanism we call it traditionalist and lots of people perform it but no one ahould hear what you do in your closet because, it's still a mainly Christian country/ society so traditionalist are looked down on.
@@user-nh5iz8xu7y Yes! In Korea, the Shaman thing by itself is not really considered an inherently "bad" thing... You just can NOT have it really known or publicized in connection with any type of government politics, business corporations & companies, big money, etc. (mostly because of a whole huge political scandal a while back with the former president... 🙄). Shamanism has a very, very, very long religious and cultural significance and importance in Korean history, but its not really seen as appropriate to have it play a part in the modern side of "new" Korea, especially in these types of areas. Also, majority of them (as in every field though, there are good and bad people, with good or bad intentions) are not "evil" or anything like that...for foreigners, you can think of it as maybe sort of just like a "spiritual advisor" type of figure, that isn't necessarily even overly religious.
Although, I don't really think MHJ's shaman really sounds like one of the "good", super benevolent, kind ones (that I would ever want to deal with!), at least from what has come out so far...🙄😬🤔 But I don't know enough about her (that shaman) specifically to make any kind of definitive opinion on that aspect of the matter, at least as of yet.
Hybe is not the best since they changed CEO and added more people to administrate that and then started debuting groups in a few time even if some members are not fully prepared + Many feel that they are just money hungry too. BUT for sure she's manipulative and the way she kept mentioning how much the Njs members love her and that she's like her mom and that's why she's doing all of this and not bc of money is like... idk. That doesn't justifies what she has done and has been accused + that doesn't don't clean her questionable history before joining hybe. It's really surprising how many koreans are not only supporting her but praising and even glorifying her without doubting a lil bit. Like wtf. Just bc many workers felt identified and bc its a weird thing to see a worker acting without no filter against a big company and bc of a meme of her insulting...
But that support has changed a bit after her recent second press conference
i'm not saying Mjh is lying about everything but the way she's portraying herself really obvious as a super kind person that has never done anything wrong is already a red flag
I feel bad for the artists they have mentioned and included in the press conference and more bc they don't have anything to do with this drama between her, Hybe and Bang PD
This mess created a Njs vs. LeSserafin, Njs vs. Illit and even a Bang PD with any group of hybe vs aespa (an sm group) in the public eye
And let's not talk about the massive train hate against BTS for no reason with the smear campaign bc it makes me mad.
Anyways, apparently there're some text messages of Mjh basically insulting in many ways and body shaming Njs but in her second press conference she said it was a long time ago... the way she keeps using her group will definitely affected them when it comes to the public opinion and probably their future bc they event sent letters openly supporting Mhj. Yes, they have a bond since she created them after all, but Njs weren't part of all this scandal (I mean, they taking actions) so, the members taking that decision after knowing now all the proves of the sh1tty things she has planned against the company and all the crazy things about the shaman is like... it says a lot.
In that press conference she avoided some questions. One question that caught the attention of many was one talking about how this is affecting all the artists and she replying with a "but Njs got hurt too and I'm a human too" despite she being the one naming all those idols constantly, even her own group as a shield. She is the one who made the wrong decisions and was planning betrayal. Instead of saying she didn't intended to hurt anyone or whatever she really say "I'm a human too"... that shows how narcissist she is
Mhj seems pretty manipulative so i didn't blame Njs, but now that they are taking their side despite knowing the truth (and I'm not saying hybe is innocent too) but they being that supportive and being really proud of mhj is... idk. They even directly thanked her after winning an award during all the mess and in front of a Lesserafin member that was the MC (mhj has been talking sht about that group). A lot of people sensed the awkwardness in many idols reactions and especiall her. And like yesterday, one of their members put a sticker of aespa's new song in the elevator of hybe. And yes, it's just an sticker but doing that in the middle of this and in their workplace is so childish and kind of disrespectful ngl. Like why are they acting like that? 💀and how tf that was spread in k-media? Anyways
That's just not right. Njs are digging their own graves now and at this point it wouldn't be surprised if they are truly manipulated but come on, now It wouldn't be surprise too if it's a like mother like daughter situation.
And why the hell their fandom is supporting Mhj too? I mean, that woman literally insulted your favs and has been taking credit of their success since day 1 and has done many shady things? how is that not clicking
If they are that annoyed and feel like Hybe has been mistreated them since the beginning in that building that gave them all the benefits and opportunities, then just leave. Pay the legal stuff and go. Why make more drama and support someone that is affecting other artists there? Just go. Mhj said she's sadly bond to a slave contract, but now that Hybe wants to fire herm she wants to stay? 💀
Also, Mhj said "I was able to achieve results top boy bands would in 5-7 years through a girl group only in 2 years" while they were basically lurching in BTS' money and being promoted since debut as their "sisters" is crazy. And yeah, I'm not discrediting their work but come on, what she's trying to do is ridiculous.
NJ seem like egotistical brats (to put it mildly). If they are indeed acting the way you have described, creating a toxic environment for everyone around them, then it could also be under MHJ's direction, since her whole purpose is to get out of her HYBE contract, at the very least, taking NJ with her. MHJ likely was avoiding being fired with no compensation (MHJ is proven herself to be greedy, narcissistic and self-serving).
Honestly, I didn't think NJ was all that special (I only heard of them briefly when they did the dance challenge with V). But now, I'll make sure to place my support behind Illit and LeSserafin.
@@jcasa3646 I totally agree with you with the fact the fact mhj proved to be a narcissist, greedy. She clearly doesn’t care about NJs, just how she can get benefited bc if she would care for them, then she wouldn’t involved them and all the groups she has mentioned left and right in this scandal.
About NJs I do find them refreshing (in kpop) and I enjoyed most of their songs but I never considered myself a fan bc that was it). Now like you said, they seem like egotistical brats and I just can’t support that. I’m not a fan of illit and LeSserafin either even if I like some songs and I have my reasons but the way mhj is attacking these girls is just not the way it should. She literally is treating to drag them down to praise her group and her “original” ideas and the “cultural achievements” when in reality there’s many that have used that style, concept and have done the same dances that now the choreographers claim to be original too. Like come on, the hypocrisy..
And now adore made a state that they are going to sue people that do malicious comments and defamation. And yeah, I understand they may get hate too but DEFAMATION? Of what? lol they are not the ones getting drag for declarations in press conferences or being affected for a massive smear campaign with fake rumors
Mhj has done all of that the most to them and other groups now, so if they are going to sue, then should sue her CEO first lol
There’s tons of videos that prove it and now one minister is planning to do a law for copyright to choreographies and that’s that not that bad if the chorros is a certain percentage similar to another but at this point they will figure it out that most moves are similar to other groups and most of those come from foreign countries too so there’s really not point.. all the idols would get copyrighted in some way ngl💀
It is no surprise that a multi billion dollar company isn’t the best when it comes to morals
@@jcasa3646let’s not call children being manipulated egotistical brats. Put the blame on the grown adults
@@chesiresays well.. the oldest member is 20 but most are minors so I get your point and since MHJ looks so manipulative it's not that surprising they are acting this way
You should watch the Seoulite TV updates.💜
Most ARMY's have stopped following New Jeans, and it's showing in New Jeans' numbers. Yes, we are not happy with Min Hee Jin, or New Jeans. ARMY will stay with them if it wasn't New Jeans supporting Min Hee jin on everything that she was doing and saying, as well as the parents. So yeah.
Yay I’m so glad you watched these vids! I love both of these channels. They’re the only ones I trust.
the SM, Hybe, Kakao drama was also WILD but a bit hard to explain but I do admit one of my conspiracy theories that might not end up being so far-fetched is that kakao and sm are connected to this current coup. maybe in an abstract way from afar, but I have a hard time believing that mhj isn't supported by sm somehow. the whole 'pink blood' thing with sm during that stuff last year showed me how crazy they can be. the way mhj is moving has sm all over it.
the pedophile accusations about her are not conclusive but she definitely gives off predatory and unsafe vibes about youth and sexualizing youth. one thing about the shaman that i don't think enough people bring up, is that it is affecting her professionalism and giving so much power to make business decisions to this outsider who could have any kind of motivation and the shaman already used her position to try to get an insider at hybe, it is taking advantage of mhj's mental state and also she is most likely giving company and industry secrets if she is talking with them that much, which should be confidential and the shaman may go sell that info to shady ppl. she is such a liability to everyone there and there are many young people who she could really hurt who need to be protected. in the videos it might seem exaggerated, but if you followed everything as it unfolded it is so scary how manipulative she is and so obvious that she isn't a safe person to the members and the hate and jealousy she has for bts is also obvious and with her being so unpredictable, narcissistic, manipulative, and connected to powerful people...she needs fired yesterday and probably even jail and a restraining order.
32:49 that leak about one seventeen member being exempt from the military die to a injury does sound differnt now
Right?!?! It was definitely toxic army (the bad ones, not the good ones, obviously) that did the worst with that situation when the news came out, but who knows what she added to that fire really exploding, instead of just being accepted normally for what it was, which was a military medical decision completely out of everyone else's hands.
it’s actually insane how when new jeans had just came out everyone was talking about how weird MHJ was and now it’s happening again
ARMY pls sign the ARMY petition!! (I can’t post link sadly) officially if won’t do anything but it is a great way to express our opinion as I-ARMY. Also k-media are reporting on its numbers and surprised abt our opinions.
You gotta go to the beginning.
it's because you didn't see which plagiarism claims Min Heejin made, it's laughable. ILLIT got her own thing going on, NewJeans are not the first group to make chill glittery cute pop music, if anything STAYC should be the one pointing some fingers. And if i go even deeper NewJeans would be nothing without the singer Pink Pantheress for the music, black people culture for the dances, and BTS for the money.
Last thing, Min Heejin worked at SM, right? Worked with groups like EXO and SHINee.... then those plagiarism claims BTS got in 2014 for wearing school uniforms.... yeah, connect the dots now. She has been bitter about BTS for the longest time.
You should watch her press conference - it's hillarious
"i feel left out" 🤣 super real 😂 damn i love you hahahahaha
Apparently, New Jeans is copied from a Mexican girl group in the 90s called Jeans. (Which explains why they are called NEW Jeans)
Great go-to video picks, Tribe Loui! These two sources of info are very informative and do keep up w/ what comes out of court findings on the MHJ/HYBE matter; both sources also assess the info well w/ a good level of education/understanding and personal experiences within the entertainment industry. I personally look forward to the updates they both post on the matter. As a side note, when I started catching presentations from the SeouliteTV guy (on other topics initially), I thought, damn, he's all drama (lol!)...but he has, so far as I've seen, turned out to be pretty much on point.
Btw, you're prob right about how bad shaman practices can/should be illegal (black magic/sorcery is outlawed in several countries). The thing about MHJ's sister body hopping (apparently via text evidence discovery) is creepy af... MHJ takes her narcissism to a whole new level. It's what MHJ does with those NJ girls that can appear questionable (not gonna lie, the Lolita thing MHJ tends to do is just yuck).
On another note, that clip of BTS V doing a dance challenge w/ NJ (basically giving the newbie girls a massive promotion)... no doubt, NJ got extra popular because of that BTS V moment. V's generous promo of NJ via a dance challenge shouldn't be a surprise, tho. Remember, BTS's UN speeches have all been about youth empowerment; the betterment of/for young artists is in their wheelhouse. However, MHJ also happens to be the Marketing Director for V's Layover album, so it does kinda look like MHJ jumped on that opportunity for a favor to promote NJ. And now, here she is, mucking around w/ the company's (and its artists') rep that BTS was/is instrumental in building...tsk. Hope V has some kind of protection spell working for him. Dang.
And the part about how NJ member/s supposedly were insulted by BangPD ignoring them (aside from arranging funding and support resources for the development of NJ/Ador that BTS didn't have to start out with, I guess), it actually made me laugh because the first thought that came to mind was about that old scene on a roof top when young BTS members were airing their grievances to BangPD, their staff or each other (was it Suga who borrowed JK's undies? lol), and V aired out his complaint about BPD ignoring him... everyone (including all the members) laughed! It reminded me of an older bro hazing his talented little bro lol:) So, in that context (as in BPD's personality quirk) does MHJ have NJ so wrapped up in her purportedly controlled devious manipulation that NJ are being led to believe something out of context for MHJ's benefit? Someone ignores me, therefore, I will hate on them and publicly drag them, the company, and all other artists connected to it. Yikes. Chill with that ego.
As for HYBE/BangPD... unlike MHJ, BPD is a legit artist (credited songwriter/producer/visionary), as you're aware. But he's also earned acknowledgement for his biz acumen in how he's moved to expand BigHit into HYBE out of the ground-up hard work w/ BTS alongside him. And with BPD's publicly expressed intention to support underserved artists worldwide (incorporating methods for artist training, management, talent discovery, etc.), HYBE has been busy exploring and acquiring music labels from various countries - from Latin America, to the recently acquiring QC Media Holdings (adding Lil Baby, Lil Yachty, and Migos to its artist lineup). It's obvi that the methods for artists' success developed thru the BTS experience works. And from a shareholder's perspective, how a company performs overall effects shareholders (doesn't matter how many or few shares, really), and that includes BTS members as shareholders as well. Proper management of the company's function/financial health falls on BPD/HYBE execs, of course, with respect to BTS as its legendary founding act carrying massive cred. MHJ, as CEO of Ador, seems to have conveniently forgotten this, or is choosing to ignore her intended role for self-serving reasons, in BTS' absence, at everyone else's expense. Her antics have led to the replacement of Ador execs, while she had ensured her own position (pending case hearings in court). We've yet to see how her antics affect NJ, tho.
Anyhoo, you've seen the BTS documentaries and how BangPD mentored members from the trenches thru their rise. And as BTS won their biggest awards (including since 2018), they've given props to BPD (while outright teasing him fondly as well - lol). There are many documented instances between BTS and BangPD where they do seem to share a genuine respect and affection for one another. But haters gotta hate... and then attempt to change the narrative, replacing it with falsehoods.
Check these BangPD's quotes from his Variety interview (May 3, 2024):
“While leveraging the infrastructure, network and know-how built through BTS’ success, we have fostered HYBE’s unique multi-label structure, ensuring artists and creators under the labels have the independence and autonomy to create their own content,” says Bang. “This approach has enabled artists under HYBE labels to debut and thrive across diverse avenues.”
“[...] I strongly believe in the importance of recognizing and supporting people from different cultures, races and backgrounds in the arts sector”.
Your head flying back when she got to the shaman. 😂
Ok but let’s not pretend that most content creator channels aren’t all biased to some extent 🤷♂😁since there are no journalism principles & cross checks like more legitimate news sources (which itself could have their own agendas too in certain countries). Content creators also include Seoulite which is biased on the other side as opposed to Kookielit. This first content channel Asian Entertainment is a bit more objective/neutral at least. It makes sense to watch all perspectives but be aware about each channel’s perspective instead of fully trusting any ONE source. If u see that a source omits certain facts then it’s cause to be wary of that channel. Also good to watch actual broadcast news reports on the legal proceedings, on top of content creators. Just a PSA on media literacy in this age of user-generated content and social media!
Yes the shaman embodiment her death sister and were looking a cope so her sister could possessed the women
That was crazy!
Also the Seoulite TV guy's comparisons of HYBE to the Big 3 companies in terms of image, way of doing things etc. is not entirely accurate and a common misconception because HYBE does things completely differently to those companies. The primary difference is that YG, JYP and SM are music labels, while HYBE is a corporate company that OWNS music labels. ADOR is one of those labels that HYBE owns, and so is BigHit. Understanding that difference in structure is of vital importance, and clearly not everyone seems to get it yet because of the whole popular "Big 4" idea now that HYBE has become so big off of BTS' success.
To put it simply, it's about MHJ's greed. And I think New Jeans are still too young to understand the situation or they as well as their parents have been brainwashed. A few lessons in modesty would certainly do them good. In Germany we would call it Größenwahn
💯
No, don't go down the slippery slope!!! 😢😢😢😢😢
Actually, I might argue that the plagiarism could actually be one of the legitimate reasons for MHJ to want to extricate herself from HYBE, because she is just that kind of person. That woman is SO unbelievably possessive and arrogant about her visual concepts, she plastered her name all over NewJeans' debut, she is 100% gatekeeping the hell out of the clean innocent girl y2k retro thing they're doing. And you best believe she is not going to take "there are trends in kpop" for an answer. She's an egomaniac.
"...A SHAMAN! oh.." 😂😂
Tbh im here because i also feel left out..
19:30 exactly!! That’s why armys have always said to trust BTS and trust their own words. They know WAY more than us, we don’t know what goes on behind the scenes like they do. That’s why we follow their direction. It’s not mindless, it’s just believing the most credible party.
Yes watch the next video too!! you will get why you were right by saying that MinHeJin is putting a show for us with all of this crying and dressing like homeless lady !!!!
you were absolutely right that the reason newjeans grew so fast was because ARMYs became intereseted. after this scandal dropped, the groups sales just HALVED and they were nowhere to be seen on Global 200.
Atp i just trust bts (and txt) really
I only trust BTS still esp namjoon, txt are just their dongsaengs he end of the day
@@smilee2566Yeah tbh same...I'm just an Army and not a moa but txt just feels like good guys lmao...they are so grateful and bts loves them too...but you're right they can also be manipulated by the company....IN BANGTAN WE TRUST
MHJ is jealous of BTS's success. She worked with a lot of groups in SM and they used to be popular, but BTS outshined them all. That's why she is trying so hard to have NJ "surpass" BTS, which, let's be honest, isn't happening.
Ms Min is greedy.... backstabbing the company that fed her. Poor New Jeans!
Boracity did a video about the current smear campaign against bts as well. The one hour video is worth it. The video you watched last was earlier in the timeline when we had little info. He also talks about why she dressed like that etc. Seoulite TV so its well worth the watch.
25:40 I think it's just her style, she's very into visual concepts and personas
The craziest thing to me is newjeans fans fully supporting min heejin after all of the nasty things she has said abt the newjeans members. If bangpd for example said even a fraction of those things about bts army would be out for his blood and there would be no coming back for him.
It just goes to show that newjeans fans arent really protective of the girls as people and human beings and only care about their career. Its a well known fact by now that they have been brainwashed and groomed to a shocking degree by this woman.
A fan-artist relationship like that is destined to fall apart sooner or later
Chill lmao. How you gonna generalize this about all of New jeans Fans. The mayority just wants NJ to be kept out of this. Sure there are still some that are supporting MH but its certainly just a fraction. On the contrary people could say Other groups Fans are hating on NJ because of this, even tho they got nothing to do with it. That wouldnt be fair either because thats just one small toxic fraction that does that.
Btw caring for their careers is also caring for them as a person. I am sure they don't wish to have it end like this.
@@odi9974 where did i say all? Obviously im only talking about that toxic fraction, but its a pretty significant fraction. At this stage there's no point pretending its a small fraction, especially not after the petition THOUSANDS of k-tokkies signed in support of minheejin
Secondly i never said caring for their career is a bad thing either. Just that its insane to prioritise that over their mental health, and being okay with them literally being groomed as long as this helps their career. I have nothing against njws but everything against fans that want minheejin to stay near them. Its cruel and odd. She fatshames them, calls them talentless ect and has mentally deteriorated them to the point where they are convinced they cant have a career or life without her. Any 'fans' that are okay with this are not good people
@@boredkueen8784 True! Stockholm Syndrome in full display. The parents show a shocking disregard for the mental/physical wellbeing of their children in this case. It’s quite concerning. MHJ appears to be a deranged, unhinged individual.
@@boredkueen8784 well learn to word it better even in your 2nd explenation you Lack critical additonal words like "some" "a part". You straight up say "New jeans fans". What do you think that implies?.
thousands from how many tho? Total numbers mean nothing without knowing the proportions. Also most of the fandom does prioritise both, their career and mental health, again they just dont want NJ to be dragged into this. Just to make sure you understand ->That includes seperating NJ from MHJ.
5:28 what song is this?
Honestly, that woman is insane. She is egotistical, self-centered, and manipulative. The NJ members seem to be fully under her spell, as well as their parents. Now that the court ruled in her favor, HYBE is stuck with her. She even called for peace between them and used NJ to donate to charity right after all this in the name of Ador. Her thing is marketing and advertising - she knows how to influence the masses most effectively. She won't have her way but she'll do everything she can to save her skin.
A lot of Koreans are on MHJ's side while international people are on "HYBE's side" - but just against MHJ, really. This is mostly due to all the articles and the way she presents things in Korea which is not reported in the international media because of the lack of credibility. The fact that she had all that media play in her favor kinda implies a bigger attempt than just MHJ in my opinion. It feels like a joint effort. Knowing that she was part of SM, it wouldn't be surprising
Actually the court didn’t really rule in her favor. They acknowledged that what Hybe said it true but found a loophole to keep her, BUT her minions got fired and Hybe can do meetings without her whenever they want (meetings abt trying to firing her just not at this moment), etc. Also she still has to pay back Hybe/BangPD the money she borrowed. The only thing she won so far is being able to stay.
@@AJP.OT7 Yeah, and there's still other accusations against her
A Korean lawyer explained what the temporary injunction means in his tiktok channel, yeah that sounds sketchy af but his channel explains legal matters his viewers have and they're not all entertainment based. He said that the temp. injunc.means that Hybe can't fire her during that emergency board meeting, HOWEVER, Hybe could dismiss her at the next board meeting. MHJ would have to file for ANOTHER temp. injunc. for that board meeting, and so on and so on for every future board meeting. The court basically said that yes, the evidence shows that MHJ legally betrayed Hybe. However, according to her contract, she could be dismissed if she betrayed Ador. So, technically Hybe can't dismiss her. BUT, Hybe is still pursuing their criminal case against her, and that one is big.
@@bunnyboopbubblesbcubed8380 Yeah, I know
The eyebrows are looking particularly fluffy today
The way MHJ put on that apparel of the green sweater and jeans and cap was simply for the sake of creating outrage marketing. It adds to her facade of 'poor me terrorised by HYBE'.
MHJ wanted Hybe´s stock to go down because the found out that ador was to expensive so if she could lower the stock prizes of Hybe (including ador) so she could then negociate with hybe in selling the shares of ador to her
and then she would also have money for the memebers of NJ to break contract with hybe and only sign to ador, and that was said to be around 1 milion dollars witch Min though was to high. all of these things was proven in cort by MHJ kakato messages.
so that was her plan all along. ruin hybe and try and get out with nj at a better price with her reputation intact so she could get investors to invest in ador so she can run everything her own way. she planned this with her sharman when she first got Ador. she said she didn´t want to struggle making a label on her own she liked the fact that she could do what she wanted with a big budget and then when thy became succesful they would cut and run. it´s so crazy.
Min don´t love Nj she called them brats and fatshamed them in msg too provided in cort and Min didn´t deny it, and still the memebers and fans protect mhj??? there is something seriously wrong with the world.
40:29 She has no money. That’s why she’s trying to bring the price down so much. So she can afford it. She owes Hybe $16million in start up costs. Plus there is an early termination fee she would have to pay to break New Jeans contracts before it is up. And Hybe would still own the intellectual property of NewJ unless she pays for that.
Glad that you did seoulite tv. He is very good❤
His name is Sean
22:36 i feel kinda bad specifically on this topic because we can all agree that NewJeans as artist have no fault whatsoever in this matter but they’re also kids, meaning their literally developing their independence and being hit with all this whilst learning to do so but because of their time in the industry and ages they can’t adopt that independent mindset as artist. I really hope they overcome all this and grow as artist from (ironically) a woman’s immaturity in the workplace (MHJ).
Without forgetting that she already accused BTS for copying a group of SM because they wore a school uniform in the Boy in luv MV. (well I'm not 100% sure that's her who accused them but still) Bro their album is literally called "Skool luv affair", they talked about school, teenagers love, and so on from day one. I mean the school uniform has been an aesthetic concept since a long time in K-pop but the other groups didn't event talk about Korean school issues like BTS did. All I want to say that it's not her first try to take down BTS and other groups, so it's not surprising that she tries to take down HYBE and the other labels/groups. She thinks she's smart but as it was said in the video, if she takes down HYBE, her label will take down too...
Just like NJ shouldn't be dragged into this mess, BTS shouldn't be either but hey since day one people have been making up stuff about them and wanting them to disappear.
What Seoulitetv series on this matter. Especially the press conference video. He is seriously good at explaining in detail and he knows what he is saying because he also knows the language so it helps
4:46 They need Min Heejin because they don't write any of their own music or come up with any of their own concepts/ song direction... obviously they get handed a song and they sing it, so not surprised they would be scared to be on their own.
I really enjoy Seoulite's content but he shouldn't have inserted his speculation on where MHJ's weirdness stems from; it distracts from the accuracy of the rest of his assessments and explanations. Maybe he's too 'normal'/well-adjusted to understand it doesn't need to be that deep at all. That woman clearly has fetishes, but people's perversion doesn't always have a complex reason, and a lot of the time it isn't even rooted in trauma. Also, for all we know, maybe she's just an expert at pinpointing and exploiting the perversion in her target audience, and all the suspicious imagery at her place is there just for reference... Nah, I'm kidding, she's definitely sus. I started to look into her before this whole HYBE mess because I was curious about her work with NewJeans and was shocked at the fact she had shared on Instagram something as predatory-looking as the poster for the movie Le Farò de Padre (which Google shows is just as bad as the poster promises), among other red-flag-raising things. Maybe there's a reason for her obsession with media where minors are abused and women are infantilized in sexually fetishistic ways but at the end of the day it doesn't matter because she's using that obsession to make bank lol. And still she has the nerve to whine about being mistreated by the company that let her execute her vision with every privilege imaginable.
I wish everyone had your level of critical thinking 😭
Crazy thing is New Jeans is a direct copy of a mexican girl group named Jeans from the 90s. even the acronym short name is the same; JNS and NWJNS. She copied everything even video styles, outfits, cuts, dances, the name, the hairstyles, etc. Even song names and order or releases.
Regarding her "outta bed" style, I think although that is her personal style, I think she's clinging onto her style from her teens/twenties. I sense that she has an obsession with youth...with being youthful, with surrounding herself by youth, delving into topics about youth. I think people can pull off anything at any age, if it's genuine, but for her it feels almost like a compulsion, or even as a way to camouflage herself around the youth she wants to be surrounded by.
I don't get that this is for money for her. And if she is seeking money (like from the heads of the two companies she met with), it's only as a means to feed her passion for creating a group she can artistically mold and control like a medium. Everything seems like compulsion and passion/obsession. From communicating with her deceased sister, to the shaman services, to her desire to not play along with the company giving her the paycheck, and risk it all in order to gain full control of New Jeans.
She is a woman scorned, who may also be unhinged, combined with the stress of the situation. Who knows what or who she will drag down on her way. I fear this is only getting started.
Hybe does nothing for BTS they are still under BigHit, the only company free of Hybe's control. That's why I don't care what anyone says about Bang Si-hyuk he has the boy's best interest and it is clear they look up to him to this day
You should check everglow-up on this too.
The girl that support israel?😂
@@cheeryberrie I saw her video about it. And it's not in support of "Israel". Most importantly, I'm Algerian, we don't acknowledge "Israel" as a state. Thank you, next.
Hybe did not make BTS. BTS made Hybe.
I don’t really like both of these channels for different reasons, but they are some of the only channels covering this from a ~neutral~ standpoint. I watch & read different takes and form my own option. It’s just difficult to find anything neutral because of the paid campaign Mhj doing, so most articles are heavily in her favor and spreading lies about Hybe, and BTS. Of course my viewpoint is against anyone who harms or is seeking to harm BTS.
One thing I have learned about Mhj is, she is a liar. She will twist and tell “truths”. This is all about business in the music/artist industry. They make plans, different circumstances happen or new goals are made so plans must change.
Mhj is tying to pass off a story that she’s just this young vulnerable woman who knows nothing and is just being taken advantage of by these sly powerful businessmen. But understand, she’s been in this business for over 20 years. Her expertise is in public relations and handling artists public image. She is the experienced powerful businessman out to screw everyone over.
Yes it is worth it.
If you really want all the details and exactly what happend from a fan perspective I wozld recommend the videos angelika did on her channel, she does kpop news and did some videos just about this
Also is your cam good? The lag gets worse as the vid goes on
heyy
first - awwww, second. so close :P
the first vid seemed factual nut the second one was just his opinions? he didnt add anything and implied things with no proof that isnt just nice to say about a woman? he really seemed weird. and yes the shaman things werided me out too. i think you know what you need to know for now. until new things happen
Plot twist, latest news: court ruled in favour of Miz Min and she kept her job at Hybe yet She offers to reconcile and sees a bright futur for her girl group. My Pov she got balls, no shame and no guilt, still there to suck the fund and benefits from Hybe.
IM EARLY
all these commenters are super biased (ton of bts fans). public opinion, the court, various industry proffessionals/ personalities have been in support of mhj and new jeans.
The woman has points and she say all the truth tgat so light tv or whatever his name is literally just yapping and he been problematic and he hate women for no reason on his account on twitter and the way he talks is not it
How does he hate women? I've seen many of his videos totally apart from this subject, and even on things like feminism in Korea, etc., and did not get that impression at all...???