This was an amazing video, story telling often gets tucked away because it doesn't have a practical meaning, but I think it's what gives a piece of clothing it's whole purpose. If you are able to create something more than just a coat or a pair of trousers, if you are able to transport your audience into something deeper, that's where clothing becomes art. That's where part of the sentimental value resides, you can be anything you want with a jacket if it tells a story for, or about you.
I'm.. not a fashion designer, but a painter and your lines about repetitious work to achieve a high standard ring true regardless of the difference in disciplines. A great reminder of how the incorporation of a persistent narrative helps art solidify it's place in time. I think your dissection is a true gem of inspiration.
I think i often get caught up in fashion for the sake of fashion, and this reminded me of the importance of using fashion as a means of processing and expression. Margiela seems so aware and intentional about how its articles are situated within a cultural and chronological context, and as someone who mainly deals with thrift/fast fashion, i don’t often notice that intention.
"... you need to be as ruthless with yourself about the results of that kind of work as you would if you were making a bespoke suit. You will find your voice in fashion design thru a lot of experimentation, a lot of iterations and holding yourself to a very high technical standard. That's the only way." That was not only a profound statement about fashion design, but to much of creative work across the board. Well stated.
as a designer myself, i really love watching these analysis videos from you, i particularly love the story about the last jacket. it encourages me to be even more detailed and experiment more to tell my story better, but i also feel a lil bit envy of fashion houses because they have the resources and staffs to help with completing the gorgeous awesome beautiful garments 😂
yes that last jacket remided me of some music today it sounds Happy and beautiful but when you really start to listen its like wait woahh. and yea biggest fear is wasting my inventory 🤦🏽♂️😂
*OH MY GOD* I put so much time into choosing and creating my linings - I want them to be so understated, so low key that they leave a void in your expectations. That void is [hopefully] filled by the realization anyone who has the confidence to fit such an understated lining must be REALLY proud of their work
I never realized how specific and purposeful storytelling is in fashion. I am an upcycler and I will take to heart what he says at the end about being technically strict with yourself.
I'm glad that you talk about how ruthless designers need to be. In a lot of my design classes, I've met people who are very very talented! but without that competitive, perfectionist edge, their designs still lack a lot of the impact that designs that are meant to be art should deliver on. I think this sort of hard love is something that growing artists should hear more of.
We had these exact tiles in the bathroom of my grandma's house (I am dutch) and they bring back so many wonderful memories. Not to mention the insane beauty of that sweater, it makes me really happy and inspires me a great deal. Especially because I sometimes find myself disregarding Dutch related art because I feel like we aren't that creative as other countries. I love it.
You should read Nachtblauw by Simone van der Vlucht. It’s a historical novel about the history of delft blue. It made me obsessed with delft blue even before this collection was made.
As a textile engineer focusing on fabric/thread research i'd like to THANK YOU!!! this video is VITAL to understand what really makes a brand, and most importantly understanding how to add depth and meaning to the garments in order for them to become part of a story. i'd like to add that i've been distressing and re-purposing vintage garments and fabrics for 5 years now and can confirm that it is extremely difficult to purposely accomplish distressing and pattern modification, to an specific end result.
i think the last statement you said was the most important. Fashion designers need to put more consideration and technicality into their craft even if their garments or definition of fashion isn't the same as the big fashion houses. You actually have to be even more technical and aware of your craft, so your ideals and creativity sends a powerful message.
I love that you point out the need for a solid and ruthless vision for repurposed clothes. It's so easy to get taken by certain elements of the garment that keep you from progressing an idea and it's great to hear someone say that u need to have strong intentions
This is TRUELY one of the BEST, Fashion videos on line to date. Maison Margiela has Always been at the helm of creating innovative garments (Art). ..... I had to come back to also mention why John Galliano is SO important for fashion, now that he's part of the Maison Margiela world it is truely sublime, The Maison team and Galliano are yet again leading the way for fashion And the creative World ....... IM MESMERIZED ! Every House this man leads becomes a magnification and a microscopy of its self. MERCI
I never thought to look deeper into my clothing than the color or the comfort of a garment. This video opened a new dimension in my mind for clothing. I learned to be more open with my designs and more experimental with them.
You got in my head that a story is very important in design, before I used to think that a good piece must just be beautiful visually, but now I see it that beauty must come from somewhere and this somewhere is a story or a feeling you’re trying to invoke in the viewer, much like in music, beauty must have meaning
Bruh, you’re working with Maison Margiela? Goals! Also, I’m so impressed with how knowledgeable you are about fashion...thanks for making it sound so artistic and intellectual because many people forget that fashion is art
I think I've finally realised one of the reasons why I get the willies when designing and never complete what I've started - I don't have a complete story! I have never given myself poetic licence. Yep, I know it's probably easy to say that having been just inspired by your telling of how a great story teller in Galliano works...But I love it!! Thank you.
Thank you so much for your video, I watched this today with my fashion students and they loved that you explained the back story in such depth and they were wondering how you did your research. They realised that story telling doesnt have to be so litteral and that there is a true beauty in letting peple find out the story on their own. They found the concept of symbolism being on the lining and therefore closer to the person and that this has more meaning. The knitted patchwork top inspired students on how a story can move from one collection to the next and tell a story in doing so, the inspiration for this piece was also very intresting.
Wow, thank you so much for sharing with your students, I’m honored 😊 For this one, I did my research by asking the Margiela team some questions, and I just watched+rewatched+rewatched their films and process videos. Shoutout Dr. Reeve’s class 🦾
This is by far one of the best videos I've ever watched this year. As a young designer currently working on my first ever collection, I mostly work with dead stock fabric and second hand garments. I must say this video is quite inspiring and packed with information. Seeing a major fashion house applying most of the techniques I use (discoloration, fabric manipulation etc) is just a boost to my confidence knowing I'm on the right path. Thank you Bliss. And I definitely need to join the patron. You are just super amazing.
When I started getting into fashion design, adding story or meaning behind my garments was so difficult… this video taught me how to coherently and effectively convey my story through my garments.. thank you! Will continue to watch more of your videos 🖤
as an aspiring designer i think i learned that you just dont come w something randomly. it is a result of a very deep thought process. it a something beyond just ...clothes. i also learnt that you cannot compromise with meticulous hardwork , you do whatever it takes. thanyou bliss!
As a designer myself, I definitely learned that it is important to fully understand what is tryin mg to be communicated and the entire conceptual structure of a garment before attempting to bring it to life. Thanks for another amazing video
It's insane that Margiela SENT you these pieces for this video. They're all so gorgeous and listening to your insight was truly valuable. Not an aspiring designer, just a nerd, but this video has highlighted the importance of technique for me. I will carry this with me moving forward.
The knit top is everything. This video made me rethink my path, I was skeptical about the methods I used making that white shirt, but this made me feel better & I think I will give it another try with these notes in mind. If you see this, thank you Bliss...
I love this deep dive into the line. The plate vest had me on edge like what if she falls on the runway and it cuts her, would be a real life horror story.
I love using lining that’s just as expensive and high quality as the main fabric, if possible I’ll just double layer it. Makes a huge difference in quality weight and beauty! Ugh I just love fashion 🥰
As someone who just began to get into fashion, but always loved storytelling in music (Not just in the form of lyrical storytelling, but also every other choice an artist made to tell a story in his records) this was one of the beste videos I have ever watched. There are so many possibilities for young Designers to find a special characteristic for their brand. Creative minds will always find a way to make someting special and different. Itˋs beautiful to think about all the endless opportunities which are still existing. Trank you Bliss🙏🏼
I learned that the Maison was making movies! I feel like that idea really cemented the “design with a specific person in mind” thing. Having a true story with all of these relevant details, along with characters to dress makes that point feel much more understandable. Makes all the sense in the world now.
I learned that story telling is can be incorporated in ways that arent overpowering. these garments standout on their own even if you dont know the story, but they are just that much cooler when you do. story telling and concepting has been a struggle for me to learn and understand mostly due to the fact that i don't really like reading books, but through videos like this it helps me become better at analyzing stories that you could see anywhere.
This is where my first time ever seeing clothing put out into a story. It really spoke to me how you were saying each piece of clothing has almost a backstory or like just a story.I do a lot of cleaning and I like having meaning in story behind each of my paintings and I didn’t know clothing could also have a backstory meaning to it so much so thank you so much for showing me that!❤
Not a fashion designer, although I highly admire fashion design and find it interesting, but as an artist and painter these insights into other creative mediums serve as wonderful knowledge for producing great work. Your videos are highly inspiring for me as an artist and I appreciate it!!!
I learnt that how you need to know about things other than fashion in order to know more about fashion. For example, the coral reel references that visually shows sinked village! That hit me the most!!
Loved the video and also really enjoyed the part about delfts blue since im from the Netherlands. Over here we also use the phrase 'tegeltjes wijsheid' or 'tile wisdom' because a lot of people used to have delfts blue tiles in their kitchen with sayings or stories.
Love that the story is being told at every aspect of the product life cycle…even at the point of purchase, as it’s being worn, the story lives on, it’s actually something that’s very hard to do as a creative. Calling the fashion house a brand seems so understated, it’s more of a spirit. It haunts in perpetuity.
The most important think is to find your voice, not be scared or discourage. Tell your story as best you can, then you'll find your voice. Thank you Bliss
Thankyou so much for your clarity. In my art I used to weave every thread as I was at the bottom of a deep sleepy sea and every thread was needed to pull me up
I love this video so much. I had the ideas and you put them into words so blissfully (npi). I struggle with attaching meaning to clothes I make but this has given me so many ideas!! Thank you :)
I learned that as a creative artist predominantly in other fields, I appreciate the bit about "the garment was destined to be this way". Asklakja like I needed another forever-learning-curve obsession.
Yes! Those Margiela fashion movies were FABULOUS!!!! The Low Country nightmare was my favorite. I especially loved the Delft blue print deconstructed doublets!
Amazing videos thank you! What sticks with me is the idea that stylistic and design choices can be reinforced and complemented by fabrication and construction. I think about how good it feels to wear something that has qualities that you appreciate, like a story, durability, something that improves with age, and then how deep that appreciation can be when all the elements of that garment reinforce those same values.
Wow. I haven't explored Maison Margiela yet in my descent down a fashion rabbit hole, but that's captivating. A print that looks (a little) grandma-ish but it really doesn't upon closer inspection. It always blows my mind how there are people out there inventing ways and "methods" of being creative, like the actual leap itself onto another idea: Sea anemonies because that's the level most likely where a body might fall. Haunting. And then with the flowers, I honestly think more impact comes from the flower not being "conventionally attractive" for a flower, the fact that it's the flower of death is I guess a cherry. Wow.
There’s a whole “grannycore” aesthetic going on now that’s pretty adorable. It relies heavily on thrifting. I’ve never owned one but I’m always happy to see new generations appreciating things like carpet bags.
Your videos have inspired me to continue working to make couture garments from thrifted clothes that would otherwise be discarded and end up in land fills.
BLISS!!!! I love you! am I listening more closely because your hair looks so lush? probable. is your enthusiasm bringing me there? for sure. Am I more knowledgable now than ever because of you? ABSOLUTELY (and we all thank you)
I watched this with the intention of literally learning how to make better clothes since i’m a student and boy did this help. The motifs from these two collections and the clothes themselves, the process… it’s amazing! it inspires me so much. they’re made with a meticulous and like long process and i’m in love with that. i’m just trying to get better at being “original” and actually just wanted to watch your video, i enjoy them so much lol! been a subscriber for months but maybe i should join your patreon soon🫀
Patreon is definitely the move! Even if you miss the initial conversation going back and re-reading everything is soooo fulfilling and intriguing. It’s almost like tik tok how it’ll have you staring at your screen for hours just soaking up content😂😂
im aspiring designer honestly and this video helps me a lot, because analyzing and realizing this things give me an idea what is the thing that represent myself and one thing pop up with my mind flowers and butterflies because i grow and mature with the help of myself and as flower i bloomed after the all sh*ts in life because i have my own time, own spotlight, and own place that i know i belong with. And as butterflies i would just go with the flow of life as long im confident because as butterfly's life it's too short and every minutes, second are important, be free as butterfly and ignore negative vibes that world give to you. Simple explanation for somebody but it's a lot for me. thankyou!!
I learned what I felt intuitively that there is a connection between fashion design and fine-art sculpture especially when I saw the "plate vest" using broken plate shards. I use broken studio ceramics in my fine-art sculpture. Fashion has historically and still does influences sculpture.
You lucky son of a biscuit eater! I have been enamored by the tile sweater since I saw the folk horror video for the artisanal collection. It’s a thing of beauty. My great grandmother Moore made beautiful quilts and it reminds me of that aspect of story telling/story quilts, too. I am familiar with delftware and love the color. I picked up a rubber pair of boots in that shade of blue a few years ago and I look forward to pulling them out when it rains. They make me smile. I appreciated so many aspects of this collection, start to finish. My generation did distress their own clothes quite often. That’s how various types of jeans with holes became popular. We played, we did bleach washes, we cut/punctured/shot and washed a billion times. *Yes, it’s always better to start out oversized/in a much larger size (in denim and other fabrics) because after you dry them several times to perfect the fray they will shrink quite a bit. It would be so fun to play with enzyme washes. The details/cuts in linings reminded me of different types of paper art. There was so much wonderful detail involved.
I learned what it actual means to do story telling through fashion and through the techniques of my favorite designer! I love Margiela because he considered himself a technician but I always struggles with understanding how he was ably to tell a story through his techniques & visuals. This video gave me encouragement to keep trying.. sometimes as a creative you get frustrated that your vision isn’t working that you forget it is the mistakes that make the outcome beautiful. No one does anything perfectly they keep trying!
i felt like fashion is so much moree then just few appelling patterns and colors and cuts it's more then that.....like clothing and fashion can carry so much of stories knowledge and information and values one might never know.... and also how much lining is important and how it creates much more pleasing look and comfort i think loveee thessse videosss btw
but i loved when you started speaking about material symbolism like w the rubber tabis, cuz I’ve definitely gotten caught up in only thinking about symbolism through a graphics.
i learned how each garment is important i need to be able to express myself through my fashions im going to start with maxi dresses. ok thanks for such a great detailed fashion video.
I'm only 1 minute in but I have to comment now (this is going to be a long one). Contextualising fashion as "storytelling" completely revolutionised the concept to me. My entire life I have thought of fashion as either clothes on my body or nonsense that has nothing to do with me. It wasn't until two weeks ago when my home was destroyed in a flood, and along with it my entire $300 collection of yarn and crocheted items I was selling, that I decided to get back into sewing. Over the past two weeks, I've watched videos on what sewing tools are used for what, how to tailor bodices from shells, what a how to make a skater skirt, how to start sewing, the history of fashion, how to start an ethical and sustainable fashion brand - and it wasn't until this comment that I realised I had stepped into a world that until now was completely foreign to me. I am a storyteller. I have written novels, poems, speeches, short stories, a thesis, countless assignments, scripts, plays - you name it. I have this channel so I can comment on gay and trans happenings, but I'm always keeping storytelling in my mind. The stories we tell ourselves, the stories we tell each other, the stories other people tell us. How we talk about the world frames how we see it and vice versa. And until the first minute of this video, fashion was an incomprehensible text written in a dead language and read only by rich people who would rather run me over in their Bentley than allow me to access welfare. Even that is a story - the rich think poor people deserve to be poor because we're too stupid and lazy to be rich. That is how I thought of the fashion world: people who think I'm too stupid, fat and lazy to be able to wear their clothes or exist in their world, another story. The first minute of this video has lit a fire in me. I've recently worked out a style that suits me, after hunting through Depop for clothes that make me look like a cake. I want to create a fashion brand for full figure femmes that is long lasting quality, accessible, and looks delicious. I want everyone who wears my clothes to feel decadent and satiated. Good enough to eat, as it were. And that's a story. The world you have presented to me in one minute is one I want to fall into face first and swim around in like a chocolate fountain. So thank you, really. I can't wait to watch the rest of this video.
you're always so motivating! Thank you Bliss it helps a lot! I really want to develop more the "upcycling" part of my brand and ofc Margiela is THE blueprint
This video taught me the importance of detailing and searching within. It also thought me how simple questions in creating can form major detailing in and awareness of a garment
As a Dutch person, it's very fun to see this video where you go all in depth abt 'Delfts Blauw' even though, the Dutch usually tend to say we don't have any culture or anything lol. Keep up the good work :)
Oh, I've learnt a lot, but I was also puzzled by the word "anonymity" describing lining. Could it be because of a language barrier? Still have to chime in about lining in different cultures. First, I'd suggest to search for garments of Japanese firefighters of Edo period. They had a dull gray outer layer, but the lining was very colorful. The garments were worn as dull gray as a protective gear (it was often soaked with water too), but was worn inside out for parading,flaring fancy embroidery. Second, this is from my personal experience of growing up in a collapsing USSR. Dry cleaning was not very popular back then, especially for children's coats and jackets. But parents expected their children to look neat, so many parents tought their children to hang their coats almost turning them inside out! This way the outer layer... would be protected from dirt. And nobody cared that a kid would then wear soiled lining close to their body! I still see this habit in some adults and it makes me very uncomfortable, though it's not me who is going to wear this piece
The symbolism in that last jacket's insane. Ngl when I first saw it I was genuinly confused as to what made it so interesting... I take that back completely now lmao! Another great video Bliss ;)
I was pretty shocked abt Margiela´s experimentation with fabric and how prurposdly distressed it it. It totally blew my mind. (Btw, im just learning about fashion and your channel is so helpful, love your vids)
Thank you for this video Bliss! You helped me remember that fashion is ultimately about love and care. The death by drowning jacket was a really poignant example of how we can add value to an industry that seems to be destroying itself in its reckless pursuit of newness. I can see that quality craftsmanship and a respect for the people who wear the clothes we make is the creation of value and the best way to transfer those ideas is through well-thought out storytelling. Storytelling allows us to spend more time with a garment and develop an emotional connection. I feel inspired to dream again and create a beautiful world in the clothes I make
I learned a lot… omg this is real fashion this opened up my mind now I understand what I was searching for this truly gave me directions I understand the creation part thank you very much
This video once again showed me the beauty of designing clothes and telling stories through form and materials. Your videos reassure and motivate me again and again to persue my career in fashion design. Thank you Bliss!! :)
Literally I was waiting for you to get to the tabis since it is my Margiela favorite but the iteration you gave on the coat and aligning every detail about it together was amazing bliss you got a gift man keep going! MMM 4 EVER
Loved this video and inspired me on another level. Learning that strong brands create storytelling through garments is what makes a brand great, isn't just linear to graphics but in the process of the design blew my mind. As well the level of detail that the House chose to go through to layout the foundation for the story and then further the scenes through the seen lining, distressing, and graphics created pieces that could be seen as beautiful without knowing the background. Masterpieces.
As with the top , All these squares add to the whole complete of Delfts Blauw . Delfts Blauw is originally often portrayed in square tiles , which gives an extra layer of depth to this wonderful garment ( Coming from a Dutch ) .
Did not take notes but as always you’ve been very helpful to my thought process and creative process, considering taking a break from creating garments but the only way to came out with this examples of clothing is just experimenting and creating, thank you bliss, hope to see you more of the analysis
This was an amazing video, story telling often gets tucked away because it doesn't have a practical meaning, but I think it's what gives a piece of clothing it's whole purpose. If you are able to create something more than just a coat or a pair of trousers, if you are able to transport your audience into something deeper, that's where clothing becomes art. That's where part of the sentimental value resides, you can be anything you want with a jacket if it tells a story for, or about you.
I think thats why band and vintage tshirts are such a coveted item. They have story pre made
I'm.. not a fashion designer, but a painter and your lines about repetitious work to achieve a high standard ring true regardless of the difference in disciplines. A great reminder of how the incorporation of a persistent narrative helps art solidify it's place in time. I think your dissection is a true gem of inspiration.
I think i often get caught up in fashion for the sake of fashion, and this reminded me of the importance of using fashion as a means of processing and expression. Margiela seems so aware and intentional about how its articles are situated within a cultural and chronological context, and as someone who mainly deals with thrift/fast fashion, i don’t often notice that intention.
"... you need to be as ruthless with yourself about the results of that kind of work as you would if you were making a bespoke suit. You will find your voice in fashion design thru a lot of experimentation, a lot of iterations and holding yourself to a very high technical standard. That's the only way." That was not only a profound statement about fashion design, but to much of creative work across the board. Well stated.
as a designer myself, i really love watching these analysis videos from you, i particularly love the story about the last jacket. it encourages me to be even more detailed and experiment more to tell my story better, but i also feel a lil bit envy of fashion houses because they have the resources and staffs to help with completing the gorgeous awesome beautiful garments 😂
exactly 😪 hahah
yes that last jacket remided me of some music today it sounds Happy and beautiful but when you really start to listen its like wait woahh. and yea biggest fear is wasting my inventory 🤦🏽♂️😂
Your passion is infectious
*OH MY GOD* I put so much time into choosing and creating my linings - I want them to be so understated, so low key that they leave a void in your expectations.
That void is [hopefully] filled by the realization anyone who has the confidence to fit such an understated lining must be REALLY proud of their work
VERY CLEVER
I never realized how specific and purposeful storytelling is in fashion. I am an upcycler and I will take to heart what he says at the end about being technically strict with yourself.
I'm glad that you talk about how ruthless designers need to be. In a lot of my design classes, I've met people who are very very talented! but without that competitive, perfectionist edge, their designs still lack a lot of the impact that designs that are meant to be art should deliver on. I think this sort of hard love is something that growing artists should hear more of.
I want y’all to crush it 🦾 it takes hard work, but it’s worth it 💫💫
We had these exact tiles in the bathroom of my grandma's house (I am dutch) and they bring back so many wonderful memories. Not to mention the insane beauty of that sweater, it makes me really happy and inspires me a great deal. Especially because I sometimes find myself disregarding Dutch related art because I feel like we aren't that creative as other countries. I love it.
You should read Nachtblauw by Simone van der Vlucht. It’s a historical novel about the history of delft blue. It made me obsessed with delft blue even before this collection was made.
You guys created the De Stijl movement that revolutionized the architectural, art, and interior design world. Netherland is rich in culture
As a textile engineer focusing on fabric/thread research i'd like to THANK YOU!!! this video is VITAL to understand what really makes a brand, and most importantly understanding how to add depth and meaning to the garments in order for them to become part of a story.
i'd like to add that i've been distressing and re-purposing vintage garments and fabrics for 5 years now and can confirm that it is extremely difficult to purposely accomplish distressing and pattern modification, to an specific end result.
Ja, total interessant, kleine Huhn!
Do you have a place where we can find some of your work?
Why did i cry watching this video? Guys i think ive finally rediscovered myself. A soulful moment y'all
i think the last statement you said was the most important. Fashion designers need to put more consideration and technicality into their craft even if their garments or definition of fashion isn't the same as the big fashion houses. You actually have to be even more technical and aware of your craft, so your ideals and creativity sends a powerful message.
I love that you point out the need for a solid and ruthless vision for repurposed clothes. It's so easy to get taken by certain elements of the garment that keep you from progressing an idea and it's great to hear someone say that u need to have strong intentions
This is TRUELY one of the BEST, Fashion videos on line to date. Maison Margiela has Always been at the helm of creating innovative garments (Art).
..... I had to come back to also mention why John Galliano is SO important for fashion, now that he's part of the Maison Margiela world it is truely sublime, The Maison team and Galliano are yet again leading the way for fashion And the creative World ....... IM MESMERIZED !
Every House this man leads becomes a magnification and a microscopy of its self.
MERCI
so cool to understand how these top tier designers put their efforts to say something through clothes
I never thought to look deeper into my clothing than the color or the comfort of a garment. This video opened a new dimension in my mind for clothing. I learned to be more open with my designs and more experimental with them.
This is your best video yet!
(although I think I’ve said this on a few other videos, as well)
You got in my head that a story is very important in design, before I used to think that a good piece must just be beautiful visually, but now I see it that beauty must come from somewhere and this somewhere is a story or a feeling you’re trying to invoke in the viewer, much like in music, beauty must have meaning
Bruh, you’re working with Maison Margiela? Goals! Also, I’m so impressed with how knowledgeable you are about fashion...thanks for making it sound so artistic and intellectual because many people forget that fashion is art
The amount of knowledge I get through your videos is literally mind blowing
I learned breakdown, storytelling, and tedious dedication to a finished product in mind.
I think I've finally realised one of the reasons why I get the willies when designing and never complete what I've started - I don't have a complete story! I have never given myself poetic licence. Yep, I know it's probably easy to say that having been just inspired by your telling of how a great story teller in Galliano works...But I love it!! Thank you.
Awesome...I hate doing linings but they make the garment look professional and clean
Thank you so much for your video, I watched this today with my fashion students and they loved that you explained the back story in such depth and they were wondering how you did your research. They realised that story telling doesnt have to be so litteral and that there is a true beauty in letting peple find out the story on their own. They found the concept of symbolism being on the lining and therefore closer to the person and that this has more meaning. The knitted patchwork top inspired students on how a story can move from one collection to the next and tell a story in doing so, the inspiration for this piece was also very intresting.
Wow, thank you so much for sharing with your students, I’m honored 😊 For this one, I did my research by asking the Margiela team some questions, and I just watched+rewatched+rewatched their films and process videos.
Shoutout Dr. Reeve’s class 🦾
my mind is blown by how much attention to detail goes in both the aesthetics and technical side
This is by far one of the best videos I've ever watched this year.
As a young designer currently working on my first ever collection, I mostly work with dead stock fabric and second hand garments. I must say this video is quite inspiring and packed with information. Seeing a major fashion house applying most of the techniques I use (discoloration, fabric manipulation etc) is just a boost to my confidence knowing I'm on the right path.
Thank you Bliss. And I definitely need to join the patron. You are just super amazing.
When I started getting into fashion design, adding story or meaning behind my garments was so difficult… this video taught me how to coherently and effectively convey my story through my garments.. thank you! Will continue to watch more of your videos 🖤
as an aspiring designer i think i learned that you just dont come w something randomly. it is a result of a very deep thought process. it a something beyond just ...clothes. i also learnt that you cannot compromise with meticulous hardwork , you do whatever it takes.
thanyou bliss!
I'm amazed by your enthusiastic storytelling
As a designer myself, I definitely learned that it is important to fully understand what is tryin mg to be communicated and the entire conceptual structure of a garment before attempting to bring it to life. Thanks for another amazing video
It's insane that Margiela SENT you these pieces for this video. They're all so gorgeous and listening to your insight was truly valuable. Not an aspiring designer, just a nerd, but this video has highlighted the importance of technique for me. I will carry this with me moving forward.
The knit top is everything. This video made me rethink my path, I was skeptical about the methods I used making that white shirt, but this made me feel better & I think I will give it another try with these notes in mind. If you see this, thank you Bliss...
I always see your comments, homie 🦾 you’ve been supporting the channel for years! I appreciate you a ton, I’m glad the video was useful for you 💫💫
No it's only some things
Being able to tell a story through technical skill is everything
I love this deep dive into the line. The plate vest had me on edge like what if she falls on the runway and it cuts her, would be a real life horror story.
I love using lining that’s just as expensive and high quality as the main fabric, if possible I’ll just double layer it. Makes a huge difference in quality weight and beauty! Ugh I just love fashion 🥰
As someone who just began to get into fashion, but always loved storytelling in music (Not just in the form of lyrical storytelling, but also every other choice an artist made to tell a story in his records) this was one of the beste videos I have ever watched. There are so many possibilities for young Designers to find a special characteristic for their brand. Creative minds will always find a way to make someting special and different. Itˋs beautiful to think about all the endless opportunities which are still existing. Trank you Bliss🙏🏼
I learned that the Maison was making movies! I feel like that idea really cemented the “design with a specific person in mind” thing. Having a true story with all of these relevant details, along with characters to dress makes that point feel much more understandable. Makes all the sense in the world now.
The importance of effective and creative storytelling in designing timeless pieces
I learned that story telling is can be incorporated in ways that arent overpowering. these garments standout on their own even if you dont know the story, but they are just that much cooler when you do. story telling and concepting has been a struggle for me to learn and understand mostly due to the fact that i don't really like reading books, but through videos like this it helps me become better at analyzing stories that you could see anywhere.
This is where my first time ever seeing clothing put out into a story. It really spoke to me how you were saying each piece of clothing has almost a backstory or like just a story.I do a lot of cleaning and I like having meaning in story behind each of my paintings and I didn’t know clothing could also have a backstory meaning to it so much so thank you so much for showing me that!❤
Not a fashion designer, although I highly admire fashion design and find it interesting, but as an artist and painter these insights into other creative mediums serve as wonderful knowledge for producing great work. Your videos are highly inspiring for me as an artist and I appreciate it!!!
Art is art. In paints, charcoals or textiles.
I learnt that how you need to know about things other than fashion in order to know more about fashion. For example, the coral reel references that visually shows sinked village! That hit me the most!!
Loved the video and also really enjoyed the part about delfts blue since im from the Netherlands. Over here we also use the phrase 'tegeltjes wijsheid' or 'tile wisdom' because a lot of people used to have delfts blue tiles in their kitchen with sayings or stories.
That’s beautiful!
Love that the story is being told at every aspect of the product life cycle…even at the point of purchase, as it’s being worn, the story lives on, it’s actually something that’s very hard to do as a creative.
Calling the fashion house a brand seems so understated, it’s more of a spirit. It haunts in perpetuity.
The most important think is to find your voice, not be scared or discourage. Tell your story as best you can, then you'll find your voice.
Thank you Bliss
Thankyou so much for your clarity.
In my art I used to weave every thread as I was at the bottom of a deep sleepy sea and every thread was needed to pull me up
I love this video so much. I had the ideas and you put them into words so blissfully (npi). I struggle with attaching meaning to clothes I make but this has given me so many ideas!! Thank you :)
So happy to find your channel! working in breakdown, ageing and dying….its the best job ever.
YOUR LOVE FOR THE CONSTRUCTION AND CREATIVITY OF THIS BRAND IS CONTAGIOUS, I WANNA BE RAW DOGGED BY MARGIELA'S CREATIVE TEAM
I learned that as a creative artist predominantly in other fields, I appreciate the bit about "the garment was destined to be this way". Asklakja like I needed another forever-learning-curve obsession.
The Story telling in the cloth made the cloth have life and reflect the emotions. Grea Video Bliss!! Need to watch at least 3 times.
This pieces are so gorgeous It’s insane
I learned how much play is important in the process of story-telling and creation from your video, thank you!
The blue jacket with flowers made me think of James Jean's art. Spider Chrysanthemums, really cool!
Yes! Those Margiela fashion movies were FABULOUS!!!! The Low Country nightmare was my favorite. I especially loved the Delft blue print deconstructed doublets!
Amazing videos thank you! What sticks with me is the idea that stylistic and design choices can be reinforced and complemented by fabrication and construction. I think about how good it feels to wear something that has qualities that you appreciate, like a story, durability, something that improves with age, and then how deep that appreciation can be when all the elements of that garment reinforce those same values.
Wow. I haven't explored Maison Margiela yet in my descent down a fashion rabbit hole, but that's captivating. A print that looks (a little) grandma-ish but it really doesn't upon closer inspection. It always blows my mind how there are people out there inventing ways and "methods" of being creative, like the actual leap itself onto another idea: Sea anemonies because that's the level most likely where a body might fall. Haunting. And then with the flowers, I honestly think more impact comes from the flower not being "conventionally attractive" for a flower, the fact that it's the flower of death is I guess a cherry. Wow.
There’s a whole “grannycore” aesthetic going on now that’s pretty adorable. It relies heavily on thrifting.
I’ve never owned one but I’m always happy to see new generations appreciating things like carpet bags.
Your videos have inspired me to continue working to make couture garments from thrifted clothes that would otherwise be discarded and end up in land fills.
BLISS!!!! I love you! am I listening more closely because your hair looks so lush? probable. is your enthusiasm bringing me there? for sure. Am I more knowledgable now than ever because of you? ABSOLUTELY (and we all thank you)
I watched this with the intention of literally learning how to make better clothes since i’m a student and boy did this help. The motifs from these two collections and the clothes themselves, the process… it’s amazing! it inspires me so much. they’re made with a meticulous and like long process and i’m in love with that. i’m just trying to get better at being “original” and actually just wanted to watch your video, i enjoy them so much lol! been a subscriber for months but maybe i should join your patreon soon🫀
Patreon is definitely the move! Even if you miss the initial conversation going back and re-reading everything is soooo fulfilling and intriguing. It’s almost like tik tok how it’ll have you staring at your screen for hours just soaking up content😂😂
i learned to focus on attention to detail when it comes to fabric because at the end of the day it’s the little details that matter
im aspiring designer honestly and this video helps me a lot, because analyzing and realizing this things give me an idea what is the thing that represent myself and one thing pop up with my mind flowers and butterflies because i grow and mature with the help of myself and as flower i bloomed after the all sh*ts in life because i have my own time, own spotlight, and own place that i know i belong with. And as butterflies i would just go with the flow of life as long im confident because as butterfly's life it's too short and every minutes, second are important, be free as butterfly and ignore negative vibes that world give to you. Simple explanation for somebody but it's a lot for me. thankyou!!
I learned what I felt intuitively that there is a connection between fashion design and fine-art sculpture especially when I saw the
"plate vest" using broken plate shards. I use broken studio ceramics in my fine-art sculpture. Fashion has historically and still does influences sculpture.
broski it feels like you got the margiela plug, congrats
Literally bliss foster is a big part of why I’m endeavoring to go to fashion school
omg that was so interesting. thank you
You lucky son of a biscuit eater!
I have been enamored by the tile sweater since I saw the folk horror video for the artisanal collection. It’s a thing of beauty.
My great grandmother Moore made beautiful quilts and it reminds me of that aspect of story telling/story quilts, too.
I am familiar with delftware and love the color.
I picked up a rubber pair of boots in that shade of blue a few years ago and I look forward to pulling them out when it rains. They make me smile.
I appreciated so many aspects of this collection, start to finish.
My generation did distress their own clothes quite often. That’s how various types of jeans with holes became popular. We played, we did bleach washes, we cut/punctured/shot and washed a billion times. *Yes, it’s always better to start out oversized/in a much larger size (in denim and other fabrics) because after you dry them several times to perfect the fray they will shrink quite a bit.
It would be so fun to play with enzyme washes.
The details/cuts in linings reminded me of different types of paper art.
There was so much wonderful detail involved.
I’ve really enjoyed seeing your thoughts, thanks so much for sharing 💫💫
@@BlissFosterYou are welcome! I’m really enjoying your videos. You do a great job and I appreciate it!
I learned what it actual means to do story telling through fashion and through the techniques of my favorite designer! I love Margiela because he considered himself a technician but I always struggles with understanding how he was ably to tell a story through his techniques & visuals. This video gave me encouragement to keep trying.. sometimes as a creative you get frustrated that your vision isn’t working that you forget it is the mistakes that make the outcome beautiful. No one does anything perfectly they keep trying!
i felt like fashion is so much moree then just few appelling patterns and colors and cuts it's more then that.....like clothing and fashion can carry so much of stories knowledge and information and values one might never know.... and also how much lining is important and how it creates much more pleasing look and comfort i think loveee thessse videosss btw
You’re absolutely killling ittttt! OKAYYYY LEVELLLL UPPPPPP! I seeeee yiuuuuuu!!!
As a beginner designer I definitely learned about the importance of creativity I'm this field. I love it here💚
but i loved when you started speaking about material symbolism like w the rubber tabis, cuz I’ve definitely gotten caught up in only thinking about symbolism through a graphics.
i learned how each garment is important i need to be able to express myself through my fashions im going to start with maxi dresses. ok thanks for such a great detailed fashion video.
I'm only 1 minute in but I have to comment now (this is going to be a long one). Contextualising fashion as "storytelling" completely revolutionised the concept to me. My entire life I have thought of fashion as either clothes on my body or nonsense that has nothing to do with me. It wasn't until two weeks ago when my home was destroyed in a flood, and along with it my entire $300 collection of yarn and crocheted items I was selling, that I decided to get back into sewing. Over the past two weeks, I've watched videos on what sewing tools are used for what, how to tailor bodices from shells, what a how to make a skater skirt, how to start sewing, the history of fashion, how to start an ethical and sustainable fashion brand - and it wasn't until this comment that I realised I had stepped into a world that until now was completely foreign to me.
I am a storyteller. I have written novels, poems, speeches, short stories, a thesis, countless assignments, scripts, plays - you name it. I have this channel so I can comment on gay and trans happenings, but I'm always keeping storytelling in my mind. The stories we tell ourselves, the stories we tell each other, the stories other people tell us. How we talk about the world frames how we see it and vice versa. And until the first minute of this video, fashion was an incomprehensible text written in a dead language and read only by rich people who would rather run me over in their Bentley than allow me to access welfare. Even that is a story - the rich think poor people deserve to be poor because we're too stupid and lazy to be rich. That is how I thought of the fashion world: people who think I'm too stupid, fat and lazy to be able to wear their clothes or exist in their world, another story.
The first minute of this video has lit a fire in me. I've recently worked out a style that suits me, after hunting through Depop for clothes that make me look like a cake. I want to create a fashion brand for full figure femmes that is long lasting quality, accessible, and looks delicious. I want everyone who wears my clothes to feel decadent and satiated. Good enough to eat, as it were. And that's a story. The world you have presented to me in one minute is one I want to fall into face first and swim around in like a chocolate fountain.
So thank you, really. I can't wait to watch the rest of this video.
I watched the rest of this video and your affection and enthusiasm for fashion and the storytelling in these clothes is infectious. Subscribed!
you're always so motivating! Thank you Bliss it helps a lot! I really want to develop more the "upcycling" part of my brand and ofc Margiela is THE blueprint
This video taught me the importance of detailing and searching within. It also thought me how simple questions in creating can form major detailing in and awareness of a garment
As a Dutch person, it's very fun to see this video where you go all in depth abt 'Delfts Blauw' even though, the Dutch usually tend to say we don't have any culture or anything lol. Keep up the good work :)
Oh, I've learnt a lot, but I was also puzzled by the word "anonymity" describing lining. Could it be because of a language barrier? Still have to chime in about lining in different cultures. First, I'd suggest to search for garments of Japanese firefighters of Edo period. They had a dull gray outer layer, but the lining was very colorful. The garments were worn as dull gray as a protective gear (it was often soaked with water too), but was worn inside out for parading,flaring fancy embroidery.
Second, this is from my personal experience of growing up in a collapsing USSR. Dry cleaning was not very popular back then, especially for children's coats and jackets. But parents expected their children to look neat, so many parents tought their children to hang their coats almost turning them inside out! This way the outer layer... would be protected from dirt. And nobody cared that a kid would then wear soiled lining close to their body! I still see this habit in some adults and it makes me very uncomfortable, though it's not me who is going to wear this piece
The symbolism in that last jacket's insane. Ngl when I first saw it I was genuinly confused as to what made it so interesting... I take that back completely now lmao! Another great video Bliss ;)
I was pretty shocked abt Margiela´s experimentation with fabric and how prurposdly distressed it it. It totally blew my mind. (Btw, im just learning about fashion and your channel is so helpful, love your vids)
Thank you for this video Bliss! You helped me remember that fashion is ultimately about love and care. The death by drowning jacket was a really poignant example of how we can add value to an industry that seems to be destroying itself in its reckless pursuit of newness. I can see that quality craftsmanship and a respect for the people who wear the clothes we make is the creation of value and the best way to transfer those ideas is through well-thought out storytelling. Storytelling allows us to spend more time with a garment and develop an emotional connection. I feel inspired to dream again and create a beautiful world in the clothes I make
I learned a lot… omg this is real fashion this opened up my mind now I understand what I was searching for this truly gave me directions I understand the creation part thank you very much
Tailoring and textiles are very important but I love the fibers ! 🥰🤟🏻❤️💋
I learned a lot about story telling and using the “look book” videos as a strong story telling motif
thank you so much for supplying us this information laid out. these stories are what art and design are about.
dont know what id do without you bliss!!! Thank you for all the work you do!
This video once again showed me the beauty of designing clothes and telling stories through form and materials. Your videos reassure and motivate me again and again to persue my career in fashion design. Thank you Bliss!! :)
When i saw one of the pieces in the previews i KNEW it was dutch inspired, as a dutch person im honoured !
Literally I was waiting for you to get to the tabis since it is my Margiela favorite but the iteration you gave on the coat and aligning every detail about it together was amazing bliss you got a gift man keep going! MMM 4 EVER
Fashion nerd here, just here for the content as always. THANKS!
Always putting in the work, bliss. Can’t be thankful enough.
Loved this video and inspired me on another level. Learning that strong brands create storytelling through garments is what makes a brand great, isn't just linear to graphics but in the process of the design blew my mind. As well the level of detail that the House chose to go through to layout the foundation for the story and then further the scenes through the seen lining, distressing, and graphics created pieces that could be seen as beautiful without knowing the background. Masterpieces.
Rewatching this because this a next level video
As with the top , All these squares add to the whole complete of Delfts Blauw . Delfts Blauw is originally often portrayed in square tiles , which gives an extra layer of depth to this wonderful garment ( Coming from a Dutch ) .
Did not take notes but as always you’ve been very helpful to my thought process and creative process, considering taking a break from creating garments but the only way to came out with this examples of clothing is just experimenting and creating, thank you bliss, hope to see you more of the analysis
Thank you, Bliss. Learned so much :)
Amazing. thank you. i will continue to rewatch this everyday!
Bliss just keeps looking better and better each video 😂
omg
how your line of thoughts purely go into my mind^ really love the way you observe garments