Coca-Cola Times Square Digital Interactive Billboard - Posterscope

Posterscope, Dentsu Aegis Network worked with Coca-Cola to launch an interactive digital billboard in Times Square to celebrate the meaning, stories, and things-you-didn’t-know behind each of our names. What’s In A Name is an evolution of the hugely successful Share A Coke campaign and integrates Google data with social media, mobile interactivity and real-time digital creative. It’s only fitting that as one of the biggest brands in the world, Coca-Cola celebrated What’s In a Name on the biggest stage in the world, Times Square New York.
Inquiries: Jeff.tan (at) dentsuaegis (.) com