Ubisoft has leaned so far into anti consumer practices they might never be able to recover. The tipping point was the day that exec said "gamers should get comfortable not owning their games". RIP Ubisoft.
Came here to say that, too many people focusing on their shitty games and racist agenda, but those I would still get on a discount if the mood hit. But the moment that dumbass said I should get comfortable not owning games he made sure I would never drop a cent on their products.
The actual problem is that it's SBl that said they want to END our gaming... so we're actually playing into their hand. Or goals. But with that said, we have to do this bc we don't like it and it's ridic to pay full price for games we won't play. So now we have to hope that AA, indy or new companies pick up the slack and step into the void this has created in our games - maybe pick up the good devs AAA has removed too?
I think the line I heard business school students repeat in the mid 2010’s was Henry Ford’s “If I asked people wanted they wanted, they would’ve said faster horses”. I always found it to be an incredibly reeeetard quote. People would only ask for a faster horse (in 1905) because they didn’t know he had the means of mass producing an affordable car. You can’t insult your customer while withholding information. I hate that quote. However this is the mentality that ruled many business colleges and in return they have gifted to the world a legion of imbecilic people with Trojan horse degrees on to the economy.
@@Mr_Bones.It's even more of a ridiculous quote when you realize how impossible it would be for the average person could picture a car so of course they are hesitant on a idea they can't picture. That's not the case for the products coming out now.
@@Mr_Bones. also that quote is stupid because a car basically IS a faster horse, bc horses were the main form of land transport for the common person at the time, and a car is just the evolution of that. So good old ford disproved his own point in that exact quote and was so arrogant he didn’t even notice 😂
"Gaming is healing" They finally pushed the envelope too far. Their 'subtle messaging' is now front and center but we've got other choices now. They never innovated, in fact they are going backwards. Making worse looking, worse playing games and asking for the same or even more money. We'd rather play an old game on sale or play our backlog.
I agree with all of this but I have a problem with playing old games exclusively. Halo as a series has been failing ever since 343 took over, and it's gotten to the point where some people think Halo peaked in with Halo reach or even Halo 3. The problem is that some of these games are nearly 20 Years old, and I'm wondering what would happen if these games were made unplayable.
@@GregtheHelldiver_ this is a Ubisoft video , not 343. But even, 343 will have the same outcome as Ubisoft. In the mean time, you gotta find yourself some old games you're willing to play.
@@GregtheHelldiver reach was the most fun I ever had with the Halo series. It’s turned to trash since then, literally haven’t spent a dime on Infinite. Vote with your wallets people! Don’t reward bad behavior or give into morbid curiosity. It hurts us all when we reward bad behavior.
The fact that they are pulling Season passes OUT of their games is AMAZING. Season passes should NEVER be in anything that isn't live service. They are scams, and even in a lot of these games that could justify having them, end up making 90% of the stuff garbage. LVL 32 Green Gun!? LVL 39 Green Gun With Red!?! LVL 50 Red gun With GREEN!? It's so trash, and they end up having only the end of the tier being stuff you actually want. And what's horrible about them(and skin Microtransactions) in single player games, is a HUGE part of what makes them fun for a lot of people, or adds a chunk of the fun, is visual progression! Going through Black Myth, getting a new suit that not only had perks, but looked Badass was AMAZING. And when they sell you stuff, they have to either cut the amount of cool ones down, or they have to make them look crappy by comparison so that you buy the for sale skins. It is HORRIBLE. I hope this practice goes away.
do you mean battlepasses? season passes are normally when they bundle a whole bunch of dlc together and ask you to pay for them upfront at a discounted price before they are released.
@@limyarplane1991 yeah, but I've seen games use seasons in this scummy way. Also XP boosts HAVE to go, I don't know if Ubisoft started it, but it is SCUMMY. It would be scummy if they just used it as normal and it made people pay to level faster. But anyone with a brain knows they NEVER just do that, they lower the speed of progression, and then charge us to make it normal.
@@addidaswguy True, seasons passes in of themselves aren't bad. If they've released a full product then hell yeah release a DLC but if not then it's definitely scummy as all hell
That's a battle pass. A season pass is carry over from the Xbox 360/PS3 generation, it's basically one big preorder for all the game's DLC. It's still a scam, don't get me wrong, but for completely different reasons than a battle pass.
I’ve been gaming for 30 years and I still have no idea what the hell a season pass is. Is it corporate speak for “give us money for the promise of good DLC, and then receive digital garbage 6 months behind schedule“? I’m glad the gaming industry is dying, but I’m concerned the selfish demons that ran the companies will get new jobs in healthcare or banking.
Ah yes the company that openly stated “gamers shouldn’t get used to owning their games” is starting to crumble. The company that panders to whoever they feel like on a given day knowing damn well they don’t give a f about the people they’re pandering to. No one is surprised. No one feels bad. No one is going to miss this sorry company. F Ubisoft.
Ubisoft is not the only game company that thinks gamers shouldn't own the games they buy. The game industry as a whole has lobbied politicians so that they didn't make laws guaranteeing owndership of digitally bought copies. Sony is actively trying to remove games with expired copyright licenses from people's PSN libraries. It's actual war on ownership by game companies
but surely the mandated, I mean "totally not forced" diversity quotas make up for the lack of creativity and heart and art and good gameplay and story right??
yeah, honestly. The whole Shadow controversy is bad and all, but for me Ubisoft died along time ago. I haven't bought a Ubisoft game in several years. AC:Mirage was for me the last chance I gave Ubisoft. Could they pull it off? Could they actually fulfill their promise of going back to the roots? No, not really. Whitelight's recent video on Mirage was probably closest to my opinion on the game and why I never actually bothered buying/keeping it in my library. Yasuke or not. Ubisoft has only been disappointing me with their games for at least 6 years or so.
@@northernsoul0127breakpoint was such a massive step down in quality from wildlands. Absolutely mind blowing how hard Ubisoft has been blundering over the last 6 years
I'm one of the modern audience - but I don't buy games as my green hair dye has run into my eyes and affected my sight. Also. my nose-ring got infected, and the pain affects my concentration when playing woke games.
I love to see it: Acolyte canceled. Rings of Power being beat in ratings by Acolyte. Agatha All Along getting bested by RoP It’s all failing and I’m enjoying roasting my marshmallow on the flames of Rome
@@m0-m0597 Punks were kind people who went outside with their friends to enjoy music and wanted to enact positive change by being better people (see for example "straight edge"). When people talk about green hair and nose rings these days it refers to twitter activists who live alone without any friends and spend all their time complaining about things on the internet.
seriously who in the fcking hell would pay for a ubisoft subscription?? you've gotta be an ultra normal who never plays games to fall for that, the biggest casual in the world. no one buys Ubi, but if they do, it's on sale for $5 once a year
Yep every Ubi game I’ve bought in the last several years have been when they finally go on sale for a few bucks on steam. I’ve only bought maybe 1 or 2 of them too, and have barely played them because they’re ass lol.
You could just say all AAA game developers are awful and people should stop buying their games. There are too many good indie and AA games to count, just play those
@@exantiuse497 But not all AAA developers are bad. Monolith Soft is godly; they give quality, memorable games and don't just fall into the current meta "How many pores does Aloy have on her nose? What, fun? what's that?" like others are. Honestly, Nintendo is the one of the few who make more hits than misses these days. (Pokemon company/GameFreak not withstanding)
The more of this kind of companies that go out of buisness, the better. Gamers - and consumers - are starting to wake up. At the boxoffice it is already obvious since 2 years. Gamers are lacking behind, but if you look at the big "modern games" it is getting clear that these kind of games do not sell well. While games without the message that are just good games have great sale figures.
Who do they think are buying these messages anyways other than people who already believe in it. What's the point of changing the way you make games for investors if it kills your business?
i think the horse armor was the first instance of a microtransaction for a cosmetic. I don't *want* Bethesda to fail, but they likely are. They're capable of making insanely good games, but they likely don't care. There was that German interview about "ES6 Fans are just impossible to satisfy" which is their code for "We really don't want to make ES6 good." I think I remember some interviews with Michael Kirkbride about how he had to effectively trick Todd into letting him put good content into Morrowind, which is nuts.
It's not Bethesda's fault for making horse armor. It's our fault for buying it. There's a short from Pirate Software where he talks about how a $15 mount in WoW outsold Starcraft: Wings of Liberty, an expansion that he and many others at Blizzard worked 80 hour weeks for over a year to deliver. You can't get mad at game companies for just doing what sells.
We can absolutely blame the developers for putting stuff like that in, while also criticizing people for buying them. But the developers started it, they are mostly to blame.
@@qu1253we can get mad at them for not doing both. If games and cosmetics make money stop trying to make games only to pump them full of cosmetics. Or at least just make good games and keep the cosmetics in separate games but every game has to make EXPONENTIAL money now
They had a knee jerk reaction to the sexual misconduct allegations, and decided to aggressively course correct. A dev legit said that leaving out correct emoji from an email was apparently an actual concern... Imagine..Aggressive over positivity as a means to save potential exposure of bad working environment, which only lead to a different but still bad working environment.
You ever notice the more a company starts accepting modern political talking points, the worse their actual working culture becomes? There also appears to be a correlation to the increase in scummy business practices to cover up exceedingly higher production costs and bloated staff budgets.
@@mrbigglezworth42 or the practices were there and people just feel more freely to talk about them. You're letting your own anti SJW biases cloud your judgment. Correlation is not important, and there's no causation between the two, that's obvious to anyone with a brain. It seems more probable that having bad leadership causes both. Which also explain why when they get confronted on any of these issues (sexual misconduct or bad consumer practices) they seem to always reach the wrong conclusion. Similar to what you just did. Ubisoft was shitty way before Me Too, SJW, and other movements were even a thing. Many were aware of how bad Ubisoft games were back with AC3, which was the same shit than the other 2, or FC3 which was the most repetitive and shallow game I've ever played, or the buggy mess Splinter Cell ports were, showing the lack of care for the PC community. The only thing that changed is that people got tired now, which to me it looks more like a good proof of how stupid we are as consumers when you take into consideration how long it took.
Rather than course correcting, they're basically attempting to pass the sexual misconducts of their own higher ups as a problem of their playerbase, who they decided have to be taught good manners by said higher ups. Is gaslighting at it's finest in order to try look clean, and unfortunately for us it works well because there's always a bunch of anti DEI morons coming out of the woodwork to take that bait for all it's worth.
Something that I think gets lost in the conversations (because people focus on greedy executives or Wokeness/DEI) is that the talent pool in the industry now is being severely dampened by those types of practices and environments. Maybe i’m out of touch, but where are all the new video game celebrities and visionaries a la Kojima/Cliffy B/Joe Staten? Even a guy like Peter Molyneux Say what you will about any of them, but they were names every gamer knew. They had (or at least seemed to have) a real passion for games and creative vision. They got in front of the camera and said “I love games like you, here’s some cool shit we’re doing” Those types are being suppressed, entering an industry that’s been corporatized and made accessible to just about anyone. You dont have to be a total nerd to work with games anymore, you can be severely lacking in technical skills and creativity but if you check the right boxes you’re hired. Executives see how much money games make, and figure they can just do that too, without understanding the emotional investment and borderline obsession that goes into making a truly great product. Ive played some truly great indie games over the years, and it pains me that they’ll probably never see the wealth and resources these triple A studios have
Yes exactly and you're really not. The kind of experienced creative leads like Kojima etc cannot exist if they can't built proper experience with a proper team for year within a single company if they constantly get fired or cannot be actually creative in the first place because they're scarred of the DEI HR department ladies. And when you look at what happened to even Kojima and Konami, companies don't even like having this kind of strong "auteur" in the first place. They think they can produce videogames like they can produce fast food.
Unfortunately, the auteurs have themselves hurt gaming in their own way too. They can have a tendency to want things that are fun to make but not play, or pick a sub-optimal sub-genre. For example, 2D and 3D platformers are different games, but Shigeru Miyamoto has not wanted to make a 2D Mario game since Super Mario World. Super Mario Galaxy games were given the upper tier of assets while New Super Mario Brothers Wii was given less even though it was the latter that cause the Wii to sell out of stock for a second time. Not to mention how there are some like Hideo Kojima and David Cage that would rather direct movies, but to their embarrassment are stuck making video games.
They still exist, in the Eastern gaming scene. You have your YoshiPs, your Yoko Taros, your Kojimas and your Miyazakis there. Stop giving your nickels and dimes to Western game devs.
A counterpoint: a game doesn't NEED the resources of a AAA studio to be great. Today AA and even indie game studios can accomplish more than many AAA studios could 20 years ago because of cheaper, stronger and more available technology. Yea, AAA games are, for the most part at least, in the toilet and I don't know if they'll get better, but a game studio doesn't need to be AAA to make great games
I’m gonna say what I have not seen anyone say so far about this situation: This is not just woke vs non woke, if Ubisoft made an amazing game with a female or gay main character, with complex motives, a troubled backstory, with moral conflicts they were trying to resolve, well written plot line, and immersive, deep gameplay with a world that feels real, I think about 1/10th the people would be complaining. The issue is, these studios see woke narratives as a CASH GRAB or they thought that’s what would happen, and they thought they could just make a woke narrative with a dog poop game and have that be enough, and then just call people bigots for not liking their horrible game. If we let this be about wokism, Ubisoft wins, bc it allows them to continue to hide behind a social issue when the real problem is them passing off a bad game as a good game and crying wolf about wokeism when called on how lazy the design is.
I would never play a woke game. I refuse to play as a black samurai in ancient Japan. Or as a ugly trans women beating down stormtroopers. No matter how good the game is. And so should everyone else. Its the only way to stop this nonesense
Nobody is saying that because as nice as the sentiment sounds, Ubisoft is not "winning" anything right now. I don't mean that in a rhetorical sense, but as in, they are failing as a business at the most basic fundamental level possible.
It looks like Capcom and Square Enix didn't learn from recent large failures like Forspoken, Concord, and Suicide Squad. These companies are still looking at staying on the "modern audience" route. I think Assassin's Creed Shadows would have been a huge failure too if it was released on the original schedule.
CAPCOM is a money printing factory, it would come as a big surprise to see them fail. They have a gigantic library and a rabid fanbase. When I saw how far CAPCOM fans were willing to go to defend Dragon Dogma 2’s monetization scheme it seemed impossible for them to fail. They release their next Monster Hunter game the same month as AC Shadows, so without hyperbole it could be CAPCOM’s game that finishes off Ubisoft.
@@GamingRobioto CAPCOM are changing things in their remasters to be more politically correct. They changed the ethnicity of a Chinese boss in Dead Rising to a white guy, they’ve “unsexified” some of the outfits of female characters, and they seem to have a localization team that is taming down the narrative of games in translation. But it’s CAPCOM, they are still beloved by their fans, they are about as far from Ubisoft or BioWare as can be on that front.
well ubi "ending" itself is fine and all. but we have a way bigger problem at hand with Nintendo trying to "end" indie companies (pushing for patenting game mechanics)
It's not even just indie games at that. I read that they've apparently also patented moving at the same speed as a platform you're standing on which is basically the physics nearly all games use nowadays whether it's on a vehicle or on a platformer game. It's pathetic really.
@@Basil_The_Flowerboy so at that point they try to patent real life mechanics/physics? maybe they should try this, and whoever is in charge will see how nuts Nintendo has become, and because of this will question more of their ideas...
Eh...not really. First, there's over 40 years of precedence against Nintendo's claims in all relevant major markets outside Japan. Second, over the course of its existence as a major video game company, Nintendo has launched many predatory lawsuits before, and has lost more money than they've gained from nearly all of them in the long run. (Vs Geloob over the Game Genie, Vs Squaresoft in 1996 over ownership of IP for Super Mario RPG,Vs Namco-Bandai over Digimon...I can name more if you'd like) Worst case scenario: The Japanese court rules in Nintendo's favor and it stays in Japan. Nobody else is going to uphold a decision made in a foreign country that can amounts to "please give us total legal control of your multi-billion dollar video game industry" and since Japan lacks the clout or military force to make it happen the old fashioned way, that will be that. On top of that, Nintendo (and by extension, Japan) would quickly find themselves facing all manner of new problems in international trade courtesy of pissing off basically every single other gaming industry giant, because that decision doesn't just inconvenience them, it threatens their bottom line in a major way. The last time Nintendo made that many enemies that quickly was in the late 1980s and early 1990s. It bit them in the ass BADLY when Sony entered the biz with the Playstation 1 when everyone jumped over to the new competitor not only making a better deal, but who had clout to stand up to Nintendo should they try and pull any scorched earth B.S. (in a form of perfect hubris, the PS1 was itself born from a failed joint venture between Sony and Nintendo to create a CD-based expansion system for the SNES to compete with the Sega-CD.)
preordering is pointless anyways... you dont get physical copies anymore so you have to download it anyways... you don't get cool unique RL objects withi it, just some cheap recolors of ingame items... and lets be real... can there even be a shortage of copies in a digital world.... so the danger of going to a store and not find the game to buy it... is negated...
ubi knows if this game fails they go bust so i'm not buying it out of sheer spite, game companies need a HARD lesson to not piss off their core audience or go bust. also i would say these shareholders are less evil than these game companies trying to brainwash people & do not care if they destroy the gaming industry to "push the message"
It's crazy how many medium sized or large but not huge game studios are able to consistently pump out "anomalies" like how Fromsoft is able to make "once in a lifetime exceptions" every year
It’s simple supply and demand. There was a TON of video game demand during COVID, so they increased supply. COVID ended and demand decreased, but supply didn’t change. Companies got cocky thinking they could do literally anything to us desperate consumers, and now consumers are wise to it and mostly reject it. Companies SHOULD now be adapting, reducing volume, and developing a more customer centered mindset, and those that don’t do that will become the next Ubisoft.
There is no "video game demand", there is a demand for specific themes and features and aspects in video games. So even during a boom like during the coof era, certain genres still didn't experience a boom because there just aren't many customers interested in them. Games aren't interchangeable commodities, if game publishers don't cater to the wishes and tastes of the customers they won't get much sales in. If Ubisoft catered to actual game buying audiences instead of activists they would be fine even increasing the supply after the boom, it's just that they still refuse to make products for real audiences instead of ones catering to imaginary "modern audiences".
So in other terms, while Mercedes, BMW and Audi overall compete for the same market and are generally interchangeable, a Shooter, a MOBA and a turn based strategy game aren't.
@@joelhodoborgas No shit, that's why they're failing because they are acting like they can dump several games a year and still make money. During COVID they could.
@@baraka629 There absolutely is video game demand, it's a non-necessity product/service that is struggling right now IN PART because we are in a recession. Consumers buy less non-necessities in a recession, that's common sense. The other reason the industry and Ubisoft specifically is dying is because of what you just said that they are making games for an audience that doesn't exist.
Always Online DRM that infected your computer to the point it could become a legitimate point of critical failure was a line that shouldn't have been crossed long before that; that was back in 2008. I stopped buying their games entirely after that and never looked back. If people had an actual spine and working brain to see that crap coming in advance like I had, gaming would be in a far better place right now instead of the start of a major market crash.
Don’t cut yourself short bro, I’ve seen 2 of your videos now for the first time, because I’ve been following the Ubisoft/AC Shadows story, and you’ve put out the best content. So you earned me as a new subscriber. Keep going!
Ubisoft kinda dug their own grave, and getting out of the situation they put themselves in is not going to be easy. Also, just like with AC Valhalla, Pokemon Scarlet and Violet were the best selling Pokemon games of all time, but they were also garbage, and that's likely going to come back and bite Nintendo/Gamefreak when time comes for the next pokemon game.
If anything, I'd imagine the lawsuit Nintendo is bringing towards Palworld to be a possibly bigger threat to Nintendo, really. Sure, you have your nintendo fanboys that might be cheering it on, but the big news that surrounds the lawsuit is bringing a lot of negative attention to Nintendo, as they're being seen as bullies. Even if Nintendo wins the lawsuit (which is highly likely they will), it's not going to look too good for them in the long run.
I have a very hard time believing Pokemon will bite Nintendo in the ass any time soon. They have been reveling in horrible business practices for decades at this point and the fans just ask for more. Just think about it: if a company released two versions of the same game with minor differences, so as to force you to own two games (and even two consoles) so that you could fully complete them... and then a year or two later they released a THIRD version of the exact same game - or even TWO MORE versions - with minor alterations... How would people react? No need to imagine, because that's wha Gamefreak has been doing since the very beginning Scarlet and Violet is trash. So was Sword and Shield. So was Let's Go Picachu. So was Sun and Moon. It's the 2020s and these motherf*****s don't even make games with VOICE ACTING?? And yet, every Pokemon game sells better than the last. Pokemon fans are a different kind of people for sure
A lot of people don't understand all the complexities of business. Yes Valhalla sold well, but in terms of profit they didn't make as much as ac2. If you take into account the cost to make it, the number of employees paid, inflation and the fact that there are more games now than 20 years ago.
C'mon guys let's give Tenchu their props. They know how to make an Assassin's Creed game with a Japanese guy AND girl in Japan, before the French stole that idea lol.
I mean with more competition in the home electronics market, a gaming market that is hit or miss with them, and a movie studio that’s dependent on an IP they don’t even own, they should be worried. All they got is the biggest TV library and a monopoly on US anime distribution
I think they'll recover from this fairly quickly. Make some adjustments and changes probably some layoffs... let's just hope this turning point actually helps to create better games ahead.
Honestly, listening to you talk is like hearing my own internal dialogue, spoken out loud. Same chain of reasoning, sentiment, general knowledge, indignation, analysis, speculation, etc, etc. I’ve never experienced this before. You speak my mind. Thank you.
I always said, and i will always say it: if you want something to fail, don't support it. If you want aomething to suceed, support it. The main reason as to why we are here in gaming is simply because people have grown too accustomed to buying 60/70$ unfinished games, that companies realized that such tactic not only works, but gives them and saves them money. Because here is a very interesting fun fact: companies only listen to money (shocking, i know). So the fact that people are finally not giving money to companies that don't deserve it is a grear step. Now let's do the opposite towards companies that *DESERVE* our money.
still don't understand why people are used to buy $60/$70 unfinished games, especially with Nintendo ones like price tags like these set up expectations and if you give a game that's just shorter and you don't have much to do, what's the point of buying these?
theres also trust....i used to buy games on release because that was more or less the final product. no patches needed, or little. No big expansions and dlc and addons - just the product. Now i buy games about 3 years after release when the patches are done, when the DLCs are out, when the expansion is in a nice bundle where i have to make but a single purchase to get the final product and can enjoy the thing as it was intended and usually for half the price of the release. Imagine going to a restaurant and ordering spaghetti bolognese für 30 dollars. you get raw uncooked noodles served with nothing else for full price. After half an hour theyll cook the noodley you havent yet eaten as abugfix and offer you that you can buy sauce for 1/3 the original price on top. if you buy the sauce its just pure tomatoe puree and they promise to deliver the meatballs in about an hour in a big patch. that takes 2 hours to make and if you want spice in the meatballs thats 5 dollars extra fr a total of 45 bucks. 55 if you wanted a plate and cuttlery. Then after youve eaten they release the premium package where you get the entire product including ice cream and a soup for 15 dollars. youd feel cheated wouldnt you? in special if you find out that some hobby chefs modded the product so you get higher quality pasta, a salad as side dish that is better spiced and made than the original spaghetti, a drink and an actual table to sit at for FREE
All companies have to listen to their customers. It's just that for years, customers have told these companies that unfinished games, microtransactions, season passes and other scummy mechanics are perfectly fine. Sure, they'll complain about it on Reddit but they'll happily hand over their money. And then to make it even more ridiculous, people say things like "EA only care about money, not making good games." If you've figured out they only care about money then surely you can figure out that by giving them money, you're saying "Great job - more of the same please." Finally we're starting to see people vote with their wallets and if this continues, we'll finally see some big changes.
No corporation or empire is too big to fall. The mean ol bastard 'Time' itself has a perfect track record of making fools of those who proclaimed or thought otherwise.
EXACTLY as I've been saying, when these companies are 1 flop away from bankruptcy all of a sudden they're more than willing to give fans what they want, and all the excuses vanish. We need to keep them in fear 100% of the time.
It's truly extraordinary that Ubisoft don't realise they have become the McDonalds of the game industry. Why waste my time with fast food when I can eat steak elsewhere.
Not quite. McDonalds still has its place(outside the US where it tastes good) as the "hey it's cheap and I'm hungry." option. I've seen Burger King places shutting down like nobodies business(lol) But Ronald is still fighting.
They literally putting out space lesbian simulator and black man killing Japanese people simulator and are genuinely confused why we aren’t buying their cringe
Ubisoft always wants you to create a stupid account to play their games…when you already have an account on the system you’re playing the game on. People are tired of that shyt, creating more profiles just to play a game when they already have a main console account.
After the Skull N Bones release, I decided to completely boycott Ubisoft games. I’m a long time fan of many of their franchises, from AC to Farcry, and used to love Ubisoft. It wasn’t just Skull and Bones, but I watched them ruin their once epic franchises. One by one, they become insufferable slop. My time is too valuable to spend time on that, and I eliminated all their games from my life. It’s been interesting to watch this unfold over the last several months, and I’m personally rooting for their downfall/trials to see gaming as a whole to become better. This needs to also happen to the other studios serving up complete slop who feel they’re too big to fail.
Brand new to your channel. Thanks so much for the video! I'm 100% on the same wavelength in regards to the industry, so I'm that much more grateful to have found your channel. I don't feel any guilt for hoping for some of these companies to fail due to their atrocious practices. I was glad for the Concord failure, and I see a failure in the new Dragon Age as well. This is the only way the industry and these greedy companies will learn.
I bought and played AC Valhalla. The first thing that i see when i turned the game on was a disclaimer, telling me that the game had been made by people who have different gender identities and sexual orientations. I still cannot understand why that was necessary to include? Who cares what the gender identity of the designer is? I don't care about the person who made the game at all, i don't care about their politics, their worldview, their identity or lack thereof. Why does there have to be a political selfish display?
it's a holdover from AC1. they had that disclaimer so people back in 2007 knew it wasn't a bunch of white people making a game about cutting up muslims. they've done it with ever AC game sense, morgs think.
Thank you. I was saying this as well. Why on earth would they do this when no other game studio does? Shows Ubisoft are indeed the woke ambassadors of the industry.
@@eneco3965 Yeah, but sadly, Ubisoft at some point in the past made some pretty good games. But as time went on, they became so convinced that everyone will keep buying what they are pushing out. So E.T. in a landfill it is.
I'am so happy I found your channel my man. Im always on the lookout for intelligent and thoughtful creators, which can really feel hard to come by haha, but happy when it does. Keep it up man!
I remember preordering Doom Eternal YEARS before it came out so I completely forgot I even preordered it and when I suddenly received it one day it was a very nice surprise :D
The fact that you have this opinion on gaming that really echoes with truth and what people think made me like your channel. The Octopath Traveler II NIGHT BGM made me subscribe a couple of videos ago.
that female ninja in AC shadow gameplay looks atleast decent, like it's more a return to form where you sneak around on roof tops and take out enemies when they least expect it, people were complaining it's a female, but atleast what I saw, the woman isn't going up against a man in a 1 on 1 combat scenario and generally strikes when they are unaware. (Also, with sharp pointy weapons, you only need 1 good strike to either disable or kill someone) But then a female assassin leaves the bodies of her victims ... just lay there, out in the open, why not drag them to a more secluded place like hitman does, where you kill someone and you drag the corpse to a safe zone or hide the body in something. it's those details that make AC feel so empty, I can go into a buzzling nightclub in Berlin in Hitman 3, where I can seperate my target from his or her body guards, kill the target and hide the targets body (even encouraged since you got silent assassin, where you can't become suspicious, nobody can be a witness or anything of the sort) But then AC Shadows, so many years later since AC1 and 2, they still haven't done this. Companies need to learn again that you first appeal to the gamers who will actually buy your game, not the "modern audience" or any woke ideology, the reason why many eastern games nowadays are finding their footing is because most companies have gone full woke, pronounces added, surgery scars (who even asked for this?) their agenda forcefully inserted, boring gameplay etc. meanwhile eastern devs like the ones from Stellar Blade and Wukong refused DEI and the woke agenda and they flourish, it's almost like gamers DON'T want politics forcefully inserted unless the game is already politically charged as it is (like MGS for example)
As someone who works in video games, I love your nuance and depth! Thanks for making such great essays on the industry. We're watching it too and agree with so many of your points-after all, we're customers too.
"A lot of people worked hard on it"--- why is the livelihood and the horrible business decision the developers and publishers made supposed to be MY guilt and responsibility as a consumer? I don't want to buy what I don't like, regardless of what my personal reasons are---guilting me to buy your game by calling me buzzword names makes me dislike you more and won't support your future products.
Ubisoft will always be their worst enemy. You may think “Well duh, they put in DEI bullshit, throw hate at the customers who support them, make asinine decisions every time they breathe, and make garbage games.” Yes, all are true. But the better example of them being their worst enemy is the fact that their earlier games were better. Why tf would we play their newer, DEI, money crunching new games when we can play their old games with none of that and 100 times the enjoyment? By failing to innovate and give us a reason to play the newer games, the Ubisoft of the past are now haunting the Ubisoft today.
The reason why they’re doing so bad is what you just said. They’re only focusing on is money and look what that happened. I understand that money is an necessity to keep your company alive, but it shouldn’t be the *only* thing you should be focusing on. Players are not cattles, they’re not dumb. They’re incredibly intelligent and they can see what’s wrong from a mile away. In other words, *they’re fucking people.*
The last time I paid extra to play a game early was Red Dead Redemption 2, and it was worth every extra second that I poured into that game. With Ubisoft, however... I can't remember the last time I looked at one of their games and felt any longing to pre-order, let alone order at all. I stopped caring about their trailers and gameplay because I know it tends not to be accurate. (I am not saying cinematic trailers are meant to show accurate gameplay) I now HAVE to wait to see if we're getting a functional game.
Thank you for good coverage. I'll subscribe right now too, but shame you have to lose the hair at 50k. Looking forward to more footage in the future. PS- probably watched 4-5 of your videos in the last week.
They are not getting the DLC for free. They are getting the DLC in exchange for the extra money they paid. Even when they are supposedly changing directions, they still do everything they can to distort reality in their favor.
Looking forward to that video you say you're working on. Background info that lead to one particular decision regarding AC:Shadows is something I am extremely curious about.
Mmmmm, I'm not so sure. There are just SO Many fascist woke-oids in every part of the gaming industry. Sony/Sucker Punch have just hired an ex-SBI person to be "community Manager" - and Ghost Of Yotei is the first out-and-out woke SP game.
When Davide Soliani ( Eventhough He left this year) and the rest of the Mario + Rabbids team Cares about Rayman. By putting him as DLC for Mario+ Rabbids Sparks of hope as a great way of acknowledging That rayman exists It kinda shows that while he isn’t entirely dead. His franchise needs our help….
@@jonahabenhaim1223 kinda wish that message would spread throughout rayman and adventure fans out there because realism kills joy and magic. i wish rayman would return back and have a new epic adventure game like rayman 2 and 3! #Rayman #SaveRayman #UBISOFTKILLS #SaveNostalgia #Nostalgia
All we gotta remember is Ubisoft is a FRENCH company. Just recall what the past Olympics in France were like & you see why Ubi is the way they is. I'm part French, yet still ashamed of my grandparents home country and all the crap going on there.
You basically already said it but I we should stop referring to "early access" as getting to play early. We're paying to play the day the game comes out or if you don't pay extra, you get to play it late. People need to stop referring to it as getting to play early. You're playing the day the game comes out or you're playing several days late because you're poor.
so, all the shitty buisness practices aren't the issue. You'd gladly let all that happen if the bad black man just goes away? Less game for more money, psychological manipulation and damage, all fine with me. Just don't make me look at a black person?
@@SeleenShadowpaw that yasuke IS not cohérent charachter for assassin Creed in japan they chose him for color of his skin américan mindset IS stupid thé better to fight racisme IS not treating minority spécial or negligate them
@@SeleenShadowpaw You're incredibly ingenious. People are allowed to be alarmed by the rewriting of history going on through all entertainment and beyond. Likewise, people don't have to list every single grievance they have with a company, down to some intern that scribbled something crude on the bathroom stall.
if a AAA game studio fails as much as Ubi or Bethesda, are they really AAA game studios? or just indi studios larping as AAA studios with excessive funding?
@@killsode4760 but many times in other industries, corpos give money to a nobody to fail intentionally, or as a tax write off gift, they don't really care what is done with the money. Sometimes they don't care about success but optics.
Look at the 1980/90's Fantastic Four or Captain America films. They owned the rights to the franchise and were gonna lose them if they didn't use them, so they commissioned a movie to ensure they don't lose the rights. They don't need to succeed, but look just legit enough. Also some corporations will burn a shit ton of money before the end of a fiscal year to make sure they stay in a lower tax bracket.
It'a great to know that Ubisoft needed to be approaching its death knell for them to start treating us better. Ubisoft still needs to get comfortable with not owning my money.
I like what you preach. I stopped buying games during the beginning covid. I hated everything all the game companies have done and I just stopped. I bought so many guitars during that time. I don’t think I ever want to go back.
I'm just praying that big-name publishers and studios will actually take the correct lesson away from this extremely teachable moment. Which is plainly that people are sick and tired of predatory monetization, and sick and tired of their video games being turned into some kind of activism. Far too many studios, and publishers especially, fail to recognize the difference between their _actual_ customer base (Y'know, the people who actually buy and play the damn video games) and the wider internet/twitterverse (Y'know the people who just endlessly bitch and whine and dogpile onto pieces of art that don't fit into their worldview, but who have absolutely no intention of taking up the hobby or appreciating the actual artform that videogames have blossomed into over the decades) & game journo-sphere, who applaud raging dumpsterfire products like Concord and AC:Shadows, and decry games like Black Myth: Wukong and Stellar Blade because they don't _strictly_ adhere to ridiculous idealogical trends, and generally speaking, western ideals and values. Gaming isn't a Western-World + Japan thing anymore, it's global, and now people have options. They're no longer forced to play second-rate games that could've been great but were knee-capped because the developers were being forced into filling out their tokenized-character-tropes bingo cards by Publishers & DEI/Inclusivity dependent funding; Now the customer can just choose to vote with their wallet and buy a different game, usually made in a different part of the world, that hasn't had it's creative vision and artistry watered down by a bunch of utterly irrelevant outside-the-scope-of-the-game ideological bullshit.
I think your assessment is correct, the "DEI" component to Ubi's fall is only a symptom of their attitude of "too big to fail", their hubris and pride is ultimately their downfall. I am just watching from the outside in at this point, I haven't bought a AAAA game in years, the rest of the community is just now catching up.
Ubisoft has leaned so far into anti consumer practices they might never be able to recover. The tipping point was the day that exec said "gamers should get comfortable not owning their games". RIP Ubisoft.
What guts me is that so much of this was so preventable. If this is Ubisoft on their way out then there'll be no sympathy from me.
well humanity is stupid and will forget as long they are blinded enough...
Came here to say that, too many people focusing on their shitty games and racist agenda, but those I would still get on a discount if the mood hit. But the moment that dumbass said I should get comfortable not owning games he made sure I would never drop a cent on their products.
The funny thing is that that phrase was taken out of context, but because of how anti-consumer they've become that it didn't matter.
@@magosexploratoradeon6409 the context doesn't matter when right after saying that they close the game server and turn it into a digital paperweight
If I hear "Don't like it, don't buy it." I follow that advice because at least they're honest and admit they wont change anything.
If you don't like my politics, don't read my comic. Yooo.
@@strikeforcealpha9343 She comes to mind every single time lol
I wish more people would say that for terrible games
It’s so short but so effective at keeping people away from certain games.
Lmao they just said it for Ghost of Yotei
@@strikeforcealpha9343Someone stitched that with her begging for money for rent and bills.😂😂
"Gamers should get comfortable not owning their games." Ubisoft should get comfortable losing their company.
The actual problem is that it's SBl that said they want to END our gaming... so we're actually playing into their hand. Or goals. But with that said, we have to do this bc we don't like it and it's ridic to pay full price for games we won't play. So now we have to hope that AA, indy or new companies pick up the slack and step into the void this has created in our games - maybe pick up the good devs AAA has removed too?
Feel for all those employees losing their jobs though…
@@aintgotnophd2196 is this the end?
@@ethanwhitham2022 not yet i guess, but if they continue to spiral
@@c4caffeen134 Ubisoft needs to be told to remove SBI
FIngers crossed that EA is next to go down
And Blizzard.
unfortunately EA has FIFA ;-;
@@MorganGrazianoand madden
bethesda right behind em
EA survives on FIFA.
When companies do well for a while, they start deluding themselves into thinking they get to tell the customers what they should want.
I think the line I heard business school students repeat in the mid 2010’s was Henry Ford’s “If I asked people wanted they wanted, they would’ve said faster horses”.
I always found it to be an incredibly reeeetard quote. People would only ask for a faster horse (in 1905) because they didn’t know he had the means of mass producing an affordable car. You can’t insult your customer while withholding information. I hate that quote.
However this is the mentality that ruled many business colleges and in return they have gifted to the world a legion of imbecilic people with Trojan horse degrees on to the economy.
@@Mr_Bones. Ford was a massive asshole though, so it tracks that'd be his attitude toward customers.
Like Apple, but people bend over backwards for that inferior product.
@@Mr_Bones.It's even more of a ridiculous quote when you realize how impossible it would be for the average person could picture a car so of course they are hesitant on a idea they can't picture. That's not the case for the products coming out now.
@@Mr_Bones. also that quote is stupid because a car basically IS a faster horse, bc horses were the main form of land transport for the common person at the time, and a car is just the evolution of that. So good old ford disproved his own point in that exact quote and was so arrogant he didn’t even notice 😂
"Gaming is healing" They finally pushed the envelope too far. Their 'subtle messaging' is now front and center but we've got other choices now. They never innovated, in fact they are going backwards. Making worse looking, worse playing games and asking for the same or even more money. We'd rather play an old game on sale or play our backlog.
I agree with all of this but I have a problem with playing old games exclusively. Halo as a series has been failing ever since 343 took over, and it's gotten to the point where some people think Halo peaked in with Halo reach or even Halo 3. The problem is that some of these games are nearly 20 Years old, and I'm wondering what would happen if these games were made unplayable.
@@GregtheHelldiver_ this is a Ubisoft video , not 343.
But even, 343 will have the same outcome as Ubisoft. In the mean time, you gotta find yourself some old games you're willing to play.
@@GregtheHelldiver reach was the most fun I ever had with the Halo series. It’s turned to trash since then, literally haven’t spent a dime on Infinite. Vote with your wallets people! Don’t reward bad behavior or give into morbid curiosity. It hurts us all when we reward bad behavior.
Or play Chrono Trigger, which is an amazing game.
@@nn-yi4xn In that case Reach it is.
The fact that they are pulling Season passes OUT of their games is AMAZING. Season passes should NEVER be in anything that isn't live service. They are scams, and even in a lot of these games that could justify having them, end up making 90% of the stuff garbage.
LVL 32 Green Gun!?
LVL 39 Green Gun With Red!?!
LVL 50 Red gun With GREEN!?
It's so trash, and they end up having only the end of the tier being stuff you actually want.
And what's horrible about them(and skin Microtransactions) in single player games, is a HUGE part of what makes them fun for a lot of people, or adds a chunk of the fun, is visual progression! Going through Black Myth, getting a new suit that not only had perks, but looked Badass was AMAZING. And when they sell you stuff, they have to either cut the amount of cool ones down, or they have to make them look crappy by comparison so that you buy the for sale skins. It is HORRIBLE. I hope this practice goes away.
do you mean battlepasses? season passes are normally when they bundle a whole bunch of dlc together and ask you to pay for them upfront at a discounted price before they are released.
@@limyarplane1991 yeah, but I've seen games use seasons in this scummy way. Also XP boosts HAVE to go, I don't know if Ubisoft started it, but it is SCUMMY. It would be scummy if they just used it as normal and it made people pay to level faster. But anyone with a brain knows they NEVER just do that, they lower the speed of progression, and then charge us to make it normal.
@@addidaswguy True, seasons passes in of themselves aren't bad. If they've released a full product then hell yeah release a DLC but if not then it's definitely scummy as all hell
That's a battle pass.
A season pass is carry over from the Xbox 360/PS3 generation, it's basically one big preorder for all the game's DLC.
It's still a scam, don't get me wrong, but for completely different reasons than a battle pass.
I’ve been gaming for 30 years and I still have no idea what the hell a season pass is. Is it corporate speak for “give us money for the promise of good DLC, and then receive digital garbage 6 months behind schedule“?
I’m glad the gaming industry is dying, but I’m concerned the selfish demons that ran the companies will get new jobs in healthcare or banking.
Ah yes the company that openly stated “gamers shouldn’t get used to owning their games” is starting to crumble. The company that panders to whoever they feel like on a given day knowing damn well they don’t give a f about the people they’re pandering to. No one is surprised. No one feels bad. No one is going to miss this sorry company. F Ubisoft.
Ubisoft is not the only game company that thinks gamers shouldn't own the games they buy. The game industry as a whole has lobbied politicians so that they didn't make laws guaranteeing owndership of digitally bought copies. Sony is actively trying to remove games with expired copyright licenses from people's PSN libraries. It's actual war on ownership by game companies
We don't even have to go THAT far when it comes to problems Ubisoft are facing with their games. They're just.........stale. That's it. Stale.
I hope some company buys their old single player games. And gives us sequels to more, ratchet and clank, SOCOM , Sly raccoon, and others...
but surely the mandated, I mean "totally not forced" diversity quotas make up for the lack of creativity and heart and art and good gameplay and story right??
yeah, honestly.
The whole Shadow controversy is bad and all, but for me Ubisoft died along time ago.
I haven't bought a Ubisoft game in several years.
AC:Mirage was for me the last chance I gave Ubisoft.
Could they pull it off? Could they actually fulfill their promise of going back to the roots? No, not really. Whitelight's recent video on Mirage was probably closest to my opinion on the game and why I never actually bothered buying/keeping it in my library.
Yasuke or not. Ubisoft has only been disappointing me with their games for at least 6 years or so.
@@DatAsianGuy The last ubisoft game I bought was Ghost Recon: Breakpoint... and I never finished it, nor am I ever planning to finish it.
@@northernsoul0127breakpoint was such a massive step down in quality from wildlands. Absolutely mind blowing how hard Ubisoft has been blundering over the last 6 years
"Gamers should get confortable not owning their games", yeah sure, I'm really confortable not owning YOUR games, don't worry
To add? If buying isn't owning, piracy isn't stealing.
@@yoshipeamachinespawn3658 Yarrr, me hearty
2024: The Year of the Modern Audience.
I'm one of the modern audience - but I don't buy games as my green hair dye has run into my eyes and affected my sight. Also. my nose-ring got infected, and the pain affects my concentration when playing woke games.
@@lemming9984 idk, we had Punks in the 80s as well. That cliche doesn't really work for me
Consists of 10 people playing dustborn
I love to see it:
Acolyte canceled.
Rings of Power being beat in ratings by Acolyte.
Agatha All Along getting bested by RoP
It’s all failing and I’m enjoying roasting my marshmallow on the flames of Rome
@@m0-m0597 Punks were kind people who went outside with their friends to enjoy music and wanted to enact positive change by being better people (see for example "straight edge"). When people talk about green hair and nose rings these days it refers to twitter activists who live alone without any friends and spend all their time complaining about things on the internet.
seriously who in the fcking hell would pay for a ubisoft subscription?? you've gotta be an ultra normal who never plays games to fall for that, the biggest casual in the world. no one buys Ubi, but if they do, it's on sale for $5 once a year
Alyssa Mercante
Paul Tassi
Game streamers to stream the game early, then cancel the subscription until the next release.
Yep every Ubi game I’ve bought in the last several years have been when they finally go on sale for a few bucks on steam. I’ve only bought maybe 1 or 2 of them too, and have barely played them because they’re ass lol.
@@scarlett8782 Jason Schreier
What about EA? Actiblizzard? Take Two? There's a lot of companies that need to go.
Microsoft will take care of ActiBlizz soon or later. Once they joined the Xbox family, their days were counted.
Actiblizz isn't going anywhere due to the sheer amount of braindead CoD players there are
All the corporate developers are awful , in so many ways it's too much hassle to state
You could just say all AAA game developers are awful and people should stop buying their games. There are too many good indie and AA games to count, just play those
@@exantiuse497 But not all AAA developers are bad. Monolith Soft is godly; they give quality, memorable games and don't just fall into the current meta "How many pores does Aloy have on her nose? What, fun? what's that?" like others are.
Honestly, Nintendo is the one of the few who make more hits than misses these days. (Pokemon company/GameFreak not withstanding)
The more of this kind of companies that go out of buisness, the better.
Gamers - and consumers - are starting to wake up. At the boxoffice it is already obvious since 2 years.
Gamers are lacking behind, but if you look at the big "modern games" it is getting clear that these kind of games do not sell well.
While games without the message that are just good games have great sale figures.
Who do they think are buying these messages anyways other than people who already believe in it. What's the point of changing the way you make games for investors if it kills your business?
17:20 This reminds me, Bethesda deserves a fall as well. They're not quite as bad as all that, but almost, and they did give us 'horse armor.'
i think the horse armor was the first instance of a microtransaction for a cosmetic. I don't *want* Bethesda to fail, but they likely are. They're capable of making insanely good games, but they likely don't care. There was that German interview about "ES6 Fans are just impossible to satisfy" which is their code for "We really don't want to make ES6 good."
I think I remember some interviews with Michael Kirkbride about how he had to effectively trick Todd into letting him put good content into Morrowind, which is nuts.
It's not Bethesda's fault for making horse armor. It's our fault for buying it. There's a short from Pirate Software where he talks about how a $15 mount in WoW outsold Starcraft: Wings of Liberty, an expansion that he and many others at Blizzard worked 80 hour weeks for over a year to deliver. You can't get mad at game companies for just doing what sells.
We can absolutely blame the developers for putting stuff like that in, while also criticizing people for buying them. But the developers started it, they are mostly to blame.
@@qu1253we can get mad at them for not doing both. If games and cosmetics make money stop trying to make games only to pump them full of cosmetics. Or at least just make good games and keep the cosmetics in separate games but every game has to make EXPONENTIAL money now
Bethesda hasn't made a good game in ages.
Company goodwill is a currency. You earn it by pleasing customers. You spend by doing stuff the customer despises for profit.
im stealing that phrase
They had a knee jerk reaction to the sexual misconduct allegations, and decided to aggressively course correct.
A dev legit said that leaving out correct emoji from an email was apparently an actual concern... Imagine..Aggressive over positivity as a means to save potential exposure of bad working environment, which only lead to a different but still bad working environment.
You ever notice the more a company starts accepting modern political talking points, the worse their actual working culture becomes? There also appears to be a correlation to the increase in scummy business practices to cover up exceedingly higher production costs and bloated staff budgets.
@@mrbigglezworth42 It's because if that business actually cared about those things, they'd be doing them day 1. It is always a PR move.
@@mrbigglezworth42 or the practices were there and people just feel more freely to talk about them. You're letting your own anti SJW biases cloud your judgment.
Correlation is not important, and there's no causation between the two, that's obvious to anyone with a brain. It seems more probable that having bad leadership causes both. Which also explain why when they get confronted on any of these issues (sexual misconduct or bad consumer practices) they seem to always reach the wrong conclusion. Similar to what you just did.
Ubisoft was shitty way before Me Too, SJW, and other movements were even a thing. Many were aware of how bad Ubisoft games were back with AC3, which was the same shit than the other 2, or FC3 which was the most repetitive and shallow game I've ever played, or the buggy mess Splinter Cell ports were, showing the lack of care for the PC community. The only thing that changed is that people got tired now, which to me it looks more like a good proof of how stupid we are as consumers when you take into consideration how long it took.
Rather than course correcting, they're basically attempting to pass the sexual misconducts of their own higher ups as a problem of their playerbase, who they decided have to be taught good manners by said higher ups. Is gaslighting at it's finest in order to try look clean, and unfortunately for us it works well because there's always a bunch of anti DEI morons coming out of the woodwork to take that bait for all it's worth.
@@mrbigglezworth42Wrong. The workplace at Ubi has been a cesspool for AT LEAST 10-12 years. Stop putting every failure down to politics . 🙄
Something that I think gets lost in the conversations (because people focus on greedy executives or Wokeness/DEI) is that the talent pool in the industry now is being severely dampened by those types of practices and environments. Maybe i’m out of touch, but where are all the new video game celebrities and visionaries a la Kojima/Cliffy B/Joe Staten? Even a guy like Peter Molyneux
Say what you will about any of them, but they were names every gamer knew. They had (or at least seemed to have) a real passion for games and creative vision. They got in front of the camera and said “I love games like you, here’s some cool shit we’re doing”
Those types are being suppressed, entering an industry that’s been corporatized and made accessible to just about anyone. You dont have to be a total nerd to work with games anymore, you can be severely lacking in technical skills and creativity but if you check the right boxes you’re hired. Executives see how much money games make, and figure they can just do that too, without understanding the emotional investment and borderline obsession that goes into making a truly great product. Ive played some truly great indie games over the years, and it pains me that they’ll probably never see the wealth and resources these triple A studios have
Yes exactly and you're really not. The kind of experienced creative leads like Kojima etc cannot exist if they can't built proper experience with a proper team for year within a single company if they constantly get fired or cannot be actually creative in the first place because they're scarred of the DEI HR department ladies. And when you look at what happened to even Kojima and Konami, companies don't even like having this kind of strong "auteur" in the first place. They think they can produce videogames like they can produce fast food.
Unfortunately, the auteurs have themselves hurt gaming in their own way too. They can have a tendency to want things that are fun to make but not play, or pick a sub-optimal sub-genre. For example, 2D and 3D platformers are different games, but Shigeru Miyamoto has not wanted to make a 2D Mario game since Super Mario World. Super Mario Galaxy games were given the upper tier of assets while New Super Mario Brothers Wii was given less even though it was the latter that cause the Wii to sell out of stock for a second time.
Not to mention how there are some like Hideo Kojima and David Cage that would rather direct movies, but to their embarrassment are stuck making video games.
They still exist, in the Eastern gaming scene. You have your YoshiPs, your Yoko Taros, your Kojimas and your Miyazakis there. Stop giving your nickels and dimes to Western game devs.
You know it's bad when you miss _Peter Molyneaux_
A counterpoint: a game doesn't NEED the resources of a AAA studio to be great. Today AA and even indie game studios can accomplish more than many AAA studios could 20 years ago because of cheaper, stronger and more available technology. Yea, AAA games are, for the most part at least, in the toilet and I don't know if they'll get better, but a game studio doesn't need to be AAA to make great games
Ubisoft has decades to change. They tried all sorts of shifts and had people shift narratives to protect them.
They still failed.
had*
They didn't change a thing in the last 10 years, lmao
@@Andiandru You should give UBI more credit. They changed so many things... for the worse.
Yeah everybody wants to start doing shit the moment it becomes too late 😂
I’m gonna say what I have not seen anyone say so far about this situation:
This is not just woke vs non woke, if Ubisoft made an amazing game with a female or gay main character, with complex motives, a troubled backstory, with moral conflicts they were trying to resolve, well written plot line, and immersive, deep gameplay with a world that feels real, I think about 1/10th the people would be complaining.
The issue is, these studios see woke narratives as a CASH GRAB or they thought that’s what would happen, and they thought they could just make a woke narrative with a dog poop game and have that be enough, and then just call people bigots for not liking their horrible game. If we let this be about wokism, Ubisoft wins, bc it allows them to continue to hide behind a social issue when the real problem is them passing off a bad game as a good game and crying wolf about wokeism when called on how lazy the design is.
I guess they missed the part about mainstream and it meaning, most of us, not 5-10% of people worldwide.
I would never play a woke game. I refuse to play as a black samurai in ancient Japan. Or as a ugly trans women beating down stormtroopers. No matter how good the game is. And so should everyone else. Its the only way to stop this nonesense
Nobody is saying that because as nice as the sentiment sounds, Ubisoft is not "winning" anything right now. I don't mean that in a rhetorical sense, but as in, they are failing as a business at the most basic fundamental level possible.
@@Poppa_Capinyoaz Am I misunderstanding, or are you saying that games/stories with minorities ONLY appeal to those minorities, & not the majority?
It looks like Capcom and Square Enix didn't learn from recent large failures like Forspoken, Concord, and Suicide Squad. These companies are still looking at staying on the "modern audience" route. I think Assassin's Creed Shadows would have been a huge failure too if it was released on the original schedule.
Keep that thought alive. Make sure that Shadows fails when it drops in Feb.
Square Enix did learn. They just fired all of the "sensitivity consultants".
CAPCOM is a money printing factory, it would come as a big surprise to see them fail. They have a gigantic library and a rabid fanbase. When I saw how far CAPCOM fans were willing to go to defend Dragon Dogma 2’s monetization scheme it seemed impossible for them to fail. They release their next Monster Hunter game the same month as AC Shadows, so without hyperbole it could be CAPCOM’s game that finishes off Ubisoft.
What have Capcom done specifically?
@@GamingRobioto CAPCOM are changing things in their remasters to be more politically correct. They changed the ethnicity of a Chinese boss in Dead Rising to a white guy, they’ve “unsexified” some of the outfits of female characters, and they seem to have a localization team that is taming down the narrative of games in translation.
But it’s CAPCOM, they are still beloved by their fans, they are about as far from Ubisoft or BioWare as can be on that front.
well ubi "ending" itself is fine and all.
but we have a way bigger problem at hand with Nintendo trying to "end" indie companies (pushing for patenting game mechanics)
It's not even just indie games at that. I read that they've apparently also patented moving at the same speed as a platform you're standing on which is basically the physics nearly all games use nowadays whether it's on a vehicle or on a platformer game. It's pathetic really.
@@Basil_The_Flowerboy so at that point they try to patent real life mechanics/physics?
maybe they should try this, and whoever is in charge will see how nuts Nintendo has become, and because of this will question more of their ideas...
Eh...not really.
First, there's over 40 years of precedence against Nintendo's claims in all relevant major markets outside Japan.
Second, over the course of its existence as a major video game company, Nintendo has launched many predatory lawsuits before, and has lost more money than they've gained from nearly all of them in the long run. (Vs Geloob over the Game Genie, Vs Squaresoft in 1996 over ownership of IP for Super Mario RPG,Vs Namco-Bandai over Digimon...I can name more if you'd like)
Worst case scenario: The Japanese court rules in Nintendo's favor and it stays in Japan.
Nobody else is going to uphold a decision made in a foreign country that can amounts to "please give us total legal control of your multi-billion dollar video game industry" and since Japan lacks the clout or military force to make it happen the old fashioned way, that will be that.
On top of that, Nintendo (and by extension, Japan) would quickly find themselves facing all manner of new problems in international trade courtesy of pissing off basically every single other gaming industry giant, because that decision doesn't just inconvenience them, it threatens their bottom line in a major way.
The last time Nintendo made that many enemies that quickly was in the late 1980s and early 1990s.
It bit them in the ass BADLY when Sony entered the biz with the Playstation 1 when everyone jumped over to the new competitor not only making a better deal, but who had clout to stand up to Nintendo should they try and pull any scorched earth B.S.
(in a form of perfect hubris, the PS1 was itself born from a failed joint venture between Sony and Nintendo to create a CD-based expansion system for the SNES to compete with the Sega-CD.)
preordering is pointless anyways... you dont get physical copies anymore so you have to download it anyways...
you don't get cool unique RL objects withi it, just some cheap recolors of ingame items...
and lets be real... can there even be a shortage of copies in a digital world.... so the danger of going to a store and not find the game to buy it... is negated...
Ubisoft should get comfortable with not owning their company.
ubi knows if this game fails they go bust so i'm not buying it out of sheer spite, game companies need a HARD lesson to not piss off their core audience or go bust.
also i would say these shareholders are less evil than these game companies trying to brainwash people & do not care if they destroy the gaming industry to "push the message"
"we aren't trying to force an agenda" haha
Do they honestly think that any of us will warm to woke gaming? It's just not going to happen, they can't change human nature.
It's crazy how many medium sized or large but not huge game studios are able to consistently pump out "anomalies" like how Fromsoft is able to make "once in a lifetime exceptions" every year
It’s simple supply and demand. There was a TON of video game demand during COVID, so they increased supply. COVID ended and demand decreased, but supply didn’t change. Companies got cocky thinking they could do literally anything to us desperate consumers, and now consumers are wise to it and mostly reject it. Companies SHOULD now be adapting, reducing volume, and developing a more customer centered mindset, and those that don’t do that will become the next Ubisoft.
Bro, their stock is back to 2005 value, this aint covid.
There is no "video game demand", there is a demand for specific themes and features and aspects in video games. So even during a boom like during the coof era, certain genres still didn't experience a boom because there just aren't many customers interested in them. Games aren't interchangeable commodities, if game publishers don't cater to the wishes and tastes of the customers they won't get much sales in. If Ubisoft catered to actual game buying audiences instead of activists they would be fine even increasing the supply after the boom, it's just that they still refuse to make products for real audiences instead of ones catering to imaginary "modern audiences".
So in other terms, while Mercedes, BMW and Audi overall compete for the same market and are generally interchangeable, a Shooter, a MOBA and a turn based strategy game aren't.
@@joelhodoborgas No shit, that's why they're failing because they are acting like they can dump several games a year and still make money. During COVID they could.
@@baraka629 There absolutely is video game demand, it's a non-necessity product/service that is struggling right now IN PART because we are in a recession. Consumers buy less non-necessities in a recession, that's common sense. The other reason the industry and Ubisoft specifically is dying is because of what you just said that they are making games for an audience that doesn't exist.
"Gamers should be comfortable not owning theyr games"... 🤔
Ubisoft should get comfortable not getting my money
selling xp boosts in a single player game was a line that should never have been crossed.
yep, you're basically paying to not have to play their shit game as much lmao
Always Online DRM that infected your computer to the point it could become a legitimate point of critical failure was a line that shouldn't have been crossed long before that; that was back in 2008.
I stopped buying their games entirely after that and never looked back.
If people had an actual spine and working brain to see that crap coming in advance like I had, gaming would be in a far better place right now instead of the start of a major market crash.
Don’t cut yourself short bro, I’ve seen 2 of your videos now for the first time, because I’ve been following the Ubisoft/AC Shadows story, and you’ve put out the best content. So you earned me as a new subscriber. Keep going!
Ubisoft kinda dug their own grave, and getting out of the situation they put themselves in is not going to be easy.
Also, just like with AC Valhalla, Pokemon Scarlet and Violet were the best selling Pokemon games of all time, but they were also garbage, and that's likely going to come back and bite Nintendo/Gamefreak when time comes for the next pokemon game.
I said the same thing about Sword and Shield and then the next games sold even better.
If anything, I'd imagine the lawsuit Nintendo is bringing towards Palworld to be a possibly bigger threat to Nintendo, really. Sure, you have your nintendo fanboys that might be cheering it on, but the big news that surrounds the lawsuit is bringing a lot of negative attention to Nintendo, as they're being seen as bullies. Even if Nintendo wins the lawsuit (which is highly likely they will), it's not going to look too good for them in the long run.
I have a very hard time believing Pokemon will bite Nintendo in the ass any time soon. They have been reveling in horrible business practices for decades at this point and the fans just ask for more.
Just think about it: if a company released two versions of the same game with minor differences, so as to force you to own two games (and even two consoles) so that you could fully complete them... and then a year or two later they released a THIRD version of the exact same game - or even TWO MORE versions - with minor alterations... How would people react? No need to imagine, because that's wha Gamefreak has been doing since the very beginning
Scarlet and Violet is trash. So was Sword and Shield. So was Let's Go Picachu. So was Sun and Moon. It's the 2020s and these motherf*****s don't even make games with VOICE ACTING?? And yet, every Pokemon game sells better than the last. Pokemon fans are a different kind of people for sure
@@exantiuse497 "people" lmfao
A lot of people don't understand all the complexities of business. Yes Valhalla sold well, but in terms of profit they didn't make as much as ac2. If you take into account the cost to make it, the number of employees paid, inflation and the fact that there are more games now than 20 years ago.
C'mon guys let's give Tenchu their props. They know how to make an Assassin's Creed game with a Japanese guy AND girl in Japan, before the French stole that idea lol.
The Tenchu games were excellent. 👍
I want tenchu game but new gen and similar to sekiro
Sony is one of the company thinks they are too big to fail
I mean with more competition in the home electronics market, a gaming market that is hit or miss with them, and a movie studio that’s dependent on an IP they don’t even own, they should be worried. All they got is the biggest TV library and a monopoly on US anime distribution
I think they'll recover from this fairly quickly. Make some adjustments and changes probably some layoffs... let's just hope this turning point actually helps to create better games ahead.
Honestly, listening to you talk is like hearing my own internal dialogue, spoken out loud. Same chain of reasoning, sentiment, general knowledge, indignation, analysis, speculation, etc, etc. I’ve never experienced this before. You speak my mind.
Thank you.
I always said, and i will always say it: if you want something to fail, don't support it. If you want aomething to suceed, support it.
The main reason as to why we are here in gaming is simply because people have grown too accustomed to buying 60/70$ unfinished games, that companies realized that such tactic not only works, but gives them and saves them money. Because here is a very interesting fun fact: companies only listen to money (shocking, i know).
So the fact that people are finally not giving money to companies that don't deserve it is a grear step. Now let's do the opposite towards companies that *DESERVE* our money.
still don't understand why people are used to buy $60/$70 unfinished games, especially with Nintendo ones
like price tags like these set up expectations and if you give a game that's just shorter and you don't have much to do, what's the point of buying these?
theres also trust....i used to buy games on release because that was more or less the final product. no patches needed, or little. No big expansions and dlc and addons - just the product.
Now i buy games about 3 years after release when the patches are done, when the DLCs are out, when the expansion is in a nice bundle where i have to make but a single purchase to get the final product and can enjoy the thing as it was intended and usually for half the price of the release.
Imagine going to a restaurant and ordering spaghetti bolognese für 30 dollars. you get raw uncooked noodles served with nothing else for full price. After half an hour theyll cook the noodley you havent yet eaten as abugfix and offer you that you can buy sauce for 1/3 the original price on top. if you buy the sauce its just pure tomatoe puree and they promise to deliver the meatballs in about an hour in a big patch. that takes 2 hours to make and if you want spice in the meatballs thats 5 dollars extra fr a total of 45 bucks. 55 if you wanted a plate and cuttlery.
Then after youve eaten they release the premium package where you get the entire product including ice cream and a soup for 15 dollars. youd feel cheated wouldnt you? in special if you find out that some hobby chefs modded the product so you get higher quality pasta, a salad as side dish that is better spiced and made than the original spaghetti, a drink and an actual table to sit at for FREE
All companies have to listen to their customers. It's just that for years, customers have told these companies that unfinished games, microtransactions, season passes and other scummy mechanics are perfectly fine. Sure, they'll complain about it on Reddit but they'll happily hand over their money. And then to make it even more ridiculous, people say things like "EA only care about money, not making good games." If you've figured out they only care about money then surely you can figure out that by giving them money, you're saying "Great job - more of the same please."
Finally we're starting to see people vote with their wallets and if this continues, we'll finally see some big changes.
No corporation or empire is too big to fall. The mean ol bastard 'Time' itself has a perfect track record of making fools of those who proclaimed or thought otherwise.
EXACTLY as I've been saying, when these companies are 1 flop away from bankruptcy all of a sudden they're more than willing to give fans what they want, and all the excuses vanish. We need to keep them in fear 100% of the time.
Society often has us think the numbers must always go up or the ball will stop rolling.
It's truly extraordinary that Ubisoft don't realise they have become the McDonalds of the game industry. Why waste my time with fast food when I can eat steak elsewhere.
Not quite. McDonalds still has its place(outside the US where it tastes good) as the "hey it's cheap and I'm hungry." option.
I've seen Burger King places shutting down like nobodies business(lol) But Ronald is still fighting.
Stock price in 2018 was $114 and today it's $11
They literally putting out space lesbian simulator and black man killing Japanese people simulator and are genuinely confused why we aren’t buying their cringe
space lesbian simulator sounds awesome stop trying to shill ubislop to me
Ubisoft always wants you to create a stupid account to play their games…when you already have an account on the system you’re playing the game on. People are tired of that shyt, creating more profiles just to play a game when they already have a main console account.
After the Skull N Bones release, I decided to completely boycott Ubisoft games. I’m a long time fan of many of their franchises, from AC to Farcry, and used to love Ubisoft. It wasn’t just Skull and Bones, but I watched them ruin their once epic franchises. One by one, they become insufferable slop. My time is too valuable to spend time on that, and I eliminated all their games from my life. It’s been interesting to watch this unfold over the last several months, and I’m personally rooting for their downfall/trials to see gaming as a whole to become better. This needs to also happen to the other studios serving up complete slop who feel they’re too big to fail.
Brand new to your channel. Thanks so much for the video! I'm 100% on the same wavelength in regards to the industry, so I'm that much more grateful to have found your channel. I don't feel any guilt for hoping for some of these companies to fail due to their atrocious practices. I was glad for the Concord failure, and I see a failure in the new Dragon Age as well. This is the only way the industry and these greedy companies will learn.
I bought and played AC Valhalla. The first thing that i see when i turned the game on was a disclaimer, telling me that the game had been made by people who have different gender identities and sexual orientations. I still cannot understand why that was necessary to include?
Who cares what the gender identity of the designer is? I don't care about the person who made the game at all, i don't care about their politics, their worldview, their identity or lack thereof. Why does there have to be a political selfish display?
it's a holdover from AC1. they had that disclaimer so people back in 2007 knew it wasn't a bunch of white people making a game about cutting up muslims. they've done it with ever AC game sense, morgs think.
Thank you. I was saying this as well. Why on earth would they do this when no other game studio does? Shows Ubisoft are indeed the woke ambassadors of the industry.
LMAO, imagine buying ubisoft games
@@eneco3965 Yeah, but sadly, Ubisoft at some point in the past made some pretty good games. But as time went on, they became so convinced that everyone will keep buying what they are pushing out.
So E.T. in a landfill it is.
Don’t you care what people who made the game do in the bedroom and who they do it with? That’s an important aspect of the game!
I'am so happy I found your channel my man. Im always on the lookout for intelligent and thoughtful creators, which can really feel hard to come by haha, but happy when it does. Keep it up man!
I think its so funny people say the outrage is because of racism when nobody bat an eye in origins 😂
send that next vid as soon as you think it's ready. Can't wait for it!
Ubisoft & Titanic = Nothing is unsinkable.
Great video Mug, you've been on fire with your output on this channel in the last couple of weeks, I'm glad it's paying off^^
Every game they've released feels like a carbon copy, just spread across different genres.
Ubisoft formula: go here do this go here do that repeat 67 times roll credits
Watched a few of your vids always been well worded, well thought out and always hit the nail on the head. Earned my sub 👍
I remember preordering Doom Eternal YEARS before it came out so I completely forgot I even preordered it and when I suddenly received it one day it was a very nice surprise :D
The fact that you have this opinion on gaming that really echoes with truth and what people think made me like your channel.
The Octopath Traveler II NIGHT BGM made me subscribe a couple of videos ago.
that female ninja in AC shadow gameplay looks atleast decent, like it's more a return to form where you sneak around on roof tops and take out enemies when they least expect it, people were complaining it's a female, but atleast what I saw, the woman isn't going up against a man in a 1 on 1 combat scenario and generally strikes when they are unaware. (Also, with sharp pointy weapons, you only need 1 good strike to either disable or kill someone)
But then a female assassin leaves the bodies of her victims ... just lay there, out in the open, why not drag them to a more secluded place like hitman does, where you kill someone and you drag the corpse to a safe zone or hide the body in something.
it's those details that make AC feel so empty, I can go into a buzzling nightclub in Berlin in Hitman 3, where I can seperate my target from his or her body guards, kill the target and hide the targets body (even encouraged since you got silent assassin, where you can't become suspicious, nobody can be a witness or anything of the sort)
But then AC Shadows, so many years later since AC1 and 2, they still haven't done this.
Companies need to learn again that you first appeal to the gamers who will actually buy your game, not the "modern audience" or any woke ideology, the reason why many eastern games nowadays are finding their footing is because most companies have gone full woke, pronounces added, surgery scars (who even asked for this?) their agenda forcefully inserted, boring gameplay etc.
meanwhile eastern devs like the ones from Stellar Blade and Wukong refused DEI and the woke agenda and they flourish, it's almost like gamers DON'T want politics forcefully inserted unless the game is already politically charged as it is (like MGS for example)
As someone who works in video games, I love your nuance and depth! Thanks for making such great essays on the industry. We're watching it too and agree with so many of your points-after all, we're customers too.
When they try to force us to eat F8ke meat we need to have the same strategy.
Ubisoft is not needed for gaming industry. Someone else will come to replace them.
Glad to see the channel growing. Keep up the grind
"A lot of people worked hard on it"--- why is the livelihood and the horrible business decision the developers and publishers made supposed to be MY guilt and responsibility as a consumer? I don't want to buy what I don't like, regardless of what my personal reasons are---guilting me to buy your game by calling me buzzword names makes me dislike you more and won't support your future products.
This is what happens when people get participation trophies.
Just joined the $1 club. I like your videos. Keep up the good work.
Ubisoft will always be their worst enemy. You may think “Well duh, they put in DEI bullshit, throw hate at the customers who support them, make asinine decisions every time they breathe, and make garbage games.” Yes, all are true. But the better example of them being their worst enemy is the fact that their earlier games were better. Why tf would we play their newer, DEI, money crunching new games when we can play their old games with none of that and 100 times the enjoyment? By failing to innovate and give us a reason to play the newer games, the Ubisoft of the past are now haunting the Ubisoft today.
The reason why they’re doing so bad is what you just said. They’re only focusing on is money and look what that happened.
I understand that money is an necessity to keep your company alive, but it shouldn’t be the *only* thing you should be focusing on. Players are not cattles, they’re not dumb. They’re incredibly intelligent and they can see what’s wrong from a mile away. In other words, *they’re fucking people.*
The problem for ubisoft is not only the polish, but also the DEI-woke, that really kill game.
What is wrong with being Polish?
This pirate makes a lot of good points.
I hope they close their doors and sell their IPs to better devs
The last time I paid extra to play a game early was Red Dead Redemption 2, and it was worth every extra second that I poured into that game. With Ubisoft, however... I can't remember the last time I looked at one of their games and felt any longing to pre-order, let alone order at all. I stopped caring about their trailers and gameplay because I know it tends not to be accurate. (I am not saying cinematic trailers are meant to show accurate gameplay)
I now HAVE to wait to see if we're getting a functional game.
seems like that epic games money isnt worth the loss of steam players lmfao
Steam is the home of the lowest denominator of gaming.
Steam > Epic
@@cezarstefanseghjucan Ah and epic is for elite gamers.
@@oliversmith2129 You can't sell it exactly on that promise, but Steam is accessible to everyone & anyone and it takes money to level up.
Thank you for good coverage. I'll subscribe right now too, but shame you have to lose the hair at 50k.
Looking forward to more footage in the future.
PS- probably watched 4-5 of your videos in the last week.
Ubisoft is the perfect example of the nature of capitalism-a serpent that eats the world until it only has itself left to consume.
You are doing great job with these kids. This is like my third one I caught and I'm subbed now. But you ain't gotta cut the hair brobro 😭
They are not getting the DLC for free. They are getting the DLC in exchange for the extra money they paid. Even when they are supposedly changing directions, they still do everything they can to distort reality in their favor.
I'm a new viewer and I'm all in. You have a great voice to give us the tea
Behold. Capitalism. It was never about them being your friend. It was about providing a desired service or else going out of business
Not the hair!!! J/K, great vid. Keep up the good work.
Still believe that you channel deserves much bigger attention - great analysis, awesome style of storytelling - keep up the good work, man!
Looking forward to that video you say you're working on. Background info that lead to one particular decision regarding AC:Shadows is something I am extremely curious about.
Ubisoft is Collapsing Nature is healing
Mmmmm, I'm not so sure. There are just SO Many fascist woke-oids in every part of the gaming industry. Sony/Sucker Punch have just hired an ex-SBI person to be "community Manager" - and Ghost Of Yotei is the first out-and-out woke SP game.
I couldn't care less about them. I'm so sick of being told I'm the problem for not liking slop.
Awesome videos man. You gained a subscriber today. 👍
I'M UPSET RAYMAN WON'T HAVE A NEW GAME DUE TO UBISOFT. RIP RAYMAN #RAYMAN #UBISOFTISDEAD #GREED #NOSTALGIAHERODIES
When Davide Soliani ( Eventhough He left this year) and the rest of the Mario + Rabbids team Cares about Rayman.
By putting him as DLC for Mario+ Rabbids Sparks of hope as a great way of acknowledging That rayman exists It kinda shows that while he isn’t entirely dead.
His franchise needs our help….
@@jonahabenhaim1223 kinda wish that message would spread throughout rayman and adventure fans out there because realism kills joy and magic. i wish rayman would return back and have a new epic adventure game like rayman 2 and 3! #Rayman #SaveRayman #UBISOFTKILLS #SaveNostalgia #Nostalgia
Starting to really like your vids. Subscribed
All we gotta remember is Ubisoft is a FRENCH company. Just recall what the past Olympics in France were like & you see why Ubi is the way they is.
I'm part French, yet still ashamed of my grandparents home country and all the crap going on there.
You basically already said it but I we should stop referring to "early access" as getting to play early. We're paying to play the day the game comes out or if you don't pay extra, you get to play it late. People need to stop referring to it as getting to play early. You're playing the day the game comes out or you're playing several days late because you're poor.
Yasuke is the public hate. The blatant rewriting of history of a different country is.
so, all the shitty buisness practices aren't the issue. You'd gladly let all that happen if the bad black man just goes away?
Less game for more money, psychological manipulation and damage, all fine with me. Just don't make me look at a black person?
@@SeleenShadowpaw that yasuke IS not cohérent charachter for assassin Creed in japan they chose him for color of his skin américan mindset IS stupid thé better to fight racisme IS not treating minority spécial or negligate them
@@SeleenShadowpaw You're incredibly ingenious. People are allowed to be alarmed by the rewriting of history going on through all entertainment and beyond.
Likewise, people don't have to list every single grievance they have with a company, down to some intern that scribbled something crude on the bathroom stall.
@@SeleenShadowpawCongrats on misunderstanding OP to make a strawman argument.
These problems are so beyond any rewriting of Yasuke.
I love your insightful commentary and look forward to more. Thank you!
Thank you kindly!
I dont believe Ubisoft is thaaat self aware all of a sudden.
Another great video as always Mug! Thank you for giving us this quality content!
if a AAA game studio fails as much as Ubi or Bethesda, are they really AAA game studios? or just indi studios larping as AAA studios with excessive funding?
They're far too corporate to be anything close to indie
@@killsode4760 but many times in other industries, corpos give money to a nobody to fail intentionally, or as a tax write off gift, they don't really care what is done with the money. Sometimes they don't care about success but optics.
Look at the 1980/90's Fantastic Four or Captain America films. They owned the rights to the franchise and were gonna lose them if they didn't use them, so they commissioned a movie to ensure they don't lose the rights. They don't need to succeed, but look just legit enough. Also some corporations will burn a shit ton of money before the end of a fiscal year to make sure they stay in a lower tax bracket.
Technically Ubisoft is an AAAA studio. With four 'A's! Look where it got them.
I think you mean AAAA! *wink*
Your voice is so frickin honey smooth and so relaxing to listen to :D
It'a great to know that Ubisoft needed to be approaching its death knell for them to start treating us better.
Ubisoft still needs to get comfortable with not owning my money.
I like what you preach. I stopped buying games during the beginning covid. I hated everything all the game companies have done and I just stopped.
I bought so many guitars during that time. I don’t think I ever want to go back.
I'm just praying that big-name publishers and studios will actually take the correct lesson away from this extremely teachable moment.
Which is plainly that people are sick and tired of predatory monetization, and sick and tired of their video games being turned into some kind of activism. Far too many studios, and publishers especially, fail to recognize the difference between their _actual_ customer base (Y'know, the people who actually buy and play the damn video games) and the wider internet/twitterverse (Y'know the people who just endlessly bitch and whine and dogpile onto pieces of art that don't fit into their worldview, but who have absolutely no intention of taking up the hobby or appreciating the actual artform that videogames have blossomed into over the decades) & game journo-sphere, who applaud raging dumpsterfire products like Concord and AC:Shadows, and decry games like Black Myth: Wukong and Stellar Blade because they don't _strictly_ adhere to ridiculous idealogical trends, and generally speaking, western ideals and values.
Gaming isn't a Western-World + Japan thing anymore, it's global, and now people have options. They're no longer forced to play second-rate games that could've been great but were knee-capped because the developers were being forced into filling out their tokenized-character-tropes bingo cards by Publishers & DEI/Inclusivity dependent funding; Now the customer can just choose to vote with their wallet and buy a different game, usually made in a different part of the world, that hasn't had it's creative vision and artistry watered down by a bunch of utterly irrelevant outside-the-scope-of-the-game ideological bullshit.
Well said. Thumbs up.
Well said 👍👌
"Gaming isn't a western world + japan thing anymore, it's global! So fuck them for putting a black man in my game :("
Fact check: True.
I’m passing that they go out of business and indie studios take over
Youre doing a good job man. Congratulations. Keep it up.
Bye bye Ubisoft you wont be missed.
I think your assessment is correct, the "DEI" component to Ubi's fall is only a symptom of their attitude of "too big to fail", their hubris and pride is ultimately their downfall.
I am just watching from the outside in at this point, I haven't bought a AAAA game in years, the rest of the community is just now catching up.
Maybe all of Ubisoft should be re-educated in a crash course of how to make good games. Make them go to South Korea and do some month of re-education.
Love the stache bro. First time seeing one of your vids, might stick around.