🎯 Key points for quick navigation: 00:00:03 *🚀 How to Pitch: Learn to pitch anything in 15 seconds using a message map.* 00:00:16 *📝 Preparation: Use a notepad, tablet, or whiteboard for this exercise.* 00:00:30 *🌍 Example Company: Using Lush, a global handmade soap and cosmetics store, as a case study.* 00:00:45 *🎯 Core Concept: Craft a Twitter-friendly headline as your key message, e.g., "Lush makes handmade soaps and cosmetics."* 00:01:26 *🔍 Supporting Points: Add three or four supporting points - for Lush, these are "fresh," "environmentally friendly," and "ethical campaigns."* 00:02:39 *⏱️ Real-World Example: Practice delivering the pitch in 15 seconds.* 00:03:12 *⏳ Extended Pitch: For a longer pitch, support key points with specific details, examples, or stories, to extend to a 30-second pitch.* 00:04:11 *🔧 Powerful Tool: The message map is useful for clear and concise communication, even for complex products.* Made with HARPA AI
This is really great -- I can't tell you how many times I've referred people to this video to help them distill their message down to its essence. I would love to be able to download a local copy... I'd even pay for it.
In the world of investment marketing it is very easy to get lost in the details. This is an EXCELLENT way to get to the heart of the conversation very quickly. Of course you need to assume that the conversation - for a relationship sales process - is going to extend longer than 15-30 seconds....but this gentleman's point is spot on....it is a summation of who you are, what you do, and how you want to be remembered. I am passing this onto my team. Thanks!
Love this example. There's a Lush in my neighborhood and although it seems mostly geared toward women I've stopped in before and spoken to the employees all of whom seemed friendly.
Thank you, sir! I just used this to make a message map for a video 30-40 second video to pitch myself. I'm making one for Graphic Design and one for Sales/Marketing.
Imagine how many extraordinary ideas have gone unexplored simply because geniuses couldn’t express themselves. This message board is fantastic, and I need it!
Carmine Gallo Nice!! I totally dig this big time.....srsly all evening my hubby Gordon kept after me "Watch message maps video!""D'you watch it yet?!" "Leona please watch that video!!" I'm glad I did. Thanks for the awesome points Carmine! Cheers from Leona ||~_~||🤘
I was watching Lush hauls and this was a suggested video. Im glad I watched this. I took up Marketing in college and this video helped me to refresh my memory. :)
Great! Good presentation which focused on features of the business. The whole video is focused on Lush handmade soaps and by single product you have shared so much information. This shows the creativity in you.
I too had a thought pass through the snarky part of my mind--4 minutes plus to teach 15 second messaging? But I teach myself, and he's done a very good job with his exposition. If it were so easy, we wouldn't be watching the video. Now I'm off to streamline my messaging. Thanks Carmine.
The guys point is correct. If I entered that store and heard his pitch, I'd have a positive feeling and then checkout the soap and obviously realize its nice and good on my skin, like most natural soaps are. If I walked in and he started "Hi, all of our soaps are great on your skin and hypo-allergenic, and we care about your causes" id take it as a standard sales pitch, because even a 99cent bar of soap at walmart is expected not to freak my skin out. Version 1 is entertaining, v2 is sales copy.
This same format can work for creating videos for TH-cam, where people have a short attention span and a wide choice of content. 15 seconds is all you get to make or break a video.
Very cool, quick, and creative guide from Carmine Gallo to creating a quick pitch (conversation starter, 30-second commercial, whatever you want to call it) using a #MessageMap.
I think this works fine for retail, but I buy the idea that complex technologies need to be articulated down to a message map. Moving forward with a techology, e.g. narrowband to broadband means that you already understand the benefits, and the business case. If the responsible CIO doesn't, and he is looking for a Sales guy to explain it, then good luck to your business. Otherwise, nice. I like this.
CunnningStunt Because he is not pitching in the whole video, he is explaining the technique. Besides that, if you pay attention, he pitches the idea of this video from second 3 to second 16. So he does pitch in even less than 15 seconds.
Preparation is the key, rehearsing, planning and information takes time to get together to be able to sell an idea in 15 seconds. Steve Job planned, rehearsed, refined until he had the perfect "spontaneous " pitch. Most won't take the time to get it right before meeting with someone
nowadays, a company's professed values are incredibly important. there are companies i don't shop with because their values are not in line with mine. on some level, i think your sales training is outdated. if you look at companies like whole foods, lush, etc. their customer is as concerned about the impact of a product on them as they are the world. if you go into wf, you'll see campaigns/products for buying fair trade products and helping others globally. it's not purely about the product.
1. Fresh / Env Friendly are not analogous to hypo-allergenic / "easy on skin". 2. "Fresh" is a market differentiator, whereas both hypo-allergenic and "easy on your skin" are sold by every cosmetics brand.
Probably safe to assume that their market cares about fresh, environmentally-friendly soap. Also safe to assume that their market is interested in sharing proceeds with 'ethical campaigns.'
Actually he pitched you by the title and the first 12 seconds when he ended by referring to the message map...if you continued to watch the rest of the video, his job was done.
This is how to "feature blast" in 15 seconds not how to communicate the benefit. At the end you talk about this helps you communicate the BENEFIT of your product or service and yet in your example you don't manage to communicate any benefits at all. In effect here you are showing people how to list the features of their product in a convenient hierarchy...! Good Grief Charlie Brown....
If your comment includes something like "it took him more than 15 seconds", then please recognize that you are neither witty, nor clever. Sadly, you can claim to be common. This video is not a pitch. This is a lesson. Nobody ever said that lessons should be delivered in 15 seconds. The irony you think you see...it just isn't there.
All well and good, but most people (as store associates) would feel awfully awkward and robotic saying all that to someone who just walks in the store. I know I as a customer would feel awkward listening to that manufactured line first thing when I walk in. Kinda highlights the fundamental disconnect between these management types and real-world people/customers. If you want to connect with customers, you can't toss manufactured lines at them that sound good on paper - you have to act casual. Act like you're a real person just like the customer is. The only difference between you and the customer is that you're there to tell them what they need to know about soap.
I agree with the premise of what you said. Robotic scripting when pitching, especially on the phone, immediately puts people off. People aren't interested in you, their interested in themselves. How does Lush help me stay clean and smell nicer than a normal product. My opinion on the matter is, especially in modern times, as sales professionals we should concentrate on the personal 'you', rather than the traditional stereotypical 'you'.
solitarylonewolf ..if you used a product that increased your gas mileage by 20% and more, and if it caused you to pass an emissions test after you had failed, and increased horse power of your engine, would you tell your buddies about it? Let me put it this way: would you brag to your buddies about it? That's what selling is ..it is simply telling. Contact me at >> L9info at Yahoo com and you can check it out. Maybe you can just be a customer :))
Isn't it ironic that a video on forbes, an organization that one associate with the rich and the powerful, is made with horribly echoing audio, barely visible words on the whiteboard and in general feels like something he threw together with a webcam during a coffee-break... These guys, if anyone should know that impression is one of the most important things to remember...
I love how he gave us a message map pitch at the end.
Yes!!!!
🎯 Key points for quick navigation:
00:00:03 *🚀 How to Pitch: Learn to pitch anything in 15 seconds using a message map.*
00:00:16 *📝 Preparation: Use a notepad, tablet, or whiteboard for this exercise.*
00:00:30 *🌍 Example Company: Using Lush, a global handmade soap and cosmetics store, as a case study.*
00:00:45 *🎯 Core Concept: Craft a Twitter-friendly headline as your key message, e.g., "Lush makes handmade soaps and cosmetics."*
00:01:26 *🔍 Supporting Points: Add three or four supporting points - for Lush, these are "fresh," "environmentally friendly," and "ethical campaigns."*
00:02:39 *⏱️ Real-World Example: Practice delivering the pitch in 15 seconds.*
00:03:12 *⏳ Extended Pitch: For a longer pitch, support key points with specific details, examples, or stories, to extend to a 30-second pitch.*
00:04:11 *🔧 Powerful Tool: The message map is useful for clear and concise communication, even for complex products.*
Made with HARPA AI
The Message map - a powerful technique. I like it.
Thank you
This is really great -- I can't tell you how many times I've referred people to this video to help them distill their message down to its essence. I would love to be able to download a local copy... I'd even pay for it.
In the world of investment marketing it is very easy to get lost in the details. This is an EXCELLENT way to get to the heart of the conversation very quickly. Of course you need to assume that the conversation - for a relationship sales process - is going to extend longer than 15-30 seconds....but this gentleman's point is spot on....it is a summation of who you are, what you do, and how you want to be remembered. I am passing this onto my team. Thanks!
😅😅😅😅😅😅😅😅😅😅
Love this example. There's a Lush in my neighborhood and although it seems mostly geared toward women I've stopped in before and spoken to the employees all of whom seemed friendly.
Thank you, sir! I just used this to make a message map for a video 30-40 second video to pitch myself. I'm making one for Graphic Design and one for Sales/Marketing.
Imagine how many extraordinary ideas have gone unexplored simply because geniuses couldn’t express themselves. This message board is fantastic, and I need it!
Carmine Gallo Nice!! I totally dig this big time.....srsly all evening my hubby Gordon kept after me "Watch message maps video!""D'you watch it yet?!" "Leona please watch that video!!" I'm glad I did. Thanks for the awesome points Carmine! Cheers from Leona ||~_~||🤘
This video is amazing! I needed a short pitch for a business competition and this helped a lot :P
I was watching Lush hauls and this was a suggested video. Im glad I watched this. I took up Marketing in college and this video helped me to refresh my memory. :)
That was lifechanging. Thank You!
9 years later and I'm still going back to this video.
very impressed with his presentation skills
Very Informative!
I am so impressed after watching this presentation. I learned a lot by just watching this video. Thanking you for teaching this skill.
Great! Good presentation which focused on features of the business. The whole video is focused on Lush handmade soaps and by single product you have shared so much information. This shows the creativity in you.
Brilliant. I've always had a tendency to be too verbose, so it helps to find more concise ways to convey my key points.
I too had a thought pass through the snarky part of my mind--4 minutes plus to teach 15 second messaging? But I teach myself, and he's done a very good job with his exposition. If it were so easy, we wouldn't be watching the video. Now I'm off to streamline my messaging. Thanks Carmine.
Great resource. I used it to make my message map today.
Love this video where you explain how to sell and pitching in under 30 seconds
That was great! Thank you. Makes things much simpler to understand fo sho!
Thanks! Helped me alot whilst pitching my own product. (:
Great! Thank you for your time to share this knowledge. Makes sense.
This is awesome! THANKS!!!
Excellent
Thank you, great lesson!
The guys point is correct. If I entered that store and heard his pitch, I'd have a positive feeling and then checkout the soap and obviously realize its nice and good on my skin, like most natural soaps are. If I walked in and he started "Hi, all of our soaps are great on your skin and hypo-allergenic, and we care about your causes" id take it as a standard sales pitch, because even a 99cent bar of soap at walmart is expected not to freak my skin out. Version 1 is entertaining, v2 is sales copy.
Very interesting video, thank you!
Great points. Thanks
Very good tool! And cuts to the chase.
Thank you. Very pinpointed.
I found this to be super inspiring! Thank you!
Okay, I finish the rest. Thanks for the tips. Good stuff.
in just 4 minutes and 34 seconed, I learned a lot!
great advise!!! thanks alot!
I think what he's saying is that you should stick to the facts. If you throw facts at your customer they can't argue them...try it
Great. Thank you.
This same format can work for creating videos for TH-cam, where people have a short attention span and a wide choice of content. 15 seconds is all you get to make or break a video.
Great stuff.
Very cool, quick, and creative guide from Carmine Gallo to creating a quick pitch (conversation starter, 30-second commercial, whatever you want to call it) using a #MessageMap.
Nice go on 😊😊😊
I think this works fine for retail, but I buy the idea that complex technologies need to be articulated down to a message map. Moving forward with a techology, e.g. narrowband to broadband means that you already understand the benefits, and the business case. If the responsible CIO doesn't, and he is looking for a Sales guy to explain it, then good luck to your business. Otherwise, nice. I like this.
I believe trust and have complete Faith in Almighty God 🙏🙏❤️❤️❤️
Great tips! Do you have a transcript for this?
Why did it take 4;34 to pitch this video?
CunnningStunt Because he is not pitching in the whole video, he is explaining the technique. Besides that, if you pay attention, he pitches the idea of this video from second 3 to second 16. So he does pitch in even less than 15 seconds.
tviess I don't think he really wanted an answer :)
CunnningStunt haha it was exactly what I thought then saw yours and the dude under hahaha classic!
Preparation is the key, rehearsing, planning and information takes time to get together to be able to sell an idea in 15 seconds. Steve Job planned, rehearsed, refined until he had the perfect "spontaneous " pitch. Most won't take the time to get it right before meeting with someone
ron denhollander nailed it!
how would you pitch for cars and car finance?
outstanding brilliant thanks for sharing great ideas
A+ presenter
THANK YOU 🙏🏼!!!
nowadays, a company's professed values are incredibly important. there are companies i don't shop with because their values are not in line with mine. on some level, i think your sales training is outdated. if you look at companies like whole foods, lush, etc. their customer is as concerned about the impact of a product on them as they are the world. if you go into wf, you'll see campaigns/products for buying fair trade products and helping others globally. it's not purely about the product.
Good Stuff!!!
.rb b090ow v
Thanks!!!! this is going to help me a lot in my sales development representative assessment!
Great video!
Every time this guy pronounces the letter "s", my eardrums feel like getting pierced. Apart from that, the video is good :)
luŠh
Very good!
good thanks!
I like it.
can you make a video on how to pitch a town?
Being Forbes how can you think of having a 4 & 1/2 mins video to illustrate a 15 seconds pitch. IRONIC
amazing! thank you
1. Fresh / Env Friendly are not analogous to hypo-allergenic / "easy on skin".
2. "Fresh" is a market differentiator, whereas both hypo-allergenic and "easy on your skin" are sold by every cosmetics brand.
Hey, I remember this guy from ZDTV! He was one of my favorites.
pro communication, anti-jargon and using a positive ethical product as an example.
I believe that the notebook was invented before the whiteboard. So it's more of a good ol' fashion notebook then whiteboard.
Thank you, I need to write my pitch for advanced Facials that I do!!! not good at writing any one can help
Awesome
this went on for 18.33 times longer than it should have
That's because, by being a soap, people EXPECT the soap to wash, as it is a value that has been attached to the word soap.
Good one just what I need for me bus. plan
Probably safe to assume that their market cares about fresh, environmentally-friendly soap. Also safe to assume that their market is interested in sharing proceeds with 'ethical campaigns.'
Message map -a great tool of elevator pitch!
Good Job! Half the comments dont understand the power of communication.
I'm here for my communication 100 class😂😂
Where do u write the MESSAGE MAP. If you are pitching it to a BUSINESS to participate in your program to get customers. You are a middleman?
This should be called "How I done a pitch in 15sec" rather then "HOW TO PITCH"
you need a tent map ;-)
pitch in 15 seconds...but then 30 seconds! which is it? It was easily understood and provided a very basic framework under pressure.
Actually he pitched you by the title and the first 12 seconds when he ended by referring to the message map...if you continued to watch the rest of the video, his job was done.
2:40
Yeah, now I have the strong desire to never, ever get anywhere near any of that soap. Just something about overly aggressive marketing.
Few work environment friendly Fresh ....
"Ingredients not tested on animals. We test our products exclusively on human orphans, what're they going to do, complain to their parents?"
where was the pitch here...??
Why do you write in both caps and small letters???
This is how to "feature blast" in 15 seconds not how to communicate the benefit. At the end you talk about this helps you communicate the BENEFIT of your product or service and yet in your example you don't manage to communicate any benefits at all. In effect here you are showing people how to list the features of their product in a convenient hierarchy...! Good Grief Charlie Brown....
Guess the people expecting a quick fix...were disappointed
Now can you explain this tutorial on 15 seconds?
I've never spelled campaigns "CAvpAiuns"
Lol
rewind to 2:38
If your comment includes something like "it took him more than 15 seconds", then please recognize that you are neither witty, nor clever. Sadly, you can claim to be common.
This video is not a pitch. This is a lesson. Nobody ever said that lessons should be delivered in 15 seconds. The irony you think you see...it just isn't there.
Anyone else here for online learning?
Someone can type with 30 second pitch with 2nd supporting points
Salesman's Hands Syndrome..
But thank you for the info!!
Capture the idea folks; don't get caught in UPPER-lower case, 15 secs-4.x mins. (Now that's less than 140 char, right!)
All well and good, but most people (as store associates) would feel awfully awkward and robotic saying all that to someone who just walks in the store. I know I as a customer would feel awkward listening to that manufactured line first thing when I walk in. Kinda highlights the fundamental disconnect between these management types and real-world people/customers. If you want to connect with customers, you can't toss manufactured lines at them that sound good on paper - you have to act casual. Act like you're a real person just like the customer is. The only difference between you and the customer is that you're there to tell them what they need to know about soap.
That´s a very thoughtful comment! Do you think that in apple stores you get exactly this casualty?
Very good, solitary! Come join my team and we'll do some natural selling :))
qbulb Haha, I'm not a salesman type. I don't have the personality for it.
I agree with the premise of what you said. Robotic scripting when pitching, especially on the phone, immediately puts people off. People aren't interested in you, their interested in themselves. How does Lush help me stay clean and smell nicer than a normal product. My opinion on the matter is, especially in modern times, as sales professionals we should concentrate on the personal 'you', rather than the traditional stereotypical 'you'.
solitarylonewolf
..if you used a product that increased your gas mileage by 20% and more, and if it caused you to pass an emissions test after you had failed, and increased horse power of your engine, would you tell your buddies about it? Let me put it this way: would you brag to your buddies about it? That's what selling is ..it is simply telling. Contact me at >> L9info at Yahoo com and you can check it out. Maybe you can just be a customer :))
@ 2:38 - in 15 sec
Isn't it ironic that a video on forbes, an organization that one associate with the rich and the powerful, is made with horribly echoing audio, barely visible words on the whiteboard and in general feels like something he threw together with a webcam during a coffee-break... These guys, if anyone should know that impression is one of the most important things to remember...
Maybe it was meant to be casual, or maybe they didn't want to spend tons of time and energy giving you FREE advice.
No, that's not irony.
Environmentally-friendly and ethical campaigns are two separate supporting points? Weak...
Am I the only one who's reminded of Alec Baldwin when watching him?