Quibi, The $2 Billion Dumpster Fire

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  • เผยแพร่เมื่อ 2 พ.ย. 2020
  • "So... how long until we're cancelled?" "Just a Quibi, Mr. Chance."
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    Edited by: Blippy | / blippyjacob
    #atrioc #MarketingMonday #Quibi
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ความคิดเห็น • 319

  • @imcolm4360
    @imcolm4360 3 ปีที่แล้ว +1903

    It's almost like there's another website where the majority of the content is 10 minute long videos.

    • @KillDylvn
      @KillDylvn 3 ปีที่แล้ว +71

      Hmm what website could you be referring to?

    • @nachos247
      @nachos247 2 ปีที่แล้ว +6

      🤔 🤔 🤔 🤔

    • @Ridlay_
      @Ridlay_ 2 ปีที่แล้ว +1

      If only.

    • @underthebridge2445
      @underthebridge2445 2 ปีที่แล้ว +4

      I think it called twich if I remember correctly

    • @funfeels
      @funfeels 2 ปีที่แล้ว +1

      @@underthebridge2445 Nah i think it's tiktok

  • @rusx7866
    @rusx7866 3 ปีที่แล้ว +1135

    Zoomers won’t be able to get their Atrioc marketing degree because the video isn’t 10 minutes or less

  • @MKIVGTI1.8
    @MKIVGTI1.8 3 ปีที่แล้ว +694

    Its so annoying how right he is. I was literally watching this on my computer while browsing my phone to calm my brain exactly like he said

  • @camboniVODs
    @camboniVODs 3 ปีที่แล้ว +368

    As a zoomer, whenever I saw the quibi ad with Anthony Anderson and his mom it made me think that they were trying to sell to boomers. The celebrities they got were not people that made me say "oh I want to watch that". Like why tf would I care about chrissy teigen???

    • @jbb4105
      @jbb4105 3 ปีที่แล้ว +9

      Cuz she bad asl

    • @pikachufanz4744
      @pikachufanz4744 3 ปีที่แล้ว +2

      who?

    • @MrJeanGuru
      @MrJeanGuru 2 ปีที่แล้ว +4

      @@jbb4105 ok boomer

  • @mocitosmander
    @mocitosmander 3 ปีที่แล้ว +383

    My resume has certified genius marketer but only on Monday

    • @theholygrass19
      @theholygrass19 3 ปีที่แล้ว +23

      Make sure you also put "Time person of the year 2006" but only if you read the issue.

  • @jordy3272
    @jordy3272 3 ปีที่แล้ว +621

    The perfect distraction from all these election ads. Thank you Atrioc

    • @that_nerd_evan55
      @that_nerd_evan55 3 ปีที่แล้ว +6

      I was watching a stream where they were going over it in real time. I was getting stressed but marketing monday came to the rescue

    • @SheriffMohr
      @SheriffMohr 3 ปีที่แล้ว +8

      It doesn't matter if your under 18 you have to vote right now IMMEDIATELY

    • @loaf5025
      @loaf5025 3 ปีที่แล้ว +9

      Pretty sure atrioc is older than joe biden

    • @themessenger8656
      @themessenger8656 2 ปีที่แล้ว

      True

    • @sunsetkirby9357
      @sunsetkirby9357 2 ปีที่แล้ว +1

      @@themessenger8656 So True

  • @aaronnash6689
    @aaronnash6689 3 ปีที่แล้ว +213

    I enjoy this content so much, it’s fun getting to hear you talk about stuff you know and really enjoy doing

  • @volt7447
    @volt7447 3 ปีที่แล้ว +217

    I don’t know man two old white people who love history doc’s. marketing to zoomer’s sounds like a success.

    • @J0daa
      @J0daa 3 ปีที่แล้ว +8

      Older = wiser

    • @Dragosmom.
      @Dragosmom. 2 ปีที่แล้ว +1

      @@J0daa no. This idea is so flawed i have to respond a year later. Wisdom comes with experience but experience dosen't equate to age. Older people have a higher chance of having more experience but aren't guaranteed.

    • @J0daa
      @J0daa 2 ปีที่แล้ว +2

      @@Dragosmom. Whoops lmao I was definitely commenting this sarcastically to join Volt's joke but that doesn't come across well. My b, in general the older you are the more outdated your education + beliefs, maybe you get some wisdom along the way (but not with the Quibi people).

  • @JoGrandpa
    @JoGrandpa 3 ปีที่แล้ว +60

    "It's the switching back and forth that calms your mind" - A

    • @Waxcito210
      @Waxcito210 3 ปีที่แล้ว +3

      When ever I see a sentence start in “it’s the” I’m very worried it’s going to end with “for me”

  • @MangoTango420
    @MangoTango420 3 ปีที่แล้ว +46

    If i start a company im calling BIG A for my marketing

  • @groovygrapedrink2249
    @groovygrapedrink2249 3 ปีที่แล้ว +73

    Atrioc: Analyzing how Quibi was destined to fail and all the flaws they made along the way
    Chat: eAt PaNt CoNaR!!!!!

  • @jaydenkasai8669
    @jaydenkasai8669 3 ปีที่แล้ว +33

    Changing my major to marketing after a couple of these vids

  • @readabook8574
    @readabook8574 3 ปีที่แล้ว +36

    so hyped to send my packed resumé to nvidia as a graduate of atrioc university EZ employment

  • @reidmackey2693
    @reidmackey2693 3 ปีที่แล้ว +18

    They wasted 1.75 billion in a quibi

  • @andrewkhoury4264
    @andrewkhoury4264 3 ปีที่แล้ว +70

    Lets see what the marketing legend atrioc blesses us today with

  • @lavi_liam
    @lavi_liam 3 ปีที่แล้ว +66

    I like being a certified genius

  • @samlindenberg7645
    @samlindenberg7645 3 ปีที่แล้ว +32

    Atrioc can’t be talkin about understanding the zoomed mind when he fought in Nam.

  • @vera39440
    @vera39440 3 ปีที่แล้ว +98

    I dunno. 10 minute videos on TH-cam get my full attention span, and I watch them on my phone. Maybe it's just better because YT is free though. I think celebrity-based shows are beginning to fall off anyway and are mostly kept alive by people who are 30 or older, which is why Tiktok succeeds, TH-cam succeeds, Vine did okay for a bit, things like that.
    We're more interested in "authenticity" and people we can relate to in some way. So its less Quibi not giving us an out (our phones) and more Quibi not creating content zoomers enjoy in the first place.
    I want to know what 16 year old Shaun in South Dakota is up to today, not what new project J Lo is working on. I dont know why I care, or why I would spend my time like this, its just a vibe i guess

    • @theokepler9484
      @theokepler9484 3 ปีที่แล้ว +15

      yea they marketed to the wrong demographic with respect to the kind of shows they were making on their platform, i think

    • @firad2526
      @firad2526 2 ปีที่แล้ว +3

      I know this is a year old, but mayber others will read it.
      Imo, thats because youtube has developed a different metagame for creators. Most content is just at peak 100% of the playtime, else people click off to watch something else. Just like big A said, its shit shows where you can just not pay attentiom where you grab your phone, and in youtube thats equal to looking at another video. TH-cam's monster recommendation engine can also be a reason to shy that doesnt happen often

    • @adampeterson9662
      @adampeterson9662 2 ปีที่แล้ว +3

      @@firad2526 facts. People watch 10-20 minute TH-cam vids because typically, the videos they’re watching are things they have searched up or have a big interest in. I used Quibi for a time. Compared to TH-cam, like you said, it was insanely hard to find things that just made you click in 1 second and start watching.

    • @limerumpus3589
      @limerumpus3589 2 ปีที่แล้ว

      @@adampeterson9662 i feel like quibi could of been a smaller idea where instead of making a shitty app they could of just funded a 10 minute show on another platform and it might of atleast made profit

    • @mystereoheart2579
      @mystereoheart2579 ปีที่แล้ว

      Agreed, I don't really get the "it takes up your phone screen!" take, because Tik Toks do the same thing. Atrioc has a point - people will watch bad TV, but they won't subscribe initially for bad TV. You have to reel them in with interesting content, and then they'll let their standards drop and look around the platform for something else because the app is already downloaded.

  • @OoMzHowTosandMore
    @OoMzHowTosandMore 3 ปีที่แล้ว +23

    I got an old home ad while watching this OMEGALUL

    • @FireLion-ul6nu
      @FireLion-ul6nu 3 ปีที่แล้ว +1

      Must’ve recognized the boomer in the top right 😐

  • @bossasaurusrecks9819
    @bossasaurusrecks9819 3 ปีที่แล้ว +10

    At least chance the rapper made a quick bag

  • @nolanbuzbee6424
    @nolanbuzbee6424 3 ปีที่แล้ว +50

    I feel like I’m in that one college class that’s actually interesting to go to.

    • @1will2kill
      @1will2kill 2 ปีที่แล้ว +4

      He would be such a good guest lecturer.

  • @andrewhiser9965
    @andrewhiser9965 3 ปีที่แล้ว +198

    Alternate title: Boomer dissects the minds of Zoomers, whilst criticizing fellow Boomers for thinking they understand the minds of Zoomers.

  • @dg6289
    @dg6289 3 ปีที่แล้ว +7

    I wonder what the CEO of Quibi is doing now.
    *does quick search of Meg Whitman*
    Ah she's the front runner for secretary of commerce. I'm sure we'll be fine.

    • @atrioc
      @atrioc  3 ปีที่แล้ว +3

      LMAO

  • @Ski_Skiing
    @Ski_Skiing 3 ปีที่แล้ว +30

    Atrioc: “he found a partner who knows even more than him about teens and kids and zoomers!”
    Me: Jeffrey Epstein ?

  • @johnmartins0522
    @johnmartins0522 3 ปีที่แล้ว +5

    I literally just live for marketing mondays at this point

  • @TheAbstractGamerOfficial
    @TheAbstractGamerOfficial 3 ปีที่แล้ว +7

    Everyday is good when Marketing Monday is here, oh... that’s only Monday...

  • @Lumberjack...
    @Lumberjack... 3 ปีที่แล้ว +7

    Been watching marketing monday for a while and I can feel my startup hitting Fortune 500 as I write this

  • @nekkomemes3647
    @nekkomemes3647 3 ปีที่แล้ว +6

    The world is ending
    Me: Marketing Monday

  • @jacobkozlow3330
    @jacobkozlow3330 3 ปีที่แล้ว +20

    Jesus Christ ANYTHING but the election 😂

  • @davidloza9316
    @davidloza9316 3 ปีที่แล้ว +2

    Hes actually right about the switching back and forth on your phone part, I just do it so when I stressed I can distract myself

  • @mr.pockets8523
    @mr.pockets8523 3 ปีที่แล้ว +5

    Every time i saw a Quibi ad I always asked " WTF IS A QUIBI" And i didn't care enough to find out.
    Now if it was named "Quickie" I would've looked it up real quick :)

  • @Silve4
    @Silve4 3 ปีที่แล้ว +7

    Love Marketing Monday!
    Just really good content, with some learning along the way

  • @mixednuts4423
    @mixednuts4423 3 ปีที่แล้ว +12

    Honestly Atrioc, make a marketing youtube channel already and post more videos up there. I, and I am sure many others, would watch the shit out of those videos religiously.

  • @samyepthatsme
    @samyepthatsme 3 ปีที่แล้ว +7

    I’m really starting to love marketing Mondays 😂😂

  • @Jo-po2oo
    @Jo-po2oo 3 ปีที่แล้ว +6

    I don't even know why, but I really dig this format man.

  • @yusefabuissa6685
    @yusefabuissa6685 3 ปีที่แล้ว +5

    Marketing insights are my favorite thing on this channel. I kinda hate consumerism but neat to learn from a massively intelligent genius

  • @mialefebvre1512
    @mialefebvre1512 3 ปีที่แล้ว +13

    Atrioc: Roasts zoomers attention span
    Me: Watches this on double speed 😳

  • @qquanzaa
    @qquanzaa 3 ปีที่แล้ว +2

    cool video, i can’t believe this idea made it past the drawing board

  • @lucedoke975
    @lucedoke975 3 ปีที่แล้ว +4

    Thanks Atrioc! As a TH-cam frog I very much appreciate the marketing Monday videos

  • @Subpar1224
    @Subpar1224 3 ปีที่แล้ว +2

    Atrioc blew my mind with the we need to browse and watch and it's so true I love TH-cams window by window mode

  • @pixeltaku
    @pixeltaku 3 ปีที่แล้ว +1

    Marketing Tuesday hype!!

  • @DesTr069
    @DesTr069 3 ปีที่แล้ว +1

    Bruh the other day I was like in that weird zone where you're half asleep, and that's the moment my brain realized that "Quibi" is short for "quick bite". Made me popoff really hard for some reason lmao

  • @MP39
    @MP39 3 ปีที่แล้ว +2

    MARKETING MONDAY!!!!

  • @FudgyWaffles
    @FudgyWaffles 3 ปีที่แล้ว

    damn I love love love marketing monday videos

  • @Mmur7563
    @Mmur7563 3 ปีที่แล้ว +6

    The one dislike is from Jeff Katzenberg

  • @merzbowbb
    @merzbowbb 3 ปีที่แล้ว +5

    I wish marketing videos lasted longer than a Quibi. :(

  • @mstolie2621
    @mstolie2621 2 ปีที่แล้ว

    Perfect length for a video

  • @Keen13408
    @Keen13408 3 ปีที่แล้ว +3

    This is a certified hood classic

  • @seanmaximilian6707
    @seanmaximilian6707 3 ปีที่แล้ว

    literally hoped for this to be longer

  • @datfart9851
    @datfart9851 3 ปีที่แล้ว

    Atrioc I always love your Marketing Mondays!

  • @dorkk5431
    @dorkk5431 3 ปีที่แล้ว +2

    BOYS ITS MARKETIIIING MONDAAAAAAYYY

  • @johnfinn8101
    @johnfinn8101 2 ปีที่แล้ว

    The description was what tipped me over the precipice into liking your video Big A, good job

  • @hikeeper4271
    @hikeeper4271 3 ปีที่แล้ว +2

    Atrioc, an actual marketing five-head with an actually five-head take. PogU.

  • @cantankerousgdb9293
    @cantankerousgdb9293 3 ปีที่แล้ว

    The two screen thing is so true but I never thought about it before, holy shit

  • @gyroninjamodder
    @gyroninjamodder 2 ปีที่แล้ว

    6:50 tfw I had this video in picture in picture mode so I could browse the web while this video played

  • @buunder
    @buunder 3 ปีที่แล้ว +11

    Yo Atrioc did you do your civic duty as an American and vote today?

  • @SuperMustache555
    @SuperMustache555 3 ปีที่แล้ว

    I was waiting for a Marketing Monday about Quibi

  • @mrturtlebits2787
    @mrturtlebits2787 3 ปีที่แล้ว +1

    I do love me some marketing Monday

  • @Humineral
    @Humineral 2 ปีที่แล้ว

    "within 6 months"
    goddamn

  • @Goldenfightinglink
    @Goldenfightinglink 3 ปีที่แล้ว

    The blickys was fitting

  • @madsiesss
    @madsiesss 2 ปีที่แล้ว

    its funny too because most shows have an ad break around 10-11mins, its not like there had to be a new app to split it

  • @yop1010
    @yop1010 3 ปีที่แล้ว

    Marketing -Monday- Tuesday

  • @byrontheusurper6505
    @byrontheusurper6505 2 ปีที่แล้ว +1

    Before this I never heard of quibi

  • @Bee-np8qg
    @Bee-np8qg 3 ปีที่แล้ว

    I love Marketing Mondays

  • @MP39
    @MP39 3 ปีที่แล้ว +1

    You should do marketing Monday on presidential ads

  • @joeygv5778
    @joeygv5778 3 ปีที่แล้ว

    I love atriocs vids so much keep up the good work

  • @stego7782
    @stego7782 3 ปีที่แล้ว +2

    Hey Atrioc, I study Marketing Management myself so these videos are really interesting, thank you!

  • @ambrose1369
    @ambrose1369 3 ปีที่แล้ว +4

    Blaming Corona virus was the funniest part of all this

  • @Ruby-bk8xp
    @Ruby-bk8xp 3 ปีที่แล้ว

    I hate how accurate this was about looking at your screen while watching shows or youtube.

  • @mouinemhb4960
    @mouinemhb4960 2 ปีที่แล้ว

    oh shit i remember that
    used to see so many ads for it then just dissapeared

  • @balloonxm
    @balloonxm 3 ปีที่แล้ว

    0:54 lmao

  • @TilDrill
    @TilDrill 2 ปีที่แล้ว +1

    i loved this quibi i just watched

  • @kawtto2322
    @kawtto2322 3 ปีที่แล้ว +11

    Imagine if the 1.7 billion had been given to creators from TH-cam and TikTok to put into their videos to improve them, or to make content at a higher production level.. that would've been so much better, even if they had to move to a different platform to do it.

    • @1will2kill
      @1will2kill 2 ปีที่แล้ว

      TH-cam Originals Studio was kind of this now?

  • @1up136
    @1up136 3 ปีที่แล้ว

    Oof hit me like that while I am watching this in split screen rip

  • @NateRunner2049
    @NateRunner2049 3 ปีที่แล้ว

    Marketing mondayyyyyyy

  • @liamfairbrother
    @liamfairbrother 3 ปีที่แล้ว

    As I watched this on my phone I was fuckin impressed with that seemingly simple insight. Not simple, great point.

  • @Tripping_Through
    @Tripping_Through 3 ปีที่แล้ว +4

    “Zoomers are always on their phone!”
    *me watching this on my phone* 👀👀👀

  • @imjamesdaly
    @imjamesdaly 3 ปีที่แล้ว +1

    Atrioc, just so you know, marketing mondays is my favorite series on TH-cam

  • @IkEisawesome7
    @IkEisawesome7 3 ปีที่แล้ว +1

    Yet another amazing piece of content from Atrioc

  • @anonomystic
    @anonomystic 3 ปีที่แล้ว

    Commenting for algorithm help for Mr. Atrioc because I love this video :)

  • @LuffyPortal
    @LuffyPortal 2 ปีที่แล้ว

    and just a month after this video and it dissolved

  • @samk439
    @samk439 3 ปีที่แล้ว

    wow nice caption atrioc not to long just a Quibi

  • @mattcrane746
    @mattcrane746 3 ปีที่แล้ว +1

    I always got ads for this app and I just couldn't have given less of a heck.

  • @acycle2124
    @acycle2124 3 ปีที่แล้ว +1

    Its so interesting seeing the out of the box thinking marketers do!

  • @nukelewman
    @nukelewman 3 ปีที่แล้ว +1

    The fact that this video is 10 minutes is gold

  • @Borghesi08
    @Borghesi08 3 ปีที่แล้ว

    Got a driver update while watching this.
    Thanks, Atrioc.

  • @tomomiperry3174
    @tomomiperry3174 3 ปีที่แล้ว

    I love me some marketing Mondays

  • @panchopistolas168
    @panchopistolas168 3 ปีที่แล้ว

    What a way to take this knowledge glocally Atrioc

  • @DIVAD291
    @DIVAD291 3 ปีที่แล้ว

    the end part where he explains that all this money was wasted and that's sad because there's so many better things it could have been spent on is how I feel about marketing in general.

  • @Coolzombiesg
    @Coolzombiesg 3 ปีที่แล้ว

    I didn't hear of quibi until there was news of it shutting down.

  • @sockmach2418
    @sockmach2418 3 ปีที่แล้ว

    TH-cam notifies me twice every time you upload, guess I gotta watch it again.

  • @Arctuated
    @Arctuated ปีที่แล้ว

    I do be playing video games, watching TH-cam/Twitch, listening to Spotify, and sitting in a Discord call with friends at the same time...

  • @realaliborne1
    @realaliborne1 3 ปีที่แล้ว

    Great video would like to see more

  • @Blobwashere
    @Blobwashere 3 ปีที่แล้ว

    Marking monday

  • @albergerz5209
    @albergerz5209 3 ปีที่แล้ว +4

    Video was too long had to go on Tik Tok at least 8 times to reset my concentration.

  • @qindakai
    @qindakai 3 ปีที่แล้ว

    Hell yea

  • @ansoncole3857
    @ansoncole3857 3 ปีที่แล้ว

    Atriocs gonna link marketing Monday vids to his boss for a promotion

  • @ryanfzed6758
    @ryanfzed6758 2 ปีที่แล้ว

    Thinking about Quibi in 2022 is really funny when the big thing now is watching 2hr long commentary videos on youtube

  • @ayogalindo4854
    @ayogalindo4854 3 ปีที่แล้ว

    my brain is so big now after watching this video

  • @THEJackyboyz
    @THEJackyboyz 3 ปีที่แล้ว

    this was so good