Quibi - Why It Failed
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- เผยแพร่เมื่อ 24 พ.ย. 2020
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Quibi was thought to be a promising streaming service that failed within months. This video attempts to explain where things went wrong.
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A free Quibi already existed. I’m on it right now. On My lunch break. Watching a 12 minute video on why Quibi failed.
what came first? the 10 minute youtube video to increase ad revenue, or the people who want to watch longer than 10 minute youtube videos?
@@mmmghool come again I'm dumb
I mean you’re not wrong or just listen to music
Their idea was that it would be "premium content" that would be better than TH-cam. Of course, the content sucked so it didn't matter.
A 12 minute video that I can watch at 1.5x and make that 10 minute window
You forgot the biggest one: THE ADS. They broke rule no. 1 of advertising: the ads told you nothing about the service. I didn’t even know what quibi’s main idea was until I watched your video
Yup, same here.
Same I didint know they were less then 10 min crazy!!
Ditto.
I thought it was some sort of new smart pay type app 🤦♂️
I thought it was one of those shitty text story apps like Yarn or Hooked 😒
I feel like Quibi would work as a TH-cam channel that produced original content and not so much as a standalone app.
Damn that’s insightful.
But there is kinda proof that episodic stuff isn't popular for short viewing.
exactly, if quibi was a youtube channel that had short episodes i bet it would do at least better than the actual streaming service
It wouldn't be worth the 1.7 billion they put into it. in the early 2010's youtube gave 100 million to youtubers to make high quality content and they got no returns from it. I think the thing is that the content just wasn't good enough to justify the cost. a court show with Chrissy Teigen? A punk'd reboot with by-then thoroughly disgraced Chance the Rapper? Anna Kendrick talking to a real doll? who would want to pay almost as much as netflix subscription for that?
there's no way that would be close to profitable. you can make money on youtube but you'd never make a billion+ investment back
The problem with Quibi is their idea of replacing the time people spend on instagram or twitter etc during their break time was inherently flawed. People on average don't want to spend that time watching an engrossing tv show. They actively want to spend that time on social media or watching a silly youtube video they don't have to pay a lot of attention to.
Exactly!!
another great comment, Company man really needs to do a follow up video and sticky some of the best comments from his vids.
Yes, people would rather give high quality shows their full attention during free-time, while letting expendable, insignificant shows fill the short breaks from work.
They tried to solve a problem no one had with something no one wanted.
Prophetic words.
Its an idea any normal person could have told you is absolutely terrible and it raised a billion dollars from a bunch of dumb investors somehow
Good point. Sounds like they were targeting the same demographic as Netflix and Hulu, but with a weaker and less developed product. In the end it was just a novelty.
"solve a problem no one had"
I dislike the notion that a product is always supposed a problem that people have, because some of the most iconic products became successful by creating demand where demand previously did not exist.
@@Katzelle3 I agree, except this was not a problem that people could be convinced they had but didn't realize.
No screenshots = No memes = No free advertising = No success.
Chinese-like suspicious App Name = No Success.
I have to wonder if they blocked screen shots because they were embarrassed by the low quality? I have heard that many of their series were leftovers that even netflix passed on.
@@andrewsmithphoto and netflix doesn't really have that high of standards
it really doesn’t matter, the memes that come from screenshotting tv shows are shit anyway
@@polipix_ reddit loves that shit, so there would definitely be free advertising there
The fact that 90 percent of the users cancelled their subscription after 90 days is just hilarious😭
The 10 percent are regreting their life choices
Who the heck would pay for 10 minute or less videos tbh I think that's why it failed it had big names but the shows were basically TH-cam shows you have here and bigger budget tik toks
Could you imagine being an executive in the company and hearing that news or reading that data? I'd definitely lock the doors, and pour a stiff drink after that one.
LMAO
@@frozenturbo8623 the 10% are ppl with enough money to not remeber to cancel lol
As a former HP employee, Meg Whitman is the kind of leader who on a sinking cruise ship is still at the buffet talking about how great the boat is
Agreed, as a former eBay seller.
I never worked with her but it seems like she got lucky with her ebay success
They thought their competitors were streaming services like Netflix and Hulu, in reality it was TH-cam, Snapchat, and Instagram. These services are free, Quibi isn't. There's the reason.
FUCKING EXACTLY
Agree they should have just made it free and have the really really good shows in subscriptions it would have been a success
And their idea of little time commitment wasn't bad, but social media and mobile games are better than Quibi in that regard. If I'm playing candy crush in the dentist waiting room or whatever, I can put it down immediately and come back any time. Even small 10 minutes episodes require a greater amount of attention and time than games or snapchat.
Yup.
@@frog7589 yeah i feel that. I don't really go out often since i'm an introvert but when i do usually the last thing i do is watch videos in public. My ears hate earphones and i don't like wearing headphones in public lmao (plus they are annoying to drag around) . so i''d rather just use twitter or play a quick game.
The Quibi idea worked great. It’s called “TH-cam.”
Or tiktok
You mean TH-cam stories? Since TH-cam only is a bad conparison
@@ZiRR0 yeah, some of these videos measure in the hours
What is youtube?
True but TH-cam is messy and political. The censorship is too obvious. Entice the masses to a pre sanitized platform. Founded by katzenberg, and run by various other bergs.
I was part of the free trial. I ended up forgetting about it after a few weeks. I think the biggest issue for me was how episodes released daily or weekly, especially at the start of the service. Especially when you’re running about, let’s say you have 15 minutes to spare. That gives you time for about 2 episodes of a show. Well, since the episodes were so short you would be left with having to watch the latest episode and then just... waiting. They couldn’t get away with that type of scheduling the way longer shows can, because the long shows are long enough to pull you in. The short ones did their best to have each episode be equally enticing, but it was very static in a sense. I mean if the entire premise of this service was constantly availability and “quick bites”, it made no sense that anything you were lightly interested in and casually watching, you actually had to WAIT for. I think it would have been way more successful if they had just released entire shows at a time. The whole selling point was how the shows would fit around your schedule, but I found myself working around theirs...😕
ooh. Nice point.
So they basically tried to pull a disney plus
I remember seeing quibi ads and couldn't figure out what it even supposed to be. My sister thought it was something like Uber or Lyft because the ads were all like "oh it'll just be in a quibi!"
My experience with Quibi consists of seeing an ad for a show and thinking “I might watch that. Oh it’s on Quibi? Never mind.”
Basically yeah
Same
Most of the trailers for shows on Quibi looked like the fake trailers in the animated show The Critic.
@@rayelgatubelo fax
Frt
Why would I pay money to watch short 10 minute videos on my phone when I literally just watched a short 10 minute video on my phone for free.
That's basically what I said. TH-cam is a thing and that's what I watch when I'm in "waiting" situations or just need something playing in the background. Quibi offered me nothing I didn't already have, and far less of even that.
Oh and don’t forget that you still pay for the “ad-supported version”. They should’ve made it free with ads, and only pay for the ad-free version.
"Pay 5$ for 10 minute videos"
*_looks at my long Watch Later list of 1hr+ long videos, realizing im also watching a 12 minute video_*
Different content.
Per your request: I had Quibi. I got it for The Dangerous Game, and the Reno 911 revival. The shows themselves were quality productions, the same level you'd get in a Netflix original. The Reno revival was spot on exactly like the show and didn't seem like Quibi stood in the way of what they wanted to do. The problem was with the run time. It was too gimmicky and extended watch sessions were annoying due to interruptions every 10ish minutes. In a world of binge watching, 10 min shows don't really fit.If I want quick content, youtube or tiktok gets it done, not professionally produced media.
Ahahaha I remember writing on Reddit "the most entertaining 10 minute film Quibi will produce is 'Why Quibi Failed' on somebody's TH-cam channel in a couple years" and I bet this indeed did better than any Quibi original.
There's too much amazing content available for free on TH-cam for something like Quibi to win... Like Company Man videos!
Hey, look is the guy that somehow manages a successful horror channel despite having so much competition.
That's exactly what it is. TH-cam offers endless hours of quality entertainment for free, and you can pick and choose video length based on how much time you have quite easily. I wish I'd been hired as a consultant, because I could have told them that their idea sucks. Why did they get a couple dinosaurs like Katzenberg and that Ebay CEO to run Quibi? Neither of them are a good fit. Katzenberg can run a studio, but he doesn't know fuck-all about social media and what people like about it/why they use it. Ebay lady is clearly not a good fit either, she also has 0 social media experience.
I can't say I'm surprised though. Corporate America is perpetually out of touch with WHY their companies are successful. For example, streaming services are increasingly just becoming normal cable TV. You have Hulu? Awesome. Let's watch this movie that google says is on Hulu. Oh sorry, you need the Starz addon for that. Ok let's watch this other movie. Nope, you need Cinemax. Ok...how about this one? Nope. HBO. If you want to watch everything Hulu has to offer you end up spending like 30-35 bucks a month. People left cable TV specifically to escape ads and this type of channel package nonsense. If things keep moving in this direction, the streaming bubble is going to burst. It's so irritating. Any time a good idea that sells comes around (Netflix), a million other aholes come out of the woodwork to try and replicate that success.
This is also why we have a million reboots, sequels, and remakes that no one asked for coming out of Hollywood, and an endless stream of bland, paint-by-numbers "AAA" franchises releasing "new" titles every year in the video game industry-usually riddled with micro transactions. American Brand Capitalism™ sucks the life out of everything it touches.
@@choronos your statement about streaming platforms becoming like the cable TV services we tried to escape is SPOT ON. Only thing I'll say is that cable packages were more restrictive in that you had to pay for more than you needed in order to get a couple good channels beyond basic TV stations.
literally if I want to watch a "quick bite" of content to watch in a short amount of downtime, I'm looking on youtube for it because its free and has content much more suited to my direct interests.
@@zekewalker1350 bingo !!!
Probably biggest mistake was not making it free,most people won't buy it and that's simply it
So how will they make money back from being free it’s not like with video games I do agree that’s the reason why nobody bought it majority of people share Netflix these days
@@ranii7895 ads lots of ads
@@ranii7895 Remember that the $5/month was WITH ads. They should've made the ad service free, and only pay for the no-ads service. This model works for Spotify and TH-cam.
@@ranii7895 TH-cam gets money even though it's free, with ads.
@@ranii7895 adds like hulu
The only thing I knew about Quibi was they had a show where Anna Kendrick takes a road trip with her ex boyfriend's sex doll or something and it looked really weird
wait what 😱
I'm glad it failed just to get that show canceled
omfg i remember that
A year ago: hundreds of ads of quibi.
Now: *I haven't heard that name in years.*
In essence, Quibi taught us that including the option to cast to your TV is basically a must-have.
And screen shots as well
For the longest time, the Amazon/Google feud prevented casting to a Chromecast. I'm so glad they fixed that.
Looks at disney plus
@@jacobbaker4695 Don't know much about casting, but I got my first roku tv recently and was surprised to find a disney plus app on it, but it's there
it reminded us that a lame product is still a lame product, despite the funding (from sheltered douche bags)
If they were trying to cater to young people, why advertise at the Oscar's? Over half of their viewerbase is over 50...
That's exactly what I was thinking. I didn't even know they advertised with the Oscars, because as a 25-year-old who isn't super interested in the movie industry, the Oscars aren't super relevant to me. I don't even care about the Webby Awards that much and I actually spend a huge amount of free time watching online content. My 65-year-old mother, though, is all about the Oscars. So good work, guys, advertising to an old woman who doesn't know how to type a URL let alone work a smartphone.
@@oreokitty333 I barely heard of Quibi either and I'm ostentibly in their target demographic. I only knew of it because I saw a video of someone (I think Jenny Nicholson) talking about the service in the middle of its implosion. I don't know if my parents heard about it either. They don't seem to care much about the Oscars though; they're younger than that and we don't even have cable.
@@oreokitty333 The Oscars is for old people? That's a surprise. I don't watch because I hate how political it's become. I pay a mechanic to fix my car, a dentist to fix my teeth, and a plumber to fix my plumbing. I don't care what their political views are. Until these self-absorbed actors realize this, the Oscars will continue to draw fewer and fewer viewers.
@@kevinm.8682 Seems hypocritical of you to lambast people for political views being shown while showing your own.
cause Meg and company (CEO+ help) are boomers. That's what boomers do. Talk to other boomers about what they think they can tell GenX, Millenials, Y's what to do and what we like lol. Other boomers hired their old boomer friends to talk about boomer useless ideas to us LOL.
They STILL DON'T GET IT. WE DON'T THINK, ACT, LIKE OR DO WHAT boomers do!
Straight boomer mindset
I'm surprised to learn that Quibi spent $63 million on advertising. I saw not one commercial for it. I did here of it on a tech podcast, where it was given negative reviews, so I never tried it myself.
The leaders were old, I am sure they weren't using Quibi themselves.But I like that they ended it quickly when they saw it wont work
I got the $7.99 option watched 5 episodes of a random show, then I forgot about it, This video reminded me to cancel my subscription
Well they no longer exist so...
@@adrianliberman9863 no they still exist
@@thespeciamone1133 No, they just down on December 1.
It’s free for T-Mobile users and I still didn’t get it
@@USA-qm2bk funnily enough, the free trial for quibi that they gave t mobile users lasted as long as quibi itself.
Quibi’s story is basically like going through a side passage to avoid a tough enemy, but accidentally running into a secret boss instead.
Lol
So true
Playing fallout 3 at level 1 and running into a deathclaw
Fact
So hollow knight?
You're too kind. Quibi failed because it was a bad idea from the start. Everyone I know who saw the commercials before it launched said the exact same thing, "Who is this for?"
I disagree
It sounds like Quibi was little more than white noise in a sea of competition. The pandemic only reinforced this point. Every major streaming service (and there are plenty) saw an uptick in subscriptions (and money) during the lockdowns. Quibi lived and died without a ton of fanfare in that same space, being little more than a curious novelty that wore off very quickly.
Quibi was selling a product that TH-cam was already offering for free. That’s why it didn’t last long.
if it's free, you know ads will be involved, it's a no-brainer. But paying a subscription like Netflix, you expect no ads.... that's the whole point, your subscription is covering that cost
Scott Lang - Were they really expecting the consumers to make up for the lack of a strong financial capital base? If a business is entering a competitive market without enough funds to sustain itself for a while in case of slow periods, then it's dead on arrival more often than not.
Quibi most likely had unrealistic expectations on their customer base. It’s pretty obvious that they didn’t thoroughly evaluate their product formula before they threw a lot of money at promoting it. Most of their viewers didn’t find any lasting appeal to their media offerings and that’s why they weren’t buying it.
Yes, this precisely. Short form was already in existence. The term itself is really just a marketing gimmick. I am still amazed but not altogether surprised that they were able to pull off that keynote address at CES last yr. Quibi was a joke from the very beginning...
@@rebeccasmith3837 Hulu
No free version and $5/mo still having ads is a pretty predictable failure
Well if you don't know how the internet works and only look at older business models it has worked in the past. Cable TV is a big one then you have news papers almost right after that. Both of them are still going probably until the generation that grew up without internet dies.
@@yumri4 Well, cable and newspapers may last as long as older generations exist, but Quibi was targeted towards a younger generation. Why pay $5 when you can get the same thing free on TH-cam? Older models may be surviving, but they aren't thriving, and you need to start out thriving to really make it as a streaming service.
@@sambradley9091 I agree also it is A LOT MORE then 5USD for cable. You are looking at 25USD minimums in the USA if you go to the cheapest place for cable and get the cheapest tier of cable in it.
For my parents right now they pay 200USD for cable for like 5 channels on it. CNN,MSNBC, BBC, STARS, and HBO. Some times Fox News pretty sure they never watch anything but those 6 channels but pay 200USD for it as HBO is on the highest tier with the BBC up there to now.
The main issue with it is Comcast is virtual a monopoly and old ppl the 60+ crowd haven't gotten used to streaming yet as streaming some times buffers. Streaming buffers while with cable how they get around it is you are sent everything but see it 3 to 5 seconds later so the buffering doesn't happen.
@@yumri4 but there other services like netflix and hbo that cost a little more but offer alot of content, no ads and smart tv integration. Netflix in the future will be seen as old news but today its thriving and similar concepts without full backing from billion dollar corporations will fail
What about Hulu?
*When you didn't know Quibi existed until it didn't*
IMO, I think the crux of why Quibi failed was that they fundamentally misunderstood the market they were competing in. Nevermind the fact that Quibi is like Hulu/Netflix/Disney+ in the sense that it requires a subscription to access its library of content (albeit unlike those, Quibi's were exclusively short-form), but Quibi may have actually fundamentally misunderstood the audience in which they tried to capture.
As much as I hate it, TikTok is successful for a reason. It really looks like the younger demographics are more into user-created content rather than content created by big-name celebrities, who are usually part of a large, well-known studio. Add in the fact that it was only limited to mobile in the beginning (in which the global pandemic basically made pointless) and how you needed a $5-8 monthly fee to access it, and it becomes clear why Quibi was essentially DOA.
In essence, why would I spend $5-8 on Quibi for short-form content made by people who I may not be very interested in, when I can pay $7.99 a month for a Disney+ subscription that's far more likely to contain the content that I may actually want? And if I want short-form content, I'm far more likely to watch it on a platform like TH-cam, with a mix of quality content by well-known content creators alongside ones just made by an average person, without needing to pay an additional fee albeit with the obvious annoyance of TH-cam's onslaught of ads. Some brilliant minds may have ran the company, but they really were barking up the wrong tree with this one.
TBF, Disney+ launched only 4 months before Quibi, and it had a pretty rough start. It was hard to even sign up for D+. So ofc Quibi had no foresight to know that they launched during the time where everyone and their mother made their own streaming service.
I’m just glad I don’t have to see anymore Quibi ads. They weren’t bad, but holy cow, every TH-cam video had them.
Even the creepy ads
They were very bad, like the one where a sex doll came to life. That’s so bad...
The Precipitating Parrots I just looked it up. The idea has potential if it wasn’t such cringeworthy humor.
They were bad
UBlock
Company Man: "who wants to watch shows in portrait mode"
*me slowly turning my phone to landscape*
Me: "Yeah who the hell would something so stupid?"
Yaaaaaa 😕
Typically it's still horizontal but smaller screen, however i did the same thing
Watching videos and scrolling through comments 😅
At least you can still see most of the video and not have 2/3 of the screen cropped out
I enjoy watching in portrait mode at times. But no one cares. Cool story huh?
The second I saw Quibi's ad, I knew I'd never be using it, let alone ever paying for it.
IMO it would have succeeded if the $4.99 per month plan was free and the ad free version costed like $2.99 per month (maybe the free version would be 480p only as well, which doesn't matter much on small screens). Also the lack of screenshots was a really bad idea. Memes would be free advertising for the platform.
Overall this is seems like a case of being out-of-touch with their target market and not really testing the waters on the best payment model. Why would I pay $4.99 a month for ten minute content? I can understand that it was intended to be watched on-the-go, but watching stuff on-the-go can be inconvenient and isn't an option for people with limited data plans. It's especially an issue when the content isn't free.
@@IcyTorment yup, they couldn't close the gap between youtubers who make maybe average wages when they get really successful (like Company Man levels of success. Not 10m+ levels) and professional content who probably made better produced content but cost 10x as much.
If it was going to succeed, they needed to either dig into the independent talent or simply hire some youtubers. But that loses a lot of their advertising power. It's rough.
Yea plus guys can’t we all admit their advertising was so annoyingly cheesy
There was one where a girl got into a taxi and asks how long it'll take and the driver says "about 10 minutes." And then in the most smug-ass tone she says "Oh! You could've just said a Quibi!" and I immediately wanted to smack her in the face.
That commercial is the entire reason I was happy they shut down.
Also, I saw plenty of their ads and never really understood what they were supposed to be or why I should want it. I never understood Quibi until this video
@@alphabulblax1649 I remember seeing that and just “wtf”
I really enjoyed how cringe they were.
@@knfzn Yeah, how am I meant to know how long "a Quibi" is? If someone says "about 10 minutes," I think "probably anywhere from 8 to 12 minutes," not "10 minutes."
Once I saw the ads of Quibi showing actors forcing themselves to laugh at a meme is where I knew this company isn't going anywhere.
I try not to be pessimistic about things, but watching the stuffy suits of Hollywood flail around trying to figure out online media is just so hard to watch.
I thought the same thing!!!
I love how your videos are popping uo now that I started my entrepreneurship course in high-school
It failed because NO ONE was going to pay for it. You nailed it with all the other apps Quibi wanted to replace "time consuming" wise ARE FREE. Quibi would also have to be CONSISTENTLY pumping out content in order to justify paying for it. There have been other projects that had promising content that you had to pay for but had maybe one or two things that left you paying for essentially nothing (looking at you, Hooked). Quibi was destined to sink. Short form content is absolutely the way to go in media today. Instagram Reels, TH-cam Shorts, Tiktok, and Snapchat Spotlight to name a few. However all of those are FREE and CHOKED with content worth coming back for. Quibi had little to offer at a PRICE. That was what killed it.
me in 2006: Finally, youtube removed the 10 minutes limit on videos! We can finally watch longer shows without interruption!
Quibi in 2020: ALL OUR SHOWS ARE LESS THAN 10 MINUTES!
There was a limit?? And 2006?? Dude I was BORN in that year!!!
@@pissmachine2728 Yup... before 2006, anyone who wanted to make longer videos (or uploaded anime, they weren't stringent about copyright back in those days) had to chop it up into 10 minute blocks.
@@drakkenmensch ohhh that explains those old anime episodes being split into parts like part 1 and part 2 I used to watch as a kid. Went on a Sailor Moon marathon in elementary school and man every episode was cut up 😂
@@lemon-pop2923 now you know! And nobody wants to return to THAT period when you had to change videos multiple times to watch a complete show.
I was born in 2004
It failed because they were charging money for something that was essentially TH-cam. This show right here is a reason Quibi failed. Every TH-cam and TikTok creator is a reason it failed.
Even the small ones like me? ;-;
@Cyber Ghost Sorry, I didn't mean to sound like that. I know that I shouldn't self promote.
@@BirbBoiYT I'd think you would be more like micro
@@BirbBoiYT nope
your channel is completely dead
@@gigagrenade7249 🤣
Dude, I haven’t been on your channel in a while and it’s so awesome you got 1 million subscribers! You make really good videos!
Katzenberg looked so sad in that short interview clip you showed :(
Damn, I remember saying "I hope your business fails" when I saw a very shit-timed quibi ad interrupt a video I was watching, sucks to suck
Not really Quibi's fault tho? Aren't the creators in charge of where they put the ads?
@@kp1x tf is a "sub30"
bro same
those ads were repetitive and annoying asf
rip bozo 😂👎👎
@Uncreative With Names imagine feeling bad for billionaires 😂
It comes down to the subscription part. Establishing a streaming service rooted in casual viewing yet giving it a commital monthly subscription is counterintuitive.
Exactly
Right who tf is gonna pay monthly and STILL have ads? Can you imagine if netflix made you pay month and you still get ADS?!?!
@@okaysoanyways2645 I mean Hulu does that...
Part of the problem is I didn't understand what they were from the ads, it looked like quibi was just showing 10 minute movie summaries which is a concept that is even worse than what they actually did.
You hit the nail on the head. I did do the free trial because some actors, singers, and celebs that I am a fan of were on the platform. There were some fun shows, but overall the whole idea of 10min or less shows is not all it’s cracked up to be. It actually annoyed me that the episodes were so short. I wanted them to be longer. It does make sense if you’re on the go but like you said, most of us were at home when it launched. When I am on the go and want to watch something quickly, I just go to TH-cam rather than Hulu, for example.
If Quibi was a service that offered ALL the old deleted and banned TH-cam videos, I would've totally signed up and payed for it.
Now THAT is a business idea.
BannedTube
flashbacks from Leafy lol
Use Bitchute, much knowledge to be aquired there.
You said ALL so... that probably means the app would be illegal
*paid
When I first saw an ad for the site, I thought it was supposed to be parodying a movie trailer, but no. It was actually their campaign
Exactly!!!
I couldn’t figure out exactly what it was, but the ads weren’t interesting enough for me to look further
I got the free trial just to watch Wireless. I loved how the position of your phone dictated what you saw on screen and how both modes were vital to understanding the story. Otherwise, not enough content intrigued me to the point of paying for it.
I remember I would keep seeing ads for Quibi and seeing offset in them, I had no idea what it was until this video.
Honestly their ads just made me cringe so that just automatically turned me off.
Yeah, I was legit saying "NOBODY CARES ABOUT YOUR GENEROUSITY JENNIFER!!!!" any time that one GOD DAMNED ad about giving money and stuff came up
@Edward Lee Miller legit, same thing. Too cringe.
I also believe there’s just a saturation of streaming services. People look at it like, “why do I need this other streaming service when I already have five others?”
Agreed. In a pandemic when people are already paying for Hulu, Netflix, Disney Plus, ect, why pay for one more especially when TH-cam is free?
they think our disposable income is unlimited AF, they dont realize that no matter how many streaming services there is, our budget would be the same and its a matter of choosing whch streaming services is worth this budget
and this one is phone only???
Also the fact that there's also music streaming services and niche subscription services that requires a monthly payment so it's not only video streaming services that you have to pay a month for.
Each different streaming service becomes just another cable channel. If I wanted dozens of channels with nothing to watch I wouldn't have cut the cord over a decade ago.
Thanks for starting this TH-cam channel I'm really wanting to start my own company thank you.
I was surprised you didn't mention the explosion of TikTok right when Quibi launched
I feel like the 2 CEOs are going to blame the pandemic for the failure more often than admitting they simply weren't good enough to rival netflix.
Quibi was unnecessary. Netflix is an already existing giant and TH-cam is free. In a pandemic, who is going to pay for another streaming service? The idea was not strong enough to stand on its own and the content was not exclusive and alluring enough to make someone put out more money or abandon one of the current streaming services.
They already did.
If anything the pandemic should have helped since everyone was at home
@@lukewithanr8291 They actually did say that the pandemic would help them earlier around March I think. They obviously stopped thinking that a few months later.
@@lukewithanr8291 it would have helped if they would have had a TV option. Who wants to watch a show on their phone when they are sitting at home?
our generation would rather watch 10 Tik Toks for free rather than paying 5 dollars a month to watch a 10 minute subpar show..
Don’t forget you had to pay for the privilege of watching ads.
Wouldn't every generation rather do that
Think everyone would prefer that
high budgets suck. usually content created by us, the people have more creativity, while content by big brands are just whatever they want.
"superb show" lol good one
Thanks for making these videos short and informative. I can't stay long videos about something that loses the point only to undermine by the curators opinion.
So they made a worse version of TH-cam that you had to pay for and actually got people to invest in the idea?
Uploading all of Quibi content in a TH-cam channel would make them more money than all that Quibi subscription revenue.
This comment is so underrated. They have all the content, they could just create a channel on TH-cam, upload all of it and get money from ads.
@@olandir They're all so dense. It's true. They should just do that now.
@@electricpurple4112 there are probably contractual reasons to prevent this.
and yet, they spent millions of dollars to advertise Quibi on TH-cam 😂
I was wondering why i stopped seeing quibi ads 💀
Same lol😂 I remember seeing those ads during commercial brakes and one month they stopped showing them and I completely forgot about them
i never saw a quibi ad on tv/yt even tho quibi was out i never saw any ads for it
I was flooded by their ads for what felt like years, and a lot of the content I was genuinely interested in like Wireless, that “orbit driver” ad I kept getting, and the princess bride fundraiser thing (I THINK it was by them though now I’m not sure since you never mentioned it). I couldn’t justify paying for it. But if I knew the content was like 10 minutes I may have signed up for a free trial.
All I knew about Quibi before this vid was that they produced a series with Anna Kendrick called 'Dummy"- which I saw constantly in my ads.Thanks for filling me in
I feel like they were banking on "celebrity appeal" to lure in the younger crowd which is a huge mistake and shows how out of touch the leadership is. Millennials and Gen Z don't idolize celebrities that way anymore. They don't watch shows because a celebrity is in it, they watch it because it looks appealing.
If they had gave the option for content creators and influencers to use the platform to post content it probably would still be around today.
I agree with you opinion, and more over Hollywood celebrities don't come cheap. How much of that $1.7 billion budget went to making millionaires a bit richer?
Yeah, gen Z (specifically teenagers) tend to idolize influencers, but honestly that’s a minority (or maybe my experience is just skewed) I couldn’t name 10 celebrities if I tried, my friends probably could, but they don’t really care about the celebrity at all.
I mean if it's a celebrity I like, I would consider watching it. Then again, I haven't watched any of Daniel Radcliffe's movies other than Harry Potter so...
Yeah, the traditional celebrities aren't as appealing to younger viewers as online influences.
I'd always assumed I was alone in the boat of "I don't care if it's got a famous person, just that it's good." Glad to know I'm not the only one!
Tomorrow: Trends, why it failed
You got it!
What even is a trends.
“When the street lights go on” was the best show I watched on Quibi
2 shows were total stand outs for me. Nightgown was one of them. Also, the ability to turn and watch the content in vertical or horizontal was so dope
Honestly, they just didnt offer a good product. None of their content looked interesting or even entertaining. When Chrissy Tiegen is one of your flagship "stars", you really need to reevaluate what you're doing.
For real 😂
😅👍👍
The look on my face when he announced Quibi's "stars" 😐
💯💯💯 especially about Teigen
Yea, there was just no way for it to succeed, the product didn't do anything to compete.
When you're going to launch a product, 2 very important Q's that have to be asked are: 'Who is my market?', and 'Who are my competitors?' and while they answered the first one with "people with smartphones" it looked like they never bothered to ask the second one and give the product enough reasons for people to prioritize it over other apps.
There are millions of hours of free content out there already, did Quibi do anything better beyond offering me some different movies and shows, or anything else that makes it worth the money? The functionality of Quibi leads me to think that they never thought I would ask myself that question before just signing up for it.
They just kind of arrogantly assumed that if they dangled any kind of content at all in front of us we'd open up our wallets for them.
Except as you said, the content wasn't up to par. In fact, the content was so unexciting that I never even bothered to get the free trial; I looked at the lineup once and never bothered again. So they had: mediocre content that was locked behind a mobile-only app that you had to pay for.... Quibi was destined to fail.
Calling a business ‘the Arby’s of their industry’ says it all
A fantastic point my dear friend
Except arbys is made money so it's still not a good comparison.
I love Arby's though.
they got the quibs !
Its the day after Christmas 2020 and i never even heard of it in passing.
I actually liked Quibi, I loved their stalker series. During my school days, I would allocate my break time (which occurred every 50 minutes and lasted for 10 minutes) to watch Quibi, granting me the perfect opportunity to indulge in those captivating 10-minute episodes.
I can never escape Quibi ads, like they are everywhere😭 honestly by the fifth ad I saw for it I knew it wasn't going anywhere.
I knew it wasn't going anywhere when I saw the Super Bowl ad.
You should do more of these brother.
2:52 i always thought it said SKY cuz that boy is in the sky my childhood just feels as a lie
They tried to make TH-cam and charge $5 a month for it. Do they not know how much FREE content is already available online?
Even if you assume youtube is $5 a month... youtube has billions of videos... vs 100.
It wasn't really designed like TH-cam.
Idk why do people watch cable?
A lot of the content is more cringy and either too low budgeted or are too overly produced. At least Quibi had a balance between the two.
Quibi should've have just been a yt channel lol
They made a show about a sex doll with CGI that looks like a Snapchat filter, I'm not surprised it failed
As and ad for their atrocious app, of all their terrible shows they had to pick that one.
th-cam.com/video/hcCrpctDeGI/w-d-xo.html
Actually that show is why I tried Quibi in the first place. It was actually funny as hell! Watching on my phone was a pain though. I'd watch it again if they ever license it to another provider.
@@marshallgreen4227 0 to 100
@@jayyyzeee6409 I hope pirates catalog these shows, cuz I don't have the ability to actually buy a subscription and I think plenty of these shows look fun or interesting.
I think they had one about this couple who was into home renovation, and then they renovated a house in which they found tons of money in. Then they used all the money and the mob came after them and forced them to work for the mob.
Quibi always struck me as a solution for a problem that doesn’t exist. There’s no real demand for short-form episodic content because most people who use streaming platform prefer to binge shows or watch a full movie in one sitting. Cutting up these shows into smaller segments and marketing them as on-the-go entertainment is functionally useless because not only does the audience have that purpose fulfilled with TH-cam and TikTok, but the 10-minute time constraint makes binge-watching a clunky and annoying process.
I downloaded the app, sat down on my couch decided to start watching one of the shows on my TV instead of my phone cuz I wanted to see a bigger screen. And it wouldn't work..... After that I never use it again. Next! Not having it be able to be used through a Roku, or some sort of internet smart TV was a huge mistake.
>aim an app at gen z
>charge $5/mo to an intended audience with unreliable income
wow i wonder why it failed
Little o' me treats $5 like gold and I call it a successful day if I earn $1.
Quibi's failure will forever remain a mystery.
Also it was aimed at millennials, who (according to them) have short attention spans, which is a perfect example of not understanding your target audience
And that 5 dollars a month still had ads... no thank you!
Well people rather spend that money on something else lol.
and also a lot of gen z are still kids/teens who cant even work at anything more important than a lemonade stand yet
I hope "Why it Failed" becomes a segment on this channel.
I saw so many ads of Quibi i knew who they were but I still didn't even know what they were
"You were a good boy queebs, time to take you out on one last walk"
-honest trailer guy
They're like the Poochy of streaming services.
Quibi always seemed like an idea that came purely out of marketing data. No one was asking or wanted a service like this and yet somehow it was willed into being because "millenials love to stream, love their phones, and don't have attention for anything longer than 10 minutes."
P.S. Poochie died on the way back to his home planet
Bingo. It was a gimmick, not any kind of innovative improvement on what was already out there.
That's the problem: the name "Quibi" just wasn't proactive enough.
Not enough kungfu hippies from gangsta cities
@@pronkb000 They should have rastified it by 20%.
Quibi: We've invented this round, rubbery thing that you can put on cars to make them roll across roads. For only $5 per month, we'll allow you to put Queels on your own vehicle to make your commute easier. Or $8 per month if you don't want them pausing for 30 seconds every so often.
And imagine the queels only drive you to off-brand stores and neighborhoods you don't want to go to. They had Liam Hemsworth... also known as, the lesser Hemsworth. 🤣
I have seen the ad promoting how it was gonna come soon then forgot about it until now
I remember I was doing an academy class in Telemundo before the pandemic and Quibi launched. When they mentioned Quibi, talking about what it did and how it can be something big. From just hearing the details, I already knew it wasn't going to succeed.
A Service like Qubi just wasn't made to complete with Platforms like Netflix, Hulu and Amazon Prime.
As well as youtube, tik tok and social media at large
But it did anyhow because their management was badly out of touch.
maybe amazon prime but definitely not netflix and hulu
@@bensvideo Prime has been on fire lately with great original content.
I think Quibi’s real mistake wasn’t realizing who their real competitors were. If I only have a few minutes to watch like on a break from work, I’d pick TH-cam or increasingly tiktok to watch something. When I’m waiting in line I usually open tiktok. Quibi was right in assuming that I, a millennial, would prefer to watch something I didn’t have to pause and finish later if I didn’t have much time. But that’s about all they were right about. They thought they were competing with Netflix for paid subscribers but their model put them against free services with vastly greater amounts of content. I don’t need big budget productions if I’m killing time, I just want to be entertained. They spent their money assuming I wanted and was willing to pay for “shorter Netflix” when I already had what I needed for free.
Well you have low quality, mostly brainless content for free, that's a bit different. But their content must have been crap too tho.
And watching different kinds of ads isn't what I call free tbh, most people don't use Vanced/Ublock.
@@heroe1486 wasn't so much crap content as it was derivative and unremarkable. Not offensively bad like Megaforce or the Emoji Movie but just so unremarkable that you wouldn't give it a second look. Combine that with the misunderstanding of thier real competition and the fact that they were an independent company taking on massive platforms with even bigger parent companies and that is why Quibi failed.
@@heroe1486 the gap to get from "free" to "not free" is immense. especially as mobile only. You effectively paywall out all the teenagers, and you make people think twice because you need at least 2-3 screens between them and gratification. Websites lose so much traffic just form introducing an extra link of friction (which is free to press), introducing a paywall for something is almost insurmountable without truly godly content.
I remember downloading Quibi and being blown away by it. I loved the idea and the show concepts.
Quibi programs are now available on the Roku Channel.
“Talk about a failure”
*Conveniently gets a Google Stadia midroll ad*
Hey at least Stadia is still going strong. It’s at least still around!
@@keijijohnson9754 there’s like 2 people using it
@@johnmarte679 The amount of members in their discord server says otherwise...
@@AutonomyCentral that means nothing
@@johnmarte679 Most are stadia players 🙂 I have 20 of my friends on my friends list on Stadia. Most people who hate stadia have never tried it.
"I remember going in for a meeting at Quibi and the guy who ran Comedy Central into the ground did not react well to my idea for a show where we "arrest the Quibi executives at their homes for an obvious scam""-Tim Dillon
Who was that guy
Ok
@@cruzgomes5660 Doug Herzog is his name.
TD for the win 🏆....
"The ad-supported plan cost $4.99."
Hoo boy, we're already in for it.
It's 2023 and I didn't even know that this "Quibi" existed.
Tried to start a streaming company going after Netflix, Hulu and Prime but instead you inadvertently challenge TH-cam and even bigger behemoth.
This aspect is not talked about that much, but is so true. The didn't knew whom they are competing against.
Quibi.... oh advertised as "FREE" somehow ended up being a subscription service...
And it cost as much as Netflix for shows that are only a few minutes.
@@escotanner and not that many
I just conpletely forgot about it but now I kinda wish I tried it since it seems pretty cool
I kinda want to jump in on the turn style technology. I graduated film school 2019. I remember one of my senior thesis professors talking about there was conversations in the industry about phone dimensions being a new thing and might change in how films are shot for the portrait mode (Me and the other end of millennials/beginning of gen Z were not buying that, but the dude was a good teacher with real film experience). I feel like now Quibi will be an example of people aren't interested in watching stuff that way.
I had a feeling Quibi wasn't going to last when I first saw ads. I don't like the idea of restrictions like time constraints for series. Some of there ads came off as ideas unable to pull off in 10 minute chunks. I have made short films in college, 5-10 minutes isn't much time to tell a story as it is about a 4-8 page script (on average 1 page of script equals 1 minute of screen time). If other content creators want to challenge themselves to that, more power to them, plenty of youtubers are able to, but what's stopping them for making a show for TH-cam then?
$5 a month with ads for a new service is way too expensive. At least for me
My philosophy is that if the service is free, I'm willing to watch ads. But I sure as hell am not PAYING to watch ads (looking at you, cable and Hulu).
Like, the whole point of paying is to remove the ads so...??
I haven't paid to watch TV or movies at home for over a decade. There's already so much free stuff to watch online, and 99% of what gets released in theaters or on cable or streaming services is utter garbage not worth watching much less paying for. There's going to be a wash-out in the industry eventually - way too many pay-to-view channels and services and far too few people willing to pay for it.
@@Raskolnikov70 I got an air cable antenna or something like that from Walmart for like $20 that gives me ABC, NBC, CNN etc and it was well worth it since I pay once and I’m done. I don’t get the fun channels but that’s what I have TH-cam for
@@kahristah You can't get CNN via OTA(Over the Air) with an Antenna. 🤦