Branded Cities - Black Diamond Cheestrings ‘For Trade’

Sending a clear message to Canadians that “You can’t put a value on a snack this good!”, Black Diamond created a campaign that was rooted in simplicity and nostalgia.
Using the iconic location of Yonge and Dundas, the team created a narrative of a man finding snack royalty and posting a classified ad about making a trade for his found treasure.
People can’t stop talking about the ad on social media and the campaign garnered numerous media features. In just 3 days, the ad received over 1000 offers including pets, girlfriends and even a yacht!