The world's biggest couture buyer talks about her life
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- เผยแพร่เมื่อ 30 ก.ค. 2015
- (20 Feb 2014) MEET MOUNA AYOUB: THE REAL-LIFE CINDERELLA WHO'S BECOME THE WORLD'S BIGGEST COUTURE BUYER
Mouna Ayoub is often described as "the queen of couture."
The billionaire divorcee's claim to fame is owning the world's largest collection of haute couture, a 1,600 piece wardrobe in which each piece costs between 50,000 and 290,000 euros ($70,000 - $400,000).
With so many dresses, it's perhaps unsurprising that she frequently runs out of space in her home in Monaco, so has invested in an another apartment just for her couture.
But much of the collection goes unworn.
"I never wear the same dress twice, because I get photographed a lot," she reveals.
"It happens to me that when I have a photo shoot and I wear the dress for a photo shoot, that I wear it for another occasion, but that's about it. It didn't happen much. Maybe twice."
The Lebanese socialite is perhaps the best-known member of an uber-elite group of super rich women who keep haute couture alive - the 150-year-old Parisian tradition of making astronomically-priced, made-to-measure gowns.
Each couture house, from Chanel to Jean Paul Gaultier via Christian Dior, has their very own Mouna mannequin that they can tailor the clothes to when she is not available for a fitting.
"Every couture house must have my mannequin as they should have the mannequin of every couture client and I have to tell you that this mannequin changes sizes as often as a couture client gains weight or loses weight, so they have to stuff it with things and un-stuff it with things. Yes, of course you should have your mannequin," she smiles.
Her wardrobe alone may be enough to bankroll a small country but she doesn't always go for glamor when deciding what to wear.
"When I have to go out to special occasions, to dinners, I always wear couture, but when I have to go shopping or doing errands, I wear a pair of jeans and a sweater and a coat if it's winter or a T-shirt if it's summer," she reveals.
The couture diva is currently working hard to prepare an auction of the sparkling sea-themed contents of her old yacht, the Phocea.
In a warehouse outside Paris are trinkets that lined the inside of what was, until 2004, the largest sailing yacht in the world, that she refurbished for $17 million.
The 56-year-old has friends in high places. Her good friend King Carlos of Spain was a frequent sleep-over visitor on the vessel.
"(He) came many, many times, because even when he was doing the maxi cup, he didn't like to sleep anywhere else, he preferred to come to Phocea because it was very comfortable," she recalls.
"And I can name of course Prince Albert because he was a very close, close friend."
Ayoub's is a living fairy tale rags-to-riches story, a beautiful but impoverished waitress in Paris who was swept off her feet by a billionaire adviser to the Saudi king.
She now wears couture every time she has a public engagement before stashing the gown away in a sleepy French village to be preserved forever.
"I keep them in specially made boxes for museums," she explains.
"They are all laying down, even if they weigh as feathers, you know, like muslin dresses which Karl (Lagerfeld) used to do in the 80s. I have to have them what we call 'manuquine,' which means the dress is laid down in a box and filled with very special paper, anti-moth, and it's dressed as a person with those papers, so the dress never loses its shape. So when you take it out, you hang it, it's exactly like it was delivered."
But even this Lebanese Cinderella has moments when reality bites.
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this video is all over the place
Can't even get subtitles for the French bit
@@agentbeckmann right
Kathy Bates hahah agree.... this is a horrible video production!
Ha Ad The Associated Press creates footage and copy (the story in the description) for other news stations to use. News stations pay the AP for the rights to use their footage in their reporting. A dozen or more stations might run their own story about this woman. By using footage from the AP, they don’t all have to send reporters to interview the woman. They rely on the AP. Because of this, there is no reason for the AP to edit their video or add voice over. It’s meant to be almost like stock images. Someone else will license the video and put together a well-produced story.
@@derickyyy that explains a lot thanks
she lives on another planet in another galaxy far far away
HAHAHA!!!! That slayed me 😂😂😂
saffaboi and that’s ok
I live in the same one .
Well the old-school racists have weighed in. Always a pleasure to get your perspective!
Jonathan Long i dont Love kenian colour Style.
She spends her money as she pleases. And provides work and jobs for a lot of people. Keeping skills and huge talents alive and flourishing. The world would be a much poorer place without this lady and people like her.
Haute Couture is ART
fredo Fred then go feed them and stop worrying what others do!
I love haute couture ❤️❤️
Agreed!
@@naughtiasteffano9885 ME TOO!
@fredo Fred - Haute couture is indeed art. You cannot look at collections -- particularly recent collections -- and not understand that they are art. How many people do you imagine have been fed by couture fashions? Fabric designers, fabric manufacturers, petroleum industry (petroleum derivative fabrics), the various designers, cutters, dressmakers, seamstresses with varying couture skills, models, hairdressers, makeup artists, makeup and skin care manufacturers, stylists, photographers, event planners, musicians (for the music), venues, media (internet, TV, magazines, newspapers), reporters, all those involved with knock-offs, distributors of the materials needed for the couture fashions. Hundreds of thousands -- millions.
Feed the hungry, you say. That statement implies taking money from some to feed others. Far better to find ways to improve the lives and productivity of the hungry.
Meanwhile, I am astounded by this woman. Totally self-absorbed, selfish sponger. Yes sponger, living off the assets of an ex-husband, contributing nothing herself. Simply selling off certain items, for less than she paid for them, when storage space becomes scarce. I am all for innovative, creative, successful business people living off the $billions they generate, but this woman is entirely different. Not even saving the pieces for museums mitigates what she does, in my view. Fashion ends up in museums, without her. The ex husband, really stupid to have paid her so much, or is it a matter of unfair justice for the ex-husband in a court of law (whatever form of law that would have taken). Perhaps, more focus on the hows and whys of the Saudi Royal Family and their advisors; and the merits or not of their wealth, not a black and white issue.
Where are the clothes!??
this was apparently about candles
Fire everyone who was involved in the production of this video
I thought she was Steven Tyler at first. Lmao!
Lol me too
😂😂😂😂
me too. Maybe they are related.
Yeeeeeeeess
Increased Standards - absolutely thought the same thing.
Women like these keep the industry alive. Respect.
She sounds like she ate a box of tic tac filled with Xanax.
Talks about couture the whole video, but doesn't show a single piece of her 'collection'. smh
Yeah,what's with that
Her ring looks fake and her bejeweled boots look pretty scuffy.
Her lips, however, are truly botox.
She don't needs to show up what she has because she's hombo . Besides the way she is she's just a lovely angel ..
But then. Social media is about critics. Easy when you don't know the person .!
@@bobellis7988 fake is that face that you got on your profile
@@Josh.caleb88 How about zooming in on that mug of yours, snowflake?
her face aint moving anymore. and she even cant talk clearly..
It's called Botox. She had a little too much of it.
Botox!..daahling!..Botox!..and lots of it..😂
Sign language would help, but even sign language requires facial expressions.
@@Americansikkunt so true 😂
So now plastic surgeons make everyone look like Steve Tyler now. Must be the hot new look, look out Kardashians.
She doesnt look any different than she did 20+ years ago. Definitely not the craggy uncared for face of Steven Tyler.
Steve Tyler lol cannot unsee
Steven Tyler is a national treasure who looks like the cool aunt who used to do blow with Stevie Nicks back in the 70’s, and believes in crystals. I love him. ♥️
It is too bad this is such poorly made and scattered video. Mouna Ayoub is a fascinating person. She loves couture with touching innocence. She believes in Couture as art. Art to preserve. As a designer myself I think it is wonderful she is preserving such works of art for generations to come.
You’re a fashion designer? Where would one see your work?
Sending my breakout novel Mouna Ayoub
SHE CANT EVEN TALK SHE BEEN PULLED SO MUCH .
she has been pulled so much she cant see what she is buying
it seems she had a stroke or something else
a bit like: th-cam.com/video/IMaK_xNlD5c/w-d-xo.html
She's always spoken slowly. Have you been around her? She doesn't act like Kartrashians (sic)!!
U NEED 2 SHUT THE FUCK UP@@lisamcallister6534
Her medical team is world class for sure. She looks amazing. If it wasn't for the slightly slurred speech, it would be near impossible to discern her age.
She has had too many lifts already. Old can be nothing but old, and she now looks like a caricature of herself.
@@lizryan6289 I disagree. She looks pretty damn good.
@@lizryan6289 You're just a hater. She can whatever she wants as long as she feels good about herself and hurts nobody
….but the half gloves give away the idea that the face and the hands don’t match. Unfortunately, there is no such thing as a ‘hand lift’………yet.
Good for her! People need to stop caring about what someone else is doing with their money
Victor Araújo I agree!
fredo Fred She lives well and thats the best revenge.
I am sorry yes we should care! why do think she has so much money? Ripping the poor
Dont talk rubbish is not her money her husband stolen from saudi Arabian people just like their royal family most people there live in poverty! So we do have a say what she does with her money
Ls Darius the poor have no money thats why they are poor.
only for royalty, not celebrities, i guess celebrities would take home everything as souvenirs...lol
That line was my favourite too. 😹
is she drunk or is just about the plastic surgery ?
We will never know.....
Rogerio Morettini prob strong meds!
She is simply old. Because of the surgeries you don't get it but that is how old people talk. Also English isn't her native tongue
The plastic surgery
The wonders of formaldehyde!!!😜😜😜😂
Loved this !!
WOW. I did not even recognize that it was Mouna until I read the bottom description!
The editing of this is a total mess.
I’m a fashion designer and I’m still learning but I dunno this isn’t what I expect my clients to be like.
She is a real customer no doubt. Unlike celebrities who hire couture or get it for free she actually buys the pieces and appreciates them. But something seems so off about her...
I think it's a mix of pretension and a language barrier and bad sound engineering and weird editing lol
It's because she's not born into wealth and doesn't have the class and upbringing. She was a waitress who married into wealth who just happened to get a lot from the divorce. That's why. You can have all the money and still seem like you don't come from money.
@@redpilledfag that’s a bit classist lol. But I agree that taste can not be bought. And that can be said of all classes of wealth.
It is her Botox
SHE. IS. EVERYTHING. I love her so much. I don’t know what’s a bigger treasure. Her, or her collection. Naw. Definitely her. How much fun is she as an art collector? You have to appreciate how many artists she has kept employed all over the years. I LOVE that she says that the message in the bottle was only for royalty. No celebrities. Utter genius. 😹👍🏼🧡
Princess Diana wore outfits more than once. What makes me sad is that some people emulate incredibly shallow people like this.
That's a beautiful Chanel haute couture outfit she's wearing. Karl will be irreplaceable ❤❤❤
She could help so many people. But she wastes money on dresses costing 100,000 euros which she wears once. Everything that is wrong with this world.
Her wealth is stolen from Saudi people google who she was married too! An empty soul she cant take anything with her! I am not jealous but outraged! Can she not hear the pain and suffering children of Syria and Yemen! Vile human being
She's on a lot of pain killers.
I've never seen her take a pain killer. She isn't wild like Americans.
Aren’t we all? 🤣
@@lisamcallister6534 you know her personally??? The AMERICAN hate is an ugly thing , because we all know everything Fabulous comes from AMERICA and Hollywood baby......dont be jealous.
This is a very sophisticated woman ,that appreciate the fine things in life. Very interesting eccentric, wealthy, individual.
Yes,
Love what she's wearing. So pretty!
I love watching haute couture videos!
Who is she? Where does her money come from?
She is very humble and down to earth. Pity people run her down... WHY? Totally unnecessarily !!!
Because people are jealous. Because poor people always blame the rich. Or some people like me just don't like the Haute Couture industry because of how cruel it is to animals . But Mrs Mouna Ayoub is quite the character and is indeed very humble , for a lady who has spent over 150 million euros in haute couture alone .
Love it! Do what makes you happy, darling!!
I love Mouna Ayoub ❤️
Video editing as trippy as this lovely lady #CoutureForEver
Hahahahahahhahahaaha made my day 😂
with that much money...you would think she could get her nails done.
oh please like you would know.@@nickimillennium
Steve Tylers sister..
Bruce Jenner, Steven Tyler, Janice Dickinson,
Melissa Rivers
It's mousseline dresses, not "muslin dresses" like what is written in the description
The English word for it is Muslin .
Trust me, Mouna, speaks much better French than you do .
@@morganolfursson2560Nope. In English, muslin cloth and silk mousseline are understood to be two different fabrics.
Speechless
Interesting glimpse into the world of Mouna al Ayoub. Would have loved a birds eye view of how her Haute Couture collection is archived and stored.
I wish Queen Letizia of Spain could be talked into being cast in a major LGS campaign. She could donate her fee to charity. Just to shake things up a bit. She’s gorgeous. That’s all.💡
She wrote that she was mistreated as a wife, having to obey to strict and controlling rules in Saudi Arabia. Well why doesn't she use her wealth to help other women?
Stop making sense. Her life is a devotion to that principle.
She doesn't have to. She is admirable to have had the courage to get a divorce.
Because she doesnt care! Surprised? Be realistic!
how much money do you have please go donate it, i hate people that say why dont you give your money to the poor your rich. she has done hundreds of charity galas and donated a lot of money so shut the fuck up
2PASS CLINIC
Didn't Betsy Blooomingdale try to launch her in Los Angeles as a socialite?
And it didn't work.
She looks and sound medicated.
No she doesn't.
She sounds heavily medicated!😮
2PASS CLINIC
I've never seen her take a drug. You should stop watching reality tv.
That's because she's from monaco . Her main language is French. You can tell by her accent. ( DONKEY )
wow!! lucky girl
Steven Tyler in Couture...
my mother was the chef of the Mrs Betsy Bloomingdale for decades…and she was a close friend and a frequent guest in her legendary dinners….and she calls every now and then (Mrs B never uses voice mails..so my mother almost always picks up her phone)..and in a way they have known each other as she always goes to he kitchen to personally thank mother dear for a “divine dinner”….this goes for years eventually…
and my mother would end up having small talks with her if Mrs B was not around….and she levels with my mother with such grace and humility always….
i believe she has the biggest canary diamond ring …and you can’t take your eyes of how loud and gigantic it is…and she always sweetly offers for anyone to try them….
her world is in a different level and yet she makes you feel …not intimidated by her at all….such a character of true grace, wealth and humility
It's very difficult to see Mouna in this state, she's unrecognizable. The difficult moments in her life, which she has experienced in recent years, have completely transformed her. So sad... @lautrentd2c
Would have loved to seen a few photos of her clothing
Sooo couture is the way it is because of how she spoke to the press about it? BS
Yes , and also because she spent over 150 million euros in the industry .
She has been a huge supporter of the industry because there was a huge lull in couturiers since it was considered gauche to flaunt your money. She helped make it cool again to support this art form.
Before open the video i was sure that her voice sound like this.
I like nothing better than to watch rich people throw money out the window.
Why did we not see a single piece of her collection?
I was thinking to know we're is this place the peaces lokes amazing she is a Bayer all right. Love it.👄
Who did the audio?
The last of the Haute Couture Unicorns ..
love so much mouna ajoub she is a free women and brave and always beautiful
Why is she talking like that??
PLASTIC SURGERY!!!
Very smart lady ❤🌹
Steven Tyler, OMG spot on.
50 thousand for a dress.... and doesn't wear it twice? Lady I need 500000 for a project can you help me?
So kind and humble
first I puked then immediately fell asleep.
I saw her yacht in Monte Carlo Harbor. It's stunning! She's an Arab divorce'. I don't know if she ever remarried.
“When something cost $60,000 you wrap it in bubble wrap!”
Denise Hempfield (scream queens)
Looks amazing at 63yrs of age. Professional and Beloved Hoarder. Who knew? Now we do.
I think, everyone does as she or he's meant to. Mouna Ayoub is rich and takes the liberty do do want she wants; I am getting older, too. For me plastic surgery is not an option (and I can't afford). Surely I have an opinion about her looks, but it's her choice, not mine.
Absolutely no depth.
Soulless tragic
enis penvy your profile pic is everything
More power to you.
She's sound like Anna Nicole Smith... Slurring her words before she died... Title should be HOW TO wear couture when ur high!?
@@bellablow4287 my mom is 75 and no visible rinckes and not slurring she still waking up 4 am everyday Take a cold shower.. cook breakfast and then walks around the neighborhood... Bless her..
EMMA Lee self righteousness is what’s wrong...judging is what make us human ...from the moment u open ur eyes...the decision u made is based on a judgment...of good or bad ...beautiful or ugly....is it latte or americano!! In supermarket...is it organic or processed...should I swallow or not ...ur decision to comment is coz u judge that I’m being judgmental....u too r guilty! ..the world is a mess coz everyone is preaching and hypocrite...everyone is a criminal with keyboard as a weapon and entitlement and self righteousness is a bullet.
@@bellablow4287 sweetheart.. I don't have IG, Twitter and FB account.. I don't need validation of likes! What's important is u read it coz it's meant for u.
EMMA Lee Hypocrisy Now that’s sounds better..!have a great pretentious life.
For a while I mistook her for the girlfriend of Bezos, the riches man in the world.
is this a human man woman
Caitlyn?
Omg, she looks like Pete Burns twin sister.
Too much botox, from her upper lip and upwards there is no facial movement. Moderation Mouna.
Is this were house in France.
شو ماركة الكفن اللي رح تلتفي فيه
الماركة إسمى "واسان عبد الرزاق"
Why?
Every interviewer should make his/ her subject feel at ease, this guy is auful, can't he help her with his questions to express what she wants to say clearly? This video is all over the place
Pills and Champean Life of a lot of people without of happiness but with a lot of money
Love this. She is amazing.❤️
Who is she?...
The edit really makes me laugh, it sounds like every time he asks a question or starts talking she just cuts him off. She's so rich she doesn't give a fuck haha.
😂😅😂😅😂
Clearly Mrs. Bloomingdale did not care for John Galliano...
You can never be too rich or too thin.
Elle était si jolie, quel gâchis...
I love her nails.
I thought she was Caitlyn Jenner
is that her masters art work on the wall,SHE WNS THAT TOO, WHAT, SHEESH,
..all the money can't buy smartness and intelligence.....
She bought and restored the largest sailing vessel in the world. That is something Extrodinairy.
@@2bitrasputin793 ..a reallly smart lady would have helped 1000 children with that money,...
Way too much talking and no showing at all. No one cares about silver cups or whatever ugly things she showed. And she never wears things twice bc she gets photographed "a lot"? Girl please. And it shows she's not a true couture lover and enthusiast. I would wear something over and over again if as she claims, she had pieces from Yves and Karl themselves. And also a bad part about couture as a business is that you very well could have your designs dumbed down for a hoarder with no taste like her. So she may not have the best collection. The best pieces are the ones shown on the runway
this coming from trash on the internet chill, her collection is amazing they didnt even show her pieces
@@1lunarin No shit, Sherlock, I already pointed out she never showed anything. Trash on the internet with that profile picture? LMAO and she's trash herself.
@@icemeoutlikeelsa this coming from someone who doesnt even have a picture because you are nothing lol, and you didnt even see anything than why did you say 'your designs dumbed down for a hoarder with no taste like her." if you didnt see anything why did you make the assumption, i think someones mad that their poor trash
@@1lunarin LOL some broke bitch in their grandma's basement thinks standing up for a rich hoarder with no taste puts them on the same level of wealth hahahaha keep the dream alive!
@@icemeoutlikeelsa coming from money myself and reading your original comment its clear to me you have never owned couture or lived in any life of luxury, good luck talking shit about something you clearly know nothing about, like i said, trash
“Haute Couture is back again because I talk so much about it...”
excuse me but Who the hell is she ?!?!
I am pretty sure she could tell the same thing about you .
We all could.
I know who she is , and anybody working in the Couture business knows who she is, just like every designer on the planet .
She is Mouna Ayoub, a real estate magnate with a net worth of 600 million euros , plus undisclosed assets which represent ten times this value . She is a very smart woman who understands money, how to make it and how to spend it . She is the largest buyer of Haute Couture on the planet . As she says it , she owns over 1500 pieces of major designers. A piece of couture is 50 000 euros minimum, between 150 000 and 300 000 euros in average , even if you take the lower average price of 100 000 euros and multiply it by 1500 pieces that makes 150 000 000. Which means that she has spent at least 150 million euros for haute couture alone . So yes she can say that not only Haute Couture is back again because she talks about it, but she also saved many Haute Couture houses from disappearing thanks to all the money she spent on them.
This is a bit of who she is .
Now who are you ?
Morgan Olfursson well said
Who is this woman..?"
Unfortunately not always money go together with good taste.
What the hell does she do?!
Never knew Steven Tyler was a fan of couture.
What is this though...? Like: she just keeps all her luxurious finery in a big warehouse...? Wtf?
Doesn't she look bad for someone who is so image conscious? The hair, the clothes, the NAILS! Someone needs to advise her to see a nutritionist!
she looks very elegant and put together
Steven Tyler has a face lift.
Lucky Lucan no bitch!!
That was a comical remark, bitch!