Building Fashion Brand, E Commerce & Indian Customers Ft. Anti You Clothing NKP - 27

In the latest episode of Not Knowing Podcast, I had the pleasure of sitting down with Utkarsh, the co-founder of AntiYou Clothing. His candid personality and profound business insights will keep you engaged throughout our conversation. If there’s one thing to take away, it's Utkarsh’s sharp thought process and keen observation skills, which have been instrumental in his success.
We dove into the story behind how AntiYou Clothing came to life. He introduced a fascinating concept about creating a lasting memory of your brand in the minds of consumers and how to turn that memory into a go-to option for them. We also touched on the importance of building a strong retention rate and creating loyal customers who stick with your brand.
Utkarsh shared his thoughts on how Indian consumers have evolved, making the market more profitable, and we explored different types of fashion brands within this shifting landscape. We also looked into how recent changes have opened up new opportunities for businesses in India and what startups can do differently to succeed in a competitive space.
Toward the end, we discussed the strategies behind streetwear brands like Bluorng, Almost Gods and what makes them stand out. Utkarsh's optimism and unique perspective on turning challenges into opportunities will leave you feeling inspired.
If this episode gave you a new way of thinking about business, make sure to subscribe to Not Knowing Podcast and join me on this journey. We bring you insightful conversations every week!
Buy the coolest merch at
antiyou.in/
Gear We Use:
Camera (Sony Alpha ZV-E10) - amzn.to/3Ok1l3x
Lens (Sony E Mount 50mm) - amzn.to/3SEAH8e
Mic (Samson Q2U) - amzn.to/3ugXSw8
Audio Interface (Zoom Podtrack P4) - amzn.to/3SfbC2i
SD Card (Sandisk UHS II) - amzn.to/3UmFH2C
Siddhant Malhotra
IG: / dontyoustealmybacon
Anti You Clothing
IG: / theantiyouclothing
For Business:
[e-mail]

[@Yashrajsingh-168]

Antiyou day by day📈

[@funwithme3961]

Top class bro
I have bought many clothes from anti you clothing and i am having a great experience.
Everything is very good and they provide quality items at a very good price
Loved it❤
Must try

[@HansLoadThePanzer]

Im literally wearing Antiyou rn.
This is actually straight fire 🔥🔥
Antiyou everyday
Everyday Antiyou!
Shaurya R
W bro 🦅🦅🔥🔥🔥🔥🔥🔥🔥

[@darko_devil00]

🔥🔥

[@khyatisingh3199]

🔥

[@mrsaifkhan3546]

Agar ye podcast hindi mai hota to bahut logo ke liye help full hota har kisi ko parfect English nahi ATI hai

[@saurabhsinghrathour1675]

Inspiring ❤

[@jpgaming5460]

🤩🤩🤩🤩

[@piyushraj9174]

Bhaiya yaar love you❤❤❤

[@adityasingh9362]

❤