Pride - When you can't back down - Heaven Nightclub London 1982 ft SADE

The video was created for Peter Powells - Oxford Road Show that featured up and coming new bands. Pride then went into the BBC studios and recorded a series of songs that he played on his BBC Radio One Show as part of the Oxford Road Show feature. Years later in 1984 Sade played on the same show with the debut of Your Love is King :) . This was the London band PRIDE featuring Ms Adu (SADE) as a backing singer. Of course the lads in the band from Hull Paul Denman , Stuart Mathewman and Paul Cooke went onto to form one of the biggest bands in the 80's SADE with the singer Ms Adu taking her name SADE for the band. The manager sacked the rest of the Pride band and then set up SADE after Pride failed to get a record deal.
This video is for discussion purposes only and forms the basis of discussion in-regards to Sade. If you would like to view Sade videos for entertainment purposes then please go to another website, thank you.
Paul Cooke also established his 11 piece latin jazz group Esposito in 1984 and they released their first single on Zarjazz Records in 1986. Paul was also offered a recording contract with London Records and Zomba Publishing in 1985.
Helen Fola Sade Adu or Sade was orignal a fashion designer and had no musical backround at all she founded a fashion company called Lubell and Adu but this went bust very early into its launch. She then auditioned for Pride after she had worked for the earlier band called Arriva a Latin Jazz band from Clacton Essex the singers home town. She was actually rejected by the band as her vocals were not good enough and she was then asked back by the manager Lee Barrett a few weeks later. The singer took her revenge when she formed a smaller band within Pride called Sade and she was courted by RCA who paid for the bands recordings of Smooth Operator and Your Love is King and Hang onto Your Love in 1983. Jack Stevens from RCA suggested that Helen Adu be pulled out of Pride and they would commision the recordings. The groups manager chose this option with Paul Anthony Cooke, Paul Denman on the bass and drums and the bands sax player Stuart Mathewman. RCA actually rejected the singer because they had been concentrating on the Eurythmics international launch at that time and they also didnt think much to the songs. The manager then found a deal for Sade with CBS later in the year, but the company wouldnt sign up the whole band only the singer. Paul Anthony Cooke objected to the new sound and change of the old songs created by the bands new producer and also the fact that the singer signed a solo deal. Paul was asked to leave the band in January 1984 but rejoined the band in 1984 to perform some promotional TV work for Your Love is King on BBC Top of The Pops and the BBC's Oxford Road Show in Manchester.