Great video Tal! How much of a difference does it make to use liquid syntax in term of metrics? If 1 whole paragraph (personalization) is different, is it enough to make e-mails considered diverse?
How long's a piece of string kind of answer There's no exact science to it. just keep it simple and add as much as you need you don't need to overcomplicate or do too much to get enough let's say you have 5 examples of a stat you use at the start. 5 examples for your value prop 5 examples for a CTA that's 5x5x5 = 125 variations of one email. No human is realistically able to do that! Just remember, deliverability is just the foundation. equally important to find what actually works, so have that in mind too
The editing is so dope 🔥
Didn't lose my attention even for a second.
Great video Tal!
How much of a difference does it make to use liquid syntax in term of metrics?
If 1 whole paragraph (personalization) is different, is it enough to make e-mails considered diverse?
How long's a piece of string kind of answer
There's no exact science to it.
just keep it simple and add as much as you need
you don't need to overcomplicate or do too much to get enough
let's say you have 5 examples of a stat you use at the start.
5 examples for your value prop
5 examples for a CTA
that's 5x5x5 = 125 variations of one email.
No human is realistically able to do that!
Just remember, deliverability is just the foundation.
equally important to find what actually works, so have that in mind too