Watch This Before You Buy An Electric Vehicle ft. Ather's Founder Tarun Mehta | FO 130 - Raj Shamani
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In this podcast, Raj engages in a conversation with Tarun Mehta, the Co-founder and CEO of Ather Energy. Tarun, with passion and conviction, shares the tale of Ather's journey, highlighting the development of a robust charging infrastructure with 1,500 stations across the country. Tarun proudly emphasizes that India leads the global electric scooter market, outpacing even China. The CEO reveals the unique selling points of Ather providing compelling reasons to choose electric vehicles (EVs).
The podcast pivots towards a discussion on the challenges faced by Indian companies in becoming global brands. Tarun sheds light on the historical context of India's economic and industrial development. He emphasizes the significance of building institutions and a long-term vision for sustainable success. They also discuss India's inclination towards imitation over innovation. Drawing parallels with global tech giants like Apple and HP, they explore why India lags in the creation of world-class products. Tarun and Raj examine the importance of thinking long-term & building institutions.
Tarun shares the intriguing story of Ather Energy's early investments, with angel investors and Sachin Bansal's pivotal role. He explains how Sachin Bansal's belief in the company translated into a substantial investment, defining Ather's growth trajectory. Tarun's narrative unfolds with Ather's journey from its initial funding stages to achieving gross margin profitability.Tarun also shares his approach to brand building. He emphasizes trust, quality, and a commitment to delivering on promises. Tarun endorses the importance of selling a dream that people can believe in and the value of a brand's consistency over time. Make sure you watch this podcast till the end for some brilliant insights!
Follow Tarun Mehta On
Instagram: / tarunsmehta
Linkedin: / tarunsmehta
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Timestamps:
00:00 - Introduction
2:36 - What does Ather do?
4:54 - His visit to France with the PM
6:59 - Tesla VS Ather & other Indian companies
8:58 - Top features of Ather scooter
13:13 - Why are EVs exploding?
16:47 - Why hasn't India made global brands in automobiles?
24:51 - Why didn't India learn how to lead?
27:48 - How to build institutions?
36:57 - How did Ather raise investment?
39:57 - How did Sachin Bansal invest 400crs in Ather?
44:40 - Ather's future revenue prediction
45:13 - How to win investors' trust?
51:56 - How Tesla & Microsoft built their brand?
57:18 - What is Ather selling?
58:40 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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I have had the privilege of sharing classroom with Mr Tarun from grade 1 to grade 10. He was always gifted & I see no surprise today where he has reached.
Please add more
well, this interview shows his arrogance and self praise. Looks more self centered , arrogant and neither clear in his talks nor humble. whole interview was more like a advertising
@@dharms1513 bhai ather se koi problem h toh wo likh. Jitni english vocab aati h sab likh di?
He seems so arrogant.... 😮
@@dharms1513.. I would second that.
To correct you Indian 2 wheeler companies are global brands...TVs, hero, Bajaj, royal Enfield
2 wheelers are used only in poor countries. China and India have 90% of all the 2W in the world.
Ev two vehicle ki baat ho rhi hai
No Bhai , shok bhi EK Cheez hoti h...
He also said the same
@@gobogamathoda dimaag bhi laga liya karo...yaha two wheeler isliye zyada hai kyuki climate allows...ab Canada or England me barf ya barish me bike chalaoge kya??
I have heard Tarun earlier and following Ather since last 5-6 Years. This was the best interview till date of Ather CEO..n I sincerely believe in his vision n know that in coming years Ather will beat Activa and other legacy players..They just need more relevant marketing and a 1-2 products below 1 lakh..Rest people of Bharat will take care..
@@rickflyer8369he is capturing the market of Two Wheeler EV at present
He's concerned for the future because his company totally relies on the future (EV Vehicles ofc). It's hard to break the Activa legacy but surely Ather will grow at a good pace as he's totally ready with the future problems (His present is going well with no quality issues as such and good funding from investors)
@@rickflyer8369 Yeah that's why I see more ola than ather in my city
I recently purchased one ather and absolutely satisfied with it, though didn't see any charging station here in faridabad, hope it develops soon.
3 station hai faridabad mai
@@techvlog2112 where?
Massive respect for Tarun Mehta 🫡
Proud Ather Owner ❤
Thankyou for bringing him!
Raj you actually are the right person, the right podcast at the right time for me!!! Thank you!
Milage of activa 55km/liter
Ather is 30k more expensive plus 60k battery charges = 90k
Iss se accha normal petrol wali gadi le lo
Hi Tarun, if you or your team is reading this, please look into enclosed reverse leaning trikes. Like the AKO Trike. A product like that is very much needed in the Indian market. It has environmental protection, improved safety over bikes, and more stable than bikes. More importantly, cars are getting expensive, and after COVID, not everyone is comfortable with public transport or riding a two wheeler. Thus, there is a need for a weather protected 2 seater vehicle within 3-5 lakh range for middle and upper middle class office goers. This is a much needed vehicle category, which no one significant is making in the Indian market.
Our CMVR rules do not allow such vehicles.
@@ingoelectric Thanks for informing me: Can you elaborate a bit more. Which specific rules do not allow such vehicles? Which rule numbers are there? Maybe we can get the rules changed.
Autorickshaw?
This was I think one of the first kind of podcasts where an Indian automotive startup founder is called upon to share very insights on present ongoing EV revolution in India. I would like you to call upon the makers of Ultraviolette electric vehicle startup if possible and then many more founders who are working on one of many ways to tackle the ongoing and upcoming energy crises in our country and globally by progressing towards electric and future mobility. And huge respect to Tarun for sharing these insights and Raj for bringing these of people ❤😀
Hey Raj,
How’s it going?
Just a small suggestion,
If you could have Subtitles when speaking in Hindi it could be really helpful.(though can catch up with Hindi thoda words pakkadna mushkul hain) Hope you understand and sure you will get more people from the south to view too.
Inspiring. Wish i was younger than 76. Hope my grandchildren will follow on.
Great conversation about building organization with vision of larger span. Tarun was talking about VSM i.e. value stream mapping which a part of Toyota Production system really helps in identifying & removing non value adding activities from system
Commenting as Ather user;
1. I do not agree him saying customers need not pay to use navigation, it's a paid subscription service. Inspite of paying premium amount, customers have to pay in addition for the service.
2. Sending navigation from WhatsApp received link is a new feature, I do not agree him saying this exist from 2 years. This also gets disabled once the subscription gets expired
3. Without subscription the display on the dashboard is obsolete, except for which it shows the speed and acceleration
Hey Raj,
A huge shoutout for your awesome podcast! It’s been a game-changer for me and many others on this entrepreneurial path. For us, your channel is like the Bible of current generation businesses
You’re absolutely killing it, man. No influencer out there is doing what you are-real, impactful stuff. The entrepreneurship community is definitely better off because of you.
Keep it up!
Great Work Raj!
Extracting the knowledge, perception and vision of entrepreneurs and sharing with us.
Thank you 🙏🏻
Raj Samani, you are doing a great job for today's youngsters
What a guy he izz💎 loaded with tones of knowledge and built a stunning beauty and now I'm thinking every team member of ather really proud of what they really are..
स्किल डेवलपमेंट प्रोग्राम
सबसे जरूरी बात यह है कि सबको सही दिशा में लाना जरूरी है सही सोच बनानी चाहिए
बीजनेस के लिए
विचार को वास्तविक रूप केसे दिया जाता है उसकी विधि क्या है। हर मेच्योर नागरिक को पता होना चाहिए विचार को आकार देने के लिए कागज़ पर उतारना सभी जरूरी चीजों कि गणना करना सब बातें स्पष्ट। होना अनिवार्य होता है। निर्णय में एक्युरेसी स्पष्टता चोकसाई से बातें समझना और आदत बनाना जरूरी है।
सबकी यह सोच और आदत बने उस पर सरकार को काम करना है
जय हिन्द जय भारत
I have become a fan of Tarun Mehta, it was a fantastic discussion. I am very happy we have such people comeout and making something for the world.
Huge respect for you and for Tarun. It was grate experience to watch this one.
Baht hi amazing podcast for Hardware startups, pls bring more such founders Raj!!!
Raj's podcast is a great value addition to our lives.....GO AHEAD MANNN
thank you bro for the support🙌
अत्यंत आत्मीय चर्चा थी, 'orgs building' के महत्व को जाना। स्नेहाभिवादन!!
This man is a library. Please bring him back again ❤
This is a really bold man🙌❤
Nd thank you so much for the podcast...loved it ☺️
This guy is a complete genius!
I'm a car guy I've done quite research on his two wheeler EV work too
This guy literally spent his so much time in the R&D of the scooter that it will actually sustain very well unlike Ola which is struggling for its quality issues, battery, braking and so on
And what do you think of TVS with the iQube and now the X?
@@RP-kr2mgTVS will most probably acquire some other Electric Brands and make them work for TVS. They are not being good in looks and pricing which is a concern for now but as I feel, TVS will go big (It will still take time)
As a consumer, my problem is not with ev technology, rather confidence in it- in 2 years, new ev tech might outdate the current one. What happens to my vehicle then..
Bro it will go to scrap.. jaise most of 2 stroke bikes gaye
This podcast is so one sided, this Shamani fool did not even discuss one critical feature of this market or this scooter. He did not question a single claim by the Ather guy.
Ekdum chamcha bann ke baat kar raha hai mano jija ji ka interview ho.
@@Dhruv_Dogra Haa to sab discuss hua hota hee hai.. pyar se bula ke Gand Marne ka scene hoga to koi zaat nhi ayega..
Laal maarke marketing hoti hai iss liye to yaha aate hai sab..
Aur waise bhi.. market mein Jo cheez chal Rahi hai usme 20 takka to achaai hogi??
For example kee Mein podcast nikalta hoo jiska naam hee hoga
"Zuko Mein Daalne Aya Hoo.."
To bakwas randi ke alawa koi aur nahi ayega kabhi koi galti se aya toh aya
What a podcast! Loved every part of this, Raj! Keep it up! ❤
Loved this podcast..... thank you for this conversation.❤ It
This edition is highly inspirational. Lot of key details to think big. This needs to be seeded in young aspirants.
This is a high value conversation. Thanks!!
यह वास्तव में एक महान प्रश्न और हमारे विचारों से परे एक खुला अंत वाला उत्तर था जो तरुण मेहता और राज शमानी दोनों ने पूछा था
Thank you Tarun Mehta, I've been taking notes. There were some great tricks/tips shared here. Very genuine, ambitious, very honest=makes sense
Great podcast!!! Absolutely perfect questions been asked by @rajshamani and well answered by Tarun sir
"Battery Life is not an issue in most electric scooter 'not just our scooter'. Battery will easily run on good capacity for 6-7 yrs"
I really like this Tarun's aptitude and respect him for this statement - he has made this statement in multiple interviews. He is not saying our scooter battey - He is not focused on just marketing.
एक ऐसा channel होना जरूरी लगता है जो भारत मे होने वाले विभिन्न भागो के टेक्नोलॉजीकल डेवलपमेंट के लिए समर्पित हो ।हर समय राजनीतिक चर्चा मे लगे नही रह सकते ।मै करीब अस्सी वर्ष की हू लेकिन टेक्निकल प्रगति जितनी समझ पाती हू उससे खुश होती हू । उन सभी लोगो को मेरा अभिनन्दन जो इस काम मे लगे है ।मैने अपने बेटो इसके बारे मे शेयर मैसेज भेज दिया है ।
The podcast was fantastic and very informative thank you and all the best....
Very inspiring podcast of Tarun! I have watched and listen Bhavish Agarwal many times but first time listened Tarun Mehta. Looks like Ola will be building mass product and Ather premium product for India.
This is a must watch podcast for wannable entrepreneurs!❤❤❤👍👍👍
I really proud of feel this person I hope Indian electric two-wheeler company grow up and getting the world class technology
first impression is not the best impression. i thot first Tarun will be so boring..but he made a real point...Indians are have never leant to make institutions.... THAT WAS THE EL:EPHANT IN THE ROOM..
Tarun is a visionary...! I hope he will be next Ratan Tata / Steve Jobs in his space...
Amazing talk Tarun. Gives me hope in our future generations.
Nice time more valid Inputs..
Thank you
🙏💐
Raj bro loved the podcast.
I had loved a like what Sir Tarun Mehta said you don't need to know everything when you are starting you must focus on end result what you want to deliver i
Business is so dynamic any number can't fixed for everything
Great work Tarun, love and proud upon you. Indian consumers must know it's facilities.
16:32 well, being a mechanical engineer I can say that peteol ki bike bhagwan bharose toh nahi chalti.
I saw this video after just buying Ather 450 X and I am sure now by seeing his views that Ather Customers wont be regret of buying Ather Vehicles anymore. Keep it up Tarun Sir
Amazing podcast! Learnt so much :)
Such a insightful and great conversation. One of the most deep conversation about the people amd ideologies behind the glamourous ather.
Very nice information & salute to Ather Founder for so innovative technology used in Ather. Pride for every Indian. Hats off for both of you . K S Poonia
This is a must view discussion! Lot of seminal ideas being put out.
This is realtime entrepreneurship learning!! Amazing content, knowledge and wisdom. Keep up the great work as always!
Excellent podcast. First podcast where I didn't check the time. And at last i realised its over. Conversation could go on forever.. Building institution 👍😊
Raj this podcast has deliver me tremendous value and very soon will get connected to you ❤️
7:37 I don't think so. When tesla was lunch in USA, at that time indian hardly know about this. At that time TH-cam and Internet was costly here. From that time I was tracking tesla improvemnt and they have already built those technology any if you try to find .. there are videos on that. I don't think any growing EV company can beat Tesla Technology, its AI and its R&D team. but if you are saying than i hope you will be right :)
had a varied insight into varied topics. liked the podcast a lot. learned a lot
Still I would not buy Ather because
1. the extra amount you are charging , I can fill my Activa tank for like 7 years with that same money .
2. Long time to charge the vehicle , I am too lazy to charge my watch and to charge an electric vehicle is a hassle
3. If you are charging so much , why would I have mental pressure of finding charging station ( in case i travel long distance)
4. What if after 5 years my battery dies or goes to 50% (i dont trust your statement that it would fall to ~75%) , then i would still have to spend large amount .
5.If I sell my 2 wheeler or Activa , I get good resale , will any1 buy old Atger after 5-6 years from me
All points can be debatable like reducing battery costs etc , but 1 st point holds a lot of importance .
True
All you said are incorrect you don't now real fact s who travel. Over 100 in Scouter
@@ayushtieari385 bhai hindi main likh le
one more point.. battery scotty have no resale value.. after 3 yrs you to replace battery.. and huge problem of battery drainage
@@ayushtieari385 these are real facts i mentioned
Best podcast on your show.. awesome..loved every minute of it
The conversation was just awesome
Bro whenever i see your podcast …i feel, I m getting more close to my goal of making a big organisation !..it is a tedious process ! and your podcasts make me feel to work much more harder…thanks!
bro this comment made my day, keep working towards your goal and one day you will definitely achieve your goal❤️
❤
Batteries aati hi China se hai. Aur yaha Atheer CEO bol rahe hai we are ahead in Battery tech.
33:00 Do not believe in the word FREE! Make energy in such an abundance, that it is an insignificant cost component!
Really… Really cool podcast. Liked his confidence and articulation.
Hello Raj, this is a great podcast learnt a different perspectives. Just a suggestion see if you can get Ultraviolet founders too and see how much they agree and their school of thoughts.
Awesome really liked the whole podcast❤
I wish this was in english so more people could understand ! Please add captions in english at least .
Exactly it's not fair comparison. Yes
I really don't think this podcast is being watched by founders but people like me who want to understand the technology of electrical vehicles vs hydrogen vs nacl batteries etc. You should focus the podcast on the audience.
I'm seeing this podcast long time after it published . And honestly speeking I kept this podcast in watch list for 1 month that I will watch it once i get free. But but but this podcast really worth it and it gave me a lot of inspiration, knowledge and way to think differently. Thanks to you both and you entire team for this podcast.🎉🎉🎉
Love tarun's though for scooter and the company and obviously the quality product you made that's Bec i bought ather also suggest my family member to bought it and he also bought and loved it . ❤
give a output socket so that it can power tools on the go. and vehicle can be used as a inverter and battery pack.
As a Ather employee we excepting Ather should work on marketing and branding.
"Steve jobs admire करता था .." . Raj you are doing a great job already , inspiring millions of Indian youth . "Steve jobs admire करते थे " would have been better .
Chup sale
Seriously Ather should be projected very big like Tesla does. Proud to say this is Indian technology.
Thank you so much Tarun for sharing such amazing insights you have, which you had the privilege to experience. Kudos to you that you are not gate keeping such knowledge and spreading it across, spending your own time.
Thanks Raj for creating a platform for such amazing talks. ❤
Thank You so much for this great conversation. Adding value to our life .
thank God I found your channel. And I rarely comment on any one videos but when I saw your video then I don't. want to not comment on your videos. I hope that your channel grows quickly so that you can add even more value to the lives of others. "Thak you from the heart and best of luck from heart.
First Indian ceo clear thoughts about his product. Superb 👍👍💪💪
Top chinese electric auto makers are competing with tesla..BYD has the finest battery in the world ..and he is saying ...china is no where in the world... ho gaya bhai... isi liye ethar ke numbers itne aache nhi hai...
correct
total ignorance and arrogance ka anokha mishran.
Ha Bhai, CATL Chinese company to TESLA ko battery supply karne vali hai.
Bhai bo 2 wheeler ki batt kar rahe hai
@@Dippshe is talking about 2 wheeler
Very much insightful ✨
One fo the best episodes of that i have come accross! Loved it ❤
How do you assure clear visibility of screen during day glare.
Feels great when our home grown firm builds products which is best in world. Keep achieving greater highs.
Becoming nuclear power was such 40 year old project that people work for. Infact ISRO's projects are, amazing dedication of people. Also Sagrada Lafamilia( Barcelona)is still under construction from more than 150 years
Just a small feedback, sometimes I feel you are out from reality. Indian brands like Royal Enfield & Tata are global brands operating in US, UK & EU, Tata owns Jaguar & Land Rover. Hero, TVS and Bajaj are highly respected in African continent. You are doing great podcast and I listen it everytime but please have a good research and don't stay in bubble. There are many listed auto ancillaries companies working with BMW, Audi, Mercedes and other global brands as well. Also, "Apne ancestors ke pass bohot kuch tha sir" :)
Thanks for presenting a worthy video which makes every Indian feeling proud !🎉
From day1 I love to buy Ather but failing to save money, Ola is like Chinese I didn't liked it. Ather has invested lot of time in R&D
Tjanks for such a wonderful podcast ..
@ 41:00 thats the actual revolution thinng he said ..
Features dalo , technology do , looks do , log mahenga kharendege
When are you getting sodium batteries or solid start batteries
He is far a head of most ceos of broad interms of creativity and energy . Proud of you.
We also need to know that, When there is a largest group of researchers in an RND Department, it takes the company like Ather to the next level when all the members totally realise that they are working to build the company. We have to totally realise that, 'no matter how much more work I myself seem to do here than other members in this room, I should always maintain a teamwork mindset, rather than ranting for selfish acclamation'.
What a conversation it was!!!
Firstly, it is an absolutely mind-blowing 🤯 interview. Entrepreneurs can learn from, and be inspired by, this interview.
One point regarding the causes for India failing to build brands (chapter @16:47). Tarun goes back to the 60s. I think that is not correct. The real roots lie in central planning that started almost as soon as independence. That created what Rajaji named the "licence-permit raj". That was epitomized by the two model car market - Ambassador & Fiat (later Premier). You do not need engineers if the Morris plant, complete with molds and presses, can be imported. There is no need for marketing in a captive market.
The entrepreneurial spirit of Jamshedji Tata, Walchands (what is now HAL), Sarabhais (chemicals) , Prof. T.K. Gajjar, Prof. A.S. Kotibhasker and B.D. Amin (Alembic), V. O. Chidambaram Pillai (shipping) ... The list is long. Thankfully that spirit survived.
Ather and OLA ne abhi tak accha kaam kiya hai, agar china ko India main aney diya, tab real competition start hoga.... Blade battery world main sabsey safe battery hai.... Jo abhi tak OLA and Ather use nahi kar rahey... But if we compare both, than OLA is best in all aspects except after sales service.
Yes he said right. Ather is building trust right now and they are much ahead of any other electric brand. The other brands like ola, simple one are playing glamour game.
Super cool conversation, I loved it
Others things are good, but in India if its not affordable then it is not for masses, its only for niche people 🙏
Battery chinese use kr rhe why
Best interview!!
एक ईमानदार ,युवा उद्योगपति को मेरी शुभकामनाये. भगवान बद्रीनाथ हमेसा आपकी सहायता करें.
first i watched you on podcast with nikhil kamath WTF along with myntra head and future group pioneer and after this one.loving it man.
Simply beautiful presentation 👌
It was worth watching yaar Banda bhohat jordar hai. Thanks