A Sense of Beauty - A Documentary Film by Oscar de la Renta

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  • เผยแพร่เมื่อ 28 ต.ค. 2024

ความคิดเห็น • 441

  • @salvadorsuerte5632
    @salvadorsuerte5632 หลายเดือนก่อน +110

    these are the kinds of shows that should be airing on national tvs instead of toxic news and events. this gives us insights on how high fashion brands and exclusive haute couture is expensive

    • @ValkBucholsky
      @ValkBucholsky 14 วันที่ผ่านมา

      Even if you put the real thing and the fake thing next to each other, it is difficult to tell them apart. This kind of forensic level investigation is necessary, which only shows that the fake thing is very good and the real thing is really not worth the price. I bought all the fake things from *gtdupe* .

  • @sevraonic8656
    @sevraonic8656 2 หลายเดือนก่อน +199

    This should be turned into a series. Never thought these dresses were made by such colorful personalities.

  • @lcarolynghearing854
    @lcarolynghearing854 หลายเดือนก่อน +61

    I now understand why the apparels are so expensive. So many people and countries involved in producing these stunning pieces of wearable art. Thank you for giving us a touch of the process.🌹

  • @sylviao00
    @sylviao00 2 หลายเดือนก่อน +286

    We need a weekly series of this! 💗💗

    • @garycopeland4073
      @garycopeland4073 2 หลายเดือนก่อน +5

      Absolutely

    • @stevieg6418
      @stevieg6418 2 หลายเดือนก่อน

      I think that would be too much interference for the designers having a crew all the time. A weekly series needs to be filmed over the whole week and that would be an everyday film crew presence and the designers having to create content on top of all their other work. It is a lot.

    • @evanduke8877
      @evanduke8877 2 หลายเดือนก่อน +3

      Yes! Agreed!!!!!

    • @AlphaVisionPro
      @AlphaVisionPro หลายเดือนก่อน

      No

    • @noeraldinkabam
      @noeraldinkabam หลายเดือนก่อน +4

      A highly secretive proces of months in a series with weekly episodes… Sounds so realistic!

  • @jimjimgl3
    @jimjimgl3 2 หลายเดือนก่อน +221

    All these people on the team seem so devoted to the process and deep into the creative aspect of creating designs. Basically a bunch of curious and talented people.

    • @ValkBucholsky
      @ValkBucholsky 14 วันที่ผ่านมา

      Wow, I bought this on *gtdupe* and it basically has the same features as the original

  • @carrie9602
    @carrie9602 26 วันที่ผ่านมา +20

    I just love the intensity and quietness of their sewing....

  • @MsTheLounge
    @MsTheLounge 2 หลายเดือนก่อน +106

    I was shook the whole time. The amount of pre work it took for this collection is amazing

  • @kityfitz
    @kityfitz 25 วันที่ผ่านมา +8

    I love the little dog - so great to have in the workplace for calm and a sense of companionship ❤

  • @able8803
    @able8803 22 วันที่ผ่านมา +13

    Beautiful work. And I should say the designers and whole team are focused without being hot tempered and losing their minds

  • @TH-9448
    @TH-9448 หลายเดือนก่อน +17

    How awesome to see Zachary Fernandez as an Associate Designer! He's come a long way since winning Project Runway Junior. I hope he continues to grow and one day have his own well established brand.

  • @hildafrey2815
    @hildafrey2815 หลายเดือนก่อน +18

    He has been my favorite designer since I was a teenager. I am now 83 and he is still my favorite.

  • @jsio3820
    @jsio3820 2 หลายเดือนก่อน +78

    I loved this! Please do it for every collection! The world needs to see the process!

  • @kharrell8356
    @kharrell8356 2 หลายเดือนก่อน +34

    Poor Fernando, he is attacked every meeting.

  • @dorcasbarbaradonkor
    @dorcasbarbaradonkor 2 หลายเดือนก่อน +105

    This is so inspiring. A lot of work. Makes one appreciate each piece more.

    • @goodkarmadaily
      @goodkarmadaily หลายเดือนก่อน +1

      The prices just came up 😍

  • @krazykat1547
    @krazykat1547 28 วันที่ผ่านมา +5

    We need more of this! So many talented people!

  • @TraceyHannecart-bu6zz
    @TraceyHannecart-bu6zz 2 หลายเดือนก่อน +44

    The collection was elegant, chic, and relevant.😊😊😊😊

  • @arleneparaiso
    @arleneparaiso หลายเดือนก่อน +12

    LOVE how feminine and actually beautiful these designs are. I fell in love with Oscar de la Renta when I was a little girl playing with my Barbie's Oscar de la Renta designs. Glad to see they have stayed true to brand and not weird or immodest like other designers these days.

  • @TheRenandepaula
    @TheRenandepaula หลายเดือนก่อน +39

    I am Brazilian, living in Brazil. I loved all the construction processes, each phase, idea to arrive at a single collective decision. I wanted to be part of the team.

  • @marygranville9946
    @marygranville9946 หลายเดือนก่อน +13

    Thank you so much, I loved seeing every aspect of creating the collection. I didn’t want it to end😢 58:13

  • @TraceyHannecart-bu6zz
    @TraceyHannecart-bu6zz 2 หลายเดือนก่อน +44

    This documentary was amazing.😊😊😊

  • @StepbyStepbyMiriam
    @StepbyStepbyMiriam 2 หลายเดือนก่อน +17

    From the canvas painting, the florist designer, the attention to detail in pursuit of perfection produces for the talented devoted team, astonishing results. I have always adored Oscar de la Renta's creations. I think this is one of the most beautiful documentaries that I have ever watched. Thank you so much for sharing this and continued success to you all.

  • @heidimiller5475
    @heidimiller5475 2 หลายเดือนก่อน +12

    Video minutes 8:03, she is using a seaweed extract called Karageenan. This is pretty funny. The Japanese use seaweed in Sushi. We eat it all the time. It's really tasty and good for you. In 1989, someone posted a group of television commercials for ice cream. They tried to convince us that we should not purchase their competitors ice cream, which they claimed included Karageenan. They never explained why we should be afraid of Karageenan, or what it was. It took me twenty years to find out it is just seaweed. We used to play in the seaweed all the time on the beach. It is nothing to be afraid of. It is like lettuce. Karageenan is just the Irish (Gaelic) word for seaweed.

    • @radiohill
      @radiohill หลายเดือนก่อน

      Carageenan wreaks havoc on the digestive system for people with IBS or sensitive colon issues. It makes you run to the bathroom. Most ice cream contains it now as a filler supposedly making it creamier.

    • @almondflour4785
      @almondflour4785 17 วันที่ผ่านมา

      It is said to cause cancer when you eat it

  • @bigwildonion
    @bigwildonion หลายเดือนก่อน +7

    How lovely to end with quiet shots of artisans at work! Wonderful documentary.

  • @plate8107
    @plate8107 2 หลายเดือนก่อน +23

    This was a hard watch Lauren is a steam roller omg fernandos ideas are so beautiful specifically the fringe she’s seriously holding him back I loathe her vision down to the “marbleising” ugh 33:06

    • @annsmith7207
      @annsmith7207 หลายเดือนก่อน +1

      Agreed. Hideous.She does not represent the de la Renta style at all. Looks cheap and off the rack. It is certainly not couture. Oh! And she is a bully to her staff. Disgraceful and quite disrespectful. She will not last.

  • @craigathonian
    @craigathonian หลายเดือนก่อน +3

    It's really amazing how the industry has changed over the years. Just from my experience from 40 years ago, this brand went from exclusive & uptight to open minded, and worldly. It so crystal clear and wonderful to see all the craft companies or businesses from around the world working together. All with one goal under the discerning eyes of the designers house, it's no wonder that the price tags for couture are staggering. What a TEAM ❣

  • @mrblf652
    @mrblf652 2 หลายเดือนก่อน +17

    Laura seems like a total control freak. The way she speaks to people at that sales meeting is horrible.

  • @RenanPacson
    @RenanPacson 2 หลายเดือนก่อน +63

    Beautiful documentary! We need more!

    • @solcalderon726
      @solcalderon726 2 หลายเดือนก่อน +3

      Gracias!Incleible el gran trabajo!!!Belleza

  • @sheilamacdiarmid3468
    @sheilamacdiarmid3468 2 หลายเดือนก่อน +19

    Loved every second of this! The talent, skill and pure genius of these artists and craftsman is truly amazing. The collection is breathtaking. ❤️

  • @FortuneSushi
    @FortuneSushi หลายเดือนก่อน +7

    I love Oscar de la Renta. His fashion, his gardens. Fresh, timeless, powerful and feminine.

    • @almondflour4785
      @almondflour4785 17 วันที่ผ่านมา

      You do know he is dead right

    • @FortuneSushi
      @FortuneSushi 17 วันที่ผ่านมา +1

      @@almondflour4785 it doesn't matter. :) his legacy lives on.

  • @marinesrivera3976
    @marinesrivera3976 2 หลายเดือนก่อน +25

    Teamwork creating beauty😍 All their work takes my breath away.

  • @madelinegrudens
    @madelinegrudens หลายเดือนก่อน +3

    Fashion BTS done right!!! Gorgeous clothing and collaborative perfection!! More please 🤩🤩🤩🤩🤩

  • @stellanazari5745
    @stellanazari5745 2 หลายเดือนก่อน +35

    Wow, I was looking at flowers and nature in botanical gardens and I thought amazing is the beauty of these petals and colors God I said this to Jesus, and I even shared it with my pastor That is a different story … so I said to God I know fashion designers must be inspired by these flowers and even some look like skirts, dresses, and fabrics like silk. I love talking to God in my heart, someone reading this here must also think I'm not just imagining this. 🤣God loves us to have conversations with Him even the challenging questions. Thank you for posting this I'm glad it was recommended, Beautiful documentary, amazing what work goes into fashion.

    • @denisefrandsen5106
      @denisefrandsen5106 2 หลายเดือนก่อน +9

      I hear you! I have been curious before touching a flowers petals and thinking of silk and velvet. And I've even been surprised, when touching the inside of an acorn top it feels like velvet! It made me say a prayer of thanksgiving to God for such beautiful things in nature, and to think that things in the design world happen first in nature, in regards to things like feel/touch and color.

  • @AfricanLolly
    @AfricanLolly หลายเดือนก่อน +3

    That made merealise why Courture is so expensive. The collaboration between all parties is crucial. Fantastic to see what goes on behind the scenes🤩

  • @bonganidzeya
    @bonganidzeya 2 หลายเดือนก่อน +6

    This is one of the strongest and most sublime Pre-Fall collections this season! So happy we got an opportunity to see the savoir faire and the amazing collaborations and relationships fosters by the house with different artisans from around the world. The work speaks for itself and show a dedication of keeping the spirit of Monsieur Oscar de la Renta, whilst moving forward introducing the design language of the design duo. Thank You for opening the curtain behind the scene to see the conceptualisation and execution of the work❤

  • @nancytestani1470
    @nancytestani1470 5 วันที่ผ่านมา +1

    Beautiful. So fascinating. A lot work but just amazing how everything and everybody just coalesce together. Major beehive .

  • @НадеждаНадежда-л5п9э
    @НадеждаНадежда-л5п9э 2 หลายเดือนก่อน +15

    🌺India is a wonderful birthplace of colors❤wonderful fabrics for black jackets))🤔. Thanks for your work👏

  • @frankvaden772
    @frankvaden772 2 หลายเดือนก่อน +8

    After all of that effort and all those people, I finally understand why high fashion costs what it does. Good heavens what a bargain it all actually is!

  • @mrbeholder
    @mrbeholder 2 หลายเดือนก่อน +46

    Laura Kim: It's always a conversation with my team.
    Also Laura: No, no, no, confronting about every idea suggestion and does only what she wants.

    • @mariannes.6023
      @mariannes.6023 2 หลายเดือนก่อน +10

      ... really - ever seen such a "karen"? And did you notice she possesses absolutely no skill or talent whatsoever lol

    • @antipodean3687
      @antipodean3687 2 หลายเดือนก่อน +3

      @@mariannes.6023 A Karen

    • @mrblf652
      @mrblf652 2 หลายเดือนก่อน +12

      Exactly. The way she speaks to her team is horrible.

    • @1RealRoyalPain
      @1RealRoyalPain 2 หลายเดือนก่อน +9

      She’s absolutely an abusive bully.

    • @Graphico_1
      @Graphico_1 2 หลายเดือนก่อน +3

      Did not like her from the minute she opened her mouth.

  • @dkking2242
    @dkking2242 9 วันที่ผ่านมา +3

    SUCH BEAUTY, ARTISTRY, CRAFTSMANSHIP AND DEDICATION🙏💖🌸🌺🪷🌿🍂🍃✨

  • @caroleclarke2043
    @caroleclarke2043 หลายเดือนก่อน +4

    I’m in awe of their talent and beautiful clothes they create

  • @andyroo9381
    @andyroo9381 2 หลายเดือนก่อน +13

    It is amazing how much work goes into producing a collection. Then, you have the skill it takes to create one, single, garment for the collection. Pure skill.

  • @maggie5736
    @maggie5736 หลายเดือนก่อน +1

    I love this collection. It doesn’t make a fool out of the wearers. They are standout and creative but allows the wearer to shine.

  • @taleandclawrock2606
    @taleandclawrock2606 หลายเดือนก่อน +3

    What gloriously beautiful fabric art those dresses are. Amazing team of artisans at work ❤Bravo! Beautiful. ❤❤

  • @victorianelsen3061
    @victorianelsen3061 หลายเดือนก่อน +1

    This is brilliant! Who knew that the creation of fabric starts on a canvas.
    One of the most stunning and exquisite documentaries I’ve ever seen. What amazing talent!

  • @deborahpray5387
    @deborahpray5387 หลายเดือนก่อน +1

    The fabrics are fabulous....the process to get there is amazing....

  • @alc7020
    @alc7020 หลายเดือนก่อน +2

    Love the phenomenal craftsmanship in fabrication and needlework. Gorgeous materials and really enjoyed the collaborative process.

  • @johanaramirezgudiel70
    @johanaramirezgudiel70 หลายเดือนก่อน +1

    Definitely turn it into a series. Loved every minute. ❤❤❤

  • @maryn9167
    @maryn9167 2 หลายเดือนก่อน +2

    It is incredible that they can adjust and sew they beautiful garments in such a short turnaround. Such talented designers. What a dream to work for such people.

  • @ChiamakaLilian-b2q
    @ChiamakaLilian-b2q หลายเดือนก่อน +1

    These dresses are so dreamy 😊and beautiful . It is worth the hard work

  • @byiconofficial
    @byiconofficial หลายเดือนก่อน +1

    It’s always fascinating to see how a garment comes to life, and Oscar de la Renta perfectly captures everything I want to know about fashion- from colour to print to silhouette.

  • @mariannerady1137
    @mariannerady1137 หลายเดือนก่อน +1

    Wonderful! I would watch an entire season of this! Thanks for sharing all the behind the scenes with us, loved it so much!

  • @ssanderson91
    @ssanderson91 2 หลายเดือนก่อน +4

    I would watch one of these for every season!

  • @sheelahkayestepkin4025
    @sheelahkayestepkin4025 2 หลายเดือนก่อน +12

    When I was 30 my husband gave me a 12 karat diamond. I hated it because people like you never spoke to me or my eyes, just looking at my ring... I stopped wearing it and my friend Pearl said why aren't you wearing your beautiful ring. I've been told it's a vulgar display & I was ashamed. She smiled and said? Darling? It's always vulgar if it isn't yours.
    My husband and I did many philanthropic acts btw. When you work hard and the money is yours ? Hell yes Couture. At least you admire talent.

  • @ellekewilms6891
    @ellekewilms6891 2 หลายเดือนก่อน +3

    Loved Fernando’s print, the dress turned out gorgous!

  • @miltonmaristela7912
    @miltonmaristela7912 2 หลายเดือนก่อน +9

    Fabulous process. Respectful of the talents involved!God’s Gift!

  • @carrie9602
    @carrie9602 26 วันที่ผ่านมา +1

    amazing how technology has such a critical part in the creative process. think about pre-facetime!

  • @ericarobbin
    @ericarobbin 2 หลายเดือนก่อน +4

    What a beautiful collection. I love the ode to the consistency of Sir Oscar, the appreciation for botanicals, the showcasing of each artisan's work featured in the collection, the color story is gorgeous, the chosen pieces, the fit in the style of ruching to celebrate femininity, and the tea length really showed the movement of the dress length they ultimately decided upon. Great filming of this visionary process and execution, was fabulous, we need more of these. All around this was very inspiring.

  • @cassiomoraes7309
    @cassiomoraes7309 หลายเดือนก่อน +1

    thank you TH-cam and Oscar de la Renta for this ❤

  • @PatriciaVasquez-d3h
    @PatriciaVasquez-d3h หลายเดือนก่อน +1

    We had Daisy for almost 3 years. A fashion salesperson from Arizona. Loved her gifts, a calm demeanor. Mostly.

  • @komegaj
    @komegaj หลายเดือนก่อน +2

    Every piece was exquisite and the filming expertise and editing was en pointe! After working decades as a graphic and web designer this reminded me of why I went to art college… I miss the pure creativity of the artistic process that is missing at times in commercial art.

  • @heidibear44
    @heidibear44 หลายเดือนก่อน +1

    Loved watching this process. The colours were such a feast for the eyes. 😊

  • @ke380
    @ke380 2 หลายเดือนก่อน +9

    I am so grateful I have an Oscar de la Renta bridal gown from 1987. I am glad my mom convinced me to buy it as a gift from her.❤🤍 Pure perfection !

  • @lindalanglois2096
    @lindalanglois2096 หลายเดือนก่อน +2

    Very exciting to watch. Well filmed and thank you for the dialogue in English.

  • @ElainUta
    @ElainUta หลายเดือนก่อน +2

    The process, the different techniques used, the people, it's really intriguing to see how all of you work and always try to improve your ideas, this is really wonderful teamwork

  • @sandradadisman4980
    @sandradadisman4980 หลายเดือนก่อน +1

    I enjoyed starting my day with this video. The creativity and collaboration was inspiring.

  • @hayleycummings3522
    @hayleycummings3522 หลายเดือนก่อน +1

    Pure art....inspiring and beautiful.

  • @kirigwi
    @kirigwi หลายเดือนก่อน +1

    The process, oh dear dear dear, it all a labour of LOVE! Incredible results.

  • @yoyoyo5234
    @yoyoyo5234 หลายเดือนก่อน +1

    Amazing documentary, full of nature and beauty!,,
    Congrats!

  • @thitesmarantz4970
    @thitesmarantz4970 หลายเดือนก่อน +1

    Fascinating amazing artists 😍Talented,artistic,creative,innovative beautiful people🥰

  • @arteycostura
    @arteycostura 15 วันที่ผ่านมา +1

    Muy buen reportage , porque se ve el trabajo que lleva hacer una colección de alta costura deverdad . Que ahora la palabra Alta Costura se utiliza a la ligera para prendas confeccionadas de forma semi industrial , y quien no entiende ni sabe lo que es la Alta Costura de verdad la dicen que lleva un vestido de Alta Costura comprado al por mayor , y como el diseño y el tejido es de fiesta se lo cree .

  • @user-lp3he2cy4u
    @user-lp3he2cy4u 2 หลายเดือนก่อน +8

    What a joyful career; to be able to be surrounded by art.

    • @JustMe-gs9xi
      @JustMe-gs9xi หลายเดือนก่อน

      fashion world is Ruff,,,,, only very few can work in that environment and stay 'sane'.

  • @ursulacosta307
    @ursulacosta307 2 หลายเดือนก่อน +3

    What a fascinating video. I now realize what goes into each and every item, from conception to the finished product. I have so much admiration for all of the people involved. I thoroughly enjoyed it.

  • @QuirkyGirl10
    @QuirkyGirl10 หลายเดือนก่อน

    I was listening to an interview with a designer who had interned at Oscar De La Renta and at another designer’s studio, and she said that working for ODLR was the best dream job. So fascinating to see this behind-the-scenes peek at the process.❤

  • @deidrabenson361
    @deidrabenson361 16 วันที่ผ่านมา +1

    I absolutely enjoyed this! To see how the ideas came to life was amazing! ❤️❤️❤️❤️

  • @joanarcher9860
    @joanarcher9860 15 วันที่ผ่านมา +1

    Works of art, wonderful team work, I was thoroughly absorbed by the creative process from beginning to end.

  • @angelaachee7933
    @angelaachee7933 2 หลายเดือนก่อน +2

    Beautiful. Such a wonderful team ❤

  • @lollipopss30
    @lollipopss30 2 หลายเดือนก่อน +2

    the marblelized flower dress turned out out be amazing! NEED

  • @Barbara-fx3ne
    @Barbara-fx3ne 8 วันที่ผ่านมา

    Oscar would be so proud that his legacy is in the hands of such talented and mindful creators 🌻💕🌸🎨

  • @anneevangelineleblanc2452
    @anneevangelineleblanc2452 หลายเดือนก่อน +1

    Sublime ! Que de beauté !Quelle équipe de créateurs et créatrices ! Superbe cinématographie ! Merci. Merci. Merci.💗💗💗 Thanks. Gracias. Grazie.

  • @vickipurcell6738
    @vickipurcell6738 2 หลายเดือนก่อน +2

    One can always tell a delightful ODLR print. ❤

  • @tinacarmody761
    @tinacarmody761 2 หลายเดือนก่อน +4

    Absolutely loved this documentary. I'm an artist and I'm now dreaming of doing designs for print for Mr De La Renta.

    • @almondflour4785
      @almondflour4785 17 วันที่ผ่านมา

      You know he is dead right

  • @josenunezburgos9
    @josenunezburgos9 2 หลายเดือนก่อน +12

    Awesome documentary put all pieces together 🎉🎉🎉🎉 🔥😍 love it

    • @JustMe-gs9xi
      @JustMe-gs9xi หลายเดือนก่อน +1

      Yes,, we want to see the Whole Collection...Show us a catalogue of what 'made' the cut, 40 pieces,,, and let us study and make our Own assesments.

  • @NayChansamnang
    @NayChansamnang หลายเดือนก่อน +1

    Beautiful piece color and flowers

  • @chengshang3514
    @chengshang3514 หลายเดือนก่อน +1

    Speechless and beautiful……

  • @davereid-daly2205
    @davereid-daly2205 7 วันที่ผ่านมา +1

    I'm speechless, this is extraordinary

  • @RebeccaNanjego
    @RebeccaNanjego 27 วันที่ผ่านมา +1

    Loved watching this. I appreciate more now the work that goes into creating a piece. Also loved that short fringe dress that was killed.

  • @Familylawgroup
    @Familylawgroup 2 หลายเดือนก่อน +3

    Note to video editor…the closed captions are really off base. If there is a way for you to edit the captions, since I believe you are using the auto generated captions, it would be quite helpful for your viewers who are hearing impaired.

  • @marybroderick8265
    @marybroderick8265 หลายเดือนก่อน +1

    Beautiful use of color

  • @madeleineqiex6327
    @madeleineqiex6327 หลายเดือนก่อน +1

    Amazing @OscardelaRenta - I loved all the collection, though the 1920's sun dress... The Poppy full skirted sun dress just WOW

  • @chelseaclark-martin6357
    @chelseaclark-martin6357 2 หลายเดือนก่อน +2

    Very enjoyable to watch the entire process from concept to creation to launch. 👏👏👏

  • @allycat2836
    @allycat2836 หลายเดือนก่อน

    It was obviously very limiting back in the day for creativity and bringing their vision to life. The amount of collaboration with artists and designers from other countries today is astonishing.

  • @claudiashames
    @claudiashames หลายเดือนก่อน +1

    So inspiring, Thank you for sharing.

  • @tonileenemanick727
    @tonileenemanick727 2 หลายเดือนก่อน +16

    Yes! Yes! Yes! And thank you!

  • @sultananigeria
    @sultananigeria หลายเดือนก่อน

    As someone who is in the fashion business, this is probably the most calming, inspiring, beautiful visual asmr thing ive watched in a while. An hour plus long and I didnt want it to end...my goodness❤

  • @marklee1960
    @marklee1960 2 หลายเดือนก่อน

    If only the world could be like this. Beauty as a priority.

  • @mariavairo1640
    @mariavairo1640 หลายเดือนก่อน +1

    Qué maravilla ! Gracias !!

  • @yankeedoodledarling9232
    @yankeedoodledarling9232 หลายเดือนก่อน +1

    Fantastic creativity. Thank you!

  • @BellezaDutchie
    @BellezaDutchie หลายเดือนก่อน +2

    this is an awsome documentaire pure beauty

  • @venusmuva
    @venusmuva 15 วันที่ผ่านมา

    beautiful documentary!

  • @shakun10888
    @shakun10888 หลายเดือนก่อน

    This is by far the best fashion documentary I’ve ever watched. I love how they create their textiles from scratch. Wish this documentary was longer. This design duo is amazing. I always thought Oscar de la Renta designs were dated and uninspiring. Not anymore.