Why L’Oréal’s Investment in Jacquemus Could Redefine Luxury Beauty
ฝัง
- เผยแพร่เมื่อ 11 ก.พ. 2025
- Jacquemus has inked a long-term license with the French beauty giant L’Oréal, which has also taken a minority stake in the business.
Follow me on Twitch: / fashionroadman
My E-Book: www.thefashion...
Patreon: / fashionroadman
Spotify: open.spotify.c...
Join My Fashion Discord: / discord
Website: www.thefashion...
Social Media: linktr.ee/fash...
Join this channel to get access to perks:
/ @fashionroadman
___________________
MORE INFO
Jacquemus is moving into beauty, with backing from one of the industry’s biggest players.
French cosmetics giant L’Oréal has taken a minority stake in the buzzy French brand, underpinning a long-term beauty partnership announced Friday. The financial terms of the deal were not disclosed.
Jacquemus’s charismatic founder and designer Simon Porte Jacquemus has carefully guarded his brand’s independence since its founding in 2009, but flagged last year that he was looking for a minority investor to help the label grow.
Jacquemus is one of fashion’s best-known names, especially among young Gen-Z consumers.
The brand grew steadily in the wake of the pandemic, with sales exceeding €270 million ($290 million) in 2023. But in an increasingly choppy luxury market dominated by conglomerates, the designer felt a deep-pocketed backer was needed to push the business to the next level.
“I value my independence, I want to pass down this company to my children, but I have to break through the glass ceiling by finding the right partner,” Jacquemus told French newspaper Le Figaro in October.
A push into beauty has been long awaited. In 2021, Spanish fragrance and fashion house Puig took a 10 percent stake in the company with a view to launch a beauty line; the plan was later aborted and Jacquemus repurchased the stake the following year.
L’Oréal’s investment comes at a pivotal time for the brand, as it seeks to sustain momentum in a challenging luxury market. The company opened a flurry of new stores in New York, London and LA last year, its first international doors. Alongside the retail push, it has pursued an elevation strategy, increasing prices and switching much of its production to Italy.
For its part, L’Oréal is doubling down on prestige beauty: This week, it also took a minority stake in the Omani luxury fragrance house Amouage.
The Jacquemus beauty line will be housed under L’Oréal’s Luxe division, alongside products under license from the likes of YSL, Prada and Valentino brands. L’Oréal also owns the fashion house Mugler, which it purchased from French beauty company Clarins in 2020.
In a statement, Cyril Chapuy, president of L’Oreal Luxe, said Jacquemus has “outstanding luxury beauty potential”, calling out its “singular brand positioning”, creativity and social-media savvy.
#fashion #luxuryfashion #style #loreal #jacquemus
Get Exclusive Content On Patreon: www.patreon.com/fashionroadman
Stay Up To Date With The Streams On Twitch: www.twitch.tv/fashionroadman
Check Out My E-Book (Effective Ways To Learn About Fashion): www.thefashionarchivemag.com/shop
Watch The Livestreams On Spotify: open.spotify.com/show/30khAeSML8vrmhrbCL86Ca
im falling in love with this consistency
their beauty line will sell like crazy i already know
I think this is a last ditch attempt to keep the brand going financially and I think other brands will try the same. This time last year Peter Dundas tried beauty and you can't even find the products now (not that he's on the same level anymore). I don't think this is needed, no matter how much I admire how Jacquemus for being one of the best at smart marketing.
Prices of clothes are too high but beauty is more accessible and can be use every day so people can justify the high price
His beauty line would have killed the clean girl aesthetic but as all trend people get tired and the pendolum swing on the other way, i see a revival of 2016 with a touch of modernity making a comeback
For the longest time i didn’t know the face behind the brand🥴didn’t know his name was Simon and that jacquemus a real surname so i don’t think people think about him when buongiorno the brand he’s just chill and not much of a showman
L’Oréal, as part of their luxe portfolio, they own Yves Saint Laurent, Armani, Ralph Lauren, Mugler, Valentino, Bolton and Rolf, Lazaro, diesel, Margiela, Prada and Kiehl’s. It makes sense for them to have a fragrance there.
1:58 to me if you make €200 million and you need money from someone there’s some gatekeeping going on he doesn’t need more money. He’s not allowed to get into the party unless he gives up part of his company. Disgusting.
lol took ~putsch right off like kendrick said i can imagine how anxious it is for some to want to pass down a company when such powerful conglomerates have a hold not to say that’s the reason. brandon truaxe from the ordinary was trying to escape Estée Lauder but that could have been his health