Mastering Owner Lead Generation in Property Management

Welcome to our latest podcast episode, "Mastering Owner Lead Generation in Property Management," where we explore the dynamic and often challenging landscape of owner lead generation in the property management industry. Jennifer Merritt, COO of RentScale, joins us to unravel the intricacies of 'all-bound lead generation' and shares her expertise in transforming the way property managers approach lead generation.
Whether you're a seasoned business development manager or just starting in residential property management, this episode is packed with valuable insights to help you refine your approach to generating property management leads and building profitable, long-term client relationships.
🔍 Key Highlights:
All-Bound Lead Generation: Delve into this comprehensive strategy that includes inbound, outbound, and the innovative 'next bound' lead strategies.
Debunking the 'More Leads' Myth: Learn why a high number of leads isn’t the only key to business growth and discover the crucial role of your closing ratio.
The Buyer's Journey: Understand the importance of recognizing and respecting each potential client's unique decision-making journey.
Strategies for Newcomers: Get actionable advice for new property managers, focusing on cost-effective lead generation and sustainable growth.
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#propertymanagementmarketing

[@Pennheart]

I got the sense to steer away from APM from this podcast..should i?

[@ThePropertyManagementShow]

Pay per lead channels like APM can work for some property management companies, but in recent years we have been hearing that quality has been going down. If you've only been using APM for owner lead generation and haven't yet tried other channels, we recommend trying alternatives and comparing results to see which channels work best for your company, your market, and your budget.

[@mitchhartford213]

Help me! What is in-bound, out-bound, all-bound, next-bound?

[@ThePropertyManagementShow]

Hi Mitch! In this podcast episode, "all-bound lead generation" is described as a comprehensive approach that combines various methods for generating leads in property management. It involves inbound strategies like SEO, social, and paid online advertising, along with outbound methods such as proactive prospecting (calling rent-by-owners, targeting secondary homeowners), and a newly introduced term "next bound," which focuses on generating leads from referrals and building future business networks.