What your customer wants and can't tell you with Melina Palmer [webinar]

Why do people buy? 💸
If you want to know what your customers want and can't tell you-take a deep dive into the neuroscience of consumer behavior with a true expert in the field of behavioral economics, Melina Palmer, CEO of The Brainy Business. 🧠
You’ll walk away understanding:
- How the consumer brain works
- Ways to connect with customers using behavioral economics
- Practical tools you can use to influence consumers
Looking for a new recipe that fuels business growth and drives your success as a marketer or business owner?
Behavioral economics is the future of marketing research. 🙏🏻
To see how user insights can help you boost your conversion rate, check out www.hotjar.com
1:20 What is Behavioral Economics?
9:37 What is cognitive processing?
13:44 Behavioral Baking-a recipe to follow
17:29 What problem are you trying to solve?
18:32 What’s your ratio?
24:36 Framing
30:14 Priming
35:16 Anchoring & adjustment
38:15 Relativity
43:05 Nudges
48:58 Testing
52:14 Q&A